Recently added articles from Direct Marketing:
- Direct mail gone bad.... and getting worse. (Publisher's Viewpoint).(direct mail methods)
- Oct 01, 2002
- FCC lets phone companies share customer data. (Direct Intelligence).(U.S. FCC rules for telecommunications industry)(Brief Article)
- Oct 01, 2002
- 2002 online sales to grow 45% over last year. (Direct Intelligence).(in e-commerce industry)(Brief Article)
- Oct 01, 2002
- Harte-Hanks releases 2002 CRM Status Report. (Direct Intelligence).(customer relationship management)
- Oct 01, 2002
- 74% of retailers have or plan to deploy a multi-channel retailing strategy. (Direct Intelligence).(Gartner Consulting Inc. survey)
- Oct 01, 2002
- IT spending to exceed $1 trillion by 2003. (Direct Intelligence).(International Data Corporation Ltd. spending forecast)(Brief Article)
- Oct 01, 2002
- FTC issues financial information safeguards rule. (Direct Intelligence).(U.S. Federal Trade Commission)(Brief Article)
- Oct 01, 2002
- USPS cost-cutting efforts are helping to offset mail volume declines. (Direct Intelligence).(U.S. Postal Service financial report)(Brief Article)
- Oct 01, 2002
- DMA to induct four DM leaders into Hall of Fame. (Direct Intelligence).(Direct Marketing Association future inductees)
- Oct 01, 2002
- Nurses answer "call" in recruitment plan: with all the negative publicity regarding telemarketing lately, here's a case where its true marketing ability shines. (Cover Story).(hospitals market to nurses)
- Oct 01, 2002; Saisselin, Lisa
- Companies put stock in benchmarking: benchmarking programs are the optimum way to identify the best contact centers and a cost-effective way to learn if a company is running efficiently. (Contact Center Strategies).
- Oct 01, 2002; Hicks, Ray
- The devil's dictionary of marketing, redux again: more fiendish definitions from the author's work-in-progress, scheduled for publication in 2003. (Insider's View).(Column)
- Oct 01, 2002; Rosenfield, James R.
- Building a brand's personality from the customer up. (Marketing Strategies).(marketing brands)
- Oct 01, 2002; Larson, Dave
- The 10 laws of writing advertising. (Copy Talk).(Column)
- Oct 01, 2002; Westphal, Linda
- Worldwide CRM spending to reach $19.6 billion by 2005. (Direct Intelligence).(Aberdeen Group report on worldwide predictions)(Brief Article)
- Oct 01, 2002
- Personalization is key to boosting e-mail response rates. (Direct Intelligence).(Brief Article)
- Oct 01, 2002
- Trends in customer marketing integration. (Customer Marketing Solutions).(from Deirdre Girard)
- Oct 01, 2002; Girard, Deirdre
- The only 3 things you need to know. (Direct Insights).(direct marketing methods)
- Oct 01, 2002; Rieck, Dean
- Internet users weigh in worldwide: a new report finds that even though more Internet users plan to buy online this year, security is the highest concern for Web shoppers worldwide. (Online Marketing).
- Oct 01, 2002
- Web-based workflow tool helps agencies cut campaign planning time. (What's Next.com?).(DoubleClick Inc. introduces Internet product)(Brief Article)
- Oct 01, 2002
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