Marketing Week back issues from April 2004:
What makes a body beautiful?(This Week)
Apr 01, 2004; ... On the marketing Richter scale, a breakaway from the Field Marketing Council ostensibly rates 'small earthquake in Chile' status. Nevertheless, it raises some interesting issues about trade bodies as a whole, and the way they are perceived. The first point to note is that ...
Sainsbury's to beat Coke to big launch: another blow for Coca-Cola as Sainsbury's beats it to market with the launch of mid-cal cola.(News)(Brief Article)
Apr 01, 2004; ... Sainsbury's is planning a spoiler on Coca-Cola's next big launch by being the first player in the mid-calorie cola market. Sainsbury's move, which comes just two weeks after the drinks giant was forced to ditch its new water brand Dasani following a health scare, will be another blow for ...
Confusion at Unilever as Indian division relaunches Pears in UK.(News)
Apr 01, 2004; ... In a bizarre twist, Unilever is to relaunch Pears with a promise of marketing support just months after the venerable soap brand was pulled from the market. The brand will be relaunched with a range of liquid soap products, including hand washes, facial cleansers and shower ...
Sony appoints European marketing chief.(News)(David Patton)(Brief Article)
Apr 01, 2004 ... Sony has handed European marketing responsibilities, which include control of a 20m [pounds sterling] ad spend, to PlayStation marketing chief David Patton as part of an overhaul of the company's European management team. Patton will be given the new position of senior ...
M&S office switch puts jobs at risk.(News)(Marks and Spencer PLC)(Brief Article)
Apr 01, 2004; ... Marks & Spencer's marketing department could to be hit by more than 30 redundancies as the troubled retailer is expected to scale back on head office staff when it moves offices later this year. Its new head office in Paddington is understood to have space for only 2,000 staff, ...
Littlewoods takes on M&S marketer for stores role.(News)(Littlewoods Organisation PLC, Marks & Spencer, Matt Stead )(Brief Article)
Apr 01, 2004; ... Littlewoods has appointed Marks & Spencer head of marketing for womenswear Matt Stead as marketing director of its Littlewoods branded stores. News of Stead's departure from M&S comes shortly after the extension of Vittorio Radice's duties to management of the chain's clothing ...
Boots launches Basics range to entice back superstore shoppers.(News)(Brief Article)
Apr 01, 2004 ... Boots is launching a range of value products, called Boots Basics, as part of a fightback against the low prices offered by supermarket rivals. The low-price health and beauty range has been Introduced as part of an initiative to change people's perceptions about the value for ...
Asda appoints corporate marketing head.(News)(ASDA Group PLC, Jason Sharpe )(Brief Article)
Apr 01, 2004 ... Asda has appointed a new head of corporate marketing, who will report to marketing director Chris Pilling. Jason Sharpe joins the Asda marketing team on April 20, replacing Elaine Robinson who has moved to a new position in store development, where she will be looking after the ...
Cow & Gate firm appoints top marketer.(News)(Nutricia appointed Alistair Bradley )(Brief Article)
Apr 01, 2004 ... Baby and toddler food company Nutricia has appointed former Diageo marketer Alistair Bradley as marketing director. He replaces Will Ghali, who left the company earlier this year. Bradley will be responsible for developing the Cow & Gate and Milupa brands. His appointment comes ...
Cussons rejigs marketing teams.(News)(PZ Cussons (UK))(Brief Article)
Apr 01, 2004; ... PZ Cussons has overhauled its UK and international marketing teams following the departure of marketing chief Dominic Box to Premier Foods. Cussons has folded Box's position of UK marketing director into an overall sales and marketing role. This has been handed to former sales ...
UEFA to shake up its cup brand.(News)(Union of European Football Associations)(Brief Article)
Apr 01, 2004 ... UEFA, the European football governing body, is to overhaul its UEFA Cup brand next year as a first step towards finding headline sponsors for the annual competition. The revamp has been sparked by worries within UEFA that the cup is being marginalised by its more prestigious ...
AOL has launched a 20m [pounds sterling] multimedia advertising campaign to support the UK launch of AOL 9.0.(News)(America Online Inc.)(Brief Article)
Apr 01, 2004 ... AOL has launched a 20m [pounds sterling] multimedia advertising campaign to support the UK launch of AOL 9.0. The campaign, which launches on April 5, is the first work for AOL by agency Grey London, which took over the account in February after winning the business last autumn (MW October ...
Pole position at Bullrun for ex-Diesel man.(News)(Paul Poole)(Brief Article)
Apr 01, 2004 ... Ex-Diesel marketing chief Paul Poole has been appointed to the new position of marketing director at global motor racing event Bullrun, which styles itself "the world's most glamorous rally". Poole will oversee the development of the brand and create a marketing push to secure ...
Gallaher extends Silk Cut brand to take in 'slim' line.(News)(Brief Article)
Apr 01, 2004; ... Gallaher is to introduce the UK's first mainstream "slim" cigarettes, as the first non-core extension to its flagship Silk Cut brand, next month. Silk Cut Slims cigarettes are narrower and longer than regular Silk Cut, and packs will carry a purple swirl on the front, rather ...
Shop Direct appoints Additions brand chief.(News)(Nell Samson )(Brief Article)
Apr 01, 2004 ... Shop Direct has appointed former Freeserve marketer Nell Samson as brand director for its Additions Direct catalogue brand. Samson, who was chief marketing officer at Freeserve and at Shell International, will report to Shop Direct direct brands managing director Linda Green. ...
Danone to launch Volvic 'functional' brand.(News)(Danone Waters)(Brief Article)
Apr 01, 2004 ... Danone Waters is preparing to launch a product called Volvic Revive, to grab a share of the "functional waters" market from rivals such as Lucozade Sport Hydro Active. Insiders suggest the new product could be on the shelf by the summer, with a vitamin-based formula designed to ...
US marketer takes Nissan global post.(News)(Nissan Motor Corporation U.S.A., Steven Wilhite )(Brief Article)
Apr 01, 2004 ... Nissan Motor Company has appointed Steven Wilhite as its global marketing chief, following a top-level management reshuffle. He replaces Jean-Jacques LeGoff, who returns to Renault. Renault, which has a 44 per cent controlling stake in Nissan, has not said what role LeGoff will ...
Electrolux takes on the outdoors.(News)(new product)(Brief Article)
Apr 01, 2004; ... Electrolux, the home appliances giant, is launching its first own-brand outdoor product. The launch of Automower, a robotic lawnmower, is part of a strategy aimed at strengthening the Electrolux umbrella brand. The move is likely to spell the end for Electrolux's famous Flymo ...
Cadbury makes bid for premium market.(News)(Brief Article)
Apr 01, 2004 ... Cadbury is launching a premium extension to its boxed-chocolate brand Roses to challenge upmarket brands and high-end offerings from retailers. The Roses Luxury Collection, which will be launched later this year, will use the Roses logo and Cadbury's colour purple, but the ...
Premier Foods.(Digests)(John Steel resigned)(Brief Article)
Apr 01, 2004 ... Premier Foods general marketing manager John Steel has left the company ...
Gillette.(Digests)(Edward Shirley promoted)(Brief Article)
Apr 01, 2004 ... Gillette has reshuffled its senior marketing team, promoting Edward Shirley to president of international ...
Sainsbury.(Digests)(J Sainsbury PLC, Sara Weller promoted)(Brief Article)
Apr 01, 2004 ... Sainsbury's deputy managing director Sara Weller is to take ...
Ford.(Digests)(Jan Valentic resigned, Jim O'Connor promoted)(Brief Article)
Apr 01, 2004 ... Ford vice-president of global marketing Jan Valentic has resigned to join WPP agency Young & Rubicam Brands, where she will be in charge of ...
Wyeth Consumer Healthcare.(Digests)(Katherine Brown appointed)(Brief Article)
Apr 01, 2004 ... Wyeth Consumer Healthcare has appointed Katherine Brown, a category director at sister company SMA ...
Marks & Spencer.(Digests)(new product)(Brief Article)
Apr 01, 2004 ... Marks & Spencer is launching a lingerie range ...
Next.(Digests)(Brief Article)
Apr 01, 2004 ... Next is to cut the direct marketing spend for its Next ...
The John Lewis Partnership.(Digests)(Brief Article)
Apr 01, 2004 ... The John Lewis Partnership is considering a move into other financial services products, ...
Masterfoods.(Digests)(Fiona Dawson appointed)(Brief Article)
Apr 01, 2004 ... Masterfoods has appointed UK managing director and head of sales Fiona Dawson as ...
Toyota.(Digests)(Toyota Auto Body Company Ltd., marketing)(Brief Article)
Apr 01, 2004 ... Toyota has revamped its brand identity with a new three-dimensional chrome logo and a new tagline: 'Today, ...
Hipp Organics.(Digests)(new product)(Brief Article)
Apr 01, 2004 ... Hipp Organics, the baby food company, is launching a dried baby food range it ...
The Advertising Standards Authority.(Digests)(Brief Article)
Apr 01, 2004 ... The Advertising Standards Authority has censured French Connection for sending out an unsolicited FCUK mail ...
British Airways.(Digests)(Dale Moss will resign)(Brief Article)
Apr 01, 2004 ... British Airways director of worldwide sales Dale Moss will ...
McCann to face 11m [pounds sterling] Norwich Union review.(Agencies)(McCann-Erickson Inc.)(Brief Article)
Apr 01, 2004; ... Norwich Union is reviewing its 11m [pounds sterling] brand, life and pensions advertising account, held by McCann-Erickson. It is not known whether Norwich Union, the UK's largest insurer, will consolidate all its advertising work into a single agency. It is split between McCann ...
Banks Hoggins O'Shea/FCB wins Yeo Valley Organic ad business.(Agencies)(Brief Article)
Apr 01, 2004 ... Yeo Valley Organic has appointed Banks Hoggins O'Shea/FCB to handle its 1m [pounds sterling] advertising business. It is understood that the agency beat design company Tonic. Somerset-based Yeo Valley has yet to confirm its advertising spend as it is also reviewing its media ...
Lowe has created a television campaign for the Vauxhall Movano heavy van, the first time a Vauxhall van has been advertised on TV since 1992.(Agencies)(Lowe and Company Communications Inc., Vauxhall Motors Ltd.)(Brief Article)
Apr 01, 2004 ... Lowe has created a television campaign for the Vauxhall Movano heavy van, the first time a Vauxhall van has been advertised on TV since 1992. The ad will break on April 6 during a Champions League football match on ITV, and will run for a month. it shows a cowering apprentice who lights a ...
DfT awards online brief to Euro RSCG.(Agencies)(Department for Transport, Euro RSCG London)(Brief Article)
Apr 01, 2004 ... The Department for Transport (DfT) has appointed Euro RSCG London to handle a 1m [pounds sterling] advertising project to develop an online travel planning site, following a two-way pitch against WCRS. This is the agency's first assignment for the department, which spends 15m ...
28m [pounds sterling] Lexus shift from Saatchi UK.(Lexus GB)(Saatchi and Saatchi Team One)(Brief Article)
Apr 01, 2004; ... Luxury car marque Lexus has moved its entire 28m [pounds sterling] European advertising business into a Saatchi & Saatchi subsidiary in Brussels called Team 1. Richard Nunn, who was recruited from FCB Asia Pacific to run the business, heads Team 1, which has been set up just to ...
TBWA/Edinburgh wins 2m [pounds sterling] Base London task.(Agencies)(Brief Article)
Apr 01, 2004 ... Base London, the footwear and fashion brand, has appointed TBWA/Edinburgh to handle its 2m [pounds sterling] advertising account. The appointment, overseen by brand manager Becky Munslow, was made without a pitch following a credentials viewing from five agencies. The Edinburgh ...
TBWA/London.(Digests)(Lever Faberge contract)(Brief Article)
Apr 01, 2004 ... TBWA/London has created a 13m [pounds sterling] ad campaign for Lever Faberge's ...
... TBWA/London.(poster campaign)(Brief Article)
Apr 01, 2004 ... ... TBWA/London has created a poster campaign for John ...
The Bridge.(Bridge Advertising Agency (Glascow, Scotland))(Scottish National Blood Transfusion Service)(Brief Article)
Apr 01, 2004 ... The Bridge has been appointed to handle the Scottish National Blood Transfusion Service's advertising business, ...
Delaney Lund Knox Warren.(Digests)(Teletext Holidays contract)(Brief Article)
Apr 01, 2004 ... Delaney Lund Knox Warren has developed a 5m [pounds sterling] campaign for Teletext Holidays, which includes TV, press, ...
Ogilvy & Mather.(Digests)(contracts)(Brief Article)
Apr 01, 2004 ... Ogilvy & Mather has created a 2.5m [pounds sterling] ad campaign to support ...
Miles Calcraft Briginshaw Duffy.(Travelocity campaign )(Brief Article)
Apr 01, 2004 ... Miles Calcraft Briginshaw Duffy has created a new TV execution for its Travelocity ...
DDB Worldwide and OMD.(Digests)(Save the Leatherback Turtle, contracts)(Brief Article)
Apr 01, 2004 ... DDB Worldwide and OMD have created a pro bono global campaign for Save the ...
Mother.(Digests)(contracts, Cinema Marketing Agency / Orange PLC)(Brief Article)
Apr 01, 2004 ... Mother has created a multi-million pound cinema, press, radio and outdoor campaign to support the tie-up between mobile operator Orange and the ...
Abbott Mead Vickers.BBDO.(Digests)(7Up International advertising contract)(Brief Article)
Apr 01, 2004 ... Abbott Mead Vickers.BBDO has revived 7UP brand icon Fido Dido for a 1.5m ...
Saffron.(Digests)(Lloyd's of London contract)(Brief Article)
Apr 01, 2004 ... Saffron, the brand consultancy, is conducting a brand overhaul for the Lloyd's of ...
Dynamo.(Digests)(Country Life butter advertising contract)(Brief Article)
Apr 01, 2004 ... Dynamo sales promotion agency has created an instant win promotion for Country Life butter ....
Love.(Digests)(epinx.com, Love Advertising Inc. contracts)(Brief Article)
Apr 01, 2004 ... Love, the Manchester-based agency, has been appointed to develop a 1.5m [pounds sterling] press, outdoor and online ...
Classic FM signs the Pru for programme funding.(Media)(Prudential Corporation PLC)(Brief Article)
Apr 01, 2004; ... Classic FM, the GWR-owned national commercial station, is launching its first advertiser-funded programming with insurance company Prudential. The deal will also include advertorials about the importance of financial planning. Composer's Notes will be a series of hour-long shows ...
Gulf Air reviews media business.(Media)(Brief Article)
Apr 01, 2004 ... Gulf Air is reviewing its media planning and buying account as the airline looks to drive revenues following the downturn caused by the conflict in the Gulf last year. The airline normally invests 1.5 [pounds sterling] to 2m [pounds sterling] in advertising in the UK, but scaled ...
Newsquest set to replace Mail on Sunday as London distributor for The Business.(Media)(Newsquest Media Group Ltd.)(Brief Article)
Apr 01, 2004 ... The Business, the financial weekly newspaper owned by the Barclay brothers, is negotiating a distribution deal with Newsquest Media to deliver 100,000 free copies direct to targeted London homes. The deal with the regional press publisher, which has yet to be finalised, is ...
Diet Coke to promote Film Fest weekend.(Media)(Brief Article)
Apr 01, 2004 ... Coca-Cola Great Britain is to build on its links between Diet Coke and the film industry with a Diet Coke Film Fest promotion that will encourage UK customers to vote for their favourite movie of all time. The public will be asked to vote via a 1.5m [pounds sterling] ...
Mastercard opts out of music deal.(Media)(Music of Black Origin (MOBO) Awards)(Brief Article)
Apr 01, 2004; ... The Music of Black Origin (MOBO) Awards is searching for a headline sponsor following Mastercard's decision to withdraw from its multi-million pound involvement with the annual ceremony. Mastercard has sponsored the event since 2000 and the deal is worth more than 1m [pounds ...
IPC Media launches teen version of Now.(Media)(Brief Article)
Apr 01, 2004 ... IPC Media is adding to the already crowded teen magazine market with the launch of TeenNow this week. A spin-off of its successful celebrity magazine, Now, the teen title will aim to rival EMAP's Sneak. TeenNow, to be priced at 1.50 [pounds sterling], will initially be launched ...
ITV.(Digests)(Independent Television)(Brief Article)
Apr 01, 2004 ... ITV is launching a pay-per-view television experiment over the internet, ...
Hennes & Mauritz.(Finance)(Universal McCann account)(Brief Article)
Apr 01, 2004 ... Hermes & Mauritz is reviewing its 2m [pounds ...
Renault.(Digests)(Regie Nationale des Usines Renault)(Brief Article)
Apr 01, 2004 ... Renault has extended its long-term sponsorship of Channel 4 drama to the end of the year. The new deal negotiated ...
EMAP's.(Digests)(Brief Article)
Apr 01, 2004 ... EMAP's Sneak teen magazine is returning to TV with a ...
The Sci-Fi Channel.(Digests)(Brief Article)
Apr 01, 2004 ... The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the ...
FCUK.(Digests)(Brief Article)
Apr 01, 2004 ... FCUK is considering turning its digital radio station (FCUK FM), which launches ...
Dennis Publishing.(Digests)(new product)(Brief Article)
Apr 01, 2004 ... Dennis Publishing is to launch its men's magazine Maxim in China in an ...
Five.(Digests)(partnership with Arts Council England )(Brief Article)
Apr 01, 2004 ... Five is teaming up with the Arts Council England to ...
Hollinger International.(Digests)(Brief Article)
Apr 01, 2004 ... Hollinger International executives were due to debate which bids for the Telegraph Group, or the total assets of the holding company, would go ...