Marketing Week back issues from July 2001:
Doom prophecy is self-fulfilling.
Jul 05, 2001 ... In times to come, this period may well be termed the phoney recession. Undeniably, there's an air of unreality about it. On the one hand, evidence of stable consumer prosperity is all around us. Interest rates and inflation remain firmly stationed at historic lows, providing the backdrop ...
Microsoft raids RSCG for European ad boss...
Jul 05, 2001; ... EURO RSCG marketer, who oversaw Microsoft account, lands European responsibilities at the client Microsoft has poached EURO RSCG Wnek Gosper client services director Adrian Simons to fill the newly created post of director of advertising for Europe, the Middle East and Africa ...
Microsoft raids RSCG for European ad boss as marketing chief Orpen leaves to launch consultancy.
Jul 05, 2001; ... Shaun Orpen, Microsoft's outgoing director of corporate marketing, is to become an IT consultant from September. Orpen says he will try consulting for six months but his long term goal is to become the managing director of a small- to medium-sized IT-related company. ...
Allied loses global chief in wake of rejig.
Jul 05, 2001 ... Ase Hedberg Allied Domecq senior vice-president of global marketing Mark Doorbar has left the wines and spirits group as part of a global marketing restructure. The company will not replace Doorbar. His responsibilities will be shared between Simon Stewart, senior ...
Accoladia names head marketer.
Jul 05, 2001; ... British Airways Holidays head of sales and marketing Colin Whaley has been appointed to head the marketing team at Accoladia, the company formed by the merger with Thomas Cook Holidays. The two holiday giants announced their plans to merge last December, and made it clear that ...
Scot Amicable scraps head of marketing.
Jul 05, 2001 ... Scottish Amicable has scrapped the role of head of marketing and brand, leaving the job's holder Tim Shield without a post at the company. The position has been removed as part of a corporate review, in order to assess how the marketing department will sir within the business ...
Barnardo's escapes censure for suicide ads.
Jul 05, 2001 ... A poster campaign for children's charity Barnado's, which features pictures of dead people, has escaped the wrath of the Advertising Standards Authority (ASA). The three posters showed the bodies of two young men and a woman who had committed suicide as adults following ...
Vauxhall boss to head GM Europe marketing.
Jul 05, 2001 ... General Motors (GM) is planning a wide-ranging review of its European sales and marketing strategies. The company, which has suffered poor sales, has appointed Vauxhall's managing director Nick Reilly to oversee the review. Reilly has been promoted to European vice-president of ...
Gulf Air picks head marketer after shake-up.
Jul 05, 2001 ... Gulf Air, the Bahrain-based airline, has promoted publicity and promotions manager Stephen Tuckwell to head of marketing. The airline has reorganised its senior management structure to create the marketing position, with the aim of bringing more focus to the department. ...
Bass seeks marketing chief for O'Neill's chain.
Jul 05, 2001; ... Bass Leisure Retail is looking for a marketing chief for its Irish branded bar chain, O'Neill's. The new marketing manager will replace Joe McGrath, who is leaving Bass Leisure Retail in August to do an 18-month MBA course. He has been with the company for two years. ...
Cosmetic spin-off for Chupa Chups.
Jul 05, 2001 ... Coty, the cosmetics company, is launching a Chupa Chups branded range of beauty products after sealing a licensing agreement with the lollipop company. The Chupa Chups range of cosmetics and fragrance will be available globally in autumn next year. Coty hopes the new ...
Cadbury wins bid to control all vending machines on Tube.
Jul 05, 2001 ... Cadbury Trebor Bassett (CTB) has won a ten-year extension to its contract to supply vending machines on the London Underground (LU). The confectionery giant has promised to install new machines and widen the range of products available to the 3 million passengers who use the ...
Fulham FC signs [pound]2m Pizza Hut sponsorship.
Jul 05, 2001; ... Fulham Football Club has signed a one-year, [pound]2m sponsorship deal with Pizza Hut following its promotion to the Premiership. The pizza chain has the option of extending the deal for a further two years after the 2001 1/2 season. In addition to sponsoring the ...
Previously unseen Len non artwork to appear on children's merchandise.
Jul 05, 2001 ... A range of children's merchandise featuring artwork by Beatles legend John Lennon will go on sale in the UK and Europe next spring. Lennon's estate is signing 11 licences with major high street retailers to put Lennon's Real Love artwork on children's clothes, bedding, furniture ...
Sanyo moves marketer on to the board.
Jul 05, 2001 ... Sanyo has promoted John Boyle, general manager of its commercial division, to sales and marketing director for the unit. He is now a director of the company. Boyle will oversee a new strategic focus on business-to-business customers, new product development and expansion of the ...
Beefeater restructures marketing.
Jul 05, 2001 ... Whitbread has appointed Joanne Adamson to the new role of marketing controller at its Beefeater division, as part of a wider restructuring Adamson replaces Beefearer marketing director Anne Elliott, who left the company earlier this year to become a consultant. ...
Tetley to launch branded tea bars.
Jul 05, 2001 ... Ian McCawley Tetley GB is considering rolling out a new tea-bar format, following the closure of its Manchester-based trial store, Gaffers. The cafe was themed around the Tetley's cartoon "tea folk", serving snacks and tea, and was decked our in blue and white ...
BBC hunts marketers for 'faux pas' series.
Jul 05, 2001 ... The BBC is looking for inept marketers to star In a new primetime programme which will celebrate heroic failures. A pilot show will be broadcast in the autumn and, if it is successful, a series could follow before the end of the year. The show will be fronted by a major TV ...
Marks & Spencer.
Jul 05, 2001 ... Marks & Spencer has appointed Steve Longdon as business unit director for ...
Procter & Gamble Italy.
Jul 05, 2001 ... Procter & Gamble Italy vice-president and general manager Fabrizio Freda has ...
Tesco.
Jul 05, 2001 ... Tesco has appointed former Arcadia boss John Hoerner as its new head of ...
Coca-Cola Enterprises.
Jul 05, 2001 ... Coca-Cola Enterprises is repackaging its ...
The Football Association.
Jul 05, 2001 ... The Football Association has rebranded the England Members ...
Marlow Foods.
Jul 05, 2001 ... Marlow Foods, manufacturers of Quorn products, has appointed the Procter & ...
Texaco.
Jul 05, 2001 ... Texaco is launching a campaign for heavy-duty engine oil Ursa, ...
Data Distilleries.
Jul 05, 2001 ... Data Distilleries, provider of analytical customer relationship marketing, has appointed Glen Read ...
Somerfield.
Jul 05, 2001 ... Somerfield this week reported an increase in like-for-like sales of 6.2 per cent for the first eight weeks of ...
Kingfisher.
Jul 05, 2001 ... Kingfisher has confirmed that former Railtrack chief Gerald Corbett will remain as chairman of ...
GlaxoSmithKline's.
Jul 05, 2001 ... GlaxoSmithKline's energy drink Lucozade Sport is the ...
Procter & Gamble.
Jul 05, 2001 ... Procter & Gamble has launched a new website, HomeMadeSimple.com, ...
Revlon.
Jul 05, 2001 ... Revlon has sold its Brazilian Colorama cosmetics and ...
Centrica.
Jul 05, 2001 ... Centrica, the parent company of British Gas, has acquired troubled telecoms company, ...
Ehsrealtime scoops A&L [pound]25m card and loan task.
Jul 05, 2001; ... Alliance & Leicester (A&L) has consolidated its [pound]25m below-the-line credit card and loans accounts into ehsrealtime (ehs). The agency beat competition from incumbents TBWA GGT Direct, which handled credit cards, and Brann Worldwide, which dealt with loans. Tim ...
Prudential splits [pound]50m DM business between TBWA GGT and Craik Jones.
Jul 05, 2001 ... Prudential has handed its [pound]50m direct marketing account for personal finance and personal insurance to TBWA GGT Direct and Craik Jones Watson Mitchell Voelkel. The agencies beat competition from Rapier and Lowe Live. The review was conducted through agency search company ...
Australian tourism goes to Delaney as it shifts away from TV.
Jul 05, 2001 ... Delaney Lund Knox Warren has won the Australian Tourist Commission's (ATC) European account, at a time when the board is shifting its advertising strategy away from TV. The ATC, which previously used D'Arcy globally, has split its worldwide account between several agencies as it ...
Nestle secret global review draws to close.
Jul 05, 2001 ... Nestle is understood to be concluding a global review of its advertising, which is expected to result in a major realignment of its accounts. The food giant's business is split between McCann-Erickson, Publicis, J Walter Thompson, Lowe Linras & Partners and Dentsu. ...
Walker wins [pound]5m Brittany Ferries.
Jul 05, 2001; ... The Walker Agency has won Brittany Ferries' [pound]5m through-the-line advertising account, after the cruise company dropped Banks Hoggins O'Shea/FCB. Banks Hoggins, which has held the account since 1999, was one of four agencies that pitched for the account through the AAR ....
Clive Mishon calls for action over result-based payments.
Jul 05, 2001 ... Former SPCA president Clive Mishon has called for action instead of words over one of the most controversial subjects to hit the industry - payment by results (PBR). Mishon, speaking at the Marketing Promotions Summit in Madrid last weekend, says it is time to stop discussions ...
Hutchison Whampoa 3G.
Jul 05, 2001 ... Hutchison Whampoa 3G has shortlisted TBWA/London, HHCL & Partners and ...
Vodafone UK.
Jul 05, 2001 ... Vodafone UK is launching the third phase of its [pound]2m youth marketing programme with a [pounds]700,000 cinema campaign supporting the ...
Timberland.
Jul 05, 2001 ... Timberland has shortlisted four US agencies to pitch for its creative account. The agencies are Black Rocket/EURO RSCG, Carmichael ...
J Walter Thompson.
Jul 05, 2001 ... J Walter Thompson has appointed Gordon Tort as regional creative director for Europe, Middle East and Africa ....
Banc.
Jul 05, 2001 ... Banc has joined a network of entrepreneurial agencies, Worldwide Partners Inc, in ...
Grey Worldwide's.
Jul 05, 2001 ... Grey Worldwide's former chief executive Martin Smith, has joined Mailround, ...
3Com Corporation.
Jul 05, 2001 ... 3Com Corporation, the technology giant, has shifted its $70m ([pound]49.8m) ...
Faulds Advertising.
Jul 05, 2001 ... Faulds Advertising has won the [pound]2m ...
Abbott Mead Vickers (AMV).
Jul 05, 2001 ... Abbott Mead Vickers (AMV) Group has announced the completion of its sale of PR company Freud ...
The Independent Television Commission (ITC).
Jul 05, 2001 ... The Independent Television Commission (ITC) has upheld complaints about two separate ads for B&Q. The ITC ...
Fallon Worldwide.
Jul 05, 2001 ... Fallon Worldwide, New York, has been appointed to the [pound]2m Silversea ...
WPP Group.
Jul 05, 2001 ... WPP Group is expecting to achieve its target of 15 per cent operating margins by the end of end 2001, not 15 percent revenue growth as reported last week. In the first five months of trading this year, WPP ...
Starcom beats OMD UK to [pound]15m Barclays brief.
Jul 05, 2001; ... Barclays has appointed Starcom Motive to handle its [pound]15m media buying and planning account. Starcom beat OMD UK to the account after submitting written proposals and taking part in a series of workshops. Incumbent MediaVest, Starcom Motive's sister agency, was ...
Sportsworld Media Group picked to handle Toyota F1 sponsorships.
Jul 05, 2001 ... Toyota Motorsport has appointed Sportsworld Media Group to secure sponsors and rights for its new Formula One team, which commences Grand Prix racing in 2002. The appointment coincides with the announcement that the Japanese car company has signed a deal with the Matsushita ...
Media naivety harms brands, says Hardie.
Jul 05, 2001 ... ITV marketing chief John Hardie, who will soon leave to join Walt Disney, has pleaded with marketers to take a more active role in media planning. Speaking at the ITV autumn programme launch on Monday, Hardie voiced his frustration at the difficulty in reaching clients and ...
UKTV unveils Style-branded DIY website.
Jul 05, 2001 ... UKTV is extending its UK Style digital channel brand on to the Web, with a website that enables: users to design virtual rooms. Visitors to the sire, at www.ukstyle.tv, can change wall colours, floor coverings and furniture to give them ideas for their own homes. UKTV ...
John Brown picks US chief as md.
Jul 05, 2001; ... John Brown Publishing (JBP) has promoted its US publishing director, Dean Fitzpatrick, to managing director, UK. Fitzpatrick was responsible for setting up JBP's US office in New York, but returned to this country last year. Andrew Hirsch, the chief executive of JBP ...
Ads get more attention on digital, says report.
Jul 05, 2001 ... Television viewers are more likely to pay attention to ads on digital channels than those on terrestrial stations, according to research commissioned by BSkyB. The study, by BMRB, found viewers enjoy programmes more on digital channels because they are more likely to find ...
Reuters.
Jul 05, 2001 ... Reuters has formally launched its future event information service, Kalends. Marketing ...
Sony Corp.
Jul 05, 2001 ... Sony Corp is understood to be considering consolidating its global media buying and planning business, estimated ...
EMAP.
Jul 05, 2001 ... EMAP has sold its loss-making US division to Primedia ...
Trinity Mirror.
Jul 05, 2001 ... Trinity Mirror has announced the sale of eight free weekly newspaper titles to Johnston Press ...
Hutchison 3G UK.
Jul 05, 2001 ... Hutchison 3G UK has secured the rights to provide Football ...
IPC Connect.
Jul 05, 2001 ... IPC Connect has confirmed it will launch a creative review of its portfolio ...
Pepsi.
Jul 05, 2001 ... Pepsi is launching a text messaging promotion through technology ...
TalkSport.
Jul 05, 2001 ... TalkSport has signed up Discovery Channel as the first sponsor of its ...
Chrysalis Radio.
Jul 05, 2001 ... Chrysalis Radio has promoted Deborah Armorgie to be sponsorship and promotions ...