Recently added articles from Irish Marketing Review:
Note from Chief Executive
Jan 01, 2007; Trainor, Tom ... The Marketing Institute Marketing House South County Business Park Dublin 18 Telephone: +353-1-2952355 Fax: +353-1-2952453 E-mail: info@mii.ie Website: www.mii.ie Welcome to this issue of Irish Marketing Review, Ireland's major ...
THE TECHNOLOGICAL GAZE IN ADVERTISING
Jan 01, 2007; Campbell, Norah ... This article is concerned with what a technological gaze might mean; what regimes of truth and what new modes of subjectivity are filtered through it. By drawing on television and print advertising, we can see the pervasiveness of a gaze that is technological in contemporary Western consumer ...
EXPLORING THE USE OF DICHOTOMY IN MARKETING: CELT VERSUS SAXON REVISITED
Jan 01, 2007; O'Loughlin, Deirdre; Szmigin, Isabelle ... Marketers have long used dichotomies such as production and consumption, product and service, even male and female and young and old. Such dichotomies are even implicit in the move to relationship marketing which is profiled as consumer-centric as compared to the product-led approach of ...
THE MEASUREMENT OF MARKETING PERFORMANCE IN IRISH FIRMS
Jan 01, 2007; O'Sullivan, Don ... Since the start of the decade a number of reports have pointed to a weakness in the marketing performance of Irish firms. These reports have given rise to a discussion of how marketing performance might be improved. To date, a consideration of marketing performance measurement practices has not ...
A COMPARATIVE STUDY OF THE CORPORATE REPUTATION OF IRISH VERSUS BRITISH RETAILERS: LESSONS FOR RETAIL BRAND PRACTICE
Jan 01, 2007; Whelan, Susan; Davies, Gary ... The Irish retail market has undergone substantial change in the past decade largely due to the increased involvement of retailers from outside the republic. The reputation of a retailer is created by its actions and communication but there are potential contributions from country of origin ...
WHAT BUSINESS CAN LEARN FROM THE POETRY OF THOMAS KINSELLA
Jan 01, 2007; Fanning, John ... A growing number of voices, including that of Stephen Brown, call for a greater embrace of literature and the arts in seeking to understand and master the world of marketing and business. The contention is that creative writers, such as novelists and poets, can articulate usefully the consumer ...
THE BRAND INSIDE: THE FACTORS OF FAILURE AND SUCCESS IN INTERNAL BRANDING
Jan 01, 2007; Mahnert, Kai F; Torres, Ann M ... Internal branding seeks to achieve consistency with the external brand and encourage brand commitment and the possibility of brand championship among employees. It is the concerted, inter-departmental and multi-directional internal communications effort carried out in order to create and ...