Recently added articles from Direct Marketing:
FCC lets phone companies share customer data. (Direct Intelligence).(U.S. FCC rules for telecommunications industry)(Brief Article)
Oct 01, 2002 ... Under new rules adopted by the Federal Communications Commission (FCC) (www.fcc.gov), telecommunications carriers will be allowed to share "customer proprietary network information" with their communications-related affiliates, third-party agents and joint venture partners without the ...
2002 online sales to grow 45% over last year. (Direct Intelligence).(in e-commerce industry)(Brief Article)
Oct 01, 2002 ... Recent figures from e-commerce research firm BizRate.com (www.bizrate.com) show that second quarter 2002 e-commerce sales grew 51 percent to $11.92 billion over second quarter 2001 online sales of $7.91 billion. This follows first quarter 2002 online sales growth of 41 percent over Q1 ...
Harte-Hanks releases 2002 CRM Status Report. (Direct Intelligence).(customer relationship management)
Oct 01, 2002 ... While companies' marketing communications departments (76 percent) and product marketing departments (62 percent) showed the largest gains in CRM use and expansion over 2001, companies' inside sales departments (86 percent) remained the leader in CRM use for the second consecutive year, ...
74% of retailers have or plan to deploy a multi-channel retailing strategy. (Direct Intelligence).(Gartner Consulting Inc. survey)
Oct 01, 2002 ... According to a new Gartner Consulting survey retailers are embracing the concept of multi-channel retailing, including not only physical stores and catalogs, but also Web sites, kiosks and wireless channels. The survey of 375 u.s. and European retailers found that 33 percent of respondents ...
Direct mail gone bad.... and getting worse. (Publisher's Viewpoint).(direct mail methods)
Oct 01, 2002 ... I just don't understand. This is just plain down right ugly. No wonder the direct mail world is coming apart. Since business is so bad, we pick up our mail, Stu or myself. We're both on a double mission when we go to Garden City Post Office. One to pick up our "stuff" and also ...