Marketing Week back issues from March 2004:
Coke rivals revel in water torture.(This Week)
Mar 04, 2004; ... Just as well Coca-Cola has managed to pinch the Football League from under the very nose of Nationwide with an audacious 15m [pounds sterling] sponsorship bid. The spectacular coup will deflect some of the less-than-flattering coverage that has surrounded its critical Dasani bottled water ...
Late Coca-Cola strike sees off Nationwide: last-ditch 15m [pounds sterling] Coca-Cola bid for Football League sponsorship rights wrongfoots Nationwide.(News)(Brief Article)
Mar 04, 2004; ... Nationwide has been rocked by the loss of the title sponsorship of the Football League following a late 15m [pounds sterling] ambush bid by Coca-Cola. Nationwide was told the sponsorship rights had gene to Coca-Cola just hours before the deal was made public last Thursday, the ...
... Thames Water chief defends Dasani source.(News)(Brief Article)
Mar 04, 2004; ... Thames Water international marketing chief Mike Moran has defended Coca-Cola's water brand Dasani, which has come under tire after it emerged it is using ordinary tap water from Sidcup--an area supplied by Thames Water. Moran says: "I do not think that Coca-Cola is making any ...
Marketing Week publisher to float on AIM.(News)(Alternative Investment Market)
Mar 04, 2004 ... Centaur Communications, publisher of Marketing Week, is to be floated on AIM, the Alternative Investment Market, next week. The floated company will be worth about 148m [pounds sterling], representing what some in the City consider an aggressive valuation. However, the launch ...
FA unveils Euro 2004 goodwill push.(News)(The Football Association (United Kingdom))(Brief Article)
Mar 04, 2004 ... The Football Association (FA) is to launch a football fan "goodwill" campaign in the run-up to the 2004 European Championships in Portugal. The campaign will be launched under the banner "All Together Now", and will be centred around the re-release of a song of the same name by ...
Morgan Stanley poaches Egg marketing director.(News)(Brief Article)
Mar 04, 2004; ... Morgan Stanley has appointed Egg marketing director Patrick Muir to the new role of vice-president and head of marketing for its international consumer banking group. He will join the company on March 15. Muir's departure from Egg comes al a time when Prudential, which owns 79 ...
PZ Cussons and Dyson to use video research.(News)(Brief Article)
Mar 04, 2004 ... Imperial Leather manufacturer PZ Cussons and electrical goods company Dyson are setting up video cameras inside consumers' homes to capture their daily washing and cleaning routines in an attempt to research new product development. The exercise is also aimed at introducing consumers to ...
Orange Glo appoints head of marketing.(News)(Brief Article)
Mar 04, 2004 ... Household cleaning company Orange Glo has appointed an ex-bottled water marketing chief to lead its marketing team and oversee an advertising agency search. Kevin Bolt has joined Orange Glo from Well Well Well, where he was commercial director. Bolt has headed Well Well Well's ...
ASA raps Ryanair over Prince Charles image.(News)(Brief Article)
Mar 04, 2004; ... Low-cost airline Ryanair has been rapped by the Advertising Standards Authority (ASA) for using an image of Prince Charles to promote its low fares. The ad, which ran in several newspapers under the headline: "Prince's Secret Revealed." attracted 19 complaints, although none ...
Reebok names top EMEA marketer.(News)(Europe, the Middle East and Africa)(Brief Article)
Mar 04, 2004 ... Reebok has appointed former Helly Hansen global head of marketing Andy Towne as vice-president for marketing for Europe, the Middle East and Africa (EMEA). He replaces Siddharth Varma, who has moved to the equivalent role in the Asia Pacific region. Towne, who took over this ...
Unilever set to relaunch Funny Foot.(News)(Brief Article)
Mar 04, 2004 ... Unilever Frozen Food & Ice Cream is relaunching Eighties favourite Funny Foot. The foot-shaped lolly will come in strawberry and vanilla flavour, but the relaunched version will have a dipped-chocolate big toe. Unilever hopes Funny Foot will appeal to parents who are the ...
Gillette faces Wilkinson Sword patent suit.(News)(Brief Article)
Mar 04, 2004 ... Schick-Wilkinson Sword has escalated its feud with Gillette by launching a patent lawsuit in the US, aiming to force Gillette's flagship Mach 3, Mach 3 Turbo and Venus razors from the market. The company alleges that Gillette has infringed three Wilkinson Sword patents in the ...
BOA Olympic scratchcard poses 'threat' to Camelot.(News)(Brief Article)
Mar 04, 2004; ... The British Olympic Association (BOA) is to launch a "Team GB" lottery game in April, rivalling Camelot's forthcoming Olympic lottery. The BOA, which is launching the game in partnership with Littlewoods Lotteries, has shrugged off reports of misgivings at the Department of ...
P&G set for multi-million Bold revamp.(News)(Brief Article)
Mar 04, 2004 ... Procter & Gamble is to revamp its Bold detergent range with new fragrances and updated packaging in a multi-million pound effort to match Lever Faberge's own attempts to add excitement to the category by relaunching its detergents. P&G aims to reinvigorate Bold in its major ...
MyTravelLite poaches marketing chief from rival low-cost carrier.(News)(Brief Article)
Mar 04, 2004 ... MyTravelLite, the low-cost airline owned by tour operator MyTravel, has poached a marketer from a rival carrier to take the newly created position of head of marketing development. Julian Carr, who takes up his position next week, joins from Jet2, a low-cost airline based at ...
Hasbro is to launch Action Force, a team of allies for its Action Man toy.(News)(Brief Article)
Mar 04, 2004 ... Hasbro is to launch Action Force, a team of allies for its Action Man toy. The toy company has also created a new line of villains. The ranges will be marketed through a year-long television campaign, created by DDB and told in storyline format, introducing the new characters. Action Man's ...
Gallaher drops Mayfair brand.(News)(Brief Article)
Mar 04, 2004; ... Tobacco company Gallaher has pulled its Mayfair hand-rolling tobacco brand from the market after less than a year. The brand was hailed by the company as a potential market leader when it launched in April last year. It was the first time a UK cigarette brand has been pushed ...
Corgi marketing boss quits for consultancy.(News)(Brief Article)
Mar 04, 2004 ... Toy manufacturer Corgi is searching for a marketing director following the departure of Lisa Thompson. Marketing manager Alex McLeod has stepped into the role temporarily while the company looks for a new marketing chief. Thompson is joining Management Science ...
Nestle Rowntree UK.(Digests)(Brief Article)
Mar 04, 2004 ... Nestle Rowntree UK has reported that sales are down two per cent on last year, but denies it is in crisis ....
Weight Watchers UK.(Digests)(Brief Article)
Mar 04, 2004 ... Weight Watchers UN has promoted head of marketing Carol Andrews to head of European ...
Ford.(Digests)(Brief Article)
Mar 04, 2004 ... Ford has paid British novelist Carole Matthews to mention its cars prominently in ...
... Walkers Snacks.(Digests)(Brief Article)
Mar 04, 2004 ... ... Walkers Snacks is giving away 150 Ford cars in packets of Walkers Crisps and Walkers Max. The ...
Coca-Cola.(Digests)(Brief Article)
Mar 04, 2004 ... Coca-Cola has set up an institute to promote nutrition and help develop healthy beverages ....
Parmalat.(Digests)(Brief Article)
Mar 04, 2004 ... Parmalat, the troubled Italian dairy company, has sold its UK dairy ...
Heinz.(Digests)(Brief Article)
Mar 04, 2004 ... Heinz has relaunched its BBQ sauce range in the Top Down bottle format. The, ...
Net-a-Porter.(Digests)(Brief Article)
Mar 04, 2004 ... Net-a-Porter, the upmarket fashion website, has appointed former European direct marketing ...
McDonald.(Digests)(Brief Article)
Mar 04, 2004 ... McDonald's has extended its global ...
Adidas.(Digests)(Brief Article)
Mar 04, 2004 ... Adidas has promoted UK head of non- athletic promotions ...
Tesco.(Digests)(Brief Article)
Mar 04, 2004 ... Tesco is launching an own-label Fairtrade brand that will apply to 60 of its products. The brand has been developed in ...
British Gas.(Digests)(Brief Article)
Mar 04, 2004 ... British Gas is offering a two-year capped electricity tariff to ...
The Henley Centre.(Digests)(Brief Article)
Mar 04, 2004 ... The Henley Centre has warned that gambling addiction could ...
Highland Spring returns to TV in 10m [pounds sterling] brand relaunch.(News)(Brief Article)
Mar 04, 2004 ... Bottled water Highland Spring is to invest 10m [pounds sterling] in marketing and a brand relaunch this year, including a return to television advertising for the first time in a decade. Highland Spring will stress its heritage as a natural mineral water in the campaign, which ...
Kia marketing chief quits.(News)(Kia Motors Corp.)(Brief Article)
Mar 04, 2004 ... Korean car manufacturer Kia is looking for a marketing director following Guy Jones' decision to leave the company after four years in the role. Jones, who is leaving immediately, is understood to have been unhappy with his long commute to work since the company relocated from ...
ISBA rejects C4/Five 'merger': Channel 4's talks with Five trigger concern by advertising body over integrity of airtime sales market.(Advertising)
Mar 04, 2004; ... The Incorporated Society fur British Advertisers (ISBA) is to push for an Investigation by the competition authorities into the airtime sales market if Channel 4 and Five proceed to merge their sales houses. The state-owned broadcaster and Five had entered into talks about ...
Emirates reviews 3.3m [pounds sterling] UK brief.(News)(Brief Article)
Mar 04, 2004; ... Dubai-based airline Emirates is understood to be reviewing its 3.3m [pounds sterling] UK advertising account as it prepares for its next phase of expansion. The business is currently held by Emirates' long-standing agency HDM Total Communication. HDM retained the account after a ...
Time Products set to review Sekonda ads.(News)(Brief Article)
Mar 04, 2004 ... Time Products UK is talking to agencies about reviewing the advertising for its Sekonda brand. The account is held by Campbell Doyle Dye (CDD). The decision is part of an overall brand assessment by Time Products UK managing director David Merriman. He joined the company last ...
The Australian Tourist Commission.(Digests)(Brief Article)
Mar 04, 2004 ... The Australian Tourist Commission has shortlisted Grey London, TBWA/London, McCann-Erickon and Mustoes to ...
Poulter Partners.(Digests)(National Bingo Game Association)(Brief Article)
Mar 04, 2004 ... Poulter Partners has been appointed by the National Bingo Game Association to develop a 1.5m [pounds sterling] national sales ...
BSkyB.(Digests)(British Sky Broadcasting Group PLC)(Brief Article)
Mar 04, 2004 ... BSkyB has shortlisted Mother, Farm, HHCL/Red Cell and Phillipson Ward Longworth Camponi, the ...
McCann-Erickson.(Digests)(Brief Article)
Mar 04, 2004 ... McCann-Erickson has created a 2.5m [pounds sterling] radio and outdoor campaign for milk-based drink Nesquik. It positions ...
Abbott Mead Vickers. BBDO.(Digests)(Department for Transport)(Brief Article)
Mar 04, 2004 ... Abbott Mead Vickers, BBDO has created a cinema campaign for the Department for Transport's Think! road safety campaign, which aims to ...
Leo Burnett.(Digests)(Brief Article)
Mar 04, 2004 ... Leo Burnett has created a TV and national press ...
Agency Republic.(Digests)(Fantasie Lingerie)(Brief Article)
Mar 04, 2004 ... Agency Republic has been appointed without a pitch to handle the creative account for Fantasie Lingerie. The agency will create a press and ...
The Office of Fair Trading.(Digests)(Brief Article)
Mar 04, 2004 ... The Office of Fair Trading has started court proceedings against clothing retail chain ...
The Triangle Group.(Digests)(Brief Article)
Mar 04, 2004 ... The Triangle Group is consolidating its services into a single below-the-line company under the Triangle brand. This ...
WWAV Rapp Collins.(Digests)(Brief Article)
Mar 04, 2004 ... WWAV Rapp Collins is carrying out a direct mail campaign for Oxfam, to highlight the work the charity does in ...
Rapier.(Digests)(AA Motoring Trust)(Brief Article)
Mar 04, 2004 ... Rapier has been appointed by independent campaigning charity the AA Motoring Trust ....
Howe and Hill touted as Milligan successor at Five.(Media)(Mark Howe, Jerry Hill, Nick Milligan)(Brief Article)
Mar 04, 2004; ... Mark Howe, managing director of television sales house IDS, and Jerry Hill, group chief executive at Initiative UK & Ireland, have been linked to the sales director role at Five. The position is vacant after Nick Milligan left for BSkyB to head its airtime sales operation. Five ...
Capital picks date for first Vaughan slot.(Media)(Capital Radio Group, Johnny Vaughan breakfast show)(Brief Article)
Mar 04, 2004 ... Capital Radio Group is launching the Johnny Vaughan breakfast show, on 95.8 Capital FM, on April 19. Veteran DJ Chris Tarrant will end his 17-year reign as the host of London's most popular breakfast show on April 2. It is not clear what the show's format is going to ...
UKTV ploughs 6m [pounds sterling] into radio ads.(Media)(Brief Article)
Mar 04, 2004 ... UKTV is shifting the bulk of its 6m [pounds sterling] advertising spend into radio to help it target multimedia consumers more effectively. The TV broadcaster, whose channels include UKTV Style, UKTV Gold and UKTV Food, will continue to use its own airtime to promote its ...
Npower hires Vizeum for media business.(Media)(Brief Article)
Mar 04, 2004 ... Utility company npower is understood to have appointed Vizeum to its 2m [pounds sterling] media planning and buying business. The agency is thought to have pitched against Walker Media and BLM Media. The review started last year when incumbent Manning Gottlieb OMD was appointed ...
Record 9% share for outdoor medium.(Media)(Brief Article)
Mar 04, 2004; ... Outdoor advertising is poised to post a record nine per cent of total advertising revenue for 2003. This figure is the medium's highest recorded share of advertising revenue and will mean the medium has achieved a one per cent growth year on year. By comparison, television, ...
Universal Studios names consumer marketing chief.(Media)(Brief Article)
Mar 04, 2004 ... Copyright Promotions Licensing Group (CPLG) managing director Steve Manners is leaving to head Universal Studios' consumer products division. Manners takes up the position of vice-president Europe for consumer products at the film studio, where he will oversee licensing ...
Northern & Shell.(Digests)(Remnant Media )(Brief Article)
Mar 04, 2004 ... Northern & Shell, the parent company of Richard Desmond's Express Newspapers, has sold its stable of adult magazines, including ...
Starcom Digital.(Digests)(Brief Article)
Mar 04, 2004 ... Starcom Digital has been appointed to the 3m [pounds sterling] Money-net account after a ...
Pearson.(Digests)(Financial Times Ltd.)(Brief Article)
Mar 04, 2004 ... Pearson, owner of the Financial Times, has reported a slump in advertising revenues of 15 per cent last year and an increase in operating losses from 23m [pounds ...
The International Olympic Committee.(Digests)(Brief Article)
Mar 04, 2004 ... The International Olympic Committee has opened the tendering process for the ...
BT.(Digests)(Brief Article)
Mar 04, 2004 ... BT has launched a basic high-speed broadband package, available for 19.99 [pounds ...
The Partners Design Consultants.(Digests)(Brief Article)
Mar 04, 2004 ... The Partners Design Consultants has designed ...
Hachette Filipacchi UK.(Digests)(Brief Article)
Mar 04, 2004 ... Hachette Filipacchi UK has appointed Cath Ware to be the commercial director for central sales, ...
... HF-UK's Elle.(Digests)(Brief Article)
Mar 04, 2004 ... ... HF-UK's Elle magazine has tailored a full-size 84-page special edition for ...
Sci-Fi Channel.(Digests)(Brief Article)
Mar 04, 2004 ... Sci-Fi Channel has appointed Elizabeth Sheard to run its newly created brand solutions team ....
EasyGroup.(Digests)(Brief Article)
Mar 04, 2004 ... EasyGroup is to bid for the Coronet Cinema in Notting Hill, which it aims to add to its easyCinema ...
TalkSport.(Digests)(Brief Article)
Mar 04, 2004 ... TalkSport, the national commercial station, has signed Seat UK as the sponsor of its Sports Performance of the month ...
Discovery Kids UK.(Digests)(Brief Article)
Mar 04, 2004 ... Discovery Kids UK has launched a free game for interactive TV called Chomp, ...