Folio: the Magazine for Magazine Management back issues from March 1998:
Technical difficulties. (technology and the media)(Editorial)
Mar 01, 1998; ... Information technology is an amazing thing. Last week, while searching through the online bookstore, amazon.com, I discovered an "automated search agent" service they call Eyes. Type in a keyword -- "magazine" for example -- and Eyes will automatically e-mail you whenever a new book is ...
Integrate your new- and old-media groups. (IDG Communications)(Brief Article)
Mar 01, 1998; ... The first new-media mistake IDG made was to create a separate new-media group, said Kelly Conlin, president of IDG Communications, at an American Business Press gathering. "We thought, `This is new media. We need some experts. We have to get these young Turks and tell them, You invent the ...
Tailor your renewal efforts to the reader's renewal behavior.(Brief Article)
Mar 01, 1998; ... It's standard procedure to mail five or so renewal efforts to each one of your subscribers, says Efrem Zimbalist III, president and CEO, Times Mirror Magazines. That's costly and inefficient because it doesn't take into account how people respond to your mailings. A better approach, he says, ...
Make the cover a sales tool.(Brief Article)
Mar 01, 1998; ... Editors feel they should control cover selection and blurbs, but given the reality that many magazines now on the newsstand won't be there in two years, circulation marketing wants more influence. At Cincinnati-based F&W Publications, which publishes seven magazines, circulation marketing ...
Use multi-year incentives to hold on to employees longer.(Brief Article)
Mar 01, 1998; ... The challenge facing publishers today is to keep lean and still maintain a positive environment for employees, says Neal Vitale, president of Petersen Publishing. "We had a big reduction in the workforce a few years ago, and now the pendulum has swung in the other direction," he says. "You ...
Emmis buys Texas Monthly.(Emmis Broadcasting)
Mar 01, 1998; ... Mediatex Communications Corporation, the Austin-based publisher of Texas Monthly, just got a new place to hang its hat. In late January, Indianapolis-based Emmis Broadcasting signed a letter of intent to purchase the 113-employee company from Texas Monthly publisher and majority owner ...
Reed Travel outlines rebate plan.
Mar 01, 1998; ... Reed Elsevier Business Information president and CEO Bruce Barnet maintains that no individuals are being faulted for the circulation overstatements at its Reed Travel Group, which will cost the company some $325 million in refunds and has led to a months-long, companywide probe. On ...
Spy goes under for the last time.(Brief Article)
Mar 01, 1998; ... The reincarnated Spy has been deincarnated. Again. Less than two months after New York City-based Sussex Publishers announced an increase in the satirical title's frequency from six to nine times a year in hopes of boosting readership and ad pages, management capitulated to bottom-line ...
Sex-and-dating upstarts seek gender equality.
Mar 01, 1998; ... Some magazines have a tough enough time attracting readers of just one gender, but two new relationship-oriented titles are looking for the right editorial balance to snag the elusive dual audience. Last October, Notorious, a 200,000-circulation bimonthly focusing on "hot ...
Guccione loses appeal on military ban. (Bob Guccione, Penthouse cannot be sold on military bases)(Brief Article)
Mar 01, 1998; ... If the federal government has its way, Bob Guccione's going to have to peddle his Penthouse somewhere else. The government recently won a federal appeals decision upholding a ban on selling adult titles in military exchanges. The ban, officially called the Military Honor and ...
New magazines. (interrelated articles)
Mar 01, 1998; ...EquipTechno-savvy readers who want the facts about the best brands and models to add to their digital repertoire are in the right place. Equip, published by Ziff-Davis, Inc., provides a blend of product-oriented information and comparative performance testing from ZD Labs ....
Ivory tower meets Wall St.(University Business)
Mar 01, 1998; ... Today's College and university administrators face the major economic challenges of running a multi-billion dollar industry, according to Jeffrey Kittay, chief editor of University Business, a new magazine from New York City-based Lingua Franca, Inc. While Lingua Franca covers ...
Chatham, New Jersey-based Quadrant HealthCom, Inc., has agreed in principle to acquire Independent Living Provider.(Brief Article)
Mar 01, 1998 ... * Chatham, New Jersey-based Quadrant HealthCom, Inc., has agreed in principle to acquire Independent Living Provider from Equal Opportunity Publications, ...
Hartig named president of The Parenting Group. (John Hartig)(Brief Article)
Mar 01, 1998 ... As president of The Parenting Group, John Hartig is responsible for activities relating to the Time Publishing Venture division's three magazines, Parenting, Parenting's BabyTalk and Parenting's Healthy Pregnancy. Previously director of consumer marketing and development for In Style since ...
Christopher S. Cardell to president, Mecklermedia.(Brief Article)
Mar 01, 1998 ... Christopher S. Cardell to president, Mecklermedia, from executive vice president and COO. He retains the ...
Cyndi Ratcliff to publisher, Pulp & Paper and Paper Equipment News.(Brief Article)
Mar 01, 1998 ... Cyndi Ratcliff to publisher, Pulp & Paper and Paper Equipment News, from Northeastern regional sales manager, Pulp & Paper ....
Anticipate Apple's Rhapsody.(new operating system)
Mar 01, 1998; ... Even as Apple Computer plans to roll out its next-generation operating system, Rhapsody, in April, publishers are only now installing OS 8, the latest in Mac brainware for workstations. Its newest version, 8.1, started shipping last month. Information systems directors at many ...
Exploit your Web site.
Mar 01, 1998; ... A person who has a hammer, it is said, sees every project as a nail. And it may also be said that a publisher who has a magazine sees the Web as a blank page. The Web came on the scene so rapidly that few of us had any option but to take our first whack at it with the tools we ...
MPA drafts stricter telemarketing guidelines.
Mar 01, 1998; ... In response to pressure from the Federal Trade Commission, the Magazine Publishers of America has drawn up a proposal for revised, self-regulatory guidelines intended to better control subscription agents' telemarketing practices. Specifically, the MPA has proposed amendments to its agency ...
Marketing Martha by e-mail(Internet marketing)(Column)
Mar 01, 1998; ... Somewhere, between the tornado of hype that the Internet is the ultimate form of communication and the apprehensive murmurs that it's still unproven and unpredictable, lies the true potential of the Web as a direct marketing tool. The first thing to remember about marketing on ...
Profitability, on the contrary.(Shore-Varrone; Atlanta, GA, business publisher, diversity of publications)(includes related article on vital statistics)
Mar 01, 1998; ... Forget about economies of scale and don't even mention synergies. During the past 15 years, Atlanta-based business publisher Shore-Varrone has built a rapidly-growing publishing and trade show business by embracing a "contrarian view" toward cluster publishing. Rejecting the notion that ...
Brave new Brazil.(good prospects for publishing)
Mar 01, 1998; ... It's one of the world's largest countries, covering nearly half of South America and bordering every nation on the continent except Chile and Ecuador. With an estimated 164 million people and two of the world's largest cities (Sao Paolo with 17.1 million and Rio de Janeiro with 11.3 ...
What drives paper prices?(paper manufacturing)
Mar 01, 1998; ... Every year, my customers ask me to help them with their paper budgeting process. I, in turn, call the mills and ask them for their best guess on where paper prices win be in the next three, six or 12 months. In general, their responses are similar, based largely on projected operating ...
Newsstand nervousness.(small publishers)
Mar 01, 1998; ... Whenever wild predictions start circulating about an industry trend, especially one that promises a cataclysmic ending with wailing and gnashing of teeth, a voice of reason is usually close behind. For example, right now there are strong sentiments among many in the industry that newsstands ...
Partners in publishing.(association publishing)
Mar 01, 1998; ... Caught up in the crunch to increase revenues, outstrip competitors and expand services to members, association managements constantly scramble for more punch in the bottom line. If it ever existed, the halcyon era of "membership dues as sole provider" expired long ago. Operationally, most ...
The last line of defense.(copy editing tips)
Mar 01, 1998; ... A copy editor's job is similar to a gatekeeper's job: to control what passes and what cannot pass through the gate to the reader. The copy department is the last line of defense: If the copy editor lets it by, the reader sees it. In addition, the copy editor represents the reader: He or she ...
Why advertise in magazines? Despite competition from television, the Internet, and countless other media options, magazines still offer many advantages.(comments by five publishers)
Mar 01, 1998; ... Presented with more advertising options than ever before -- ranging from Web sites and banner ads on the Internet to screensavers and theatrical commercials -- why should advertisers today choose magazines to promote their products and services? -- Rolf Maurer Marlys Fox ...
Folio:, The Movie (rated G). (Buzz magazine plans to work with Paramount Pictures on making films from print articles)(Editorial)
Mar 15, 1998; ... Now that Buzz has teamed up with Paramount Pictures to explore the possibilities of turning print features into film fodder, what's to stop any of us from doing the same? (See "Late News.") Sure, Frank Lalli, president of the American Society of Magazine Editors, panned the deal--but, baby, ...
AFP and PCH face an avalanche of lawsuits.(American Family Publishers, Publishers Clearing House)
Mar 15, 1998; ... Sweepstakes giants American Family Publishers (AFP) and Publishers Clearing House (PCH) have been hit hard in recent weeks by a barrage of lawsuits from angered recipients who feel they were deceived by the companie's mailings. At presstime, 15 suits charging fraudulent business practices ...
ESPN lights up subscriber scoreboard.(ESPN Magazine)(Brief Article)
Mar 15, 1998; ... When ESPN Magazine makes its March 11 debut, it will deliver to higher-than-expected 300,000 subscribers. John Skipper, senior vice president and general manager of the twice-monthly sports launch from Disney Publishing, Hearst and the ESPN cable TV network, originally hoped that ...
Buzz deal raises eyebrows.(contracts to turn articles into feature films)
Mar 15, 1998; ... Count American Society of Magazine Editors president Frank Lalli among those giving a thumbs-down to the deal Buzz publisher Buzz Inc. has struck with two of its film-industry neighbors in Los Angeles. The pacts, announced in early February by Buzz Inc. put Paramount Pictures first in line ...
Glossy launch cancelled.(Brief Article)
Mar 15, 1998; ... Jump, Seventeen, Teen People and the other books for teenage girls have one less would-be competitor to worry about. Attitude Network Ltd., operator of the glossy.com webzine, has ditched plans for a print version that was supposed to launch in January. Former glossy.com editor Sarah ...
Where's the dirt? Garden books sell a lifestyle.
Mar 15, 1998; ... The gardening category just keeps on growing. Following the onslaught of shelter titles in recent years, magazines like Hearst Magazines' Country Living Gardener and Meigher Communications' Garden, Design have caught on with readers and advertisers by focusing on the gardening lifestyle, ...
Penton spin-off from Pittway still on track for late spring.(Penton Publishing)
Mar 15, 1998; ... As the stock market continues to boom, publishing companies increasingly are attracted by the lure of initial public offerings. The most recent to announce it would try the market is Cleveland-based Penton Publishing, which puts out 40 b-to-b titles including Industry Week, Microwaves & RF, ...
Bleach delays relaunch.(Brief Article)
Mar 15, 1998; ... Fans of Hot Lava, the Los Angeles-based arts/lifestyle book that folded in November 1996 and is being reincarnated as bleach, will have to wait a little longer for the second coming. Instead of premiering in mid-February with a March issue, as announced last October by Costa Mesa, ...
Stagebill buyer seeks a better performance.(Fred Tarter)(Interview)
Mar 15, 1998; ... Fred Tarter's recent acquisition of Stagebill marks a new era in the long rivalry between Stagebill and Playbill. Both are well-established titles (Playbill is 114 years old; Stagebill just turned 75) given free to people attending performing arts events around the country. Playbill ...
IIA rejuggles its book.(Institute of Internal Auditors' Internal Auditor magazine)
Mar 15, 1998; ... Internal Auditor is kicking an old habit--that is, the staid, traditional look that smacks of "institution," which has so characterized the magazine. To reflect a broader position, the official arm of the Institute of Internal Auditors has been redesigned. For years, the magazine ...
Home Recording.(New Magazines)(Brief Article)
Mar 15, 1998; ... Recording once was an expensive proposition, strictly the province of the techno-guru. But affordable and portable equipment have enabled those untrained in the medium to get professional results within the comfort of their own homes, according to editor Jon Chappell. To meet the needs of ...
Turning Points.(New Magazines)(Brief Article)
Mar 15, 1998; ... American Banker, the 162-year-old daily newspaper covering financial services, launched Turning Points. Career Trends in Financial Services in January. The new title is a monthly tabloid geared to help finance professionals navigate their careers amidst the sea of mergers and restructurings ...
Canoe & Kayak Magazine.(Mergers & Acquisitions)(Brief Article)
Mar 15, 1998 ... Cowles Enthusiast Media in Stamford, Connecticut, acquired Canoe & Kayak ...
Injection Molding Magazine; Injection Molding International.(Mergers & Acquisitions)(Brief Article)
Mar 15, 1998 ... In January, Canon Communications L.L.C., of Santa Monica, California, acquired Denver-based ...
Kenny named president, The Jerusalem Report.(Industry Watch: People)(Brief Article)
Mar 15, 1998 ... Former vp/marketing for The Jerusalem Report Publications USA Inc., Deborah Kenny will now oversee all advertising growth and circulation marketing efforts for The Jerusalem Report in her role as president of the company. Kenny's first position with the magazine was as ...
Ralph Monti; Kevin Senie. (appointed to executive posts)(Corporate)(Brief Article)
Mar 15, 1998 ... Ralph Monti to president/publisher, Cherry Lane Magazines (publisher of Guitar Shop, Music Alive! and Home Recording), from president, Special Interest ...
Scott S. Parmelee; Doug Faust. (named publishers of Outside and PSM, respectively)(Management)(Brief Article)
Mar 15, 1998 ... Scoff S. Parmelee to publisher, Outside, from associate publisher. Doug Faust to ...
Lee Wilcox. (name to marketing post)(Marketing & Promotion)(Brief Article)
Mar 15, 1998 ... Deborah Nichols Cavanagh to associate publisher, marketing, Men's Health, from marketing director. Lee Wilcox to vice ...
Quark reseller shops magazine.(World Wide Power Co. selling X-Ray Magazine)
Mar 15, 1998; ... Software companies are bought and sold, but rarely does a deal involve a technology that is near and dear to magazine publishers--and a magazine about that technology. But that's what happened recently with XChange USA and its X-Ray Magazine: Publishing, Workgroup & Multimedia Technology ...
Templates tune up the quality; techniques for using style sheets and master pages in a favorite page layout program, QuarkXPress.
Mar 15, 1998; ... Technique for using style sheets and master pages in a favorite page layout program, QuarkXPress. Folio:'s most recent publishing trends survey ("The creeping edge," October 1, 1997, page 52) shows that more than 95 percent of publishers surveyed use QuarkXPress in the creation ...
Training for the bottom line: a shrinking talent pool makes it imperative to keep experienced employees happy, and to train new ones.(Cover Story)
Mar 15, 1998; ... In troubled economic times, employee training programs take a back seat to a host of other corporate needs. The attitude has been that "training can just catch up," says Carol Marotti, human resources director at The Taunton Press in Newtown, Connecticut. But attitude is changing as ...
Break out of the direct-mail mode.(circulation)
Mar 15, 1998; ... Circulators are like scientists--always trying to calculate how if they spend "x" on their direct mail or newsstand promotions, they'll get "y" lift in subscriptions or single-copy sales. So they stay away from promotions via media with unmeasurable response (like television or radio, ...
Fulfillment's neglected niche; Asian Americans offer fantastic demographics and strong spending power.
Mar 15, 1998; ... Asian Americans offer fantastic demographics and strong spending power So why are there so few lists targeting them? Direct marketers pride themselves on segmenting the population into microniches. Whether by purchasing habits or Zip Code, occupation or hobby, there are lists ...
Calling all subscribers (at the office).(successfully requalifying subscribers by telephone)
Mar 15, 1998; ... HOW DO YOU SUCCESSFULLY REQUALIFY SUBSCRIBERS OVER THE TELEPHONE? KNOW YOUR AUDIENCES, COZY UP TO GATEKEEPERS AND HIRE TELEMARKETERS WELL IN ADVANCE OF THE ANNUAL AUDIT RUSH. You don't have to tell Ken Turtoro how hard it is to requalify readers. As circulation director of ...
Manager, editor, candlestick maker: everyone agrees it's a tough job, but no one can define it exactly.(managing editor)
Mar 15, 1998; ... Everyone agrees it's a tough job, but no one can define it, exactly. What's a managing editor? Four common traits surface. Collette Connor is a juggler, though that is not the formal tide on the masthead of New York City-based Videography. The balls--sharp swords? flaming ...
Sales lessons from my parrot: advertising clients are territorial, somewhat unpredictable, easily distracted, and hard to read.
Mar 15, 1998; ... Advertising clients are territorial, somewhat unpredictable, easily distracted, and hard to read. Earning their respect is key. If you're up on your bird news, you might have heard of Alex, the African Grey parrot that's been taught not only to speak, but to add numbers, ...
Get what you're worth.(salaries)
Mar 15, 1998; ... Salary discussions may seem impromptu, but they never are. To get the salary you deserve, know how to negotiate. When Maile Huhlihan was hired by The Economist Group to start a new magazine five years ago, she was offered a $10,000 year-end bonus. But when her boss proposed to ...
Share the numbers; opening your profit-and-loss statements to all employees can break down barriers and build up profits, if done properly.
Mar 15, 1998; ... Opening your profit-and-loss statements to all employees can break down barriers and build up profits, if done properly. Folio: asked four executives, "How has your openbook policy affected business? How does it work? What are the downsides?"--Rolf MaurerMarie Clapper ...
AFP settles state fraud suits.
Mar 22, 1998; ... American Family Publishers cleared off most of its legal problems in mid-March with a $1.25 million settlement involving 25 states. But the company still has some fights ahead of it, and publishers who rely on sweeps may have cause for concern. As part of the agreement, AFP will ...
Euro trade merger falls apart.
Mar 22, 1998; ... The collapse of the $9 billion merger between Reed Elsevier P.L.C., the British-Dutch trade publishing giant, and its Dutch rival, Wolters Kluwer N.V., was all but inevitable, media analysts say. "I was surprised when they announced they were getting together, but not when the ...
Brand spells opportunity.
Mar 22, 1998; ... Coca-cola promises refreshment, always. Pepsi-Cola promises the same, but for hormonally volatile denizens of a generation called "Next." Visa promises its club is bigger, while American Express promises its club is the right size and that you'll impress more people if you're in it than ...
A license to brand.
Mar 22, 1998; ... If your trademark is strong and elicits an immediate connection with your magazine, licensing could be profitable. Just be sure to safeguard editorial integrity. Whether you call it brand development, partnership marketing or plain old "licensing," lending your magazine's name to ...
Speed the extension with e-mail.
Mar 22, 1998; ... Electronic newsletters aim to win a new audience and maintain the old with posthaste delivery of must-have information. In just a few years, the Internet has changed the average computer user from a casual browser to an instant-information addict. At first, magazine publishers ...
Brand-building in a wired world.
Mar 22, 1998; ... The Web offers magazine publishers the means to extend their brands to readers who already trust them. When it comes to the Web, magazine publishers are in an enviable position. They've already established reputations as trustworthy sources of information with their readers. And ...
Turn your editorial into a triple play.
Mar 22, 1998; ... Smaller magazines can leverage their editorial into other media but there are risks. Here are some guidelines. Don't want to license a line of products with your magazine's name on them? Don't want to build a house with your advertisers' products, or start a new conference that ...
Build your brand - literally.
Mar 22, 1998; ... Event marketing benefits both your customer bases: readers and advertisers. Here's a look at what consumer and trade titles have built. Within their pages, magazines bring together readers and advertisers to form a common community of shared interests. But what about going ...
Some things tried, some true.
Mar 22, 1998; ... In the marriage of magazines and brand loyalty, a few old reliables continue to provide steady financial gains. While the profitability of Web-related branding continues to raise questions, many publishers are confidently mining for dollars through more traditional methods such ...
Custom-tailored branding.(includes related article on customization tips)
Mar 22, 1998; ... Custom publishing could be the fastest-growing segment of the magazine business, promoting brands for customers and publishers alike. When focus-group consumers were asked to describe Blue Cross/Blue Shield of Michigan, their feedback was not particularly flattering. They ...