Folio: the Magazine for Magazine Management back issues from January 2009:
Stay classy, editors.(FIRST PERSON)(Editorial)
Jan 01, 2009; ... THIS NEXT YEAR IS GOING to be a rough one, maybe the roughest yet faced by the magazine publishing industry (although some economists are starting to say that the second half may look brighter than initially thought). The pressure is on salespeople (who, as publishing executives ...
Alternative strategy.(FEEDBACK)(Letter to the editor)
Jan 01, 2009; ... [ILLUSTRATION OMITTED] Dearie me, how depressing [December 2008 cover story, Community Publishing: The Next New Hope?]. How about this for an alternative 21st century publishing strategy? * Buy what you can afford. * Maintain a reasonably diversified ...
More technologies to try.(FEEDBACK)(Letter to the editor)
Jan 01, 2009 ... An anonymous source commented on December' s FOLIO: article, "Technologies To Look For in 2009," offering another emerging and useful possibility for publishers to try in the New Year. "How about automated tagging/ ...
Teen newsletter to fill the void.(FEEDBACK)(Letter to the editor)
Jan 01, 2009; ... I'm the editor of RED and redthebook.com, so I've been working with hundreds of teen girls daily for years now, and I can tell you that one single source like this [Ex-ElleGirl Editors Launch E-Newsletter]--with the informed, smart, never-patronizing tone toward teen girls that ELLEGirl ...
Cheers or jeers for Cathie?(FEEDBACK)(Letter to the editor)
Jan 01, 2009 ... Last month, Hearst Magazines president Cathie Black spoke at the WWD + Media Summit in New York City, where she expressed being bullish, yet cautious, about the future of print. But most on Foliomag. corn were divided on their reactions. An anonymous source says how "Ms. Black ...
117 predictions for 2009.(FEEDBACK)
Jan 01, 2009 ... Last month, foliomag.com solicited responses from the magazine and media industry on expectations for 2009. 117 predictions later, one media guru said '09 would bring "Pain. Big pain," while another sees technology's silver lining, with publishers embracing video "now that it's dear ...
Regional publishing: not so recession-proof: the economic downturn that rocked national magazines in 2008 has hit regionals, with varying effects.(LOGIN)
Jan 01, 2009; ... THROUGHOUT THE TURMOIL on the national publishing landscape, the regional magazine market was one of the few bright spots in the industry. Taking advantage of a lower barrier to entry, regional publishers over the first six months continued launching print editions--including many vertical ...
Three positions worth hiring in 2009: and how they can pay for themselves out of the gate.(LOGIN)
Jan 01, 2009; ... WE'RE WILLING TO BET that your company isn't exercising an arms-wide-open policy when it comes to new hires, especially after the slew of 2008 layoffs and self-imposed hiring freezes. But as publishers change their operating structures, they may need to consider emerging positions vital to ...
Monetizing digital editions: as digital vendors continue to come to market, publishers experiment with selling strategies.(LOGIN)
Jan 01, 2009; ... FROM TEXTERITY, TO NXTBOOK and Zinio, to others like Zmags, Advanced and iMirius, digital platform vendors have been cropping up left and right over the last few years. It's no wonder. With consumer and b-to-b both realizing a precipitous decline in print ad pages through the first nine ...
B-to-b publications generated an average of $5.47 million in 2007: the 2008 ABM Financial Trend Report says overall advertising revenue fell for b-to-b publishers but the average net per page actually increased.(LOGIN)(Statistical table)
Jan 01, 2009; ... PUBLISHERS IN 2008 TO 2010 will look very different from the way they did from 2005 through 2007, the period covered by the American Business Media Financial Trend Report, presented by the Jordan, Edmiston Group. In 2007, print advertising accounted for 84 percent of the average ...
Budgeting down, part II.(LOGIN)(Brief article)
Jan 01, 2009 ... IN FOLIO:'S DECEMBER 2008 ISSUE, we asked a series of publishing executives how they faced the challenge of realistically budgeting for 2009 when all indicators point to a revenue drop. [ILLUSTRATION OMITTED] Ron Wall, senior vice president of publications at Canon ...
M&A scorecard.(LOGIN)(Aspire Media acquired CrochetMe.com )(United Business Media acquired China-based Sanguine Microelectronics)(Advanstar Communications and Ryan Communications Group)
Jan 01, 2009 ... IT TOOK 10 MONTHS to shake out, but Reed Elsevier's auction of Reed Business Information ended in December with Reed taking the b-to-b publisher off the block. As one M&A executive put it: "What this decision means is that for all practical purposes, the [big] media M&A market is closed ...
This month: Boston.(FACEUP)
Jan 01, 2009 ... ACCORDING TO NEWSSTAND CONSULTANTS, a cover featuring "Top Docs" is almost always a slam dunk for any city or regional publication. "There is very little that you can do to screw it [sales] up," says Boston's art direct Patrick Mitchell. It was because of this sales confidence that after ...
Three alternative steps to savings: let personnel and T&E go untouched with these creative cost-savings ideas.(BEST PRACTICES)
Jan 01, 2009; ... MOST PUBLISHERS HAVE AT LEAST one thing in common: the greatest costs come from printing, personnel and promotions. But as many struggle to stay afloat, they are in search of cost-savings methods that don't tap into their indispensable resources. Both Grand Rapids, Michigan-based ...
Going green, saving green.(BEST PRACTICES)(printing costs)(publishing industry)
Jan 01, 2009 ... MANY COMPANIES are enthusiastic about going green--at least until they realize that many green initiatives will cost more than their normal business process (and take place on the back-end where no one else will CliVe them props). However, some publishers, like Ogden Publications, have ...
Elsevier scores with digital/ face-to-face hybrid event: publisher's goal is to add digital component to all events going forward.(IDEA EXCHANGE)(Conference news)
Jan 01, 2009 ... [ILLUSTRATION OMITTED] IN A DOWNTURN, T&E budgets are among the first items to go and publishers are starting to see some serious softness in the events business they were counting on to pick up the slack from print. American Business Media says b-to-b trade shows are down 3.7 ...
No marketing budget? No problem. Natural Solutions is building its brand with content partnerships both online and off.(IDEA EXCHANGE)
Jan 01, 2009 ... BOULDER, COLORADO-BASED Natural Solutions: Vibrant Health, Balanced Living (formerly Alternative Medicine) has managed to build guaranteed circulation of 225,000 without dedicating a lot of money to marketing, according to editor-in-chief Linda Sparrowe. Instead, the magazine has developed ...
A chance to boost your online publisher ranking: Surf Canyon's plug-in allows for customizable search results, which can boost publishers in Google.(IDEA EXCHANGE)
Jan 01, 2009 ... FREE WEB BROWSER PLUG-IN Surf Canyon has launched a new application to help publishers move up on the Google search rankings. The software, which customizes search results for particular users' preferences, could benefit publishers with the distribution of Surf Canyon to their subscribers ....
Startup to make lead gen less 'sketchy': Brooklyn-based company sets up 'transparent exchange.'.(IDEA EXCHANGE)(Brief article)
Jan 01, 2009 ... BROOKLYN-BASED STARTUP company, Pontiflex, has set up a "transparent" marketplace for publishers and advertisers to exchange leads. The company is hoping that its no-cost, open platform, Adleads, will take the uncertainty out of lead generation by allowing publishers to offer advertising ...
Virtual proofing vs. no proofing: "printing-to-the-numbers" is enjoying a renaissance.(PUBLISHING TECHNOLOGY)
Jan 01, 2009; ... IN 2006, SOME PRINTERS and publishers predicted that in three years time, traditional proofing would be obsolete, and every publisher would be virtual. Fast forward to 2009, when almost all large publishers with multiple titles have gone virtual. In advance of the PRIMEX 2009 summit in ...
SmartAds: bridging the gap between research and advertising: publishers evaluate new ad technology that strives to boost interaction with viewers and ads.(PUBLISHING TECHNOLOGY)(Brief article)
Jan 01, 2009; ... AS PUBLISHERS FACE ADVERTISERS clamoring for "measured media," a service called SmartAds may offer some help. iiON Corp.'s SmartAds technology lets viewers interact with the ad by posing questions or offers, then serving up information or images tailored to that viewer based on his or her ...
Desperately seeking subscribers: marketers plan to use their tried-and-true channels to bring in new readers and renewals. But the newcomers, like social media, will get plenty of play, too.(CIRC XTRA)
Jan 01, 2009; ... GIVEN THE DOWNWARD ECONOMIC spiral and dwindling ad dollars, subscriptions could prove more valuable than ever next year. FOLIO: asked around the industry to see which marketing tactics publishers will employ to bring in new readers. [ILLUSTRATION OMITTED] One thing ...
Ad networks--are they right for you? More publishers are turning to networks as members--or even hosts.(SALES)
Jan 01, 2009; ... THERE ARE MORE THAN 300 online ad networks serving the U.S. alone. Large publishers such as Forbes, CondeNet, Martha Stewart Living Omnimedia and IDG have offered their own networks for some time now. Even LinkedIn has introduced its own ad network. Today, some smaller publishers are ...
Do-it-yourself network.(SALES)
Jan 01, 2009 ... In September 2008, Decatur, Georgia-based Paste launched Paste Nation, an online ad network featuring 14 different "tastemaker" sites covering music, film and culture, including blogs such as Brooklyn Vega, PopMatters and the Web site for Seattle's KEXP radio station. The network averages ...
Understanding your online inventory.(SALES)
Jan 01, 2009 ... BEFORE YOU EVALUATE AD NETWORKS, you need to have a strategy for your inventory and know how you want to monetize it. "Not a lot of people think about their inventory," says Rodney Mayers, general manager at Adify Media, which offers back-end support to ad networks. Broad ...
Why would anyone launch a print magazine today: ads are down and the cost of entry is up. Yet publishers who do it right are finding print still has legs. Here's how the game will change in 2009.(FOLIO)(Cover story)
Jan 01, 2009; ... "This is the craziest time ever to launch a magazine, except for all the other times," wrote Rex Hammock, founder and CEO of custom publisher Hammock, Inc., in a recent post on Foliomag.com. Hammock succinctly captured the prospects facing print publishers. On one hand, print ...
2008: the year in magazines.
Jan 01, 2009; ... In November, after yet another week that featured a smattering of layoffs, cutbacks and magazine closings, the New York Observer ran a piece entitled "Another Bullsh*([dagger]) Week in Suck Industry." If was that kind of year. If seemed that no matter what magazine publishers did to fry ...
The frugal editor: in a time when little things mean a lot, here are 26 resolutions for 2009.(COLUMN: EDITORIAL)
Jan 01, 2009; ... THE FRUGAL EDITOR ISN'T CHEAR Just cautious--about all the right things. Here are some cost-efficient ways to move forward in crunch times, to rethink and add a new dimension to your publication without straying from your editorial mission and spending a bundle. Many are ...
What "do you have a recession sales strategy" means for content publishers: six steps for selling smarter, not harder.(COLUMN: SALES)
Jan 01, 2009; ... A STUDY WHICH I WROTE (downloadable for free with registration from www.CustomerCollective.com) found that most companies have adopted a "sell harder and wait for better times" sales strategy, which is no strategy at all. If this is the approach, then cutting the ad budget, along with ...
Marketplace directory.(FOLIO)(Directory)
Jan 01, 2009 ... <Pre> ad sales training * HELEN BERMAN CORPORATION www.helenberman.com 310-230-3899 sales training, consulting, coaching, books, hberman@helenberman.com circulation: outsourcing CIRCFOCUS, INC. spippin@circfocus.com Ph: 914-861-6078 Modeling, ...
What's next after clicks and impressions? Advertisers are demanding measured media. Publishers are promising it. But does either side really know what that means?(REALITY CHECK)
Jan 01, 2009; ... ASK MOST PUBLISHERS, consumer or b-to-b, and they will tell you that "measured media" is the most common refrain they're hearing from advertisers these days. Sometimes it's just a tactic to beat the publisher's price down but usually it's because the advertiser really wants to know what ...