Marketing Week back issues from September 2005:
Ex-Carat chiefs to launch own media shop.(Brief Article)
Sep 01, 2005 ... Three former Carat executives are set to launch a start-up media buying and planning agency under the name the7stars, with a proposition that aims to challenge the large networks. Former managing director Colin Mills, former head of media (and one of the UK's top media ...
Coca-Cola supremo quits after role cut.(Brief Article)
Sep 01, 2005 ... Coca-Cola's chief marketing officer Chuck Fruit has left his job just months after his role was reduced. It is understood that he does not have a job to go to. Fruit, who had been with the company since 1991, sent an e-mail to Coca- Cola employees on Monday in which he ...
Charities set up alliance to drum up support for end to climate change.(Stop Climate Chaos)(Brief Article)
Sep 01, 2005 ... A major coalition of charities is launching this week with the aim of pushing global warming up the political agenda under the slogan Stop Climate Chaos. The group aims to make the campaign as high-profile as Make Poverty History. The alliance, launching tomorrow (Thursday), ...
New Campaigns: Lloyds TSB.(Brief Article)
Sep 01, 2005 ... High street bank Lloyds TSB will be supporting its range of mobile banking services with a #4m television campaign created by Rainey Kelly Campbell Roalfe/Y&R. The ads, which break on September 4, launch the third stage of the You First campaign and will feature the Lloyds ...
Alfa Romeo UK chief quits to take up Kia post in Spain.(Kia Motors Corp.)(Brief Article)
Sep 01, 2005 ... Alfa Romeo UK chief JosE Garvia has left the business less than four months after he was appointed to run the marque in the UK. It is the latest in a series of senior management changes at the Fiat group. Garvia joined Fiat Auto UK as managing director at the start ...
Wickes commercial boss lands group role.(Brief Article)
Sep 01, 2005 ... Wickes commercial director Jeremy Bird has been promoted to group marketing director at the DIY retailer's new owner, Travis Perkins. The move is part of a restructure that has also led to the promotion of Wickes trading director Gary West to commercial director. He will take ...
Long-serving BT brand and sponsorship chief departs.(British Telecommunications PLC)(Brief Article)
Sep 01, 2005 ... One of BT's most senior marketers, Simon Ingman, is leaving the company after 15 years. It is not known if he has another job to go to. Ingman, who has been brand and sponsorship director for the past five years at BT, oversaw the company's 2003 rebrand to its "connected ...
ASA upholds Barclays ad complaints.(Advertising Standards Authority.)(Brief Article)
Sep 01, 2005 ... The Advertising Standards Authority (ASA) has banned a controversial Barclays Bank television ad after it received 293 complaints. The ad, which was created by Bartle Bogle Hegarty, featured a man being stung by a wasp, developing an allergic reaction and being shot by ...
Co-op plans ad campaign for group branding initiative.(Brief Article)
Sep 01, 2005 ... The Co-op is testing a new brand identity across a number of its different businesses in a move aimed at unifying them under one name. The trial will be supported by an advertising campaign. The move sees more than 40 outlets across food, travel, funeral services and banking ...
IN BRIEF: Barclays appointment.(Barclays Bank PLC.)(Brief Article)
Sep 01, 2005 ... Barclays has appointed Deanna Oppenheimer from US bank Washington Mutual, where she was said to have made branches more like ...
IN BRIEF: C and W postpones ad campaign.(Cable and Wireless Communications PLC.)(Brief Article)
Sep 01, 2005 ... Cable & Wireless has had to postpone a multi-million pound ad campaign for its broadband service Bulldog, as Ofcom decides ...
IN BRIEF: Ad campaign for Minute Maid.(Coca-Cola Holdings (U.K.) Ltd.)(Brief Article)
Sep 01, 2005 ... Coca-Cola is set to launch the first radio ad campaign for its Minute Maid brand. Ads for the Pure Squeeze Juice range and the Froot ...
IN BRIEF: UEFA signs exclusive licensing agreement.(Union of European Football Associations., Warner Bros Consumer Products UK.)(Brief Article)
Sep 01, 2005 ... UEFA has signed an exclusive licensing agreement with Warner Bros Consumer Products, which will see WBCP develop and sell ...
IN BRIEF: New Covent Garden Food strengthening portfolio.(New Covent Garden Soup Co., new winter soups.)(Brief Article)
Sep 01, 2005 ... New Covent Garden Food Company is strengthening its portfolio with the launch of a Winter Soups range. There will be four traditional ...
IN BRIEF: HMV Digital and Virgin Digital launch.(Start Creative.)(Brief Article)
Sep 01, 2005 ... HMV Digital and Virgin Digital launch this week with campaigns of #1m and #5m respectively. OMD bought and planned media for HMV's digital music download service while ...
Sir Alan Sugar show plans licensed range of products.(Brief Article)
Sep 01, 2005 ... The makers of hit BBC2 show The Apprentice are looking to tie-up with manufacturers to produce games based on the programme, which stars business entrepreneur Sir Alan Sugar. Talkback, the company that produced the show in the UK, has a range of product licensing opportunities available ...
Merged Eidos/SCi appoints chief.(SCi Entertainment., )(Brief Article)
Sep 01, 2005 ... SCi Entertainment, the video games publisher that merged with rival Eidos in June, has appointed chief marketer Dave Clark as marketing director of the enlarged company, following a restructure of the marketing team. Clark's appointment has led to the departure of Eidos European ...
Analysis: Waterstone's sets its sights on the Ottakar's empire.
Sep 01, 2005 ... A bidding war for the 137 store-strong Ottakar's bookshop chain could break out after last week's announcement by Waterstone's owner HMV Group that it has entered preliminary talks to buy the company. HMV's interest in the chain comes less than two weeks after senior ...
Nintendo seeks broader appeal.(Nintendo Company Ltd.)(Brief Article)
Sep 01, 2005 ... Nintendo is ramping up its marketing activity in the run-up to Christmas with a #5m-plus advertising blitz aimed at fashion-conscious young adults, women and dog lovers. The strategy aims to broaden the appeal of the brand's gaming devices and consoles. The campaign will include ...
British Gas in 'green' cash-back initiative.(Centrica PLC.)(Brief Article)
Sep 01, 2005 ... British Gas is launching a "green" package that will reward householders with #20 cash-back a year for being more energy efficient. The Energy Savers Club and Climate Aware programmes are a series of measures and initiatives that aim to help consumers save money, reduce energy ...
Analysis: Fiat's Grande Punto is out to make a big point.
Sep 01, 2005 ... Fiat is gearing up for what is perhaps the most important launch in its 106-year history. The new Punto will be formally unveiled next week and many experts say it is the car on which Fiat's survival may rest. The Grande Punto, as its name suggests, is longer and wider than ...
IN BRIEF: Campaign to promote Hyundai 4x4 range.(Brief Article)
Sep 01, 2005 ... Carlson Marketing Group has created an integrated campaign to promote Hyundai's 4x4 range, with the strapline ...
IN BRIEF: FCBi London creation.(G4S Security Services.)(Brief Article)
Sep 01, 2005 ... FCBi London has created a direct marketing campaign for G4S Security Services to build awareness of its services with contacts in ...
IN BRIEF: bd-ntwk win launch project.(Brief Article)
Sep 01, 2005 ... bd-ntwk has won a below-the-line launch project for Peugeot's 407 coupe. The agency pitched against five agencies, including Conran Design Group. The business includes ...
IN BRIEF: Ad campaign for Porsche 4x4 Cayenne model.(Brief Article)
Sep 01, 2005 ... Clark McKay & Walpole has created the first ad campaign for Porsche's 4x4 Cayenne model. The national press campaign, running until November, ...
IN BRIEF: FSA shortlist.(Financial Services Authority.)(Brief Article)
Sep 01, 2005 ... The Financial Services Authority is understood to have shortlisted Bartle Bogle Hegarty/Dare, Vallance Carruthers Coleman Priest/Glue, Walsh Trott Chick Smith/EHS ...
IN BRIEF: WPP profits.(WPP Group PLC.)(Brief Article)
Sep 01, 2005 ... WPP Group, the world's second-largest advertising and marketing services company, has reported a 32 per cent increase in pre-tax profits to #255m ...
BBH wins #6m European Dunlop advertising task.(Dunlop Tyres European., Bartle Bogle Hegarty Ltd.)(Brief Article)
Sep 01, 2005 ... Bartle Bogle Hegarty has been handed the #6m Dunlop Tyres European advertising account. The agency beat Rainey Kelly Campbell Roalfe/Y&R and DDB London to win the business. The review, handled by the AAR, did not involve incumbent agency 180 Amsterdam, which had handled the ...
TBWA scoops Edinburgh Zoo #2m ad business.(TBWA/Edinburgh.)(Brief Article)
Sep 01, 2005 ... TBWA/Edinburgh has won the #2m advertising account for Edinburgh Zoo after a five-way pitch. The zoo also plans to work with local agency Newhaven Communications, which pitched for the account, on a project basis. The zoo, which is owned and run by the Royal Zoological ...
BDH/TBWA the victor in #1m Patak's pitch.(Patak's Foods Ltd.)(Brief Article)
Sep 01, 2005 ... Indian food company Patak's has appointed BDH/TBWA to its advertising business after a three-way pitch against Vallance Carruthers Coleman Priest and Saatchi & Saatchi. The company handed the account, thought to be worth about #1m, to the Manchester agency after a five-month ...
Election ads fail to woo non-voters.(Brief Article)
Sep 01, 2005 ... An Electoral Commission advertising campaign aimed at encouraging people to vote in the General Election failed to attract voters to the ballot box, according to research. The "Don't Do Politics" campaign, which features animated characters Tom and Mike, was first aired during ...
Personal appointed to #1.5m Bupa account.(British United Provident Association Ltd.)(Brief Article)
Sep 01, 2005 ... Personal, the below-the-line agency backed by WCRS, has been appointed to the #1.5m integrated account for Bupa's cosmetic surgery service after a two-way pitch against Watson Phillips Norman. It is the first time Bupa has appointed an agency to advertise cosmetic surgery ....
Analysis: Is the capital losing its cachet for advertisers?
Sep 01, 2005 ... The appointment of three more regional agencies to COI Communications' #157.6m advertising roster has reignited the debate about regional versus London agencies. Golley Slater, which has offices nationwide, Newcastle-based Different and Cravens Advertising of Leeds have been ...
IN BRIEF: Sunday Times Travel section going compact.(Brief Article)
Sep 01, 2005 ... The Sunday Times Travel section is going compact, joining existing tabloid sections Home, Driving and The Funday Times. The new-look supplement, to be published on ...
IN BRIEF: Trojan Condoms scheme.(Brief Article)
Sep 01, 2005 ... Trojan Condoms is rolling out its Safe Ride Home scheme across the UK. The scheme, in which cab drivers hand out free condoms to customers, was piloted in Sussex ....
IN BRIEF: First Choice continuing sponsorship of reality TV show.(First Choice Holidays PLC.)(Brief Article)
Sep 01, 2005 ... First Choice is continuing its sponsorship of I'm a Celebrity ... Get Me out of Here, backing the fifth series of the reality TV show this ...
IN BRIEF: Campaign for a Kronenbourg 1664 competition.(Brief Article)
Sep 01, 2005 ... Harrison Troughton Wunderman has created a television campaign for a Kronenbourg 1664 competition offering consumers the chance to win a chef, chauffeur or butler ...
IN BRIEF: GCap review of business.(restructuring.)(Brief Article)
Sep 01, 2005 ... GCap, the largest UK radio group, is understood to be undertaking a strategic review of its business with a view to rebranding or selling off some of its local stations. The group, created from a ...
MediaCom takes Express business from MindShare.(Express Newspapers PLC.)(Brief Article)
Sep 01, 2005 ... Express Newspapers has moved its #10 media planning and buying account out of WPP Group-owned MindShare and into sister agency MediaCom. The move leaves MindShare free to pitch for News International's #15m media account without any client conflict. It is understood that a ...
MediaCom wins brief for OK! US launch.(Brief Article)
Sep 01, 2005 ... Express Newspapers and Northern & Shell owner Richard Desmond has appointed MediaCom US to handle the $10m (#5.6m) media account for the OK! magazine launch in America. Express Newspapers joint group managing director Stan Myerson says: "We know MediaCom because it handles ...
Naked and Zenith battle for Lloyds TSB #16m account.(Zenith Optimedia UK., Naked Advertising., Lloyds TSB Group PLC.)(Brief Article)
Sep 01, 2005 ... Naked and incumbent Zenith Optimedia are understood to be competing head on for the Lloyds TSB strategic planning account, believed to be worth #16m. Procurement specialists and marketers from the high street bank are in final talks with both agencies. Lloyd TSB's ...
Viacom takes over sales for London bus TV screens.(Viacom Outdoor., CrystalEyes.)(Brief Article)
Sep 01, 2005 ... Viacom Outdoor is taking over as the sales house for on-bus screen network CrystalEyes, in an effort to boost the network's revenue and attract global brands to the medium. Viacom's focus on the medium comes as Berkshire-based CrystalEyes steps up its presence in the capital. It has ...
Analysis: Will a dose of Kelvin MacKenzie put Highbury House in order?(Highbury House Communications.)
Sep 01, 2005 ... The radio industry is much quieter after the departure of Kelvin MacKenzie from TalkSport owner The Wireless Group in May, but the magazine world is bracing itself, after MacKenzie upped his stake in troubled publisher Highbury House to almost 20 per cent last week. There is ...
Unilever to review #40m outdoor brief.(Unilever Group.)(Brief Article)
Sep 01, 2005 ... Unilever is understood to be reviewing its #40m outdoor planning and buying account and has sent briefs to outdoor specialists ahead of a pitch. The decision by the packaged-goods giant will come as a blow to Concord, which has held the account - consistently the country's ...
Ford poised to renew its #30m Champions League sponsorship.(Ford Motor Co.)(Brief Article)
Sep 01, 2005 ... Ford is understood to be close to renewing its #30m sponsorship deal with the UEFA Champions League, despite industry speculation that their 13-year association was about to come to an end. The car giant is the only founding partner still sponsoring the Champions League, but ...
Scottish Widows makes radio sponsorship debut.(Scottish Widow's Fund and Life Assurance Society.)(Brief Article)
Sep 01, 2005 ... Scottish Widows is using radio sponsorship for the first time in a tie- up with LBC, the Chrysalis-owned talk radio station, as part of its drive to modernise the financial services brand. The life and pensions company will sponsor the David Prever show, which has a weekly ...
Codemasters launches mobile phone gaming division.(Codemasters Software Company Ltd.)(Brief Article)
Sep 01, 2005 ... Codemasters, the video-games developer and publisher, is launching a new division to expand the company's presence in the mobile phone gaming market. Codemasters Mobile will co-ordinate the development and publishing of the company's games for mobile devices. ...
Match.com launches #3m above-the-line campaign.(Brief Article)
Sep 01, 2005 ... Online dating company Match.com is spending #3m on a marketing campaign targeting the UK's growing single population. The campaign breaks as the company continues its search for a vice-president of international marketing, to be based in its London office (MW May12). ...
Wanadoo moves ad spend outdoor ahead of rebrand.(Brief Article)
Sep 01, 2005 ... Wanadoo, the France Telecom-owned broadband services provider, has switched its ad spend from television to outdoor in the run-up to its planned merger with its sister brand, Orange. The new campaign features "The Wanadoo Family" and will appear on 12,000 poster sites. The same ...
Express Newspapers signs uSwitch deal.(Express Newspapers PLC.)(Brief Article)
Sep 01, 2005 ... Utility comparison site uSwitch.com is linking up with the Express Newspaper Group for a year-long reader offer, running in the Daily Express, Sunday Express and Daily Star, as well as all the media group's websites, including the recently launched DailySnack.com. ...
IN BRIEF: Kitcatt Nohr Alexander Shaw takes stake in Underwired.(Underwired (UK) Ltd.)(Brief Article)
Sep 01, 2005 ... Kitcatt Nohr Alexander Shaw has taken a stake in digital agency Underwired. The two agencies already share clients including Friends Reunited, Virgin Holidays and VSO. Underwired will continue to ...
IN BRIEF: 2.7 billion text messages sent in July.(Brief Article)
Sep 01, 2005 ... July saw 2.7 billion text messages sent in the UK, the highest ever total, according to figures released today by the Mobile Data Association. Person-to-person texts sent across the ...
IN BRIEF: ANV pays #4.1m for two companies.(Associated New Ventures., Zambeasy., Office Recruit.)(Brief Article)
Sep 01, 2005 ... Associated New Ventures (ANV), owned by Associated Newspapers' parent DMGT, is paying a total of #4.1m for two companies, Zambeasy, the owner of online recruitment site Top-Consultant.com, and Office ...
IN BRIEF: ScreenSelect.co.uk exclusive partnerships.(Sendit.com.)(Brief Article)
Sep 01, 2005 ... ScreenSelect.co.uk, the online DVD rental company, has announced new exclusive marketing partnerships with Express Newspapers, GMTV, Sendit.com and Time Out. Each ...
Letter: E-mail marketing is fit for the trash can only.(Letter to the Editor)
Sep 01, 2005 ... E-mail marketing is a waste of time. This might sound harsh, but I believe it is true. While e-mail marketing allows for a degree of targeting, this electronic form of traditional direct mail does not and cannot match buyers' needs. It is simply too vague and is based largely on ...
Letter: It's worth getting into the game of tie-ups.(Letter to the Editor)
Sep 01, 2005 ... Your feature "Advertisers find a new playmate in the computer games industry" (MW August 18) is very perceptive. However, it's just another form of partnership marketing that brands should be looking at anyway - and many already have been. It doesn't have to include money ...
Letter: Are UK brands clued up enough to exploit 3G?(Letter to the Editor)
Sep 01, 2005 ... Third-generation (3G) technology has been the holy grail of the mobile industry for several years. Now it has finally arrived - promising consumers an altogether richer mobile experience for content development and delivery, which combines bandwidth advantages and the sophistication of ...
LEADER: Has China turned wolf in Western clothing?(Editorial)
Sep 01, 2005 ... Such is the far-reaching terror inspired by China's economic miracle that it now occupies a central role in the demonology of protectionist- minded politicians. It's an easy populist card to play, all the more because there is some truth to it. First comes outsourcing and the gradual ...
HIGH-DEFINITION TELEVISION: High stakes, high definition.
Sep 01, 2005 ... Broadcasters and electronics companies are gearing up for the British launch of HDTV. They will have their work cut out making sure there is enough content and that prices are pitched to the mass market - but the looming DVD format war won't help, says Amanda Wilkinson ...
MUSIC - DIGITAL DOWNLOADING: Finally getting in on the act.
Sep 01, 2005 ... Whether through ill-judgement or years spent developing the right business model, the major music companies are only now launching digital download sites. But is their move too late in a market dominated by retail brands and the likes of Apple and Napster? asks Mark Choueke ...
BENCHMARK - YAHOO!: In search of growth.(Yahoo! UK and Ireland.)
Sep 01, 2005 ... Yahoo! may play second fiddle to Google in search, but its branded services and content give it a strong base to develop media sales. By Martin Croft Yahoo once meant two things in the UK: it was either a loud shout or an uncouth person - one of Jonathan Swift's Yahoos. Now, of ...
Facts and Figures: Yahoo!(Brief Article)
Sep 01, 2005 ... * Yahoo! was set up in February 1994 by David Filo and Jerry Yang, PhD students in electrical engineering at Stanford University, and soon became "Jerry and David's Guide to the World Wide Web". By the autumn, the website was getting 1 million hits a day. * When they realised ...
INSIGHT - FOOD ADDITIVES: A truly acquired taste.
Sep 01, 2005 ... Consumers hunger for convenience food and flavoured drinks, but food producers and marketers must be aware of the public's perceptions of flavours and how these vary from market to market The confectionery market has faced tough times recently as companies seek to boost ...
COMMENT: Food advertising isn't dead, it just needs resuscitating.
Sep 01, 2005 ... Ever since Heinz announced that it is suspending its consumer marketing, premature obituaries have been written about food advertising on television. Brand-building food communication has a future, but agencies and businesses need to be a little braver, says Andy Nairn Heinz's ...
SPECIAL REPORT - PUBLIC RELATIONS: Have a cunning plan.
Sep 01, 2005; ... By the time a crisis hits, it is too late to think of damage limitation. Public relation experts explain what steps can be taken in advance to turn situations to a company's advantage. By Martin Croft When the going gets tough, companies and their brands need good public ...