Recently added articles from Irish Marketing Review:
Note from Chief Executive
Jan 01, 2007; ... The Marketing Institute Marketing House South County Business Park Dublin 18 Telephone: +353-1-2952355 Fax: +353-1-2952453 E-mail: info@mii.ie Website: www.mii.ie Welcome to this issue of Irish Marketing Review, Ireland's major ...
THE TECHNOLOGICAL GAZE IN ADVERTISING
Jan 01, 2007; ... This article is concerned with what a technological gaze might mean; what regimes of truth and what new modes of subjectivity are filtered through it. By drawing on television and print advertising, we can see the pervasiveness of a gaze that is technological in contemporary Western consumer ...
EXPLORING THE USE OF DICHOTOMY IN MARKETING: CELT VERSUS SAXON REVISITED
Jan 01, 2007; ... Marketers have long used dichotomies such as production and consumption, product and service, even male and female and young and old. Such dichotomies are even implicit in the move to relationship marketing which is profiled as consumer-centric as compared to the product-led approach of ...
THE MEASUREMENT OF MARKETING PERFORMANCE IN IRISH FIRMS
Jan 01, 2007; ... Since the start of the decade a number of reports have pointed to a weakness in the marketing performance of Irish firms. These reports have given rise to a discussion of how marketing performance might be improved. To date, a consideration of marketing performance measurement practices has not ...
A COMPARATIVE STUDY OF THE CORPORATE REPUTATION OF IRISH VERSUS BRITISH RETAILERS: LESSONS FOR RETAIL BRAND PRACTICE
Jan 01, 2007; ... The Irish retail market has undergone substantial change in the past decade largely due to the increased involvement of retailers from outside the republic. The reputation of a retailer is created by its actions and communication but there are potential contributions from country of origin ...
WHAT BUSINESS CAN LEARN FROM THE POETRY OF THOMAS KINSELLA
Jan 01, 2007; ... A growing number of voices, including that of Stephen Brown, call for a greater embrace of literature and the arts in seeking to understand and master the world of marketing and business. The contention is that creative writers, such as novelists and poets, can articulate usefully the consumer ...
THE BRAND INSIDE: THE FACTORS OF FAILURE AND SUCCESS IN INTERNAL BRANDING
Jan 01, 2007; ... Internal branding seeks to achieve consistency with the external brand and encourage brand commitment and the possibility of brand championship among employees. It is the concerted, inter-departmental and multi-directional internal communications effort carried out in order to create and ...
Notes from Chief Executive
Jan 01, 2006; ... Welcome to this issue of Irish Marketing Review, Ireland's major scholarly marketing publication. The Marketing Institute has been to the fore in championing the professional discipline of marketing in Ireland for over 40 years, and we see this publication as an important contribution to ...
The Island View of Relationship Marketing and Networks
Jan 01, 2006; ... This is a densely packed special issue of Irish Marketing Review entitled 'The Island View of Relationship Marketing and Networks'. Its aim is twofold. The first is to bring together, in one volume, sample research material from Ireland of researchers in the field of relationship marketing and ...
RESEARCHERS' PROFILES AND NETWORK
Jan 01, 2006; ... The biographies and biographic information summarised below represent a network of researchers and PhD students in relationship marketing and networks in Ireland. The researchers come from a variety of perspectives and use many different methodologies. The list is comprehensive but not ...
BRANDS, CONSUMERS AND RELATIONSHIPS: A REVIEW
Jan 01, 2006; ... Relationships have become very popular in the branding literature as a result of the general focus on relationships in marketing and on the so-called anthropomorphisation of brands where human qualities and personalities are projected on to brands. However, the use of the interpersonal ...
NETWORKING IN SMEs: FINDINGS FROM AUSTRALIA AND IRELAND
Jan 01, 2006; ... Given the resource constraints and limitations of small to medium-sized enterprises (SMEs), networking is a very useful business activity for expanding business activities. During the life of their enterprises SME owner-managers' networks evolve and change to suit particular business needs ....
INVOLVING EXTERNAL USERS AND THIRD PARTIES IN THE NEW PRODUCT DEVELOPMENT PROCESS
Jan 01, 2006; ... New product development (NPD) is increasingly being viewed as a dynamic interplay between two or more actors. The basic tenet of this relationship is that linkages with other actors help firms create value by combining resources, sharing knowledge, increasing speed to market, reducing risk and ...
ORGANISING FOR INITIAL MARKET RELATIONSHIPS: THE ROLE AND SHAPING EFFECT OF NETWORKS
Jan 01, 2006; ... This paper explores the process of firm creation and organisation prior to initial market relationships. How a firm organises, and the shape in which it emerges, are shown to be affected by the entrepreneurial imagination which is bounded by the institutions operating within a focal network, as ...
BUIILDING AND SUSTAINING TRUST IN NETWORKS: LESSONS FROM THE PERFORMING ARTS
Jan 01, 2006; ... This paper focuses on the role of the network coordinator in creating an atmosphere of trust in a cultural network. The study describes motivations for participating in networks and their associated consequences. The study emphasises that although network members and artistic programmes are ...
ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (eCRM): OPPORTUNITIES AND CHALLENGES IN A DIGITAL WORLD
Jan 01, 2006; ... Electronic customer relationship management (eCRM) is seen to arise from the consolidation of traditional CRM with the e-business applications marketplace and has created a flurry of activity among companies. eCRM is the proverbial double-edged sword, presenting both opportunities and challenges ...
A RESEARCH NETWORK RESEARCHING NETWORKS: CHALLENGES AND IMPLICATIONS
Jan 01, 2006; ... 'Business as a Conduit for Globalisation' is both a national and an international research network based within Trinity College Dublin and a network of researchers studying networks from different perspectives. This article explores the operations of this research network and also showcases the ...
ITAG IRELAND: A SYMBIOTIC NETWORKING RELATIONSHIP OR AN OPPORTUNITY MISSED?
Jan 01, 2006; ... The study explores the similarities and differences between the large and small firms that make up the Information Technology Association of Galway (ITAG) and the desired and actual benefits obtained from membership of the network. It consists of a web survey to identify the key themes that ...
THE DETERMINANTS AND CONSEQUENCES OF CONSUMER TRUST IN E-RETAILING: A CONCEPTUAL FRAMEWORK
Jan 01, 2004; ... Purchasing via the Internet has overtaken purchasing through traditional retail outlets in terms of sales growth rates. Nevertheless, there is strong evidence to suggest that while many consumers use the Internet to search for product information on electronic retailers' websites, only a ...
MANAGING CORPORATE REBRANDING
Jan 01, 2004; ... A brand is a valuable asset, communicating a clear set of values to its stakeholders. Rebranding, by definition changing that identity, must be seen as a serious strategic decision, requiring careful planning. Indeed, corporate rebranding - where sometimes a long-held brand name is discarded ...