Recently added articles from Marketing Magazine (Auckland):
EVENTS
May 01, 2009 ... 25-28 May Sales Management. Auckland. David Forman. 0-9-912 9770,enquiries@davidforman.co.nz or www.davidforman.co.nz 25-28 May Sales Management. Christchurch. David Forman. 0-9-912 9770,enquiries@davidforman.co.nz or www.davidforman.co.nz 26-28 May...
MARKETING : A Discipline In Distress ; John Varcoe, in his cover story for the April issue of NZ Marketing Magazine, presented the provocative contention that: Marketing shows every sign of being a discipline in distress, searching for legitimacy and credibility.
May 01, 2009; ... He said, Its going to be hard to be seen to be accountable ifwere not actually doing anything that adds real value. One mans viewis one mans reality. In this case it appears Varcoes view has somesupport, but others in the marketing world give a different slant onthe problems facing the ...
EVENTS
May 01, 2009 ... 4-5 May Advanced Business Process Improvement. Auckland. University ofAuckland Short Courses. 0800-800 875, shortcourses@auckland.ac.nz orwww.shortcourses.ac.nz 4-5 May Leading Strategically. Auckland. University of Auckland ShortCourses. 0800-800 875, ...
EDITORIAL : Show Me The Money
May 01, 2009; ... Theres an old joke that says a bank is a place that will lend youmoney if you can prove that you dont need it. Well, right now theeconomy needs banks to lend money. Liquidity and cash flow are thelifeblood of business. Unfortunately, small businesses are currentlyhaving their overdrafts ...
CONTENTS: May 2009
May 01, 2009 ... Cover Story Marketing Money With banks out of favour, after the sub-prime loan collapse thatinduced the global economic meltdown, how are marketers in localbanks marketing their products and services? Is it a case of newbank marketing or just more of the same? NZ Marketing ...