Articles > Business magazines > Investing, Sales, and Marketing magazines > Direct Marketing articles > August 1999

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Direct Marketing articles from August 1999

2,902 total articles

This publication focuses on direct marketing alternatives and it features many case studies, as well as information on enterprise budgets and promotion/publicity.

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Direct Marketing back issues from August 1999:

DoubleClick to acquire Abacus in $1 billion deal.(Abacus Direct Corp.)

Aug 01, 1999

FTC investigates fraud on the Internet.

Aug 01, 1999

Don't compete with price - there's a better way.

Aug 01, 1999;

How do you fight the big discounters?(interview with author Al Norman)(Interview)

Aug 01, 1999;

Put my name in your database - I'll pay you too!(collectors' clubs)

Aug 01, 1999;

Taking the mystery out of mining and modeling.(data mining and modeling as a software application and as a marketing activity)(part 1)

Aug 01, 1999;

Hot tips and inside secrets in direct mail.(part 2)

Aug 01, 1999;

A database marketer's dilemma: when to stop marketing?

Aug 01, 1999;

www.listsanddata.com.(part 3)

Aug 01, 1999;

The culture of the mailbox, 1999: boy toys, post-feminism, and Liddy Dole.

Aug 01, 1999;

Session two: the "expert syndrome" and other bad habits that limit your creative abilities.(bad habits of marketers)(part 2)

Aug 01, 1999;

One-to-one marketing - for real.(variable data printing)

Aug 01, 1999;