Recently added articles from Folio: the Magazine for Magazine Management:
Kudos for the economist's business--not delivery--model.(Letter to the editor)
Oct 01, 2009 ... FOLIO:'s Q+A with The Economist's senior vice president of marketing, Alan Press [FOLIO: Alert, 9/03] moved readers to give the brand a thumbs up for its excellent investigative content and smart business model. "Press hit the nail on the head when he says: 'The Economist's ...
A "fresh start' for Cygnus.(Letter to the editor)
Oct 01, 2009 ... When FOLIOmag.com interviewed Cygnus's newly-appointed CEO John French in late September [FOLIO: Alert! 9/22], French discussed why he took the job, and his biggest challenges in turning the company around. His answers, though, were less than satisfactory to some. One of the ...
Taking on investors.(Letter to the editor)
Oct 01, 2009 ... Should an investor, who is also a potential advertiser within a publisher's market, be entitled to free advertising or ads at a steep discount? Here's what members of FOLIO:'s social network, mediaPRO, had to say: --"I'm actively looking to select advertisers for content. I've ...
Look to the little guys.(Kalmbach Publishing Co.)(Brief article)
Oct 01, 2009; ... RECENTLY, FOLIOMAG.COM DID A STORY on Waukesha, Wisconsin-based enthusiast publisher Kalmbach Publishing Co. buying Cabin Life. It was a small deal, the type that pops up several times a week (or used to before M&A crashed along with everything else), yet it generated a volume of reads ...
Will second half single-copy sales bounce back? Subscriptions remain flat and a dramatic drop in newsstand sales obscures what might be faint signs of an upward trend.
Oct 01, 2009; ... THERE HAS HARDLY BEEN A TIME in recent memory when magazine circulation has had to contend with such an unfriendly market. There have been increased production costs, economic pressures suffocating consumers and marketers alike--which, in turn, pinched circulation marketing budgets--and a ...