Marketing Week back issues from May 2004:
Balance of power to win a common goal.(This Week)(Marketing Week's annual TV conference )
May 06, 2004; ... For the past two years or more, advertisers and their media agencies have used Marketing Week's annual TV conference to call for a trade body or some other marketing initiative to market TV as a medium. They have continually expressed disappointment at the lack of progress. This year's TV ...
McVitie's chief lands Wilkinson Sword role: former McVitie's marketing chief lands top European role at razor giant Wilkinson Sword.(News)(Wilkinson Sword Ltd)(Brief Article)
May 06, 2004; ... Razors giant Wilkinson Sword has appointed former McVitie's marketing chief Colin Hutchison to head its European business. Hutchison, who left United Biscuits-owned McVitie's from his role as managing director without a job to go to in September, replaces Lothar Sussenbach as ...
Shell moves Pinnell to new international role.(News)(Shell Brands International)(Raoul Pinnell)(Shell Oil Co.)(Brief Article)
May 06, 2004; ... Shell is moving vice-president of global marketing and communications Raoul Pinnell to a new position in Switzerland as chairman of Shell Brands International AG. Shell Brands International is a new company, based in Baar, Switzerland, which will oversee Shell's global brands ...
Penguin uses sex appeal to target men.(News)(Penguin Books Inc.)(Brief Article)
May 06, 2004; ... Penguin Books is launching a consumer campaign telling men that if they read books they will appear more sexually attractive to women. In an attempt to promote their books to 16- to 30-year-old men, the company is running a "sexy" poster campaign called "Are you good booking?" ...
L'Oreal promotes Tanguy to front Helena Rubenstein.(News)(Michael Tanguy)(L'Oreal, Helena Rubenstein division in Paris)(Brief Article)
May 06, 2004 ... L'Oreal, the beauty products giant, has moved its general manager and veteran marketer Michael Tanguy to head its Helena Rubenstein division in Paris. The company has appointed Guy Farmer to replace Tanguy as head of its high-profile Garnier and Maybelline divisions. Farmer will ...
Allied Domecq repositions Tia Lusso as 'light' brand.(News)(Brief Article)
May 06, 2004; ... Allied Domecq is being forced to reposition Tia Lusso as a "light" cream liqueur brand, following lower-than-expected sales. The drinks company is now considering a shift in its marketing strategy to exploit Tin Lusso's lighter proposition in its advertising campaigns. ...
AXA appoints former Pru boss as director.(News)(AXA Sun Life)(Prudential)(Brief Article)
May 06, 2004 ... French insurance giant AXA has appointed David Whitaker as marketing director for AXA Sun Life, its UK life and pensions company. Whitaker replaces Frank Wilson, who resigned in November last year (MW November 6, 2003) following a marketing shake-up, which saw various ...
L'Oreal picks Italian chief for Lancome.(News)(L'Oreal USA)(Brief Article)
May 06, 2004 ... Beauty products giant L'Oreal has appointed its Italian luxury products chief Claudio Collarile to head its Lancome business in the UK. Collarile's appointment follows the promotion of previous Lancome general manager Thierry Cheval to director for international development for ...
Comet offers energy deals with npower tie.(News)(Brief Article)
May 06, 2004 ... Electrical retailer Comet has struck a deal with energy giant npower to offer its customers the chance to sign up for electricity and gas supplies. Launching in mid-May in Comet's outlets in the south of England, the offer will be rolled out to its 245 stores across the country ...
Blue Square prepares for rejig as rival swoops in on marketing chief.(News)(Victor Chandler Ltd.)(Brief Article)
May 06, 2004; ... Bookmaker Victor Chandler has poached Edward Andrewes, the marketing chief from rival gambling company Blue Square, to be its managing director. Andrewes has overseen marketing responsibilities at Blue Square for the past four years in his position as commercial director. The ...
Vauxhall rolls out 'power' brand to woo consumers.(News)(launch of new high-performance sub-brand called VXR)(Brief Article)
May 06, 2004 ... Vauxhall is launching a new high-performance sub-brand, to be called VXR, as part of a drive to improve consumer perceptions of the car marque. The VXR brand will apply to most sporting versions of cars across the Vauxhall range, and seeks to trump the RS sporting brand of arch ...
Budget airline Duo axes team as it goes bust.(News)(Brief Article)
May 06, 2004 ... Duo, the budget airline that collapsed last week after running out of cash, has axed its five-person marketing team headed by interim sales and marketing director Rob Rees and head of marketing Duncan Osborne. Duo launched in November offering business-class services at economy ...
Miracle-Gro hires ex-Unilever marketer.(News)(Scotts Company)(Brief Article)
May 06, 2004 ... Scotts Company, the makers of gardening products, including Miracle-Gro, has appointed Martin Breddy as marketing director following the departure of Nathalie Charlton. It is understood that Charlton left without a job to go to. Breddy, who will take over the role on ...
Baileys launches extension targeted at coffee lovers.(News)(Brief Article)
May 06, 2004; ... Diageo GB is planning a second brand extension for Baileys with a sachet version of the liqueur called Baileys with Coffee. The launch will be made available in single serve sachets and will target consumers who want to infuse coffee with Baileys liqueur. It is being ...
Crabtree & Evelyn hunts ad director.(News)(Crabtree and Evelyn Ltd.)(Brief Article)
May 06, 2004 ... Luxury toiletries and food retailer Crabtree & Evelyn is seeking its first UK marketing director following a restructure of its sales, marketing and communications team. The decision to appoint a dedicated marketing director to the brand follows the promotion of sales and ...
Chelsea Building Society promotes marketing head to chief executive.(News)(Brief Article)
May 06, 2004 ... Chelsea Building Society has promoted its director and general manager of marketing and communications Richard Hornbrook to chief executive. He will replace Michael Page, the incumbent chief executive who retires from the building society later this year. Hornbrook ...
ASA rules Prudential mailer is 'misleading'.(News)(Brief Article)
May 06, 2004 ... The Advertising Standards Authority (ASA) has upheld complaints about a Prudential insurance mail-shot designed as a Valentine's card. The card, sent in a pink envelope with a kiss-mark in lipstick printed on the seal, attracted 12 complaints. The ruling comes as the ...
Kao picks Euro marketing chief.(News)(Kao Corp.)(Brief Article)
May 06, 2004; ... Personal care products manufacturer Kao Brands, which owns such brands as John Frieda and Biore, has appointed beauty products marketing veteran Nigel Brown to head its European marketing team. Brown will report to European managing director Julie Edinborough and will oversee ...
UCAS joins up with top brands for campaign.(News)(UCAS Marketing Services)(Universities & Colleges Admissions Service )(Brief Article)
May 06, 2004 ... The AA, Dell, Topshop and Xbox are among 17 top brands that have linked up with the marketing arm of the Universities & Colleges Admissions Service in an integrated campaign targeting more than 150,000 16- and 17-year-old school pupils. UCAS is the organisation that processes ...
Sara Lee Corporation.(Digests)(Brief Article)
May 06, 2004 ... Sara Lee Corporation has announced the appointment of Brenda Barnes to the role of president and chief ...
General Mills.(Digests)(Brief Article)
May 06, 2004 ... General Mills, the US food giant, has revealed plans to introduce a number of low-carbohydrate versions ...
Sainsbury.(Digests)(J Sainsbury PLC)(Brief Article)
May 06, 2004 ... Sainsbury's is on the verge of signing a new deal with Jamie Oliver. The Naked Chef was first signed up as the thee of the ...
Virgin Atlantic.(Digests)(Virgin Atlantic Airways Ltd.)(Brief Article)
May 06, 2004 ... Virgin Atlantic commercial director Willy Boulter has been given the additional responsibility for sales and distribution, ...
Formula One.(Digests)(Brief Article)
May 06, 2004 ... Formula One teams are to agree to a number of radical changes in how the sport is run, with ...
Lloyds TSB.(Digests)(Lloyds TSB Group PLC)(Brief Article)
May 06, 2004 ... Lloyds TSB has appointed former AMP marketing director Neil Galjaard as director of partnership and product development for its ...
Goulds.(Digests)(contracts)(Brief Article)
May 06, 2004 ... Goulds, maker of printed soft tissue products, has signed a deal with BBC Worldwide to launch a range of products ...
Anheuser-Busch.(Digests)(Harbin Brewery Group stake to be bought by Anheuser-Busch Companies Inc)
May 06, 2004 ... Anheuser-Busch has announced it will buy a 20 per cent stake in China's Harbin ...
Boots.(Digests)(Kodak instant digital photo developing contracts)(Brief Article)
May 06, 2004 ... Boots is teaming up with Kodak to offer instant ...
Vodafone.(Digests)(Samsung Group to make mobile handsets for Vodafone group)(Brief Article)
May 06, 2004 ... Vodafone is launching its first full third-generation mobile service in Europe, with Portugal and ...
Air France.(Digests)(takeover bid for KLM Royal Dutch Airlines)(Brief Article)
May 06, 2004 ... Air France has won a takeover bid for airline KLM, in a ...
Lever Faberge.(Digests)(Lever Faberge Ireland Ltd)(Brief Article)
May 06, 2004 ... Lever Faberge's marketing team, which devised the 4m [pounds sterling] "real" women campaign ...
Blockbuster to trial 'DVD trade-ins' in Scottish stores.(News)(Blockbuster Inc.)(Brief Article)
May 06, 2004; ... Blockbuster Video, the video rental chain owned by US media giant Viacom, is testing a DVD trade-in programme at some of its Scottish stores. Traded products, which do not have to have been bought from Blockbuster, are put back on sale in a specially allocated section of the ...
Founder in 'amicable' split from Tequila.(News)(Tom Wass )(Brief Article)
May 06, 2004 ... Omnicom-owned integrated agency group Tequila has parted company with its founder Tom Wass. Tequila is part of TBWA/Worldwide and TBWA director of development Rod Wright is assuming Wass's duties as international president and chief executive officer until a successor is found. ...
Airwick takes on rival Glade with battery-powered range.(News)(Brief Article)
May 06, 2004 ... Reckitt Benckiser's Airwick is to launch a line of battery-powered household airfresheners in a bid to raise the competition with SC Johnson's rival Glade range. The MobilAir range, which will be brought out under the company's flagship Airwick banner; will be available from ...
Ford to play on Thunderbirds movie tie-up.(News)(Ford Motor Co.)(Brief Article)
May 06, 2004 ... Ford is planning a summer marketing campaign aimed at parents and their children based on its tie-up with Universal Pictures' Thunderbirds. The Thunderbirds theme will be picked up in advertising created by Ogilvy & Mother (O&M) and a Thunderbirds-themed environment at Ford ...
RAC searches for 10m [pounds sterling] DM agency.(News)(Brief Article)
May 06, 2004; ... The RAC is looking for a creative agency to handle its 10m [pounds sterling] direct marketing account a year after bringing it in house. The review is being overseen by RAC Customer Services head of customer operations Ian Dobson. The motoring organisation is already ...
Kitcatt Nohr beats two to 3m [pounds sterling] Virgin Holidays.(News)(Kitcatt, Nohr, Alexander and Shaw)(Brief Article)
May 06, 2004 ... Virgin Holidays is set to appoint integrated agency Kitcatt Nohr Alexander Shaw to handle all its 3m [pounds sterling] above and below-the-line business after a pitch involving two other unnamed agencies. Virgin Holidays sales and marketing director Kathryn Beadle says: "We ...
Abbott Mead Vickers.BDDO.(Digests)(Abbott Mead Vickers/BBDO Ltd)(Walkers Sensations Poppadom Bites)(Brief Article)
May 06, 2004 ... Abbott Mead Vickers.BDDO has created a campaign for the launch of Walkers Sensations Poppadom Bites. It ...
Emirates.(Digests)(Emirates Airlines reviewing its advertising account)(Brief Article)
May 06, 2004 ... Emirates, the Dubai-based airline, has confirmed that it is reviewing its 3.3m [pounds sterling] advertising account ...
The Brand Experience Association.(Digests)(Field Marketing Council)(Brief Article)
May 06, 2004 ... The Brand Experience Association, the breakaway trade body to the Field ...
Team Saatchi.(Digests)(advertising for diarrhoea remedy Imodium )(Brief Article)
May 06, 2004 ... Team Saatchi has created a new television campaign for Johnson & Johnson's ...
DDB London.(Digests)(Brief Article)
May 06, 2004 ... DDB London has created the first phase of a campaign to support the elections of the Mayor of London, London Assembly and European ...
Miles Calcraft Briginshaw Duffy.(Digests)(Pint d'Or wine promotion)(Brief Article)
May 06, 2004 ... Miles Calcraft Briginshaw Duffy has created an underground campaign for Pint ...
COI Communications.(Digests)(Tullow Marshall Warren)(Brief Article)
May 06, 2004 ... COI Communications has shortlisted Kitcatt Nohr Alexander Shaw, Tullow Marshall Warren, Publicis Dialog and Craik Jones Watson ...
Publicis.(Digests)(Justgiving)(Brief Article)
May 06, 2004 ... Publicis has rolled out its creative work for charity website Justgiving. The ...
Small Japanese Soldier.(Digests)(Fructis Style hair products advertising)(Brief Article)
May 06, 2004 ... Small Japanese Soldier, the design agency, has created a through-the-line promotion for the Fructis Style hair products, including an event ...
Communicator.(Digests)(Colgate's Total Advance Fresh toothpaste advertising)(Brief Article)
May 06, 2004 ... Communicator, the sales promotion and direct marketing agency, has created a 4m [pounds sterling] integrated campaign to ...
KLP Euro RSCG.(Digests)(Brief Article)
May 06, 2004 ... KLP Euro RSCG, the below-the-line agency, has developed a campaign for Nestle Purina ...
Proximity London.(Digests)(Orchestra partnership)(Brief Article)
May 06, 2004 ... Proximity London, the marketing agency, and below-the-line agency Orchestra ...
Honda's interactive TV ads to link to showroom.(Media)(interactive television services)(Brief Article)
May 06, 2004; ... Honda is to launch interactive television (iTV) ads that will enable consumers to speak directly to a dealer in a showroom through their TV sets by the end of the year. The Japanese car company believes it will be the first advertiser in the UK to enable live communication ...
... As C4 enters negotiations to set up interactive TV gambling service.(Media)(Channel 4 in negotiations with gambling companies to provide with interactive gambling service.)(Brief Article)
May 06, 2004 ... Channel 4 is in talks with four gambling companies with a view to setting up an interactive TV gambling service this summer. The channel is negotiating with Littlewoods Bet Direct, Ladbrokes, Blue Square and Skybet about establishing the service. One company is expected to sign ...
Metro promotes marketing head to board-level post.(Media)(Karen Wall promoted to marketin directors position)(Brief Article)
May 06, 2004 ... Metro, the free urban newspaper, has appointed its first board-level marketing director with the promotion of head of marketing Karen Wall to the newly created position. She takes up the post as Metro prepares for the launch of editions in Bristol and the East Midlands, adding ...
Universal retains H&M UK contract.(Media)(Hennes and Mauritz contracts with McCann-Erickson Advertising Ltd.)(Brief Article)
May 06, 2004 ... Hennes & Mauritz (H&M), the Swedish clothing chain, has reappointed Universal McCann to handle its 2.7m [pounds sterling] UK media planning and buying business. Universal, which first won the business in 2000, kept the account after a three-stage review that included a number of ...
Conde Nast in women's launch.(Media)(Conde Nast Publications Inc. plans to launch periodical)(Brief Article)
May 06, 2004; ... Conde Nast plans to launch a woman's title this year in an attempt to replicate the success of the handbag-sized Glamour. The title is called Easy Living and is understood to be a monthly aimed at a slightly older audience. One insider says: "Conde Nast has been toying with the ...
MacKenzie dismisses Rajar announcement.(Media)(Brief Article)
May 06, 2004 ... Kelvin MacKenzie, the chairman and chief executive of TalkSport-owner Wireless Group, has dismissed Rajar's announcement that four new--but unnamed--contenders will provide its electronic audience measurement technology. MacKenzie describes Rajar's announcement this week that it ...
The Independent.(Digests)(Brief Article)
May 06, 2004 ... The Independent newspaper is understood to be planning to axe its broadsheet edition by the end of next month. It has been ...
GWR.(Digests)(GWR Group PLC contracts with BT Wholesale)(Brief Article)
May 06, 2004 ... GWR, the commercial radio group, has signed a deal with BT Wholesale to create a digital multi-media broadcast group. It will create a range of digital ...
Cable & Wireless.(Digests)(Cable and Wireless PLC to sponsor cricket world cup)(Brief Article)
May 06, 2004 ... Cable & Wireless, the telecoms firm, has ...
Kerrang! 105.2.(Digests)(FM broadcasting launch)(Brief Article)
May 06, 2004 ... Kerrang! 105.2 in the West Midlands is to launch on June 10. It is the ...
The International Olympic Committee.(Digests)(Chris Welton)(Laurent Scharapan)(Brief Article)
May 06, 2004 ... The International Olympic Committee has confirmed that former marketing chiefs Chris Welton and ...
Smooth FM.(Digests)(Alitalia Linee Aeree Italiane S.p.A.)(Brief Article)
May 06, 2004 ... Smooth FM, the Guardian Media Group Radio-owned station, has signed up Alitalia to sponsor its ...
UK Athletics.(Digests)(extended sponsorship)(Brief Article)
May 06, 2004 ... UK Athletics, the sports governing body, has extended its sponsorship deal with Johnson & Johnson for a ...
The GfK Broadcast Media Survey.(Digests)(Brief Article)
May 06, 2004 ... The GfK Broadcast Media Survey, which was published this week, claims that TalkSport is the number one commercial radio station with a weekly reach of 6.3 million people. The survey is ...
What's On TV.(Digests)(Brief Article)
May 06, 2004 ... What's On TV, the IPC Media-owned magazine, is to be the official sponsor ...
95.8 Capital FM.(Digests)(Brief Article)
May 06, 2004 ... 95.8 Capital FM has signed a five-month deal with Subway, the sandwich chain, ...