Recently added articles from Fast Company:

A Mad Man Gets His Head Together - Digital Advertising - Publicis Groupe

Dec 01, 2007; Linda Tischler ... In a cavernous studio in West Hollywood's media district, the cameras are ready to roll. At the director's cue, Samantha, a leggy blonde with cherry eyeglasses and endearingly crooked teeth, launches into a critical product demo. Dropping her striped shorts to her ankles, she steps into a ...

All Eyes On Apple - Steve Jobs - iPhone - iPod

Dec 01, 2007; Adam L. Penenberg ... This promises to be a joyous holiday season for Steve Jobs and the incandescent Apple (NASDAQ:AAPL). Over the past year, the company's numbers have been stunning: Sales are up 24%, earnings up 75%, margins topping 30%, stock price up 146%. The popularity of the iPod and its snazzy young cousin, the ...

Are There Holes In My Genes? - Navigenics - DNA Testing

Dec 01, 2007; Amanda Bower ... This year has been tough for my family. First, my uncle was diagnosed with sarcoidosis, an incurable inflammatory disease. Then my sister needed surgery to remove precancerous tissue from her cervix. The hardest blow came this summer, when my cousin--just 28, and always healthier than anyone else ...

Barry Diller's Grand Acquisitor - IAC - Video Game Technology

Dec 01, 2007; Chuck Salter ... "Come play!" Shana Fisher emails this challenge from her eighth-floor perch at IAC headquarters, a sleek, white Frank Gehry jewel on Manhattan's west side. Her office is immaculate, with four white leather chairs, a pink door, and a magnificent view of the Hudson River. Not that she notices on this ...

Berry, Berry Ambitious - Pinkberry - Brand Buzz

Dec 01, 2007; Alissa Walker ... Like any Hollywood starlet, Pinkberry knew it had arrived when it made the pages of two of America's most popular publications: Us Weekly and People. Since the frozen-yogurt chain first opened in West Hollywood, California, in 2005, Paris Hilton, Lindsay Lohan, and even Mike Tyson have been seen ...

Can't Buy Me Love - Dr. Hauschka - Sustainable Products

Dec 01, 2007; Carleen Hawn ... Clifford Kurz and Susan West Kurz are romantic zealots. Passion has ruled their 21-year relationship, as well as the tetchy perfectionism with which they ran Dr. Hauschka Skin Care, the exclusive distributor of German-made holistic skin-care remedies, from a converted barn in Hatfield, ...

Carbon Copy - Greenhouse gases - Carbon Emissions - Climate crusade

Dec 01, 2007; David Roberts ... All right, you can stop giving Al Gore awards now. We get it: We need to reduce pollution. It's often said that what gets measured gets managed, so if we're going to cut emissions of carbon dioxide and other climate-warming gases, we need to know exactly who's emitting what. A serious effort to ...

Contributors

Dec 01, 2007; <cite>Fast Company</cite> Staff ... Creating this month's Steve Jobs was "like a triathlon of image making," says Alex Ostroy, involving elements of sculpture, painting, and photographic lighting. Ostroy has been fascinated with the potential of computer-generated imagery ever since graduating from the Rhode Island School of Design ....

Double Features

Dec 01, 2007

Easy Money - Personal Finance Software - Aaron Patzer - Mint

Dec 01, 2007; Anya Kamenetz ... Americans under 35 spend 16% more than they earn, on average. College graduates leave school with an average of $20,000 in student loans and almost $3,000 in credit-card debt. This demographic, in sum, is sorely in need of an easy-to-use solution to their ample money woes. "There's this dull ...

Feedback

Dec 01, 2007; <cite>Fast Company</cite> Staff ... The issue (October) was so inspiring, I literally could not sleep. I was tantalized by Sam Lucente's "design attitude" strategy, teased by the Paola Antonelli story, and bowled over by Yves Behar's sheer passion to embody a product with a human print, package it, and deliver it for each brand ....

Get Back In The Box - Chip and Dan Heath - Creative Thinking in Business

Dec 01, 2007; Dan Heath and Chip Heath ... We're always told to think outside the box. But it's about time someone spoke up for the box. Because, paradoxically, thinking inside a box can spark creativity, not squelch it. So maybe you don't need to think out of the box. Maybe you just need a new one to think in. For instance, let's say you ...

High Concept - Detroit Auto Show - Concept Cars

Dec 01, 2007; Robert Levine ... Date Of Birth: 2000Claim to Fame: A proposed successor to Jaguar's iconic E-Type--and a worthy rival to the Porsche Boxster and BMW Z3.Cause of Death: Unknown. Jaguar announced plans to produce the vehicle, then shelved it in 2002.Survived By: Jaguar's XK convertible, given its similar lines, ...

Inspired By ... - Pinkberry - Brand Buzz

Dec 01, 2007; Alissa Walker ... Apple: Top-notch design and an emphasis on utility boost appeal to a wide range of consumers. Hermes: Relentlessly high quality. "We want people to feel that luxury." In-N-Out Burger: Lee cites its "simplicity"--and a secret menu that "gives the ...

Just Say No - Brand Loyalty - Consumer Marketing

Dec 01, 2007; Rob Walker ... Recently, Isaac Mizrahi had some choice words for those who look down on him for creating an apparel line for the big-box retail chain Target. Such critics aren't merely snobs, he declared, they are "brand racists." Well, that seems a bit much. For one thing, Mizrahi's once moribund couture ...

Feedback

Dec 01, 2007; <cite>Fast Company</cite> Staff ... Your article on LEED ("" October) asserts that the point of LEED is getting lost, but then misses the point itself. The U.S. Green Building Council's mission is market transformation. Your assertions about LEED's "newfound power" are naive. USGBC, through LEED, is affecting about one-tenth of all ...

Letter from the Editor

Dec 01, 2007; Robert Safian ... My 14-year-old son loves Apple (NASDAQ:AAPL). It's not just that he owns an iPod and a Mac laptop; whenever Steve Jobs makes a major announcement, he downloads the video on iTunes and watches it on his iPod. Just this week, he shelled out $129 of his own money to buy the new Leopard operating ...

Now the Good News... - Social Capitalist Awards - Philanthropy

Dec 01, 2007; Keith H. Hammonds ... The problem with trying to change the world is there's no money in it. That's pat and arch, of course, but also mostly true. A for-profit technology startup wins seed capital, then venture funding and an IPO windfall, in exchange for a piece of the likely future action. Meanwhile, most social ...

People To Watch - Ryoji Chubachi - Wu Yi

Dec 01, 2007; David Futrelle ... Ryoji Chubachi President of Sony Chubachi wants the world to know that Sony (NYSE:SNE) can still make cool stuff. On December 1, Japanese consumers will be able to get their hands on Sony's (and the world's) first organic light-emitting diode (OLED) TV, an 11-inch wonder that's only 3-millimeters ...

Profits with Purpose - Waterguard - Mextra - Social Entrepreneurship

Dec 01, 2007