Direct Marketing

This publication focuses on direct marketing alternatives and it features many case studies, as well as information on enterprise budgets and promotion/publicity.
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Recently added articles from Direct Marketing:

Direct mail gone bad.... and getting worse. (Publisher's Viewpoint).(direct mail methods)
Oct 01, 2002
FCC lets phone companies share customer data. (Direct Intelligence).(U.S. FCC rules for telecommunications industry)(Brief Article)
Oct 01, 2002
2002 online sales to grow 45% over last year. (Direct Intelligence).(in e-commerce industry)(Brief Article)
Oct 01, 2002
Harte-Hanks releases 2002 CRM Status Report. (Direct Intelligence).(customer relationship management)
Oct 01, 2002
74% of retailers have or plan to deploy a multi-channel retailing strategy. (Direct Intelligence).(Gartner Consulting Inc. survey)
Oct 01, 2002
IT spending to exceed $1 trillion by 2003. (Direct Intelligence).(International Data Corporation Ltd. spending forecast)(Brief Article)
Oct 01, 2002
FTC issues financial information safeguards rule. (Direct Intelligence).(U.S. Federal Trade Commission)(Brief Article)
Oct 01, 2002
USPS cost-cutting efforts are helping to offset mail volume declines. (Direct Intelligence).(U.S. Postal Service financial report)(Brief Article)
Oct 01, 2002
DMA to induct four DM leaders into Hall of Fame. (Direct Intelligence).(Direct Marketing Association future inductees)
Oct 01, 2002
Nurses answer "call" in recruitment plan: with all the negative publicity regarding telemarketing lately, here's a case where its true marketing ability shines. (Cover Story).(hospitals market to nurses)
Oct 01, 2002; Saisselin, Lisa
Companies put stock in benchmarking: benchmarking programs are the optimum way to identify the best contact centers and a cost-effective way to learn if a company is running efficiently. (Contact Center Strategies).
Oct 01, 2002; Hicks, Ray
The devil's dictionary of marketing, redux again: more fiendish definitions from the author's work-in-progress, scheduled for publication in 2003. (Insider's View).(Column)
Oct 01, 2002; Rosenfield, James R.
Building a brand's personality from the customer up. (Marketing Strategies).(marketing brands)
Oct 01, 2002; Larson, Dave
The 10 laws of writing advertising. (Copy Talk).(Column)
Oct 01, 2002; Westphal, Linda
Worldwide CRM spending to reach $19.6 billion by 2005. (Direct Intelligence).(Aberdeen Group report on worldwide predictions)(Brief Article)
Oct 01, 2002
Personalization is key to boosting e-mail response rates. (Direct Intelligence).(Brief Article)
Oct 01, 2002
Trends in customer marketing integration. (Customer Marketing Solutions).(from Deirdre Girard)
Oct 01, 2002; Girard, Deirdre
The only 3 things you need to know. (Direct Insights).(direct marketing methods)
Oct 01, 2002; Rieck, Dean
Internet users weigh in worldwide: a new report finds that even though more Internet users plan to buy online this year, security is the highest concern for Web shoppers worldwide. (Online Marketing).
Oct 01, 2002
Web-based workflow tool helps agencies cut campaign planning time. (What's Next.com?).(DoubleClick Inc. introduces Internet product)(Brief Article)
Oct 01, 2002

Direct Marketing back issues from 2002:

  1. October 2002 (51)

Direct Marketing back issues from 2001:

  1. November 2001 (63)
  2. October 2001 (50)
  3. September 2001 (56)
  4. August 2001 (46)
  5. July 2001 (54)
  6. June 2001 (65)
  7. May 2001 (69)
  8. April 2001 (58)
  9. March 2001 (50)

Direct Marketing back issues from 2000:

  1. October 2000 (46)
  2. September 2000 (53)
  3. August 2000 (57)
  4. July 2000 (57)
  5. June 2000 (72)
  6. May 2000 (66)
  7. April 2000 (58)
  8. March 2000 (42)
  9. February 2000 (57)
  10. January 2000 (51)

Direct Marketing back issues from 1999:

  1. December 1999 (52)
  2. November 1999 (55)
  3. October 1999 (42)
  4. September 1999 (51)
  5. August 1999 (12)
  6. July 1999 (17)
  7. June 1999 (12)
  8. May 1999 (12)
  9. April 1999 (18)
  10. March 1999 (13)
  11. February 1999 (13)
  12. January 1999 (12)

Direct Marketing back issues from 1998:

  1. December 1998 (10)
  2. November 1998 (13)
  3. October 1998 (15)
  4. September 1998 (18)
  5. August 1998 (12)
  6. July 1998 (18)
  7. June 1998 (17)
  8. May 1998 (11)
  9. April 1998 (18)
  10. March 1998 (21)
  11. February 1998 (18)
  12. January 1998 (15)

Direct Marketing back issues from 1997:

  1. December 1997 (65)
  2. November 1997 (58)
  3. October 1997 (72)
  4. September 1997 (13)
  5. August 1997 (17)
  6. July 1997 (17)
  7. June 1997 (12)
  8. May 1997 (13)
  9. April 1997 (19)
  10. March 1997 (14)
  11. February 1997 (19)
  12. January 1997 (16)

Direct Marketing back issues from 1996:

  1. December 1996 (21)
  2. November 1996 (15)
  3. October 1996 (18)
  4. September 1996 (16)
  5. August 1996 (13)
  6. July 1996 (15)
  7. June 1996 (15)
  8. May 1996 (11)
  9. April 1996 (14)
  10. March 1996 (16)
  11. February 1996 (14)
  12. January 1996 (14)

Direct Marketing back issues from 1995:

  1. December 1995 (14)
  2. November 1995 (9)
  3. October 1995 (12)
  4. September 1995 (9)
  5. August 1995 (13)
  6. July 1995 (7)
  7. June 1995 (8)
  8. May 1995 (4)
  9. April 1995 (9)
  10. March 1995 (9)
  11. February 1995 (10)
  12. January 1995 (10)

Direct Marketing back issues from 1994:

  1. December 1994 (9)
  2. November 1994 (5)
  3. October 1994 (9)
  4. September 1994 (9)
  5. August 1994 (10)
  6. July 1994 (7)
  7. June 1994 (7)
  8. May 1994 (9)
  9. April 1994 (10)
  10. March 1994 (11)
  11. February 1994 (13)
  12. January 1994 (10)

Direct Marketing back issues from 1993:

  1. December 1993 (9)
  2. November 1993 (5)
  3. October 1993 (11)
  4. September 1993 (8)
  5. August 1993 (9)
  6. July 1993 (9)
  7. June 1993 (8)
  8. May 1993 (9)
  9. April 1993 (9)
  10. March 1993 (10)
  11. February 1993 (7)
  12. January 1993 (11)

Direct Marketing back issues from 1992:

  1. December 1992 (11)
  2. November 1992 (8)
  3. October 1992 (16)
  4. September 1992 (12)
  5. August 1992 (9)
  6. July 1992 (9)
  7. June 1992 (11)
  8. May 1992 (13)
  9. April 1992 (12)
  10. March 1992 (13)
  11. February 1992 (13)
  12. January 1992 (9)

Direct Marketing back issues from 1991:

  1. December 1991 (13)
  2. November 1991 (6)
  3. October 1991 (10)
  4. September 1991 (12)
  5. August 1991 (7)
  6. July 1991 (8)
  7. June 1991 (7)
  8. May 1991 (10)
  9. April 1991 (12)
  10. March 1991 (11)
  11. February 1991 (13)
  12. January 1991 (13)

Direct Marketing back issues from 1990:

  1. December 1990 (9)
  2. November 1990 (3)
  3. October 1990 (10)
  4. September 1990 (10)
  5. August 1990 (7)
  6. July 1990 (7)
  7. June 1990 (8)
  8. May 1990 (12)
  9. April 1990 (13)
  10. March 1990 (9)
  11. February 1990 (10)
  12. January 1990 (11)

Direct Marketing back issues from 1989:

  1. December 1989 (9)
  2. November 1989 (14)
  3. October 1989 (5)
  4. September 1989 (12)
  5. August 1989 (11)
  6. July 1989 (3)
  7. June 1989 (9)
  8. May 1989 (11)