Direct Marketing back issues from October 1991:
In the mail. (direct mailing strategies of American Express Co. and Neiman-Marcus Co.) (Column)
Oct 01, 1991; ... Not since Napoleon marched into Russian has anyone matched the vigor and futility of American Express' efforts to sell a card to my friend Dana Monroe. Dana has been saying no for years, but still they persist. The latest salvo: two follow-up mailings, both received the same ...
The new frontier. (future role of technology in marketing)(includes related article)(part six of six) (Column)
Oct 01, 1991; ... Technology can be a tyrannical ruler or a helpful friend. In the last of this series the author helps readers to define the role technology will play in their future. Scenario: It's October 15, 1994. At 10:30 a.m. you will present your final marketing plan to the ...
Hispanics are hot. (Hispanics as consumers)(includes related article) (Cover Story)
Oct 01, 1991; ... Some companies try to skimp on understanding Hispanic consumers. They are not remarkably different than the non-Hispanics, it's that their cultural hot buttons- may not be the same. It could be a clue on "Jeopardy." They are overlooked, untapped, undermailed, virtually a virgin ...
International mail order. (Mail Order)
Oct 01, 1991; ... An insightful overview of the mail order markets in various countries around the world. This special feature points out interesting trends that are shaping the development of international mail order. European mail order marketers have been operating under apparent ...
The two magic words for retailing success. (Retail)
Oct 01, 1991; ... In these times of change, retailers need to take one step back to see the forest. " I went into the Veracse, store on Madison Avenue and tried on a raspberry suit. It was $1,400. I decided to think about it. I then went into a (factory direct) store and saw it on sale for ...
Europe's gates are now open. (impact of a single European market on global marketing)(part two of two)(International)
Oct 01, 1991; ... In the second part of a two-part article, the author continues his examination of the role of language in what will once more become the largest and wealthiest marketplace on the planet. The Japanese are industrially successful in these closing years of this century for one very ...
The paradigm mosaic. (managing changes in database marketing)(Lists and Databases)
Oct 01, 1991; ... A case study of the management of change in the database marketing environment The new age for the direct marketing concept is dawning thunderously for insurance practitioners. In the wake of the savings and loan debacle, insurance providers are under attack. ...
The future of 'force-communication': power communication. (copywriting)(part 17 of 20)
Oct 01, 1991; ... Although communication may never be an exact science, serious wordsmiths know that to generate response its imperative to use the right word to convey the right message. We're all prone to let our copy run on tracks. Without letting even one-millionth of a millivolt run through ...
Personal liability for environmental violations. (Legal Outlook)
Oct 01, 1991; ... More and more one reads in the business press: "Personal assets of top executives can be seized when the business is found in violation of state environmental laws. The state does not have to prove that the boss had a role in the unlawful acts, only that he/she was in charge. The very fact ...
Direct mail: a love/hate relationship. (Canadian Memo )
Oct 01, 1991; ... There were 13 billion pieces of direct mail distributed in Canada in 1990 and seven out of 10 Canadians like something about it, according to a study conducted by Travis Research Associates for Canada Post Corporation. In general, Canadian consumers like the fact that direct ...