Marketing Week back issues from February 2002:
Nurturing the creative urge. (This Week).
Feb 07, 2002 ... The Enron scandal could, in the long term, provide a bizarre silver lining for an advertising industry that has grown neurotically insecure about its standing in the boardroom. For while admen have been accused of many things -- irresponsible hucksterism among them -- the ...
COI review gives Fisher new powers: COI communications chief executive Carol Fisher strengthens her position with advisory remit.
Feb 07, 2002; ... The Government has extended COI Communications chief executive Carol Fisher's role to be its chief adviser on advertising, in an effort to monitor the way it spends its [pounds sterling]200m advertising budget more closely. The news should end months of industry speculation that ...
HHCL loses [pounds sterling]5m Tango to Clemmow.
Feb 07, 2002; ... Clemmow Hornby Inge (CHI) has scooped the [pounds sterling]5m advertising business for Britvic-owned Tango brand. The agency, which has been going for just over six months and is headed by Johnny Hornby, Simon Clemmow and ex-Lowe creative Charles Inge, was appointed after a ...
Crisis deepens as BARB panel delayed again.
Feb 07, 2002; ... The controversy surrounding the new BARB TV audience research contract has deepened after it has emerged that the date by which the new panel will be made up to its full strength of more than 5,200 viewers will be postponed for the third time. Now media buyers expect the panel ...
Somerfield ousts brand chief in rejig.
Feb 07, 2002 ... Somerfield Stores has ousted group brand director Nick Adderley and is reviewing the role of group marketing director Stephen Barnett, as part of a restructure. Separate business units will now handle marketing for Somerfield and Kwik Save. Business director David Coxon becomes ...
Thomson Holidays axes ad and brand chief post. (News).
Feb 07, 2002; ... Thomson Holidays is understood to be axing Breffni Walsh's position of head of advertising and branding. It follows a decision to concentrate more of the company's [pounds sterling]8m advertising budget on direct marketing. Walsh, who joined Thomson in August 1999, is understood ...
Amerada Hess launches Woolwich tie-in ahead of sell-off by US parent. (News).
Feb 07, 2002 ... Utility company Amerada Hess has teamed up with Woolwich to sell gas and electricity to the bank's customers from next month. The joint venture, called Woolwich-Amerada Gas and Electricity, has puzzled the industry, which has been waiting for the sale of the utility company since last ...
Circ in doubt as retailers brand it a flop. (News).
Feb 07, 2002 ... Sales of Procter & Gamble men's haircare brand Circ, launched less than a year ago, have been disappointing. Haircare buyers are calling the brand "a flop" and are considering discontinuing the product. A health and beauty buyer says: "We do not want to accept new stocks of ...
Friskies director takes European post following merger. (News).
Feb 07, 2002 ... Phil Humphreys, commercial director of Nestle-owned Friskies Petcare, has been appointed to a senior European post following Friskies' merger with pet food rival Ralston Purina Northern Europe. Humphreys is now regional marketing director for northern Europe, Nestle Purina Pet ...
P&G launches Charmin 'out of home' product line. (News).
Feb 07, 2002; ... Procter & Gamble (P&G) is to extend its Charmin brand with the launch of Charmin To Go toilet tissues and Charmin To Go toilet seat covers. The two products, which will be launched in the US in March, have been designed to fit in a purse or a pocket for "away from home" use. ...
NatMags licenses Cosmo brand for use on electrical appliances. (News).
Feb 07, 2002 ... The National Magazine Company's (NatMags) Cosmopolitan magazine is to license its brand for use on electrical haircare appliances such as hairdriers and rollers. The Cosmopolitan brand is already used for a bedding and linen collection, jewellery, watches, swimwear, vitamins and ...
ITC upholds PC and healthcare complaints but rejects 'shut up and drive' car ad fears. (News).
Feb 07, 2002 ... PC World has been banned from running an ad for a Packard Bell PC by the Independent Television Commission after 143 viewers complained that it was misleading. The voiceover for the ad, which features a 2 Ghz Packard Bell Power Plus PC with a Pentium 4 Processor, claimed " ...and ...
Viagra gets green light to advertise. (News).
Feb 07, 2002 ... Pfizer will soon be able to advertise Viagra, the brand synonymous with male virility, in the British consumer press. This follows the Government's recent move to extend the number of over-the-counter (OTC) medicines (MW May 17, 2001), which will mean opening doors to consumer ...
Nivea unveils lipstick-size on-the-go deodorant stick. (News).
Feb 07, 2002; ... Beiersdorf-owned Nivea is to launch what it claims is the world's smallest deodorant -- the size of a lipstick -- in the UK in April. The new mini Nivea deodorant is only 10cm long and 1.5cm wide. It is already available in some European markets. According to health ...
Scottish Road safety picks faulds for anti-drug driving campaign. (News).
Feb 07, 2002 ... The Scottish Executive's road safety department is planning to run the UK's first anti-drug driving campaign. It has appointed Edinburgh-based Faulds to handle the business. The campaign is scheduled to start in May, to coincide with the implementation of a roadside "drug ...
ASA forces Libby's Organic juice to drop 'natural' claim. (News).
Feb 07, 2002 ... The Advertising Standards Authority (ASA) has clamped down on misleading product labelling by ruling that Libby's Organic juice drink cannot be described as "natural" in ads. Following an inquiry, manufacturer Gerber Foods Soft Drinks was forced to admit the product is ...
CCG.XM wins Ladbrokes shop revamp. (News).
Feb 07, 2002 ... Ladbrokes, the UK's largest book-maker, has appointed a new media agency to modernise its betting shops. CCG.XM -- owned by Bates UK -- won a three-way pitch to help transform Ladbrokes' shop interiors. The deal has nothing to do with Internet betting. CCG.XM European chief ...
Wrigley rebrands ailing Ice White.
Feb 07, 2002; ... Wrigley has downgraded its ailing Ice White brand after just three years on the UK market. The product name will appear only in small type, above the Orbit brand, after Ice White sales plummeted by 21.6 percent by value last year. The drop in demand follows Colgate-Palmolive's ...
Mystery shrouds failure of Dobson tobacco Bill.
Feb 07, 2002 ... A Private Member's Bill forcing tobacco companies to release confidential documents about their marketing strategies has been dropped after its proposer, former Health Secretary Frank Dobson, failed to attend a second reading of the Bill. The Tobacco Disclosure Bill will not get ...
Carlsberg. (Digests).
Feb 07, 2002 ... Carlsberg is to feature pictures of footballers Michael Owen and David ...
Dyson Appliances. (Digests).
Feb 07, 2002 ... Dyson Appliances is to shift production of its vacuum cleaners from Malmesbury in Wiltshire ...
Barclays. (Digests).
Feb 07, 2002 ... Barclays is hunting a head of advertising, who ...
The Lego Company. (Digests).
Feb 07, 2002 ... The Lego Company has signed a licensing agreement ...
Keith Hendry. (Digests).
Feb 07, 2002 ... Keith Hendry has been appointed interim marketing director at Thomas ...
Smint. (Digests).
Feb 07, 2002 ... Smint mini mints, owned by Chupa Chups, is launching a Smint ...
Hardy's Wines. (Digests).
Feb 07, 2002 ... Hardy's Wines is teaming up with breast cancer charity the Pink Ribbon Foundation. The company is in ...
Interbrew UK. (Digests).
Feb 07, 2002 ... Interbrew UK is to integrate the marketing of the Bass and Tennent's brands ...
British Airways'. (Digests).
Feb 07, 2002 ... British Airways' London Eye will be giving 10p to Great Ormond Street Children's Hospital for ...
Vimto Soft Drinks. (Digests).
Feb 07, 2002 ... Vimto Soft Drinks says it will boost marketing spend from [pounds sterling]1m to ...
Coca-Cola Great Britain & Ireland. (Digests).
Feb 07, 2002 ... Coca-Cola Great Britain & Ireland will be running an exclusive in-store promotion with ...
Bulmers. (Digests).
Feb 07, 2002 ... Bulmers has launched an Amstel can and bottle to coincide ...
The Chartered Institute of Marketing. (Digests).
Feb 07, 2002 ... The Chartered Institute of Marketing and the Institute of Direct Marketing are to back the Marketing Week-sponsored Direct Marketing Show. The DM Show, which is also supported by MW ...
Quaker moves Tropicana into BMP DDB after rejig. (Agencies).
Feb 07, 2002; ... PepsiCo-owned Quaker has shifted its [pounds sterling]1.6m Tropicana account out of Banks Hoggins O'Shea/FCB into Omnicom-owned BMP DDB. The account was expected to be placed with an Omnicom agency after PepsiCo US moved all work from Foote Cone & Belding Worldwide to the ...
TBWA/London loses AXA Group after reshuffle prompts ad review. (Agencies).
Feb 07, 2002 ... AXA Group is moving its ad business out of TB WA/London, ahead of a brand-building campaign this year. The review has been triggered by last month's arrival of John Bines as the company's first group marketing and services director (MW December 13). Bines was drafted in from ...
Ignition DM group bought by Claydon. (Agencies).
Feb 07, 2002 ... Omnicom-owned direct marketing agency Claydon Heeley Jones Mason has bought the Ignition Marketing Group and its sister company Ignite-mail for an undisclosed sum. Ignition is to be renamed Ignition Claydon Heeley. However, Ignite-mail's name will remain unchanged. ...
Publicis has created the new television ad for McVitie's Jaffa Cakes as part of owner United Biscuits' [pounds sterling]5m media spend on the brand this year. (Agencies).
Feb 07, 2002 ... Caption: Publicis has created the new television ad for McVitie's Jaffa Cakes as part of owner United Biscuits' [pounds sterling]5m media spend on the brand this year. The ad is called 'Teeth' and breaks on February 11 and runs until the end of March. It is the latest execution in the ...
[pounds sterling]20m [O.sub.2] work goes out to pitch.
Feb 07, 2002; ... MmO2 is reviewing its [pounds sterling]20m UK through-the-line business following the appointment of Valiance Carruthers Coleman Priest (VCCP) as lead agency for the launch of the O2 brand across Europe (MW January 24). Incumbents - including Clarke Hooper Momentum, Tullo ...
Burkitt DDB wins [pounds sterling]1m Tio Pepe ad business.
Feb 07, 2002 ... First Drinks Brands has appointed Burkitt DDB to handle the [pounds sterling]1m advertising business for sherry brand Tio Pepe. Burkitt DDB won a pitch against WCRS. The incumbent, Brandhouse WTS, did not repitch. Media buying, which is handled by John Ayling and ...
Walsh Trott Chick Smith. (Digests).
Feb 07, 2002 ... Walsh Trott Chick Smith is to be retained as the creative agency on the [pounds ...
DDF International. (Digests).
Feb 07, 2002 ... DDF International has retained the Turkish Tourist Board's [pounds sterling]3.5m ...
GNER. (Digests).
Feb 07, 2002 ... GNER has appointed Clark McKay Walpole as ...
Faulds Advertising. (Digests).
Feb 07, 2002 ... Faulds Advertising has appointed former Scottish ...
Guernsey Tourist Board. (Digests).
Feb 07, 2002 ... Guernsey Tourist Board has appointed Alphabet to its [pounds ...
Kalomaski Fox. (Digests).
Feb 07, 2002 ... Kalomaski Fox has been awarded the Scandinavian ...
Citigate Lloyd Northover. (Digests).
Feb 07, 2002 ... Citigate Lloyd Northover has won an account from Worcestershire County ...
Publicis has acquired marketing services agency Gravitas in Japan. (Digests).
Feb 07, 2002 ... Publicis has acquired marketing services agency Gravitas ...
Publicis is to launch a television commercial for Asda on February 11. (Digests).
Feb 07, 2002 ... Publicis is to launch a television commercial ...
B'lowfish. (Digests).
Feb 07, 2002 ... B'lowfish has appointed former Ministry of Sound head of marketing Jason Van ...
WWAV Rapp Collins and Target Direct. (Digests).
Feb 07, 2002 ... WWAV Rapp Collins and Target Direct have been shortlisted by the UK's leading charities and the Institute of ...
Cisco Systems. (Digests).
Feb 07, 2002 ... Cisco Systems is reviewing its multi-million ...
General Motors. (Digests).
Feb 07, 2002 ... General Motors in the US has handed the account for ...
Ogilvy & Mather North America. (Digests).
Feb 07, 2002 ... Ogilvy & Mather North America has agreed to pay the US government $1.8m ([pounds sterling]1.27m) to ...
20/20, the design consultancy. (Digests).
Feb 07, 2002 ... 20/20, the design consultancy, has created a new logo for Arsenal Football Club. The crest retains ...
Gallaher tipped to ditch CDP Media in [pounds sterling]4m review. (Media).
Feb 07, 2002; ... Tobacco company Gallaher is understood to be reviewing its [pounds sterling]4m media business out of CDP Media. As Marketing Week went to press Gallaher was unavailable to confirm whether the work was being consolidated into its other media agency Walker Media or was out to ...
GMG in bid to launch ad-free radio station. (Media).
Feb 07, 2002 ... Guardian Media Group's (GMG) radio division has proposed the UK's first advertisement-free commercial radio station, Smooth FM, in its bid for the East Midlands FM radio licence. The company is planning the Radio 2-style station for the over-40s market. It would be funded ...
Walker Media wins [pounds sterling]4m Butchers. (Media).
Feb 07, 2002 ... Butchers Pet Care, the petfood manufacturer, has appointed Walker Media to handle its [pounds sterling]4m media planning and buying account. The appointment follows a two-way pitch against the incumbent Squires Robertson Gill. Late last year Butchers handed its ...
Pitch Media to broker deals for UK athlete. (Media).
Feb 07, 2002 ... Sports marketing agency Pitch Media has been appointed to broker sponsorship deals for Olympic-medal hope Alex Coomber. Coomber is considered to be the UK's best hope for a gold medal at the 2002 Winter Olympic Games. She will compete in the skeleton -- form of bobsleigh that ...
BBC splits tasks among agencies.
Feb 07, 2002; ... The BBC has allocated responsibilities for individual TV channels, radio stations and genres to its rostered advertising agencies so that they can build relationships with the relevant parts of the BBC. Abbott Mead Vickers.BBDO takes the strategic lead on TV generally and more ...
Cinema advertising up 28% after blockbuster releases.
Feb 07, 2002 ... Following the recent box-office success of films such as Harry Potter and Lord of the Rings, cinema-advertising revenues increased by 28 per cent in 2001 to reach [pounds sterling]164m. The Cinema Advertising Association (CAA), which released these figures, says that the rise is ...
Ray Kelly. (Digests).
Feb 07, 2002 ... Ray Kelly former Carat UK chief executive and chief executive officer of Carat's Northern European arm, is to leave, following a ...
Optimedia managing director Simon Mathews. (Digests).
Feb 07, 2002 ... Optimedia managing director Simon Mathews has threatened to quit the company unless he is ...
Wrigley has shortlisted incumbent Mediaedge. (Digests).
Feb 07, 2002 ... Wrigley has shortlisted incumbent Mediaedge:CIA, BBJ, OMD, MediaCom and Starcom ...
Bryant Homes. (Digests).
Feb 07, 2002 ... Bryant Homes has put its [pounds sterling]2m media account out to ...
Ford claims to be the first car company. (Digests).
Feb 07, 2002 ... Ford claims to be the first car company to use a national bus ...
Total Media. (Digests).
Feb 07, 2002 ... Total Media has won the [pounds sterling]1.4m HarperCollins account from ...