Marketing Week back issues from May 2002:
Sell the science, but not your soul. (This Week).
May 02, 2002 ... To paraphrase Maureen Lipman's Beattie: what does it matter as long as it's an 'ology'? That, in a nutshell, is the attitude of most big food brands towards the endorsement of their products by objective scientific opinion. They need no lessons in the efficacy of such a stamp of approval ...
Argos plan pits BT against itself: Argos has enlisted a BT subsidiary in a scheme to undercut BT with a low-cost telecoms service.
May 02, 2002; ... BT is set to be in competition with itself -- by indirectly supporting a new telecoms service from Argos that promises to save consumers up to 83 per cent off BT calls. The deal was struck between Argos and Quip, a specialist telecoms company 49 per cent-owned by BT. ...
Mass lay-offs as ITV Digital closes down.
May 02, 2002; ... ITV Digital is closing, leaving up to 23 marketers out of work and other digital platforms scrabbling to pick up subscribers that have not already deserted the service. Marketers affected by the closure include marketing director Jeremy Dale, director of brand Alison Victory and ...
Revlon UK managing director joins exodus.
May 02, 2002; ... Revlon UK managing director Kerry McCarter has left the company without a job to go to. He has yet to be replaced. McCarrer's exit from the cosmetics and haircare company follows a series of sudden departures at the company's New York headquarters, including that of chief ...
Safeway hunt signals Bates threat.
May 02, 2002 ... Safeway is looking for an advertising agency outside its existing agency roster of Bates UK and 141 to work on a special project. The move threatens the seven-year association Bates UK has had with the retailer. Bates is known for creating the "Harry and Molly" TV campaign for ...
Jeyes hires Unilever Flora chief as marketer. (News).
May 02, 2002; ... Jeyes Group, the manufacturer of Parozone bleach, has appointed Unilever Bestfoods business unit director for butter and margarine Neil Kimberley as marketing director. Kimberley replaces Stephen Bolton, who left to become Premier International Foods' commercial director for ...
Littlewoods restructures its marketing. (News).
May 02, 2002 ... Retailer Littlewoods has separated the management of its home shopping and stores divisions, triggering a marketing restructure. Head of special projects Phil Anderson has been made marketing director for Littlewoods Stores; and head of customer communications for home shopping ...
GM finance company appoints AXA marketer. (News).
May 02, 2002 ... GMAC-RFC, the financial services company owned by General Motors (GM), has appointed AXA e-business marketing director Karen Jones as UK marketing director. Jones will be responsible for raising the profile of the company, which specialises in residential mortgages, but also ...
Government to forge ahead with tobacco sport sponsorship ban despite opposition. (News).
May 02, 2002 ... The Government has shrugged off concerns from sporting bodies that they will struggle to replace tobacco sponsorship when it is banned by the proposed Tobacco Advertising and Promotion Bill. Secretary of State for Health Alan Milburn has rejected concerns, voiced in the House of ...
Co-op Bank tightens up ethical investment policy. (News).
May 02, 2002; ... The Co-operative Bank has revised its ethical policy -- the bedrock of its marketing strategy -- for the first time since 1998, in a move it claims will result in it turning away more business. Under the revised strategy, which will also be adopted by the bank's online brand ...
Slim.Fast/Weight Watchers link up to launch slimming support pack. (News).
May 02, 2002 ... Slim.Fast, the meal replacement range owned by Unilever, is to take on the services of Weight Watchers, by launching an information pack to be sold at retailers. The Slim.Fast Plan Support Pack will be available in Boots, and later on in the year in Sainsbury's and Safeway. The ...
E-commerce on rebound according to IMRG retail index. (News).
May 02, 2002 ... E-commerce is on the increase again after larger-than-expected falls at the start of the year. Figures from the IMRG e-Retail Sales Index show an increase of 10.4 per cent in March compared with February. IMRG, made up of a coalition of 57 leading online retailers, estimates ...
Masterfoods brands push pet insurance. (News).
May 02, 2002 ... Masterfoods UK is stepping up its presence in the growing pet insurance market, with the launch of a scheme through its leading pet food brands. The scheme, which is underwritten by GE Capital, is to be marketed on a brand-by-brand basis, initially through Whiskas, Pedigree, ...
Ex-Telewest chief moves up to marketing director role at Asda. (News).
May 02, 2002; ... Asda has appointed former Telewest Broadband marketer Chris Pilling as its corporate marketing director less than a month after he joined the company as head of the grocery division. Corporate marketing director Richard Hodgson has taken up the role of business unit director for ...
Sara Lee to launch Sanex deodorant. (News).
May 02, 2002 ... Sara Lee Household & Body Care is entering the deodorant marker with the launch of Sanex deodorant this month. The launch will be supported by a [pounds sterling]4.5m advertising campaign through Publicis. The Sanex range currently includes only bath and shower products. ...
Portman and ASA censure Bayer over Alka Seltzer washroom ads. (News).
May 02, 2002 ... Healthcare and chemicals group. Bayer has clashed with alcohol industry watchdog the Portman Group over "irresponsible" advertising for Bayer's Alka XS Go pain relief tablets. The group said a washroom ad, created by Abbott Mead Vickers. BBDO, for the tablets encouraged ...
KFC signs Spider-Man marketing deal. (News).
May 02, 2002 ... Kentucky Fried Chicken (KFC) has signed a deal to promote the film Spider-Man in its outlets. The film is due for UK release on June 14. Copyright Promotions Licensing Group has brokered the licensing deal on behalf of Sony Pictures and Marvel Enterprises. The KFC promotion will ...
Twinings seeks marketing chief.
May 02, 2002; ... Twinings, the speciality tea company, is searching for a sales and marketing director to replace Ian Dewar, who is retiring at the end of the year. The arrival of a new marketing director will put the company's advertising agencies on alert. Mitchell Patterson Grime Mitchell ...
Lever extends Comfort line with 'Forme' launch.
May 02, 2002 ... Lever Faberge is to extend the range of its Comfort fabric conditioners, with the launch of Comfort Forme -- a liquid conditioner that it claims keep clothes in shape during washing. The August launch of Comfort Forme will be supported by a [pounds sterling]4m television and ...
MG Rover. (Digests).
May 02, 2002 ... MG Rover group marketing director John Sanders has been promoted to sales and marketing ...
Esure. (Digests).
May 02, 2002 ... Esure head of marketing Ian Craig has left the HBOS-owned insurance division to work as a ...
Gap. (Digests).
May 02, 2002 ... Gap has created three star-studded TV ads, which break on May 1. One execution directed by Cameron Crowe and called 'Denim Invasion', features Kate ...
Marks & Spencer. (Digests).
May 02, 2002 ... Marks & Spencer is launching a ladieswear range ...
ASDA. (Digests).
May 02, 2002 ... ASDA is to turn car parks at three stores into football terraces, ...
Diesel Jeans. (Digests).
May 02, 2002 ... Diesel Jeans has teamed up with clothes designer Karl Lagerfield to produce a range of jeans, called ...
Royal Bank of Scotland. (Digests).
May 02, 2002 ... Royal Bank of Scotland head of marketing for its Virgin One brand, Joanna Barnett, is stepping ...
Great North Eastern Railway. (Digests).
May 02, 2002 ... Great North Eastern Railway has appointed Scott Jefferson as head of marketing, Sabine Sharman as senior product manager, and Jen ...
Procter & Gamble. (Digests).
May 02, 2002 ... Procter & Gamble is to launch a range of Old Spice body wipes, ...
P&G. (Digests).
May 02, 2002 ... P&G has reported an increase of 12 per cent in its third-quarter core earnings to $1.19bn ([pounds sterling]810m). It posted a net ...
Ernst & Young. (Digests).
May 02, 2002 ... Ernst & Young is searching for a marketing strategy director, following the promotion of marketing director Derek ...
Coffee Republic. (Digests).
May 02, 2002 ... Coffee Republic is to trial Unilever's ...
EHS Brann plans lay-offs following string of losses. (Agencies).
May 02, 2002; ... EHS Brann is understood to be considering making at least 20 staff redundant, following a review of its structure and a string of account losses. The agency employs 450 staff across London, Leeds and Cirencester. This year, the agency, which is the result of a merger between ...
DHL reviews [pounds sterling]20m pan-European ad business held by DDB network. (Agencies).
May 02, 2002 ... Haulage and courier company DHL is reviewing its pan-European advertising -- believed to be worth about [pound sterling]20m -- held by the DDB Paris, with a view to appointing a single global agency. The review Is being overseen by DHL's Brussels office. DDB network picked up ...
Part of advertising agency Yellow M goes into receivership. (Agencies).
May 02, 2002 ... Part of Yellow M, the former advertising agency of the Conservative Party, has gone into receivership. Yellow M Newcastle ceased trading last week and 25 staff have been made redundant. Kroll Buchler Phillips is winding up the company, founded by Mike Dethick in 1992. ...
DTLR snubs COI and picks own agencies. (Agencies).
May 02, 2002 ... The Department of Transport, Local Government and the Regions (DTLR) has appointed a roster of six agencies - D'Arcy, Abbott Mead Vickers. BBDO, WCRS, Rainey Kelly Campbell Roalfe/Y&R, BMF DDB and Euro RSCG Wnek Gosper -- to work on its [pound sterling]20m business. The move, ...
MCBD wins [pounds sterling]5m Inland Revenue.
May 02, 2002; ... The Inland Revenue has appointed Miles Calcraft Bigginshaw Duffy to handle its [pounds sterling]5m self-assessment creative account. The agency beat Lowe, DFGW, and incumbent D'Arcy to the business. D'Arcy was appointed last June for a project to promote the self-assessment ...
Redman Jones scoops [pounds sterling]21m Claims Direct.
May 02, 2002 ... Claims Direct, the troubled personal injury company, has appointed Manchester agency Redman Jones to handle its [pounds sterling]21m creative account. The company beat several undisclosed agencies to the account, as well as incumbent ARM Direct, in a pitch that lasted five ...
Leith London. (Digests).
May 02, 2002 ... Leith London has been appointed by pregnancy tests company Unipath, following a competitive pitch to handle its ...
Omnicom. (Digests).
May 02, 2002 ... Omnicom has reported an increase of 8.2 per cent in its revenues for the first quarter to $1.73bn ([pounds sterling]1.18bn), from $1.6bn ([pounds sterling] 1.09bn) in the ...
Publicis. (Digests).
May 02, 2002 ... Publicis is to launching a [pounds sterling]3.5m TV campaign for KP Snacks' ...
Delaney Lund Knox Warren. (Digests).
May 02, 2002 ... Delaney Lund Knox Warren is launching a press campaign in mid-June for Bank of ...
Banc. (Digests).
May 02, 2002 ... Banc has been appointed as branding and ...
The Tunisian Tourist Board. (Digests).
May 02, 2002 ... The Tunisian Tourist Board is reviewing its [pounds ...
Banks Hoggins O'Shea.FCB. (Digests).
May 02, 2002 ... Banks Hoggins O'Shea.FCB has created a [pounds sterling]5.6m TV and poster campaign for Nivea Deodorant. Media ...
Bacofoil. (Digests).
May 02, 2002 ... Bacofoil is searching for an advertising agency for its Lim ...
Jersey Tourism. (Digests).
May 02, 2002 ... Jersey Tourism has drawn up a shortlist for its [pounds sterling]1.5m ...
Ogilvy & Mather. (Digests).
May 02, 2002 ... Ogilvy & Mather has created the debut ad for Lucozade Sport, featuring England and Liverpool FC football player ...
D'Arcy's Los Angeles. (Digests).
May 02, 2002 ... D'Arcy's Los Angeles office has created a global cinema campaign, ...
Leo Burnett. (Digests).
May 02, 2002 ... Leo Burnett is today (Wednesday) launching a TV ...
Nexus/H. (Digests).
May 02, 2002 ... Nexus/H has created a [pounds sterling]2.6m TV ...
People two. (Digests).
May 02, 2002 ... People two, a Scottish mental health group, is searching for an agency ...
Nestle UK set for review of [pounds sterling]60m media account. (Media).
May 02, 2002; ... Nestle UK Is to review its [pounds sterling]60m media account, held by Universal McCann and MindShare. The move follows the company's announcement that it plans to sell its ambient food business, which includes the Cross & Blackwell Branston Pickle and Sun-Pat brands. ...
Advertisers to select show for ITV2. (Media).
May 02, 2002 ... ITV is to give advertisers the chance to commission a one-hour entertainment show that will be broadcast on ITV2. The aim is to provide advertisers and their agencies with an insight into commissioning, which is often perceived as a complicated and mysterious process. ...
Road Ads rolls out lorry advertising in UK. (Media).
May 02, 2002 ... A company specialising in lorry-mounted advertising has launched, claiming to be the first mainstream company of its kind in the UK. The company, called Road Ads, is headed by managing director Nigel Petty, who co-founded Megaptofile; and outdoor advertising veteran Michael ...
New Guardian section lands BT as sponsor. (Media).
May 02, 2002 ... BT Openworld is sponsoring the first issue of The Guardian's new-look small business supplement. The newspaper is relaunching and increasing the frequency of the tabloid section from tomorrow (Thursday). It will now be called Business Solutions, with the strapline "Smart ...
Beckham scores for Marie Claire.
May 02, 2002; ... Marie Claire, IPC Media's women's glossy, is to flood the newsstands with an additional 60,000 copies, following the media frenzy surrounding its June issue, which comes out today (Wednesday) and carries David Beckham on the cover. The printing of extra copies before it goes on ...
Felix cat food sponsors You've Been Framed.
May 02, 2002 ... Nestle Purina PetCare's Felix cat food brand is to sponsor ITVl's weekend show You've Been Framed in deal worth about [pound sterling]1m. It is the first time that Felix has sponsored a television show. The sponsorship credits and break-bumpers feature Felix -- the cat -- in a ...
Channel 4. (Digests).
May 02, 2002 ... Channel 4 suffered a [pounds sterling]33m drop in advertising and sponsorship revenue last ...
Channel 4's new breakfast show, RI:SE. (Digests).
May 02, 2002 ... Channel 4's new breakfast show, RI:SE, attracted only ...
Golden Wonder Crisps. (Digests).
May 02, 2002 ... Golden Wonder Crisps is launching an outdoor campaign, created by Quiet Storm, ...
The Football Fans' Union. (Digests).
May 02, 2002 ... The Football Fans' Union is urging football supporters not to watch ITV ads ...
EMAP Performance. (Digests).
May 02, 2002 ... EMAP Performance has signed a [pound sterling]500,000 deal with student radio company Campus ...
BBC Magazines. (Digests).
May 02, 2002 ... BBC Magazines is to publish a 132-page guide to the World Cup, called BBC World Cup 2002 -- a Match of the ...
The Financial Times. (Digests).
May 02, 2002 ... The Financial Times is to charge up to [pound ...
Classic FM. (Digests).
May 02, 2002 ... Classic FM's finance news is to be sponsored ...