Recently added articles from Entrepreneur Column (Entrepreneur.com):
Entrepreneur Column.(Column)
Sep 27, 2007 ... Byline: Brad Sugars Sep. 27--In the movie Little Fish, a video store manager played by Cate Blanchett applies for a bank loan to buy the business and expand into online gaming. When her application is rejected, Blanchett hurls a framed photo of the loan officer's child across ...
Entrepreneur Column.(Column)
Sep 20, 2007 ... Byline: Kim T. Gordon Sep. 20--Marketers have found a new opportunity for more intimate and direct communication with consumers. Not so long ago, families gathered around the TV; now individuals surf the web and watch video on personal, handheld devices. Consumers have grown ...
Entrepreneur Column.(Column)
Sep 12, 2007 ... Byline: Rachel Meranus Sep. 12--A good public relations strategy allows an organization to communicate effectively with its target audience. To achieve optimum value, business owners need a process for executing that strategy as effectively and efficiently as possible. Without ...
Entrepreneur Column.
Sep 05, 2007 ... Byline: David Javitch Sep. 5--The scenario: Your business has seven employees, all of whom work at the company's only office. A situation arises where one of your employees has a work conflict. Maybe she recently had a baby, her spouse or child developed a serious medical ...
Entrepreneur Column.
Aug 30, 2007 ... Byline: Ray Silverstein Aug. 30--It's a familiar situation: You have a sweet target prospect you'd love to land, but you can't seem to make any headway. You don't know how to start a relationship. What can you do to create a beachhead or get your foot in the door? ...
Entrepreneur Column.
Aug 23, 2007 ... Byline: Al Lautenslager Aug. 23--The question used to be, Do you have a website? Now, the more relevant question is, How do you market your website? It truly isn't a "Build it and they will come" scenario. If people don't know about your website, they can't visit -- ...
Entrepreneur Column.(Column)
Aug 16, 2007 ... Byline: Paige Arnof-Fenn Aug. 16--Even the cobbler's kid gets a new pair of shoes sometimes. For almost six years, a placeholder website upgrade sat on my "to do" list, but it never seemed to reach the top. After the first year, my colleagues and I joked that if I did upgrade, ...
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