Folio: the Magazine for Magazine Management back issues from February 2009:
Get off the X.(FIRST PERSON)
Feb 01, 2009; ... DON'T BE A SITTING TARGET. That's what "get off the X" means and as we see more and more stories of lay-offs and downsizing without any growth plan, it's clear that some publishers are trying to cut costs to the degree that they can just hold on until this all blows over. (But when this ...
Re-launch success story.(FEEDBACK)(Letter to the editor)
Feb 01, 2009; ... I wanted to tell you how refreshing it was to read your story, "Why Would Anyone Launch A Print Magazine Today?" [FoLIO: January 2009]. We re-launched MaryJanes-Farm, an organic lifestyle magazine, last year and are aiming to bring the healthy, safe, homegrown aspects of farm girl living ...
So long, Country Home.(FEEDBACK)(Letter to the editor)
Feb 01, 2009 ... Online comment: "I subscribe to Country Home and always look forward to it. As a media professional, I know ...
Paper layouts don't work for Web.(FEEDBACK)(Letter to the editor)
Feb 01, 2009 ... An online comment in response to FOLIO:'s January story, "Monetizing Digital Editions," says: "It's clear to me that most of the current digital magazine formats are transitional technologies. Simply displaying a print layout on a monitor may be an easy and cheap way to ...
Fewer lay-off stories, more small publisher coverage.(FEEDBACK)(Letter to the editor)
Feb 01, 2009; ... We only employ 20 people, but we are alive and well in New Hampshire. My wish for 2009 is less headlines and news about layoffs and job cuts. My prime focus is on how can I ...
It's getting chilly at Cygnus.(FEEDBACK)(Letter to the editor)
Feb 01, 2009 ... THIS MONTH LAST YEAR, readers were busy reacting to Cygnus' move to restore previously-cut salaries. Now, the company has announced a pay freeze ["Cygnus Freezes Salaries," Fouo: Alert 1/05/2009]. Here, a sampling of reactions from employees, past and present ... [ILLUSTRATION ...
Your next CEO could be your banker: amid tough times and violated covenants, bankers are taking control. That means short-term survival but possibly long-term misery.(LOGIN)
Feb 01, 2009; ... FORGET ABOUT NEW MEDIA or broadcast hotshots coming in to whip traditional publishing companies into shape. With so many covenants in danger of violation and some publishers teetering on the edge of bankruptcy, it's the bankers themselves who are assuming day-to-day control. ...
Going back to the well: how to get more funding: a clear growth strategy (and investors with a long-term view) earned Western Interiors & Design "several million dollars" in new funding.(LOGIN)
Feb 01, 2009; ... RECAPITALIZATION WILL DETERMINE the fate of many magazines in 2009, including those that were healthy through much of 2008. Green magazine Plenty shuttered last month, with publisher Mark Spellun saying that the magazine's financing had simply "dried up." Mediabistro reported that Evening ...
What makes a good-looking site click? Behind the design of two award-winning magazine Web sites.(LOGIN)
Feb 01, 2009; ... MUCH ATTENTION IS PAID to what content management system or other backend architecture a Web site should have--and with good reason. [ILLUSTRATION OMITTED] But a smooth-running site that looks terrible won't win readers or advertisers. For Motor Trend, ...
SIPs remain strong on the newsstand: "proven franchises will continue to work.".(LOGIN)
Feb 01, 2009; ... FRANCHISE ISSUES generally require extra pages and extra budget allocations. They can also give those that do it right an increased circulation and advertising pick-me-up. The Audit Bureau of Circulations has yet to release audit reports for the second half of 2008, but despite ...
Wholesalers increase distribution prices: Anderson and Source plan 7-cents-per-copy increases; some balk.(LOGIN)(Brief article)
Feb 01, 2009 ... A WEEK AFTER ANDERSON NEWS in January announced a 7-cents-per copy distribution price increase, Source Interlink also says it will also raise its rates by 7 cents. The two wholesalers account for around 50 percent of the magazine distribution market. Anerson CEO Charlie Anderson ...
Next gen search: Attivio active intelligence engine: bridging the gap between content and data.(TECHNOLOGY TEST DRIVE)
Feb 01, 2009; ... AS PUBLISHER WEB SITES get more sophisticated, the true value of the site won't lie just in the breaking news stories at the top but in the years of layered content and data. A new service, the Attivio Active Intelligence Engine, claims to offer publishers and their readers a way to ...
This month: IDD.(FACEUP)(Dealer's Digest's cover design)
Feb 01, 2009; ... TOMBSTONES. That's what Investment Dealer's Digest had in mind when constructing its December 2008 cover, "Toys in Deal Land." With little in the way of dealmaking for the past few months, IDD decided that its cover story should highlight past deals through the commemorative tombstones, or ...
Six overlooked SEO tips: digital media agency founder offers how-tos for optimization.(BEST PRACTICES)
Feb 01, 2009; ... EVERY SEARCH MATTERS, which is why Steve Riegel, co-founder and director of search at digital agency Faction Media, knows the value of online presence for publishers. Riegel offers six essential, inexpensive (if not free), but often overlooked methods that get the most out of SEO efforts. ...
Online image management system offers faster downloads: GLOBALedit provides updated elements for saving time and money.(IDEA EXCHANGE)
Feb 01, 2009 ... A PROFESSIONAL ONLINE IMAGE management system founded in 2002 recently launched a new version of its product, focused on giving publishers large group access to photo collections from anywhere, allowing faster, safer distribution. Industrial Color's system, GLOBALedit, is ...
Better, cheaper, faster: Mark Logic makes two popular services more flexible.(IDEA EXCHANGE)
Feb 01, 2009 ... IN THEORY, THE DIGITAL WORKFLOW makes things easier. But often publishers have to go through multiple steps to get content (which is typically created in Microsoft Word) into the digital workflow, or to get different applications working together. In response to this need, XML ...
Rodale launches mobile companion for BiggestLoserClub.com: service allows access and updates to site features using a mobile phone.(IDEA EXCHANGE)(Brief article)
Feb 01, 2009 ... HEALTH AND WELLNESS lifestyle publisher Rodale Inc. announced the launch of BLC Mobile, a companion mobile service to the company's BiggestLoserClub.com reality series online program. While Men's Health experimented with mobile phone-scanable ads in mid-2008, Rodale anticipates this ...
Building out a video business: pressing record isn't enough for successful monetization.(PUBLISHING TECHNOLOGY)
Feb 01, 2009; ... IN HIS 2009 OUTLOOK REPORT to TechCrunch, J.P. Morgan's Internet and entertainment equity analyst Imran Khan forecasted "Challenges in monetizing video advertising should persist." Certainly, after its initial hype, publishers found themselves with a problematic (and slow) CPM ad model and ...
The stand-out e-mail: e-mail is one of the hottest marketing tools around. Here's how to craft, deploy and build relationships.(CIRC XTRA)
Feb 01, 2009; ... YOU'VE GOT MAIL. Lots of it. It's hard enough being a consumer and wading through the daily gauntlet of new emails. But if you're an e-marketer, you've got an even more daunting task--turning that e-mail into a relationship. E-mail is the first part of the "hot" tri-messaging ...
Sales reps: beyond display and classifieds: As the revenue ratio changes, so is the mission for sales reps.(SALES)
Feb 01, 2009; ... FROM 2005 TO 2007, advertising expenses were the second largest cost (after editorial) for the average b-to-b publication, averaging about $4.1 million per magazine, according to American Business Media's recently released Financial Trend Report. But while the report says ...
New opportunities in magazine manufacturing: where publishers and printers are looking to save--and even make money--in 2009.
Feb 01, 2009; ... [ILLUSTRATION OMITTED] Magazine production has changed dramatically in the last few years. Tools and standards that have come to the forefront--ad portals, virtual proofing, online insertion orders, PDFs--which weren't exactly new, still gained significant ground. ...
Top deals of 2008: it may have been the year that deals didn't get done but 2008 rewrote the rules for what makes an attractive acquisition--and what doesn't.
Feb 01, 2009 ... From boom to bust describes media transactions in 2008. Private equity buyers, which dominated the media deal landscape for the last five years, suspended their buying spree while strategic buyers picked over the few smaller deals that could add value to their companies. Large publishing ...
Preparing to lose: if you take your approach for granted, renewals will be few and far between.(COLUMN: CUSTOM)(Column)
Feb 01, 2009; ... IT WAS A DECADE AGO, but I remember it like it was yesterday. Jim McDermott--my boss at Penton Media--and I had just finished inking the agreement on a multi-year custom magazine deal with Autodesk Software. After receiving the final confirmation about the project, I strolled ...
Editor's checklist: a 14-step approach to steering ideas, writers and stories into your pages.(COLUMN: EDITORIAL)
Feb 01, 2009; ... LET'S SAY YOU ARE editor-in-chief at Blacksmith Monthly, and the publisher asks you to train a new recruit. How do you go about the task of assigning and editing a story? Let us count the ways. 1. Before assigning a story, discuss the idea with the writer in all of its ...
Folio[TM]: marketplace directory.(Directory)
Feb 01, 2009 ... ad sales training * HELEN BERMAN CORPORATION www.helenberman.com 310-230-3899 sales training, consulting, coaching, books. hberman@helenberman.com circulation: outsourcing CIRCFOCUS, INC spippin@circfocus.com Ph: 914-861-6078 Modeling, strategic ...
Hard-hit niche publishers rethink sales strategies: looking ahead to a difficult 2009, sales teams look to better serve advertisers' needs and earn their business.(REALITY CHECK)
Feb 01, 2009; ... THE PUBLISHERS INFORMATION Bureau's 2008 year-end report made it painfully official: Ad pages in consumer magazines took a massive blow last year, dropping 11.7 percent when compared to 2007. While some like Scholastic Parent & Child (28 percent) and Technology Review (21.5) saw ...