Recently added articles from In Store Marketing:
Co-op introduces new range of community store layouts.
Jan 09, 2009 ... Southern Co-op has developed four new store formats to better serve the needs of local communities. The Community Supermarket, Neighbourhood store, Food to Go and Convenience Store concepts have retail environments targeted at the local demographic of different types of location. ...
Thorntons' moment of inspiration.(Brief article)
Jan 09, 2009 ... Chocolate manufacturer and retailer Thorntons has launched its first coupon promotion across multiple retailers and is planning more in the new year. The brand is seeking to drive awareness of its "Moments" range of individually wrapped chocolates and has partnered with ...
Sony installs interactive digital displays in Selfridges.(Brief article)
Jan 09, 2009 ... Sony has installed interactive digital displays in Selfridges department stores in London, Manchester and Birmingham to showcase its Vaio CS series of coloured Laptops. In Manchester, Sony's display is in the store's front window. Passersby can push buttons to activate lights and ...
Tobacco display ban.(Brief article)
Jan 09, 2009 ... The government plans to ban tobacco displays in all shops in a bid to stop young people from taking up smoking, as predicted in In-Store in November 2008. The response from retailers and the tobacco industry has been mixed. There were 96,000 responses to a public consultation ...
New lease of life for Chewits.(Design agency Tayburn has been appointed)(Brief article)
Jan 09, 2009 ... Confectionery brand Chewits is being relaunched with a new brand identity, packaging and P-O-P displays. Design agency Tayburn has been appointed to the task by brand owner Leaf. The agency will overhaul the brand mascot Chewie the Chewasuarus, which has adorned ...