Journalism and Mass Communication Quarterly back issues from December 2004:
AN EDITORIAL COMMENT
Dec 01, 2004; ... While the first six articles in this issue clearly fall under the rubric of "Research on Advertising," they just as clearly illustrate the breadth and depth of inquiry being carried out in the field. Experimental tests of advertising effects, field surveys of the uses and usefulness of ...
THE EFFECTS OF BRAND FAMILIARITY IN ALIGNMENT ADVERTISING
Dec 01, 2004; ... This study addresses the issues of managerial concern for both nonprofit organizations and profit-oriented organizations by comparing public service advertising, alignment advertising, and traditional brand advertising as marketing communication tools. Previous findings regarding affective and ...
THE INFORMATION UTILITY OF DTC PRESCRIPTION DRUG ADVERTISING
Dec 01, 2004; ... This study examined consumer perceptions of the information utility of direct-to-consumer advertising, focusing particularly on how older consumers respond to this unique form of advertising. Consumers are neutral, not positive, about the information utility of DTC ads, but perceptions vary by ...
EXPLORING THE EFFECTS OF ONLINE ADVERTISING ON READERS' PERCEPTIONS OF ONLINE NEWS
Dec 01, 2004; ... This study examined how commercialization of Internet news sites can impact perceptions of news. An experiment (N=260) showed that perceptions of online news stories varied as a function of the presence or seriousness of online advertising and Internet use (light versus heavy). Among light ...
AN UPDATE ON SEX IN MAGAZINE ADVERTISING: 1983 TO 2003
Dec 01, 2004; ... Magazine advertisements from 2003 were content analyzed as an extension of a study reported in Journalism Quarterly that assessed sex in advertising in 1983 and 1993. As watchdog groups become more vocal concerning indecency in advertising and media in general, it is important to assess the ...
READERSHIP OF FREE COMMUNITY PAPERS AS A SOURCE OF ADVERTISING INFORMATION: A USES AND GRATIFICATIONS PERSPECTIVE
Dec 01, 2004; ... The free paper is a convenient and relevant advertising information source, performing the functions of providing surveillance information and product values to consumers. Several market segments with varying market attributes are identified as heavy readers of the free paper. Based on the ...
ROUTINE RELIANCE REVISITED: EXPLORING MEDIA IMPORTANCE FOR GERMAN POLITICAL JOURNALISTS
Dec 01, 2004; ... Although routine reliance on other media is regarded as a major factor in journalists' news decisions, it gets little scholarly attention. This study investigates the importance of media use for journalistic work. Taking German political journalists as an example, the study shows that media use ...
PARTISAN AND STRUCTURAL BALANCE OF LOCAL TELEVISION ELECTION COVERAGE OF INCUMBENT AND OPEN GUBERNATORIAL ELECTIONS
Dec 01, 2004; ... Local television stories and segments covering the 2002 open race for governor in Michigan were compared with the same stations' coverage of the 1998 election in which an incumbent governor ran against a challenger. Coverage of the 2002 race was more even handed toward the Republican and ...
TONIGHT'S TOP STORY: COMMERCIAL CONTENT IN TELEVISION NEWS
Dec 01, 2004; ... While marketers look for creative ways to promote products on television, critics suggest the integrity of television news is being compromised by commercial content. This exploratory study investigates local and national news programming on ABC, CBS, NBC, FOX, PBS, and CNN for evidence of two ...
All Crises Are Global: Managing to Escape Chaos
Dec 01, 2004; ... All Crises Are Global: Managing to Escape Chaos. Marion K. Pinsdorf. New York: Fordham University Press, 2004. 262 pp. $30 hbk. Marion Pinsdorf uses her years of business school teaching and consulting to weave an extended cautionary tale for managers. Her theme is the value of history ...
Congress, the Press, and Political Accountability
Dec 01, 2004; ... Congress, the Press, and Political Accountability. R. Douglas Arnold. Princeton, NJ: Princeton University Press, 2004. 279 pp. $35 hbk. R. Douglas Arnold's latest book, Congress, the Press, and Political Accountability, is based upon a complex interplay of three studies addressing how ...
MORE THAN INK-STAINED WRETCHES: THE RESOCIALIZATION OF PRINT JOURNALISTS IN CONVERGED NEWSROOMS
Dec 01, 2004; ... Newsroom experiments with convergence-a sharing of news staffs, technologies, products, and geography-disrupt not just the norms and routines of newspaper news work but, more profoundly, the professional socialization of print journalists and their perception of themselves as a distinctive kind ...
POLITICAL TALK AS A CATALYST FOR ONLINE CITIZENSHIP
Dec 01, 2004; ... Despite numerous and strong claims regarding the impact of the Internet on civic engagement, there has been limited empirical inquiry into the topic. In order to redress this gap, using survey data from the 2000 American National Election Study (ANES), we test the effects of Internet campaign ...
Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation
Dec 01, 2004; ... Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation. Lynne Truss. New York: Gotham Books. 209 pp. $17.50 hbk. A panda walks into a café. He orders a sandwich, eats it, then draws a gun and fires two shots in the air. "Why?" asks the confused waiter, as the panda ...
Freedom of Information: A Comparative Legal Survey
Dec 01, 2004; ... Freedom of Information: A Comparative Legal Survey. Toby Mendel. New Delhi, India: UNESCO, Regional Bureau for Communication and Information, 2003, 134 pp. (free) pbk. (Available online at <http: / /unescodelhi.nic.in/publications/freedominfo.pdf>) Since the post-September 11 ...
Global Media Go To War: Role of News and Entertainment Media During the 2003 Iraq War
Dec 01, 2004; ... Global Media Go To War: Role of News and Entertainment Media During the 2003 Iraq War. Ralph D. Berenger, ed. Spokane, WA: Marquette Books, 2004. 382 pp. $49.95 pbk. Just as the pacification of Iraq has proved to be far more complicated than U.S. citizens were led to expect, so too the ...
TALKING A "BLUE" STREAK: CONTEXT AND OFFENSIVE LANGUAGE IN PRIME TIME NETWORK TELEVISION PROGRAMS
Dec 01, 2004; ... This study examined the context of offensive language heard in prime-time programs aired on seven broadcast networks in 2001. Offensive words occurred more in the 9-10 p.m. hour. Situation comedies contained more instances of objectionable words than other program genres, but offensive language ...
Campaigns of Curiosity: Journalistic Adventures of an American Girl in Late Victorian London
Dec 01, 2004; ... Campaigns of Curiosity: Journalistic Adventures of an American Girl in Late Victorian London. Elizabeth L. Banks. Madison, WI: University of Wisconsin Press, 2003. 208 pp. $55 hbk. $21.95 pbk. There's nothing like immersion in the past to understand it better. An essential part of that ...
Inside the Pentagon Papers
Dec 01, 2004; ... Inside the Pentagon Papers. John Prados and Margaret Pratt Porter, eds. Lawrence, KN: University of Kansas Press, 2004. 248 pp. $29.95 hbk. Inside the Pentagon Papers is a thin and mostly disappointing presentation of what the editors call "the backstory" of the extraordinary ...
Magazines That Make History: Their Origins, Development, and Influence
Dec 01, 2004; ... Magazines That Make History: Their Origins, Development, and Influence. Norberto Angeletti and Alberto Oliva. Gainesville, FL: Editorial Sol 90/University Press of Florida, 2004. 407 pp. $45 pbk. What should be used as criteria for a magazine to make history? Content? Social impact? ...
Ethics in Public Relations: A Guide to Best Practice
Dec 01, 2004; ... Ethics in Public Relations: A Guide to Best Practice. Patricia J. Parsons. Sterling, VA: Kogan Page Limited, 2004. 187 pp. $35 pbk. Ethics in Public Relations fills a textbook void by acknowledging, upfront, the inherent dilemmas and conflicts that may arise among practitioners who are ...
Defining Visual Rhetorics
Dec 01, 2004; ... Defining Visual Rhetorics. Charles A. Hill and Marguerite Helmers, eds. Mahwah, NJ: Lawrence Erlbaum, 2004. 342 pp. $79.95 hbk. $36.00 pbk. The chapters collected in this volume attempt to come to terms with what communication scholar Sonja K. Foss calls a "pictorial turn" in the study ...
Pulp Politics: How Political Advertising Tells the Stories of American Politics
Dec 01, 2004; ... Pulp Politics: How Political Advertising Tells the Stories of American Politics. Glenn W. Richardson, Jr. Lanham, MD: Rowman & Littlefield, 2003. 159 pp. $19.95 pbk. When an author advances that the text of political advertising is the fabric of popular culture, he gains my ...
"G" is for Growing: Thirty Years of Research on Children and Sesame Street
Dec 01, 2004; ... "G" is for Growing: Thirty Years of Research on Children and Sesame Street. Shalom M. Fisch and Rosemarie T. Truglio, eds. Mahwah, NJ: Lawrence Erlbaum Associates, 2001.271 pp. $69.95 hbk. $24.95 pbk. Sesame Street continues to evolve, so it is not surprising that it has taken thirty ...
The Problem of the Media: U.S. Communication Politics in the 21st Century
Dec 01, 2004; ... The Problem of the Media: U.S. Communication Politics in the 21st Century. Robert W. McChesney. New York: Monthly Review Press, 2004. 352 pp. $45 hbk. 16.95 pbk. Media scholar Robert W. McChesney has written what is probably the most important of his several books on America's media ...
Information Age Journalism: Journalism in an International Context
Dec 01, 2004; ... Information Age Journalism: Journalism in an International Context. Vincent Campbell. New York: Oxford University Press, 2004. 306 pp. $22 pbk. A growing list of well-done books survey the state of the news business, and Vincent Campbell's Information Age Journalism certainly deserves a ...
Libraries, the First Amendment, and Cyberspace: What You Need to Know
Dec 01, 2004; ... Libraries, the First Amendment, and Cyberspace: What You Need to Know. Robert S. Peck. Chicago: American Library Association, 2000. 216 pp. $32 pbk. Robert S. Peck has taken an enormous amount of law, laced it with a strong dose of passion about the role of the public library in a ...
The Media and Elections: A Handbook and Comparative Study
Dec 01, 2004; ... The Media and Elections: A Handbook and Comparative Study. Bernd-Peter Lange and David Ward, eds. Mahwah, NJ: Lawrence Erlbaum, 2004. 265 pp. $59.95 hbk. As any keen observer will attest, media and democracy are indispensable to each other and intricately symbiotic. Yet, rarely do ...
Projections of Power: Framing News, Public Opinion, and U.S. Foreign Policy
Dec 01, 2004; ... Projections of Power: Framing News, Public Opinion, and U.S. Foreign Policy. Robert W. Entman. Chicago: University of Chicago Press, 2004. 229 pp. $16 pbk. Politicians, the military, and the public are struggling to change paradigms in a post-Cold War, postSeptember 11 world-how to ...
Seeking Equity for Women in Journalism and Mass Communication Education: A 30-Year Update
Dec 01, 2004; ... Seeking Equity for Women in Journalism and Mass Communication Education: A 30-Year Update. Ramona R. Rush, Carol E. Oukrop, and Pamela J. Creedon, eds. Mahwah, NJ: Lawrence Erlbaum Associates, 2004. 483 pp. $45 pbk. In 1973, the year after Ramona R. Rush, Carol E. Oukrop, and other ...
Reporting and Producing for Digital Media
Dec 01, 2004; ... Reporting and Producing for Digital Media. Claudette Guzan Artwick. Ames, IA: Blackwell Publishing, 2004. 227 pp. $36.99 pbk. Digital media have become a growth industry in mass communication, leading to the proliferation of texts that seek to define the field and act as an authority ...
Show Me The Money: Writing Business and Economic Stories for Mass Communication
Dec 01, 2004; ... Show Me The Money: Writing Business and Economic Stories for Mass Communication. Chris Roush. Mahwah, NJ: Lawrence Erlbaum Associates, 2004. 435 pp. $99 hbk. $45 pbk. Chris Roush successfully confronts the issue of poorly trained business reporters across the nation. He argues that ...