Recently added articles from Franchising World:
Supplying solutions to boost franchising's reach.(IN THIS ISSUE)
Oct 01, 2009; ... The nature of franchising is one of advancing ideas, creating new brands and maintaining effective operations. The foundation of that process hinges on teamwork. Teamwork involves staff at the franchise's headquarters closely working with franchisees who take pride in delivering ...
Finding opportunities in challenging times.(IFA PRESIDENT AND CEO'S COLUMN)
Oct 01, 2009; ... Sir Winston Churchill once said that, "a pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty." Despite the adversity that the business community has experienced this past year, many are finding opportunities in this down economy. ...
Market research costs how much? With the advancement of technology, research and testing is now affordable.(IFA'S 2010 SUPPLIER SOURCE BOOK)
Oct 01, 2009; ... The current economic conditions have changed the competitive landscape tremendously. This will be the likely scenario probably for the foreseeable future. Unemployment is reaching double digits and over 60 percent of consumers have less to spend now than they did a year earlier. What does ...
Building better local marketers: enabling franchisees to translate national marketing strategy into local execution.(IFA'S 2010 SUPPLIER SOURCE BOOK)
Oct 01, 2009; ... As a franchise system, it's critical that you enable your franchisees to effectively generate demand at the local level. As national advertising budgets continue to shrink, and locally-produced and customized advertising and marketing become more commonplace, your business success will ...
Retain talent today for success, stability tomorrow.(SPECIAL REPORT: SUCCEDING IN CHALLENGING TIMES)
Oct 01, 2009; ... Franchisors have a choice to make: follow the same road traveled during past economic downturns when tenacity was replaced by complacency when it came to retention, and cost containment shoved every other workplace priority to the back burner. Or, adopt the valuable lessons learned when ...