Marketing Week back issues from February 2004:
BBC's loss may not be ITV's gain.(This Week)
Feb 05, 2004 ... For ITV, the massive discomfiture caused to the BBC by Hutton could not be more providential. Gone, in an instant, is its nemesis--Greg Dyke, symbol of a dynamic and all-too-commercial competitor. And with him, the idea of the BBC's invincibility, not to mention a lot of its morale. This ...
Government ads to push tough stance on asylum: Home Office campaign to publicise tough attitude on smuggling and faster applications process.(News)(Brief Article)
Feb 05, 2004; ... The Government is plotting a sensitive advertising campaign about asylum seekers, after coming under continuous fire for failing to act on the issue. It is believed that the campaign will challenge recent media reports about chaos in the UK's asylum system. The campaign is also ...
Woolworths starts hunt for marketing director.(News)(Woolworths Group PLC looks for replacement for Octavia Morley)(Brief Article)
Feb 05, 2004; ... Woolworths is looking for a new marketing director following a sideways move by marketing chief Octavia Morley, who is taking up a more commercial role. The retailer has called in headhunters to find a replacement for Morley, who is moving to become commercial director for home, ...
Co-op food stores to sell financial services.(News)(Brief Article)
Feb 05, 2004; ... The Co-op is to offer financial services through its network of more than 2,000 convenience stores. This will be the first time that financial services have had a physical presence in the chain's food outlets. Co-operative Financial Services (CFS) has already begun introducing ...
P&G appoints Wella chief as 700 are axed.(News)(Procter & Gamble and Wella Corp. restructuring)(Brief Article)
Feb 05, 2004; ... Procter & Gamble has promoted Gill Whitty-Collins, marketing director for its health and beauty business, to control its Wella retail brands, which include Silvikrin, Viva, Vosene and Shockwaves. This follows a cull of one-third of Wella's marketing and sales team as part of the ...
Unilever promotes Pot Noodle chief to top job.(News)(Chris Springford becomes director of Unilever Bestfoods Australasia)(Brief Article)
Feb 05, 2004; ... Unilever Bestfoods has promoted its top marketer on savoury and dressings, Chris Springford, to managing director of Unilever Bestfoods Australasia. Springford was responsible for commissioning the controversial "slag of all snacks" Pot Noodle ad campaign during his time at Knorr. His ...
Super-Max appoints Johnson & Johnson marketer to top UK role.(News)(Super-Max Corp. appoints Sebastian Kracht )(Brief Article)
Feb 05, 2004 ... Shaving products company Super-Max has appointed Johnson & Johnson marketer Sebastian Kracht as its UK marketing chief. Kracht will hold the newly created position of general manager for marketing. He will spearhead the company's efforts to gain share in a highly competitive ...
Rugby Football Union launches soft drink brand to capitalise on World Cup victory.(News)(Brief Article)
Feb 05, 2004 ... The Rugby Football Union (RFU) is to launch a soft drink brand as part of a wider plan by the rugby governing body to capitalise on licensing deals in the wake of England's World Cup victory. Called Swing Low Sweet Chariot, the brand will contain a mixture of grape and ...
Lever Faberge plans 4m [pounds sterling] Surf revamp.(News)(detergent campaign by new agency Bartle Bogle Hegarty)(Brief Article)
Feb 05, 2004 ... Lever Faberge is planning a 4m [pounds sterling] revamp of detergent brand Surf in an attempt to make it into a more upmarket brand for younger families. The move marks a considerable change of strategy for the 50-year-old brand. A television, print and outdoor campaign will ...
Kraft appoints European chief.(News )(Kraft Foods Europe )(Silvia Bagliani appointed marketing chief for Philadelphia cheese brand)(Brief Article)
Feb 05, 2004; ... Kraft Foods Europe has appointed Silvia Bagliani as European marketing chief for the Philadelphia cheese brand. She replaces Paul Watmore, who was promoted to marketing director for Australia and New Zealand last summer (MW August 14, 2003). Bagliani, who will be based in Milan, ...
Wrigley bolsters kids' gum with Hubba Bubba launch.(News)(Brief Article)
Feb 05, 2004 ... The Wrigley Company plans to strengthen its position in the children's bubble gum market by launching Hubba Bubba Mix & Match. It will be one of Wrigley's key launches for children this year, and part of a 2.5m [pounds sterling] investment in the Hubba Bubba brand over the year. ...
Dixons Group.(appoints managing director)(Brief Article)
Feb 05, 2004 ... Dixons Group marketing services director Elizabeth Fagan has been made managing director of The Link. She replaces Nick Wood, who becomes managing director of ...
John Reid.(white paper on obesity)(Brief Article)
Feb 05, 2004 ... John Reid, the health secretary, has announced a White Paper to tackle issues surrounding ...
Orange.(Digests)(Orange installs recharge points in London cabs)(Brief Article)
Feb 05, 2004 ... Orange is installing recharge points in 30 London black cabs that will offer a free mobile recharge for ...
Abbey.(Abbey National)(Brief Article)
Feb 05, 2004 ... Abbey has poached Woolworths Big W managing director Jonathan Hart for the post of head of ...
Lever Faberge.(product introduction )(Brief Article)
Feb 05, 2004 ... Lever Faberge has confirmed it is launching a shower and bath product range under ...
Ryanair.(to appeal ruling)(Brief Article)
Feb 05, 2004 ... Ryanair has confirmed it will appeal to the European Court following this week's ruling by the ...
Wall's.(limited edition Cornettos)(Brief Article)
Feb 05, 2004 ... Wall's, the Unilever-owned ice cream brand, is launching six limited-edition Cornettos called Cornetro Love Potions. The ...
Camelot.(Digests)(Camelot Group PLC)(launch of scratchcard based on Hasbro game)(Brief Article)
Feb 05, 2004 ... Camelot has launched a scratchcard based on toy maker Hasbro's Twister ...
French Connection.(Digests)(Ryanair)(censured by the Advertising Standards Authority)(Brief Article)
Feb 05, 2004 ... French Collection has been censured by the Advertising Standards Authority for using the slogan 'fcuk vanity' on a poster campaign promoting its ...
KLM.(Digests)(KLM Royal Dutch Airlines appoints David Paice as UK marketing manager)(Brief Article)
Feb 05, 2004 ... KLM has appointed David Paice as marketing communications manager to head its UK ...
Crisis.(appoints director of communications)(Brief Article)
Feb 05, 2004 ... Crisis, the homelessness charity, has appointed Diabetes UK campaigns ...
Viacom.(Digests)(Brief Article)
Feb 05, 2004 ... Viacom, owner of the Blockbuster video stores, is planning to float the ...
HMV reviews 14.5m [pounds sterling] advertising account.(Agencies)(Brief Article)
Feb 05, 2004; ... HMV UK is reviewing its advertising account, which has been held by Bds Beechwood for the last seven years. The incumbent agency has been invited to pitch for the business, which is worth 14.5m [pounds sterling] (Nielsen Media Research). The pitch is for the HMV account alone ...
Fallon wins Holsten ad business after TBWA/London resignation.(Agencies)(Brief Article)
Feb 05, 2004 ... Holsten UK has appointed Fallon to its advertising account, following the recent resignation of TBWA/London from the business. The appointment was made without a formal pitch. According to Nielsen Media Research, Holsten UK has slashed its advertising budget from a high of 5.4m ...
Budget picks Mustoes for relaunch brief.(Agencies)(Brief Article)
Feb 05, 2004 ... Budget Rent A Car has appointed Mustoes to handle its first advertising campaign in more than two years. The appointment is on a project basis. The car rental company, now owned by Avis, is likely to call a full agency pitch later in the year. It has appointed John Ayling ...
Three line up for Jordans ad account.(Agencies)(Brief Article)
Feb 05, 2004 ... Cereal brand Jordans Cereals is talking to agencies as part of a review of its marketing strategy. It is understood to have contacted three agencies, Vallance Carruthers Coleman Priest, the Leith Agency and St Luke's, about its 1m [pounds sterling] account. The brand, which is ...
Two to split 10m [pounds sterling] Glenfiddich task.(William Grant and Sons)(Brief Article)
Feb 05, 2004; ... William Grant & Sons has split its 10m [pounds sterling] global advertising for the Glenfiddich whisky brand between Vallance Carruthers Coleman Priest (VCCP) and US-based Merkley Newman Harty (MNH). The incumbent McCann-Erickson has lost the 2.5m [pounds sterling] UK advertising business, ...
DDB scoops account for London elections.(Agencies)(DDB London)(London Elects)(Brief Article)
Feb 05, 2004 ... DDB London has scooped a 1m [pounds sterling] project to promote this summer's London elections, which include the Mayoral, London Assembly and European Parliament elections. It pitched against Soul, WCRS and Miles Calcraft Briginshaw Duffy. London Elects, an independent body ...
CCHM.(awarded ad account)(Brief Article)
Feb 05, 2004 ... CCHM has won the 3m [pounds sterling] Derbyshire Building Society advertising account ...
Kemistry.(branding campaign for Vue)(Brief Article)
Feb 05, 2004 ... Kemistry, the brand development agency, has created the in-cinema branding campaign for new cinema chain Vue, while Alcone and Radioville have ...
HDM.(ad campaign for Bermuda Tourism)(Brief Article)
Feb 05, 2004 ... HDM has developed a 1m [pounds sterling] advertising campaign for Bermuda Tourism designed to promote the island to a more ...
Lowe.(ad campaign for Coca-Cola Great Britain)
Feb 05, 2004 ... Lowe has developed the launch advertising for Coca-Cola Great Britain's Dasani brand. The national outdoor campaign has the ...
Leo Burnett.(awarded Department of Health project)
Feb 05, 2004 ... Leo Burnett has won a 4m [pounds sterling] Department of Health project to help recruit ...
Grey London.(creates television campaign)(Brief Article)
Feb 05, 2004 ... Grey London has created a TV campaign for Procter & Gamble's Bold 2-in-1 detergent and fabric conditioner. The ...
Citigate Albert Frank.(creates TV campaign)(Brief Article)
Feb 05, 2004 ... Citigate Albert Frank has created a 2m [pounds sterling] TV campaign for Scottish Widows. The campaign, ...
Corporate Edge.(appointed by Marks and Spencer)(Brief Article)
Feb 05, 2004 ... Corporate Edge has been appointed by Marks & Spencer to advise on and produce its corporate ...
WAVV Rapp Collins.(Digests)(Brief Article)
Feb 05, 2004 ... WAVV Rapp Collins has created a 3.3m [pounds sterling] integrated campaign including terrestrial TV for charity Cancer ...
McCann-Erickson.(ad campaign for Norwich Union)(Brief Article)
Feb 05, 2004 ... McCann-Erickson has created a 3m [pounds sterling] TV advertising campaign for insurer Norwich Union ...
Campbell Doyle Dye.(campaign for Intelligent Finance)(Brief Article)
Feb 05, 2004 ... Campbell Doyle Dye has created its first campaign for Intelligent Finance, the internet and phone bank ...
ITV moots ads overhaul to tackle channel-hopping.(Media)(Brief Article)
Feb 05, 2004; ... ITV is planning to test-market new patterns for its break junctions and is looking at putting programme promotions in the middle of the ads. If the trial goes ahead, only sponsorship bumpers and station idents will be broadcast after the end of the programme before going ...
JC Decaux has created a new outdoor format for DaimlerChrysler's diminutive Smart City car.(Brief Article)
Feb 05, 2004 ... JC Decaux has created a new outdoor format for DaimlerChrysler's diminutive Smart City car. The format is designed to highlight the Smart car's ability to squeeze into small parking spaces and the smaller billboards will be squeezed between larger, standard-sized billboards. The smaller ...
Npower threatens to quit over cricket sponsorship.(Media)(Brief Article)
Feb 05, 2004 ... The England & Wales Cricket Board (ECB) is in crisis talks with longstanding partner npower after it took steps to sign a title sponsor for its Twenty20 Cup club tournament. Last week, mobile phone retailer Carphone Warehouse emerged as the front runner to take the title rights ...
Publisher to launch celebrities' homes title.(Merricks Media)(Brief Article)
Feb 05, 2004 ... Publisher Merricks Media is launching a homes and furnishings magazine called Celebrity Homes in Match. The Bath-based publisher, which specialises in property and travel magazines, is hoping the magazine will revitalise the homes magazine sector by focusing on celebrities ...
UKTV to launch new channels.(Media)(Brief Article)
Feb 05, 2004; ... UKTV is to launch two factual channels--UKTV Documentary and UKTV People--to replace UK Horizons. It is also rebranding all of its channels to include the full name of the broadcaster, so that it is immediately obvious that they are part of the same network. The changes will ...
TV industry considers RAB-style organisation.(Media)(Brief Article)
Feb 05, 2004 ... A new television advertising body similar to the radio industry's Radio Advertising Bureau could be given the green light by broadcasters and television sales houses in the next month or so. Channel 4, Five, BSkyB, ITV, Viacom Brand Solutions, IDS, GMTV and Turner Broadcasting ...
ITV Sales.(job redundancies)(Brief Article)
Feb 05, 2004 ... ITV Sales is to make up to 160 redundancies in its sales team following the merger of Carlton and Granada to form ITV plc, ...
Starcom Motive.(Digests)(Brief Article)
Feb 05, 2004 ... Starcom Motive has been appointed to handle the 1.5m [pounds sterling] ...
Virgin Radio.(shares drop)(Brief Article)
Feb 05, 2004 ... Virgin Radio, the Scottish Media Group-owned station, is refusing to accept the Rajar figures for the fourth quarter of 2004, which showed that its share had dropped from ...
... 95.8 Capital FM.(Digests)(Brief Article)
Feb 05, 2004 ... ... 95.8 Capital FM has recaptured its position as London's leading commercial radio station, ...
Dr Pepper.(Digests)(Brief Article)
Feb 05, 2004 ... Dr Pepper, the Coca-Cola Great Britain drinks brand, is to sponsor the second series ...
MyTravelLite.(Digests)(Brief Article)
Feb 05, 2004 ... MyTravelLite, the low-cost airline division of MyTravel. is ...
Lastminute.com.(Digests)(Brief Article)
Feb 05, 2004 ... Lastminute.com has appointed BLM to handle its 5m [pounds sterling] media planning and buying account. Banc ...
The Daily Telegraph.(Digests)(Brief Article)
Feb 05, 2004 ... The Daily Telegraph has signed a deal with Skipton Financial Services to launch a free guide and advice ...
... The Sunday Telegraph Six Nation Guide.(Digests)(Brief Article)
Feb 05, 2004 ... ... The Sunday Telegraph Six Nations Guide, a preview to the rugby tournament, is to be ...
Chrysalis Radio.(Digests)(Brief Article)
Feb 05, 2004 ... Chrysalis Radio has won a three-year sales deal with Guardian Media Group Radio to handle national sponsorship and promotion ...
BAR.(Digests)(Formula One racing team)(Brief Article)
Feb 05, 2004 ... BAR, the Formula One racing team, has threatened to withdraw from the UK unless the ...
The International Olympic Committee.(Digests)(Brief Article)
Feb 05, 2004 ... The International Olympic Committee has asked for bids for the European media rights to the 2010 ...
UKTV takes break from the clutter: UKTV is reducing the length of its ad breaks in a bid to retain viewers and attract advertisers--as fewer ads mean greater recall.(Media Analysis)
Feb 05, 2004; ... All broadcasters are faced with the challenge of preventing viewers from channel-hopping during the commercial break. It is a problem that, naturally, affects advertisers and is one that is sure to escalate as more viewers sign up to multi-channel television services. Last year ...
We must help advertisers to ride radio's digital wave: sales of digital radio are booming as customers embrace the new technology, but radio stations must maximise DAB's potential for advertisers.(Media Comment)(Digital Audio Broadcasting)
Feb 05, 2004; ... Digital radios were selling like hot cakes at my local Dixons over Christmas. Those of us who bought one over the festive period are part of the latest trend to rock the radio world. Estimated sales figures from the Digital Radio Development Bureau (DRDB) suggest that 400,000 ...
Can Oyster make the UK love chips? Transport for London's Oyster scheme is the UK's most visible smartcard project to date. If it can overcome teething troubles and privacy concerns, it may pave the way for similar cards in a range of areas.(News Analysis)
Feb 05, 2004; ... Ostensibly, Transport for London's (TfL) Oyster smartcards were introduced to speed up passengers' journeys--but the implications of the technology reach far beyond avoiding the Monday morning queue in a chilly Underground station. The card is slowly changing the basic payment ...
Global challenge for Red Cell's new blood: the new management team at Red Cell must boost the agency's international portfolio to build on their predecessors' good work.(News Analysis)
Feb 05, 2004; ... Is Red Cell suffering death by a thousand cuts? The advertising network has seen changes at the top in the past seven days that could either herald a new dawn or see the network slip back into being a repository tot clients from WPP Group's sister agencies. Co-chief executive ...
GfK vs RAJAR: the winners and the losers: heart narrows gap with Capital for No. 1 slot in London, according to latest results from the first ever UK survey to use electronic measurement of radio and TV audiences.(Brief Article)(Advertisement)
Feb 05, 2004 ... Heart 106.2 has narrowed the gap with Capital to just 75,000 listeners in the battle for the highest weekly reach in the London commercial radio market, according to the latest results from the first ever UK survey to use electronic measurement of radio and TV audiences. Just ...
What will ITV gain from the BBC's loss? Greg Dyke's abrupt resignation from the BBC following the publication of the Hutton Report is likely to reverberate through the UK television industry in some unexpected ways.(Cover Story)
Feb 05, 2004; ... There would be more than a little irony in Greg Dyke, the former director-general of the now battered and bruised BBC, ending up as chairman of rival ITV in the aftermath of the Hutton Report. For the past few years, ITV has been the broadcaster lurching from one crisis to ...
When I said: 'I'll finish my career here' ...(diary)(Independent Television)(Brief Article)
Feb 05, 2004 ... "Having worked in ITV where the regulator was outside, the effectiveness of the governors over what we do and don't do is much greater than the {Independent Television Commission's} ever was over commercial television." British Airways' business class passengers demand ...