Recently added articles from Direct Marketing:
Direct mail gone bad.... and getting worse. (Publisher's Viewpoint).(direct mail methods)
Oct 01, 2002
FCC lets phone companies share customer data. (Direct Intelligence).(U.S. FCC rules for telecommunications industry)(Brief Article)
Oct 01, 2002
2002 online sales to grow 45% over last year. (Direct Intelligence).(in e-commerce industry)(Brief Article)
Oct 01, 2002
Harte-Hanks releases 2002 CRM Status Report. (Direct Intelligence).(customer relationship management)
Oct 01, 2002
74% of retailers have or plan to deploy a multi-channel retailing strategy. (Direct Intelligence).(Gartner Consulting Inc. survey)
Oct 01, 2002
IT spending to exceed $1 trillion by 2003. (Direct Intelligence).(International Data Corporation Ltd. spending forecast)(Brief Article)
Oct 01, 2002
FTC issues financial information safeguards rule. (Direct Intelligence).(U.S. Federal Trade Commission)(Brief Article)
Oct 01, 2002
USPS cost-cutting efforts are helping to offset mail volume declines. (Direct Intelligence).(U.S. Postal Service financial report)(Brief Article)
Oct 01, 2002
DMA to induct four DM leaders into Hall of Fame. (Direct Intelligence).(Direct Marketing Association future inductees)
Oct 01, 2002
Nurses answer "call" in recruitment plan: with all the negative publicity regarding telemarketing lately, here's a case where its true marketing ability shines. (Cover Story).(hospitals market to nurses)
Oct 01, 2002;
Companies put stock in benchmarking: benchmarking programs are the optimum way to identify the best contact centers and a cost-effective way to learn if a company is running efficiently. (Contact Center Strategies).
Oct 01, 2002;
The devil's dictionary of marketing, redux again: more fiendish definitions from the author's work-in-progress, scheduled for publication in 2003. (Insider's View).(Column)
Oct 01, 2002;
Building a brand's personality from the customer up. (Marketing Strategies).(marketing brands)
Oct 01, 2002;
The 10 laws of writing advertising. (Copy Talk).(Column)
Oct 01, 2002;
Worldwide CRM spending to reach $19.6 billion by 2005. (Direct Intelligence).(Aberdeen Group report on worldwide predictions)(Brief Article)
Oct 01, 2002
Personalization is key to boosting e-mail response rates. (Direct Intelligence).(Brief Article)
Oct 01, 2002
Trends in customer marketing integration. (Customer Marketing Solutions).(from Deirdre Girard)
Oct 01, 2002;
The only 3 things you need to know. (Direct Insights).(direct marketing methods)
Oct 01, 2002;
Internet users weigh in worldwide: a new report finds that even though more Internet users plan to buy online this year, security is the highest concern for Web shoppers worldwide. (Online Marketing).
Oct 01, 2002
Web-based workflow tool helps agencies cut campaign planning time. (What's Next.com?).(DoubleClick Inc. introduces Internet product)(Brief Article)
Oct 01, 2002