Marketing Week back issues from July 2003:
Can P&G put a topspin on Ariel? (This Week).(Tim Henman for Proctor & Gamble)
Jul 03, 2003 ... Few Tim Henman supporters will be rooting for him more vigorously this week than the normally sober, buttoned-down executives in Procter & Gamble's UK offices. For housewives' favourite Henman is also one of P&G's most valuable allies. As brand ambassador of Ariel, its leading ...
Orange boss forced to defend 'Learn' ads: Marketing chief Jeremy Dale to present two-hour testimony of campaign.(Brief Article)
Jul 03, 2003; ... Orange vice-president of marketing Jeremy Dale, is taking the unprecedented step of publicly defending the company's current high-profile Learn initiative following a barrage of criticism. At a two-hour briefing, set to rake place today (Wednesday) Dale will present the case for ...
Co-op picks brand chief to span group.(Terry Hudghton )(Brief Article)
Jul 03, 2003; ... The Co-operative Group has appointed a supremo to oversee branding across all its consumer facing businesses, including food retail, funerals, travel and pharmacy. Terry Hudghton has been promoted from his previous role as head of Co-op brand and corporate marketing for the food ...
Williams signs Bud in [pounds sterling]50m F1 deal.(Budweiser sponsors Formula One team)(Brief Article)
Jul 03, 2003; ... Formula One team BMW Williams is to sign beer giant Budweiser as a sponsor in a five-and-a-half year deal worth about [pounds sterling]10m a year. The beer brand will be positioned prominently on the team's cars in time for the British Grand Prix at Silverstone in two weeks. ...
Barclays blasts industry for 'pushing debt'.(director Frederic Nze's comments)(Brief Article)
Jul 03, 2003; ... Barclays Bank has broken rank to attack the financial services industry for irresponsible marketing and encouraging unsustainable debt levels. Barclays consumer finance director Frederic Nze says the industry has been guilty of pushing a message that credit has never been ...
Camelot appoints Orange marketer for good causes. (News).(Nicole Louis)(Brief Article)
Jul 03, 2003; ... Camelot has appointed ex-Orange marketing chief Nicole Louis to the newly created position of marketing controller. Louis will take responsibility for the good causes advertising campaign, created by WCRS, which is scheduled to run until 2004. She will also communicate with the ...
Wm Grant to launch whisky 'for women'. (News).(William Grant & Sons)(Brief Article)
Jul 03, 2003 ... William Grant & Sons, the Scotch whisky company, is expected to launch a new product, aimed at women. The launch follows a research project that looks at how women want to be communicated to by advertisers. According to a William Grant & Sons spokesman, the initial results of ...
GSK launches Lucozade 'clear' extension. (News).(GlaxoSmithKline)(Brief Article)
Jul 03, 2003 ... GlaxoSmithKline (GSK) is to launch a new Lucozade variant -- Lucozade Citrus Clear -- this autumn, marking the core Lucozade Energy brand's first new variant for nearly eight years. Lucozade Citrus Clear is a Lucozade Energy variant, differing from the main brand in being a ...
Former Sega marketer to join Activision. (News).(Alison Turner )(Brief Article)
Jul 03, 2003 ... Activision has hired Alison Turner as head of marketing for UK and Europe except France, Germany and the Nordic countries. She will report to UK general manager Roger Walkden. Turner was formerly UK marketing director at Sega Europe, where she oversaw the launch of the ...
Air Miles incensed as lastminute.com pulls ad. (News).(Brief Article)
Jul 03, 2003; ... Air Miles has declared war on rival travel company lastminute.com after the latter pulled advertising booked by Air Miles to promote its new website. Air Miles booked an advertising campaign, created by TBWA/London, to break on the lastminute.com website on July 1. Lastminute ...
Benetton chooses Fiat man as marketing boss. (News).(Maximo Ibarra)(Brief Article)
Jul 03, 2003 ... Italian fashion retailer Benetton has appointed Maximo Ibarra as marketing director as part of a restructure of its senior management team. It follows the appointment of former head of Fiat Financial Services Silvano Cassano as chief executive in April. Ibarra, who also joins ...
Intelligent Finance picks marketing and products director. (News).(Brief Article)
Jul 03, 2003 ... Intelligent Finance has appointed Duncan Movassaghi to the newly created position of director of products and marketing. After the retirement of director of marketing Angela McIntosh in August 2002, the bank integrated sales and marketing. Ian Jeffery, who was appointed sales ...
Homebase appoints new project head. (News).(Clive Briscoe)(Brief Article)
Jul 03, 2003 ... GUS-owned Homebase has appointed Clive Briscoe -- the former marketing director of the holding company's home shopping business, which was recently sold to the Barclay brothers -- as marketing projects manager. Briscoe's arrival at the DIY retailer comes just as Andrea ...
Travelodge names sales and marketing director. (News).(Brief Article)
Jul 03, 2003; ... Former long-serving bmi marketer Simon Gregory has been appointed sales and marketing director for budget hotel brand Travelodge. Gregory left his position as marketing director at bmi at the end of February without a job to go to (M W February 6). The airline handed marketing ...
British Gas appoints ex-Woolwich marketer. (News).(Brief Article)
Jul 03, 2003 ... British Gas has appointed former Woolwich marketer Sue Sjuve to the newly created position of head of customer retention, reporting directly to director of marketing and strategy Nick Smith. As top marketer at Barclays Bank-owned Woolwich, Sjuve was responsible for the launch of ...
L'Oreal set to launch men's skincare line. (News).(Brief Article)
Jul 03, 2003 ... L'Oreal is to launch a male grooming range at the beginning of next year to challenge Nivea for Men. Known as Lancome Homme in France -- where it launched last week -- the range includes two cleansing products, two shaving products, two after shaves, two face care products and ...
Survey reveals 'inadequate' state of internal marketing. (News).(Brief Article)
Jul 03, 2003 ... Many organisations are not in a position to deliver their brand experience because of insufficient internal marketing, according to a study commissioned by internal communications agency Intercommunic 8. The agency warns that failure to address the problem will put companies at ...
Iceland picks top online marketer. (News).(Brief Article)
Jul 03, 2003; ... Iceland has promoted marketing manager for home shopping Lee Pinnington to the top job at the online operation. As head of home shopping, Pinnington takes over responsibility for the division from managing director for home shopping Jon Grey, who has been made group logistics ...
Kitchen Range Foods to launch burger tie-in. (News).(with Henry J Beans)(Brief Article)
Jul 03, 2003 ... Snack-food manufacturer Kitchen Range Foods has signed a deal with bar and grill brand Henry J Beans to launch a chilled burger-and-bun snack product. The product is expected to be launched this summer. The burger will be positioned as a premium snack and will be made with ...
Interbrew. (Digests).(Brief Article)
Jul 03, 2003 ... Interbrew's chief marketing officer Brent Willis is understood to have ...
Ofcom. (Digests).(Office of Communication aims)(Brief Article)
Jul 03, 2003 ... Ofcom chief executive Stephen Carter, speaking at the Incorporated Society of British Advertisers' ...
London Electricity Group. (Digests).(Brief Article)
Jul 03, 2003 ... London Electricity Group, owned by French-utility giant EDF, has rebranded itself to EDF Energy, as revealed exclusively in Marketing Week ...
Liberty. (Digests).(Brief Article)
Jul 03, 2003 ... Liberty, the department store, has appointed Deborah Fitzgerald as director of ...
The Casino Operators' Association. (Digests).(Brief Article)
Jul 03, 2003 ... The Casino Operators' Association has attacked government plans to liberalise the UK's gambling laws ....
Stylo. (Digests).(Brief Article)
Jul 03, 2003 ... Stylo has appointed Judith Milling as managing director of its Shellys ...
Powergen. (Digests).(Brief Article)
Jul 03, 2003 ... Powergen has scrapped TXU Energi's controversial late-payment tariff, which penalised customers paying their bills ...
John David Group. (Digests).(Brief Article)
Jul 03, 2003 ... John David Group, the sportswear retailer, has appointed Steve White as marketing ...
Smart. (Digests).(Smart ForFour hatchback)(Brief Article)
Jul 03, 2003 ... Smart is sponsoring Robbie Williams' European tour this summer, to promote its new Smart ForFour ...
Coty. (Digests).(Brief Article)
Jul 03, 2003 ... Coty is to extend the Adidas brand with a deodorant, body spray, aftershave and shower ...
Paragon. (Digests).(Brief Article)
Jul 03, 2003 ... Paragon is to rebrand Britannic Money as The Mortgage Trust, following its purchase of Britannic this ...
Tate & Lyle. (Digests).(Brief Article)
Jul 03, 2003 ... Tate & Lyle plans a campaign, backed by chef Gary Rhodes, ...
Braun. (Digests).(Brief Article)
Jul 03, 2003 ... Braun is launching a premium razor with a foil that been designed with differently shaped holes facing ...
Government draws up list for disability campaign. (Agencies).(Brief Article)
Jul 03, 2003; ... The Government is planning to launch a multi-million pound advertising campaign aimed at challenging disability discrimination. It is understood that the Department of Work and Pensions is already in talks with agencies about a pitch. The brief is expected to reflect Government ...
Aquados appoints Faulds for [pounds sterling]2m campaign. (Agencies).(Brief Article)
Jul 03, 2003 ... Scottish detergents manufacturer Aquados has appointed Faulds to work on its first advertising campaign. Faulds will be allocated a budget of about [pounds sterling]2m to work on the campaign, which is to coincide with a nationwide roll-out of the Aquados detergent range. ...
Cordiant to be delisted in move to stymie Active Value. (Agencies).(Brief Article)
Jul 03, 2003 ... Cordiant Communications is to delist on July 16. One of the side-effects of delisting is to crystallise the option to sell 25 per cent of Zenith Optimedia to Publicis Groupe at [pounds sterling]75m. The effect of the move is to restrict the leverage of Active Value, the group of ...
O&M breaks 'promise' to ASH over ads. (Agencies).(Ogilvy & Mather)(Brief Article)
Jul 03, 2003 ... Anti-smoking group ASH has lambasted Ogilvy & Mather after the agency withdrew a "free advertising" promise to avoid an embarrassing conflict with one of its biggest clients, British American Tobacco (BAT). Ogilvy & Mather created a campaign for the group in June after two of ...
AMV wins Diageo 'drink safe' brief. (Agencies).(Abbott Mead Vickers/BBDO Ltd.)(Brief Article)
Jul 03, 2003; ... Diageo has appointed roster agency Abbott Mend Vickers. BBDO to handle its multi-million pound responsible drinking advertising account. The agency was appointed following a six-way pitch against other roster agencies J Walter Thompson, Battle Bogle Hegarty (BBH), Saatchi & Saatchi, Mother ...
Dig For Fire wins [pounds sterling]5m Blue Sky Holidays work. (Agencies).(Brief Article)
Jul 03, 2003 ... Blue Sky Holidays Direct, the company recently launched by Thomas Cook to sell holidays direct to consumers, has handed its [pounds sterling]5m marketing budget to recently formed agency Dig For Fire. Blue Sky was launched last August to take on direct-selling brands Portland ...
St Luke. (Digests).(Brief Article)
Jul 03, 2003 ... St Luke's joint managing director Phil Teer has denied ...
M&C Saatchi. (Digests).(Brief Article)
Jul 03, 2003 ... M&C Saatchi has created an advertising campaign for mobile phone retailer The Link. An evolution of its Powered by Knowledge ...
VisitScotland. (Digests).(Brief Article)
Jul 03, 2003 ... VisitScotland is looking for advertising agencies to develop campaigns for ...
Dunnhumby cinnamon. (Digests).(gets contract from Hyundai Car UK)(Brief Article)
Jul 03, 2003 ... Dunnhumby cinnamon has been appointed by Hyundai Car UK to handle the ...
Soul. (Digests).(creates poster for Greath London Authority)(Brief Article)
Jul 03, 2003 ... Soul has created a poster campaign for the Greater London Authority educating car drivers about the dangers of exhaust emissions. The campaign, which breaks ...
Grey Worldwide London. (Digests).(creates ad camapaign for Procter & Gamble)(Brief Article)
Jul 03, 2003 ... Grey Worldwide London has created a [pounds]300,000 print campaign to ...
RPM3. (Digests).(develops corporate identity for Airport Express)(Brief Article)
Jul 03, 2003 ... RPM3 has developed a corporate identity for Airport Express, the sales and marketing alliance for Garwick, Heathrow and ...
MagneticNorth. (Digests).(created TV advertisement cor Coca-Cola Enterprises)(Brief Article)
Jul 03, 2003 ... MagneticNorth has created the first television advertising for Coca-Cola Enterprises lunchbox juice drink Capri-Sun. The ...
BETC Euro RSCG. (Digests).(teams up with Universal Music for video clip)(Brief Article)
Jul 03, 2003 ... BETC Euro RSCG has teamed up with Universal Music to create a music video clip to accompany the release, of We ...
Parker Baines. (Digests).(wins contract from Woolworths)(Brief Article)
Jul 03, 2003 ... Parker Baines, an independent creative agency, has won a ...
Information Resources. (Digests).(to be acquired by Symphony Technology Group and Tennenbaum Capital Paratners)(Brief Article)
Jul 03, 2003 ... Information Resources, a provider of consumer information and insights to the packaged goods industry, has entered into an agreement to be ...
Butlins. (Digests).(shortlisted Mustoes)(Brief Article)
Jul 03, 2003 ... Butlins has shortlisted Mustoes, CDP-Travissully, Barrett-Cernis, Feel, ...
Rajar faces MacKenzie suit over electronic measurement decision. (Media).(Wireless Group's Kelvin MacKenzie considers suing radio listenership body)(Brief Article)
Jul 03, 2003; ... The Wireless Group chairman and chief executive Kelvin MacKenzie is threatening to sue radio listener-ship body Rajar over its decision not to adopt electronic meters for audience measurement after 15 months of research. The Wireless Group, which launched an electronic ...
Plummeting sales force NatMags to axe title. (Media).(National Magazine Co. closed down Your Home publication)(Brief Article)
Jul 03, 2003 ... The National Magazine Company has pulled the plug on its home interests title Your Home, following a decline in advertising revenues and copy sales. Your Home's circulation dipped 24.5 per cent year on year and 19.7 per cent period on period to 115,111 copies, according to the ...
Lindemans to sponsor four ITV drama series. (Media).(Brief Article)
Jul 03, 2003 ... Lindemans, the Australian wine brand, has signed a multi-million pound deal through Carlton Media Sales to sponsor four new ITV1 drama series including Single, which stars Michelle Collins playing a mother thrown back into the dating game. The wine brand will also sponsor: ...
Sky Sports.(Elton John in promotion)(Brief Article)
Jul 03, 2003 ... Caption: Elton John is to star in a Sky Sports promotion for the forthcoming football season. Singing his new release, 'Are Your Ready?', Elton is shown in a studio surrounded by 150 football fans wearing a range of team colours with a large screen behind them on which images appear from ...
NTL picks central marketing boss.(promotes Peter Wilcock to managing director of operations)(Brief Article)
Jul 03, 2003; ... NTL has moved one of its regional managing directors into a central operational role that will include overseeing marketing. Peter Wilcock, an NTL veteran and managing director for the North-east business unit region, has been brought in to the central team by Aizad Hussain, ...
Aston Villa starts hunt for head of marketing.(Brief Article)
Jul 03, 2003 ... Aston Villa Football Club is looking for a head of marketing following the resignation of Kate Linnel. Linnel, who leaves the club in October, has decided to quit Aston Villa without a job to go to because of family commitments and a desire to move further south. She has been ...
CBM Media. (Digests).(launches Freeview television channel)(Brief Article)
Jul 03, 2003 ... CBM Media is launching a television channel on Freeview, after winning the remaining channel on Crown ...
CNN. (Digests).(claims to be top news provider in Europe)(Brief Article)
Jul 03, 2003 ... CNN claims that it is the leading television news provider in Europe, according to the latest European Media ...
CNBC Europe. (Digests).(information about audience)(Brief Article)
Jul 03, 2003 ... CNBC Europe claims that the same survey shows a higher proportion ...
The Wall Street Journal Europe. (Digests).(names Dominic Samuelson director )(Brief Article)
Jul 03, 2003 ... The Wall Street Journal Europe has appointed Dominic Samuelson to the newly created post of director of ...
The Daily Telegraph. (Digests).(to promote Web Site)(Brief Article)
Jul 03, 2003 ... The Daily Telegraph will promote its online service telegraph.co.uk this month in its branding campaign on outdoor and ...
Skips. (Digests).(sponsors amusement ride)(Brief Article)
Jul 03, 2003 ... Skips, the KP Snacks brand, is to sponsor a new spinning rollercoaster ride at Tussaud Group's Chessington World Of Adventures in ...
Premier Rugby. (Digests).(names Jon Varney commercial director)(Brief Article)
Jul 03, 2003 ... Premier Rugby has appointed Jon Varney as commercial director. Varney was ...
MediaCom, ZenithOptimedia, OMD. (Digests).(short-listed to Electrolux account)(Brief Article)
Jul 03, 2003 ... MediaCom, ZenithOptimedia, OMD and another agency are short-listed for Electrolux's ...
Jazz FM. (Digests).(names Michael Hold as a manager)(Brief Article)
Jul 03, 2003 ... Jazz FM, the Guardian Media Group-owned station, has appointed Michael Holt as ...