Direct Marketing back issues from September 1991:
Advertising during a recession. (excerpted from NW Ayer Inc.'s report, 'Advertising During a Recession: Key issues and Opportunities')(DM Forecast)
Sep 01, 1991 ... Does your company view advertising as an expense or an investment? How have others succeeded during a soft economy? These questions and others are answered in this special report. (The following was excerpted from NW Ayer Inc.'s report: Advertising During a Recession: Key ...
In the mail. (solicitation techniques of environmental mailers)
Sep 01, 1991; ... The author examines four solicitations that demonstrate overgrazing on the part of eco-mailers, which often drive away members and possible donors. In the July issue of this magazine I quoted Paul Hawken, the cataloger land environmentalist, on the subject of eco-fundraising: ...
Profiting from database marketing. (Lists and Databases)
Sep 01, 1991; ... The biggest obstacle to profitable database marketing is knowing how to use it. The 27 points in this article will lead you in the right direction to profits and encourage you to continue finding more opportunities. Kids are natural creators. Give a child an object, and he or ...
School daze. (direct marketing strategies of colleges and universities) (Cover Story)
Sep 01, 1991; ... Colleges big and small are bombarding today's high school students with highly targeted messages hoping to maintain successful recruitment and tuition income. With a decreasing number of high school seniors on the horizon and a dwindling undergraduate student base, colleges have ...
A census appraisal. (1990 Census)
Sep 01, 1991; ... Each decade the census becomes more refined, thus more reliable. The 1990 Census is downright exciting. It's a marketer's dream, information. Information about people. Number crunchers all over America are waiting anxiously as the 1990 Census is released. All the speculation ...
The new frontier. (use of new technologies in marketing) (includes related articles) (part 5)
Sep 01, 1991; ...New technologies assisting the automation of ordering and fulfillment are offering marketers the opportunity to set new superior standards for customer service. It's Monday morning, a month before Christmas. You expect more than 150,000 catalog orders to arrive this week by mail, ...
1990 mail order overview. (review of business and industrial mail order activity in 1990) (includes related article)
Sep 01, 1991; ... 1990 Guide To Mail Order Sales The information contained in this summory, as well as in the -Mail Order Top 250+,' are extracts from the - 1990 Guide To Mail Order Soles,- the tenth annual study by Arnold Fishman of Marketing Logistics, and this magazine's director of research. ...
The "alternate" alternate delivery. (using the fulfillment cycle to reach customers)
Sep 01, 1991; ... Many companies underestimate the capability inherent in a marketing-oriented fulfillment operation. Learn how you can use the fulfillment cycle to speak directly to your customers. A considerable amount of time has been spent this year thrashing the USPS and UPS for, what most ...
The morning mail: the good, the bad, the ugly. (evaluation of direct-mail campaigns) (part 2)
Sep 01, 1991; ... The author examines some eye-opening direct mall pieces, and offers some good pointers to help marketers avoid ugly mistakes. (Part Two: The Good) An the average, I receive about 40 pieces a mail every day. That's 0240 a week. Or 1,200 pieces a year. My mail volume is ...
The future of "force-communication": power communication. (copywriting) (part 16) (Creative Strategies)
Sep 01, 1991; ... Copywriters becoming obsolete? Impossible; each one possesses creative uniqueness. By wielding power communication know-how, writers can produce successful word packages with that distinct touch of individualism. (This is part 16 of a series of 20 articles.) Does the ...
Don't bet on a sustained, real growth recovery. (Legal Outlook) (column)
Sep 01, 1991; ... Robert J. Posch Jr. is vice president of legal affairs for Doubleday Book & Music Clubs, Inc. He has a JD/MBA and is the author of two books published by McGraw-Hill and three by Prentice-Hall, with his latest book, The Complete Guide To Marketing And The Law, being published by ...
Retailing realities. (U.S. and Canadian retail trade)(Canadian Memo)
Sep 01, 1991; ... Robert T. (Bob) Stacey is president of Realtime Marketing Database Systems Ltd., a company specializing in providing database management/marketing business systems to the industry. He is a past chairman and an honorary lifetime member of the Canadian Direct Marketing Association. He can be ...