Journal of Direct, Data and Digital Marketing Practice back issues from January 2008:
Web 2.0 the key legal questions.(Legal and Regulatory Update)
Jan 01, 2008 ... This section of the Journal looks at marketing, data protection, technology and e-commerce issues, providing an overview of recent key legal developments in these areas. QUESTION 1 Lizzie Mead Journal of Direct, Data and Digital Marketing Practice (2008) ...
Opinion piece: Web 2.0: profiting from the threat.
Jan 01, 2008; ... Introduction By all accounts, Web 2.0--the second generation of web-based services and communities that emphasise online collaboration, networking and user-created content--is growing at a phenomenal pace. A recent Booz Allen Hamilton study shows just how prevalent this ...
Opinion piece: social media: should marketers engage and how can it be done effectively?
Jan 01, 2008; ... Introduction From the success of social networking sites to the explosion in user-generated content, we have seen a dramatic shift in how consumers interact with the internet. The rise of social media as an influential marketing channel has, however, caught many in the industry ...
Affiliate marketing.(Report)(Brief article)
Jan 01, 2008; ... Affiliate marketing, affiliate networks, commission EXPLANATORY MultiChannel Marketing (UK), February-March 2007, pull-out supplement (12pp) This collection of short articles discusses the growth and potential of affiliate marketing (now accounting for 10 per cent of ...
Fulfilment.(Report)(Brief article)
Jan 01, 2008; ... Fulfilment, outsourcing, offshoring, SOA, QA EXPLANATORY MultiChannel Marketing (UK), August-September 2007, pull-out supplement (10pp) This collection of short articles deals with the 'unglamorous' business of fulfilment services, which have become increasingly ...
The 'edgy' 2012 logo has abolished Olympian grace and geography.(Report)(Brief article)
Jan 01, 2008; ... Branding, logos, Wolff Olins, Olypics, 2012, Interbrand, BA, London JOURNALISTIC. The Guardian (UK), 9th June, 2007, p. 32 (1pp) Compares the Wolff Olins logo for the 2012 Olympics with the image used in London's last Olympiad in 1948. Notes widespread public distaste, and ...
The role of internal branding in the delivery of employee brand promise.(Report)
Jan 01, 2008; ... Corporate branding, corporate marketing, employees, Thailand SURVEY The Journal of Brand Management (UK), Vol. 15, No. 1, p. 57 (15pp) Notes the rise of corporate branding, and corporate marketing, and the recognition of the crucial role played in these by employees ....
'i-Branding': developing the internet as a branding tool.(Report)(Brief article)
Jan 01, 2008; ... <AU>Simmons, G.J.</AU> Branding, i-Branding, Four Pillars THEORETICAL. Marketing Intelligence & Planning (UK), Vol. 25, No. 6, p. 544 (9pp) Briefly introduces the concept of branding; contends that the internet, by increasing the power of the ...
If brands are built over years, why are they managed over quarters?(Report)(Brief article)
Jan 01, 2008; ... Brands, discounting, advertising THEORETICAL. Harvard Business Review (US), July 2007, p. 104 (11pp) Notes the growth, between 2003 and 2005, of the private label market by 13 per cent, and a 50 per cent increase, over the last 25 years in consumer price sensitivity ....
Roots marketing: the marketing research opportunity.(Report)(Brief article)
Jan 01, 2008; ... Ethnicity, ancestry, migrants, Scottish, ex-pats THEORETICAL. International Journal of Market Research (UK), Vol. 49, No. 1, p. 47 (23pp) Sets out to explore the extent to which there may be a link between personal consumption habits and ethnic/national origin or ...
Helping bank customers switch: A case study.(Case study)(Brief article)
Jan 01, 2008; ... Banks, switching costs, New Zealand CASE STUDY Journal of Financial Services Marketing (UK), Vol. 11, No. 4, p. 360 (10pp) Notes that among the six main banks in New Zealand, plus some non-bank financial institutions, there is a low customer churn rate of some 4 per ...
The distance marketing of financial services--a UK overview.(Report)(Brief article)
Jan 01, 2008; ... EU Directives, legislation, financial services, distance marketing LEGAL SURVEY Journal of Financial Services Marketing (UK), Vol. 11, No. 4, p. 370 (11pp) Notes the exponential growth of distance marketing and contracting in financial services, and the consequent ...
How similar are frontline bank employees' perceptions of service quality to their customers'? A study of female customers and employees in Turkey.(Report)(Brief article)
Jan 01, 2008; ... Banking, customer service, QOS, Turkey SURVEY. Journal of Financial Services Marketing (UK), Vol. 12, No. 1, p. 30 (10pp) Notes the growing realisation in the banking world of the requirement for quality of service to customers, and the importance of front-line staff ...
A marketing paradox.(Report)
Jan 01, 2008; ... Marketing, marketing thinking, academic/ practitioner divide VIEWPOINT. Marketing Intelligence & Planning (UK), Vol. 25, No. 7, p. 652 (9pp) Describes the growth of the marketing discipline, and of marketing knowledge since 1900. Suggests that there is a paradox ...
Information overload: a cross-national investigation of influence factors and effects.(Report)
Jan 01, 2008; ... Information, information overload SURVEY. Marketing Intelligence & Planning (UK), Vol. 25, No. 7, p. 691 (18pp) Sets out to examine the nature and negative effects of information overload in the context of the rapid development of new information technologies. Notes ...
Role of electronic trust in online retailing: a re-examination of the commitment-trust theory.(Report)
Jan 01, 2008; ... Online retailing trust, commitment THEORETICAL. European Journal of Marketing (UK), Vol. 41, No. 9/10, p. 1173 (30pp) Notes the growth of online retailing, but the widespread reporting of cases of insecurity, fraud, spamming, etc, all leading to a lack of trust, and ...
Mistaking demographic segments for people: another source of customer abuse.(Report)
Jan 01, 2008; ... Segmentation, relationships, individuals VIEWPOINT. Journal of Consumer Marketing (UK), vol. 24, No. 6, p. 332 (2pp) Acknowledges the value of consumer segmentation as a means of targeting mass marketing efforts more effectively. But emphasises that bricks-and-mortar ...
The effects of corporate social responsibility and price on consumer responses.(Report)
Jan 01, 2008; ... Corporate social responsibility, CSR, stakeholders, shareholders SURVEY. The Journal of Consumer Affairs (UK), Vol. 39, No. 1, p. 121 (27pp) Notes increasing pressure (post-Enron) on companies to take on more community responsibilities. Claims that nearly 50 per cent ...
Zopa: Web 2.0 meets retail banking.(Report)
Jan 01, 2008; ... Web 2.0, loans, freeformers, borrowing, Zopa CASE STUDY Business Strategy Review (UK), Vol. 18, No. 3, p. 11 (7pp) Examines the Web 2.0 phenomenon of Zopa, an internet start-up peer-to-peer brokerage business that brings together individual willing lenders and ...
How valuable is word of mouth?(Report)
Jan 01, 2008; ... Word of mouth, CIV, customer referral value, CRV THEORETICAL, with example. Harvard Business Review, October 2007, p. 139 (7pp) Claims that customer value resides not only in customer purchases, but also in referrals. Notes that most companies go no further than ...
In the mood for advertising.(Report)
Jan 01, 2008; ... Advertising, Sundays, mood EXPERIMENTAL. International Journal of Advertising (UK), Vol. 26, No. 3, p. 333 (23pp) Notes previous research findings that advertising is more effective if the recipient is in a happy, benevolent mood. Further, that studies in this field ...
Deterring illegal downloading: the effects of threat appeals, past behaviour, subjective norms and attributions of harm.(Report)
Jan 01, 2008; ... Music, downloads, illegal downloads SURVEY. Journal of Consumer Behaviour (UK), Vol. 6, No. 2/3, p. 111 (12pp) Describes two experiments conducted with 388 undergraduate students, to determine the effectiveness of a number of strategies on tendency illegally to ...
Editorial.
Jan 01, 2008; ... Marketing, analysis EDITORIAL. Journal of Database Marketing & Customer Strategy Management (UK), Vol. 14, No. 4, p. 263 (3pp) Notes marketing's need for analysis--including complex analysis to deal with complex situations. Contrasts the simplicity of measuring ...
Lessons learned: a case study using data mining in the newspaper industry.(Case study)
Jan 01, 2008; ... Data mining, data warehouse, decision trees THEORETICAL, WITH CASE STUDY Journal of Database Marketing & Customer Strategy Management (UK), Vol. 14, No. 4, p. 271 (10pp) Defines data mining as an iterative process of knowledge discovery that promotes data-driven business ...
Implementation study: using decision tree induction to discover profitable locations to sell pet insurance for a startup company.(Report)
Jan 01, 2008; ... Data mining, genetic algorithms CASE STUDY Journal of Database Marketing & Customer Strategy Management (UK), Vol. 14, No. 4, p. 281 (8pp) Notes that the search for data insight has moved from the use of OLAP tools towards data mining. Describes five categories of ...
Web 2.0: conceptual foundations and marketing issues.(Special Issue Papers)(Report)
Jan 01, 2008; ... Abstract This paper identifies the technological and commercial foundations of the new category of online applications commonly described as Web 2.0 or Social Media. It examines the relevance of Web 2.0 for Marketing Strategy and for Direct Marketing in particular. The issue is ...
Social networking: an age-neutral commodity--social networking becomes a mature web application.(Report)
Jan 01, 2008; ... Abstract This paper discusses how Social networking has quickly matured to become relevant to all age groups and types of consumer. The paper explains the fundamentals of social networking, traces its origins and explains the reasons for its rise to prominence. The paper ...
The rise of enterprise 2.0.(Special Issue Papers)(Report)
Jan 01, 2008; ... Abstract This paper looks at how collaborative technologies are being adapted inside the enterprise, based on global field research involving more than 2,800 executives, and enriched by an online board discussion contrasting motivations of early versus late adopters of ...
Mail 2.0: how digital is driving the re-invention of mail.(Special Issue Papers)(Report)
Jan 01, 2008; ... Abstract The transformation of the media and communications landscape following the emergence of digital in the mid-1990s is being given new impetus with Web 2.0. In that context, this paper considers the changing social and commercial role for consumer mail. The first half ...
Falling in love 2.0: relationship marketing for the facebook generation.(Special Issue Papers)(Report)
Jan 01, 2008; ... Abstract Until now the relationship between brands and consumers has been one way. The rules of marketing had to change, and the web has proved a catalyst in bringing the changes forward and amplifying their scale. The removal of frictions in the spread of information has ...
Web 2.0 special issue.(Editorial)
Jan 01, 2008; ... There can be little doubt that Web 2.0 has been the 'hot' marketing topic of 2007--something it might repeat in 2008. Strangely, for something that has attracted so much attention, it remains an ethereal and ill-defined subject. For many marketers the subtleties of Web 1.0 provide enough ...
Opinion piece: Web 2.0 commentary.(Special Issue Papers)
Jan 01, 2008; ... When push comes to shove the assumptions at the heart of marketing are pretty simple. Marketing is about persuasion by communication. Marketers send persuasive messages to consumers, who internalise these messages and then act upon them. These assumptions define the marketing ...