Recently added articles from Marketing Week:
LEADER: A new generation of leaders on scrapheap.
Nov 12, 2009 ... Ericsson announced on Tuesday that it plans to shed 700 jobs next year. The move is part of the telecommunications company's "ongoing global cost reduction activities". On the same day, Lloyds Banking Group, 43% owned by Britain's taxpayers, announced it was cutting another 5,000 roles ...
ADVERTISING STANDARDS: ASA regulates brand website marketing.(Advertising Standards Authority)(Brief article)
Nov 12, 2009 ... Deal struck to extend watchdog's powers and address MPs' concerns. By Russell Parsons The Advertising Standards Authority (ASA) is to regulate marketing on brand websites after a deal was struck on how to finance the proposed increase in the watchdog's workload. ...
FINANCIAL SERVICES: AmEx deal aims to boost festive trade in West End.(American Express Co.)(Brief article)
Nov 12, 2009 ... American Express, the credit card provider, has announced it will be the headline sponsor of Shop West End VIP Day in London, as part of a drive to reward and support cardholders and its retail partners. The VIP day is run by the New West End Company and aims to kick-start ...
ALCOHOLIC DRINKS: Cobra Beer relaunch ads rely on brand heritage.(Beattie McGuiness Bungay)(Brief article)
Nov 12, 2009 ... Cobra Beer's new owner is undertaking its first major push for the recently relaunched brand and has appointed Beattie McGuiness Bungay to handle the advertising. The Cobra Beer Partnership, a joint venture between Molson Coors and brand founder Lord Karan Bilimoria, will ...
CONFECTIONERY: Kraft bid 'to spark upsurge in Cadbury's marketing'.(Kraft Foods Inc.)
Nov 12, 2009 ... Branding experts predict Cadbury will boost spend on its core brands to help it survive hostile bid from Kraft. By David Burrows Cadbury could go on the offensive and "throw everything" at marketing its core brands in a bid to maintain its independence after it rejected a ...