Marketing Week back issues from April 2006:
Marketing chief at MFI stands down during strategic review.(MFI marketing)(Brief article)
Apr 06, 2006 ... MFI marketing chief Paul Jackson has quit the retailer after two years in the top role. He became marketing director (MW November 11, 2004) after beginning work with the retailer on a consultancy basis. The move follows a strategic business review carried out by MFI chief ...
Interim marketing chief leads stringent review at Vodafone.(Brief article)
Apr 06, 2006 ... Vodafone is expected to cull a raft of marketing jobs across the world following the departure of marketing chief Peter Bamford. The internal review may also affect its agency roster, according to sources close to the mobile giant. Bamford, the company's chief marketing ...
Stelios lambasts Orange over 'spurious' court case.(Orange)(Stelios Haji- oannou filed a case on Orange for its customer services)(Brief article)
Apr 06, 2006 ... Stelios Haji-Ioannou has slammed Orange's court case against his easyMobile venture as "spurious" while claiming his service offers consumers a better deal, ahead of a court hearing on November 20. Orange is accusing its rival of infringing its trademark by using the colour ...
Product launch: Ribena.(Ribena)(M&C Saatchi London and media.com to design campaign for Ribena new drink)(Brief article)
Apr 06, 2006 ... Ribena is to launch a ready-to-drink Blueberry Ribena Really Light, supported by a #1.5m advertising campaign . Targeting young adults, the variety will be available in 500ml bottles from the end of the month. A sampling campaign will bring the new flavour to 500,000 consumers ...
Axe hangs over HP Foods team after Heinz takeover.(Heinz)(Brief article)
Apr 06, 2006 ... It is understood that Heinz has started a consultation with the team, which is thought to include up to six members of staff, about their future with the company. No staff are believed to have left so far. Heinz is thought to have started a consultation before the #470m ...
Pension ad messages 'fail to trigger action'.(Brief article)
Apr 06, 2006 ... Financial services providers need to target their marketing messages more effectively, as pensions and personal finance advertising is failing to hit home with 75% of people, according to marketing research consultancy Incite Marketing Planning. IMP director Graham Cannon ...
New Campaign: Alfa Romeo Brera.(Alfa Romeo S.p.A.)(Brief article)
Apr 06, 2006 ... Alfa Romeo's first TV campaign for its Brera model breaks this week ahead of the car's weekend launch. The ad is Krow's first work for the marque since its appointment to handle the Brera launch earlier this year (MW February 9). The ad, entitled "Driving soul", features ...
Hybrid cars not as green as claimed, says survey.(Brief article)
Apr 06, 2006 ... Petrol-electric hybrid vehicles are not as environmentally friendly as they are claimed to be, according to a new survey. The two-year study by CNW Marketing Research has found that when the total cost to the environment is calculated, including factors like production and ...
Findus marketing chief steps down.(Sylvia Banbrough left Findus )(Brief article)
Apr 06, 2006 ... Findus marketing chief Sylvia Banbrough has left the frozen food company to pursue other interests. The brand's commercial director Vidar Engen has absorbed her responsibilities as head of UK marketing. It is understood that the brand's marketing has been scaled back following ...
Lloyds TSB merges card and consumer divisions.(Lloyds TSB new head Katrina Cliffe )(Brief article)
Apr 06, 2006 ... Lloyds TSB has made more changes to its embattled senior marketing team with head of card programmes Katrina Cliffe taking the new role of consumer banking marketing and communications director. It comes after the bank decided to merge the card programmes operation into ...
IN BRIEF: Asda taking on Ikea.(London-based supermarket chain Asda is taking on Sweden`s Ikea in a high-stakes )(Brief article)
Apr 06, 2006 ... Asda is taking on Ikea as the first UK supermarket to offer flat-pack furniture, under its George Home brand. The ...
IN BRIEF: Sanctuary appointment.(Sanctuary appointment Bob Ayling)(Brief article)
Apr 06, 2006 ... Bob Ayling, the former British Airways chief executive, has been appointed chairman of troubled music group Sanctuary. The company, which ...
IN BRIEF: So Organic considering taking J Sainsbury to court.(J Sainsbury brand name stolen)(Brief article)
Apr 06, 2006 ... So Organic, an independent, Greenwich-based online company specialising in organic products, is considering taking Sainsbury's ...
IN BRIEF: Metropolitan Police to investigate ad from thepool.com.(Metropolitan Police to investigation)(thepool.com advertisement banned by the Advertising Standards Authority)(Brief article)
Apr 06, 2006 ... Tessa Jowell, the culture minister, has asked the Metropolitan Police to investigate an ad from web betting site thepool.com. The work, which has already been banned by the Advertising ...
PEOPLE: Incentivated.(Incentivated appointed Robert Thurner)(Brief article)
Apr 06, 2006 ... Incentivated, the mobile marketing agency, has picked Robert Thurner, former European, Asia-Pacific and Africa group marketing director for Clear Channel Outdoor, ...
PEOPLE: WH Smith.(appointment of Sharon David )(Brief article)
Apr 06, 2006 ... WH Smith has appointed Sharon David as marketing director of its travel division, overseeing branches in airports, rail and bus stations, as well as its ...
PEOPLE: Colt Telecom.(appointment of Billy O'Riordan)(Brief article)
Apr 06, 2006 ... Colt Telecom has appointed Billy O'Riordan as head of marketing. He joins from Sun Microsystems, where he worked in the field ...
PEOPLE: More Than.(Neil Scaife has left the More Than )(Brief article)
Apr 06, 2006 ... More Than marketing communications chief Neil Scaife has left the Royal & SunAlliance-owned insurer without a job to go to. He ...
PEOPLE: Campbell's UK.(Tim Perman promoted)(Brief article)
Apr 06, 2006 ... Campbell's UK, the food company, has promoted marketing director Tim Perman to managing director for UK & Ireland. Perman takes over the role from Mark Alexander, who ...
P&G provokes watchdog ire over Head & Shoulders ad.(Procter & Gamble)(Brief article)
Apr 06, 2006 ... Procter & Gamble has been censured by advertising watchdog the Advertising Standards Authority (ASA) for claims it made about the efficacy of its dandruff shampoo Head & Shoulders in a television ad. The claims had been approved by the Broadcast Advertising Clearance Centre ...
ASA rules Kingsmill ad is misleading.(Advertising Standards Authority )(Brief article)
Apr 06, 2006 ... The watchdog has also upheld a complaint against an Allied Bakeries TV campaign for Kingsmill Wholegrain & White bread, showing a group of people in white coats mulling over how to bake a healthy white bread. Rival British Bakeries, which owns the Hovis brand, complained the Kingsmill ...
Complaints against Virgin Cancer Cover not upheld.(Virgin Cancer Cover)(Brief article)
Apr 06, 2006 ... Meanwhile, complaints against a TV ad for Virgin Cancer Cover, in the style of a cartoon, showing a man being interrupted in various situations by a big letter "C", which represents ...
Tango Clear plans two new flavours.(launch of carbonate drink Tango Clear )(Brief article)
Apr 06, 2006 ... Britvic is adding two flavours to its "better-for-you" carbonate drink Tango Clear a year after the launch of original Apple & Watermelon Tango Clear. Tango Clear Orange and Tango Clear Raspberry & White Cranberry - both aimed at health-conscious 18- to 30-year-olds - will ...
New Campaign: Tussauds Group.(TBWA/London contract with Tussauds Group )(Brief article)
Apr 06, 2006 ... TBWA/London has created a national television campaign for the Tussauds Group to highlight the experience of visiting Warwick Castle. The campaign is aimed at people who enjoy learning about medieval life but are put off by the conventions of stuffy, uninvolving ...
Domino's nets Michael Owen for TV ad drive.(Domino's Pizza agreement with Michael Owen )(Brief article)
Apr 06, 2006 ... Domino's Pizza has signed up England striker Michael Owen to star in its television campaign supporting the launch of its Football Fanatic pizza. The ad, which has been created by Team Saatchi, will air in the run-up to and during the FIFA World Cup, and aims to position the ...
Soft drinks set to overtake hot beverages.(soft drinks consumption overtake hot drinks)(Brief article)
Apr 06, 2006 ... Global consumption of soft drinks is set to overtake that of hot drinks for the first time as a result of the growing popularity of bottled water, fruit and functional drinks, according to industry analysts. Consumption of all drinks rose by 2.5% during 2005 says the ...
Analysis: The grass looks greener in the organic aisles.(Wal-Mart new organic supercentre)
Apr 06, 2006 ... Wal-Mart's decision to open an organic "supercentre" in the US has been mirrored at its UK subsidiary Asda, which intends to treble its organic range this year. Supermarkets are keen to increase their share of the market, which is no longer the preserve of affluent "foodies" and ...
Nestle to target UK youth market with Caribbean nutritional drink.(Nestle's flavoured milk drink Supligen )(Brief article)
Apr 06, 2006 ... Nestle is launching its Caribbean branded flavoured milk drink Supligen in the UK market. The thick, creamy "on the go" milk drink is marketed as a nutritional supplement and is the leading brand in the Caribbean with an 85% market share. According to the Supligen ...
ING Direct considers launching in 15 sectors.(ING Direct mortgag)(Brief article)
Apr 06, 2006 ... ING Direct has a hit list of 15 further product sectors it is considering, in the wake of the launch of its much-touted mortgage later this year. But marketing director Gina Fusco cautions that the bank is in no rush to launch products. ING hopes to have as big an ...
Analysis: The new age of the train is a fare deal.
Apr 06, 2006; ... In a revolution similar to the rise of budget airlines, moves to allow train operators to offer #1 off-peak tickets could usher in a new age of the train, say transport experts. At the very least, the scheme being piloted by South West Trains could herald a new, consumer-facing era that ...
TBWA searches for 'heavyweight' to fill chair for UK group business.(TBWA/London internal promotion)
Apr 06, 2006 ... TBWA has been searching for a chairman to head its UK group operations, it has emerged. It is thought that TBWA Europe president Paul Bainsfair is on the look-out for a "heavyweight" candidate, after an eight-month search to fill the post of chief executive at creative agency ...
New Look plans cut-price designer fashion ad blitz.(Brief article)
Apr 06, 2006 ... New Look is understood to be talking to agencies about its plan to market a cut-price, designer fashion range. The project is believed to be similar to that by rival retailer H&M, which last year introduced a clothing range designed by Stella McCartney. The H&M Stella ...
New Campaign: Kinder Happy Hippo Cocoa Cream.(Ferrero UK is launching Happy Hippo Cocoa Cream)(Brief article)
Apr 06, 2006 ... Ferrero UK is launching a new television and press campaign, breaking next week, to support its Kinder kids confectionery range and the launch of Happy Hippo Cocoa Cream. The ad, which has been created by WCRS, introduces the new Kinder brand icon Mama Kinder, who lives in a ...
IN BRIEF: Dunnhumby opens first Irish office.(Dunnhumby opening its first Irish office )(Brief article)
Apr 06, 2006 ... Dunnhumby, the specialist data company part-owned by Tesco, is opening its first Irish office in Dublin, servicing ...
IN BRIEF: Stephens Francis Whitson appointed.(The O2 appointed Stephens Francis Whitson )(Brief article)
Apr 06, 2006 ... Stephens Francis Whitson has been picked to handle direct marketing for The O2, formerly the Millennium Dome. The agency won the ...
IN BRIEF: TBWA-London put on alert by Adecco.(Adecco contract and new business)(Brief article)
Apr 06, 2006 ... TBWA/London has been put on alert by Adecco, the international recruitment agency, less than four months after it won the #20m European ...
IN BRIEF: Heinz reviewing advertising account for Weight Watchers.(Heinz advertising account and poor sales)(Brief article)
Apr 06, 2006 ... Heinz is reviewing the #1.5m advertising account for Weight Watchers due to poor sales. It is not clear ...
IN BRIEF: Telstra's flotation.(Y&R won advertising business)(Brief article)
Apr 06, 2006 ... Y&R in Australia is understood to have won the advertising business for telecoms company Telstra's flotation - ...
IN BRIEF: Omnicom appointment.(appointment of Chuck Brymer )(Brief article)
Apr 06, 2006 ... Omnicom has appointed Interbrand chairman and chief executive Chuck Brymer as president and chief executive of DDB Worldwide, following the death of former president and chief ...
Omnicom ousts O&M from #60m Motorola business.(Motorola and Omnicom advertisement)(Ogilvy and Mather Worldwide)(Brief article)
Apr 06, 2006 ... Motorola has handed Omnicom its $100m (#57m) global advertising business, ending months of speculation about the handset manufacturer's agency arrangements. The news finally ends Ogilvy & Mather Worldwide's five-year hold on the main account, although the WPP agency and 180 ...
Filofax picks St Luke's for ad push.(personal organisers)(Brief article)
Apr 06, 2006 ... Filofax, the iconic personal organiser brand, has appointed St Luke's and communications planning specialist Goodstuff to handle its advertising account. The agencies have been asked to develop a campaign to break later in the year. There was no incumbent agency ...
The Union lands Seychelles rebranding brief.(Seychelles Tourism Board appoints The Union )(Brief article)
Apr 06, 2006 ... The Seychelles Tourism Board has appointed The Union to develop a brand identity and marketing plan worth more than #1m for Seychelles tourism. The Seychelles rely on tourism - which contributes more than 40% of its gross domestic product - as one of its main industries. Five ...
Pernod Ricard hands The Glenlivet to Ogilvy.(Pernod Ricard appoints Ogilvy Group )(Brief article)
Apr 06, 2006 ... Pernod Ricard is tipped to appoint Ogilvy Group to its global advertising roster with a brief for its malt whisky brand The Glenlivet. The final pitch was between Ogilvy and M&C Saatchi. The pitch was handled by Agency Assessments. The brief for the agency will be to ...
Ogilvy Group wins #35m pan-European Chiquita brief.(Ogilvy Group UK )(Brief article)
Apr 06, 2006 ... Banana producer and distributor Chiquita International Brands has appointed Ogilvy Group UK to handle its estimated E50m (#35m) pan- European advertising business. The group won the business, which will be managed from London, following a four-way pitch against Saatchi & ...
Analysis: Leo Burnett: One company, two brands?(Arc uk and Triangle)
Apr 06, 2006 ... Leo Burnett's decision to merge its below-the-line agencies, Arc and Triangle, (MW last week) gives the group a truly integrated set up not seen anywhere else in London, according to chief executive Bruce Haines. The merged shop, to be called Arc UK, will be led by Mike Spicer ...
IN BRIEF: Final shoot-out.(Starcom and Vizeum)(Brief article)
Apr 06, 2006 ... Starcom and Vizeum are in a final shoot-out for Revlon's #3m UK media buying and planning account. Incumbent PHD has already withdrawn from the ...
IN BRIEF: Telegraph Group sales director has role extended.(Ken Breen role)(Brief article)
Apr 06, 2006 ... Telegraph Group sales director Ken Breen has had his role extended from overseeing newspaper sales to include ...
IN BRIEF: EMAP Advertising axes nine senior positions.(Brief article)
Apr 06, 2006 ... EMAP Advertising has axed nine senior positions, including that of deputy magazine sales director Jason Trout and magazine ...
IN BRIEF: Clear Channel refusing to comment.(Brief article)
Apr 06, 2006 ... Clear Channel is refusing to comment on the future of group managing director Julie France, who has been on leave following revelations that she ...
IN BRIEF: Accused of double dealing.(Mansion)(Brief article)
Apr 06, 2006 ... Manchester United has been accused of 'double dealing' by gambling company Mansion after a #70m shirt sponsorship deal fell through. Middle ...
IN BRIEF: NTL concludes deal to buy Virgin Mobile.(Brief article)
Apr 06, 2006 ... NTL has concluded its #962.4m deal to buy Virgin Mobile. The new group will be the first in the UK to provide a four-way offering of cable TV, broadband, ...
Thinkbox chief executive pledges to 'tell it like it is'.(Thinkbox)(Brief article)
Apr 06, 2006 ... Tess Alps, the newly appointed chief executive of television marketing body Thinkbox, has pledged to "tell things as they are", even if it hurts the TV industry. "We have to establish a relationship with advertisers so they know Thinkbox is there to represent TV, even if we ...
Mirror acting head fills Hattam's gap.(appointment of Tim Anderson)(Brief article)
Apr 06, 2006 ... Mirror Group Newspapers (MGN) has appointed Tim Anderson as acting head of marketing in an effort to stabilise the marketing team following marketing director Will Hattam's departure earlier this year. But it is not clear whether Anderson will remain in the position ...
Alpro Soya targets the health-minded with magazine launch.(Brief article)
Apr 06, 2006 ... Alpro Soya, the soya products brand, is planning to target health- conscious consumers with the launch of an independent consumer magazine entitled Wellbeing. The magazine, which will be published by Richmond Towers Media, aims to "introduce consumers to the concept of ...
Carat scoops #3m Disney Jetix UK media business.(Jetix UK)(children's channel )(Brief article)
Apr 06, 2006 ... Carat has scooped the strategy, planning and buying business - believed to be worth #3m - for Disney-owned children's digital television channel Jetix UK. The agency won the business from Manning Gottlieb OMD following a three-way pitch. The channel is said to be tripling its ...
Eve mag to sponsor top US drama on Five.(Brief article)
Apr 06, 2006 ... Women's monthly magazine Eve is to sponsor Five's latest US television drama acquisition, Grey's Anatomy, which launches in the channel's "prestige" 10pm slot tomorrow (Thursday). The sponsorship includes the opening and closing credits, the break bumpers and logos across ...
Analysis: Hachette-Filipacchi hit by changing trends.
Apr 06, 2006; ... Hachette Filipacchi UK (HF-UK) seems to be making a habit of suspending magazines suffering from falling circulations. Following the decision to drop teen title Elle Girl last year, young women's publication B now also faces the axe. The monthly magazine is in limbo "until ...
Ofcom to review Channel 4 funding position in face of potential deficit.(Office of Communications to investigate Channel 4 Television Co.)
Apr 06, 2006 ... Ofcom is to review broadcaster Channel 4's financial position over the next 12 months, taking into account the "changing nature of broadcasting", the media regulator has confirmed. Channel 4 has been battling for a share of Government funding for its programming, with the ...
New Campaign: Narnia DVD launch.(Narnia: The Lion, The Witch and The Wardrobe)(Brief article)
Apr 06, 2006 ... Buena Vista Home Entertainment is unveiling an Adshel poster campaign featuring "snowflakes" to back the DVD launch of children's film Narnia: The Lion, The Witch and The Wardrobe. Snowdome machines - devised by Clear Channel Create in association with Carat, Posterscope and ...
The7stars wins Homeserve #3m planning and buying.(Brief article)
Apr 06, 2006 ... The7stars, the start-up planning and buying agency, has won the #3m planning and buying for household repairs service Homeserve. It is understood that the agency picked up the business following a series of meetings with Homeserve marketing director Charlie Herbert. There was no ...
ONLINE: Demand for online skills pushes old marketing rules to limit.
Apr 06, 2006; ... By the second half of 2005, 8.4% of UK advertising outlay was spent online, and most observers believe there is plenty of growth left in the market. As the uptake of broadband continues and people spend more time online, audiences increase rapidly, creating in turn more demand from ...
LETTER: Ads have a duty to entertain and engage us.(Letter to the editor)
Apr 06, 2006 ... I was interested to read Sue Farr's piece on the importance of visual communication (MW last week). Her words would certainly strike a chord within the poster industry, where the need for a strong visual identity has always been paramount. Some of the most effective and visually ...
LETTER: Love customers with a 'total' experience.(Letter to the editor)
Apr 06, 2006 ... I read with interest your article on experiential marketing (MW last week). While it brought to life some examples of its application by brands, there was a missing point. Forget the textbook definition of EM as just a subset of field marketing. The aspect that needs to be at the ...
LETTER: Affiliate casts its web on Europe's ad land.(Letter to the editor)
Apr 06, 2006 ... I read with interest the article on Europe online (MW March 2) and I was surprised by the lack of reference to affiliate marketing. The article was supported by commentary from two search marketing companies, and while search continues to dominate the online advertising industry, this ...
LETTER: The brand experience method works best.(Letter to the editor)
Apr 06, 2006 ... Consumers have a bewildering number of choices and marketers have increasing amounts of information on prospects and customers, as Shane Baylis rightly points out (MW February 16). There are also a myriad of media channels, but the irony is that consumers only actually welcome ...