Marketing Week back issues from May 2006:
Client conflict forces McCann to drop #350m Reckitt pitch.(Brief article)
May 04, 2006 ... InterPublic Group-owned McCann Erickson has been forced to step down from Reckitt Benckiser's #350m global advertising pitch, following a major row over client conflict with FCB Worldwide. The sister agency FCB handles rival household goods company SC Johnson, thought to ...
Marketing spend block for 'in intensive care' Capital.(rebranded from 95.8 Capital FM to Capital Radio)(Brief article)
May 04, 2006 ... GCap's flagship London station Capital Radio is in "intensive care", according to chief executive Ralph Bernard, and the company has no plans to give the station any significant marketing support until the station sounds "considerably better". He adds that the group expects ...
Glasses Direct drafts in London 2012 Magliano to boost brand.(online retailer Glasses Direct)(Brief article)
May 04, 2006 ... David Magliano, the former London 2012 Olympics marketing director, has joined the online retailer Glasses Direct to advise the company on its marketing strategy and brand image. The online retailer is embroiled in potential litigation with high- street competitor Specsavers, ...
New product: Jim Jam & Sunny.(pre school toys)(Brief article)
May 04, 2006 ... Toy manufacturer Vivid Imaginations will roll out a new brand of pre- school toys next year under the pre-school brand Jim Jam & Sunny. Entertainment Rights (ER) has handed the UK master toy licence and global manufacturing rights for its new pre-school TV series, Jim Jam & ...
Ex-Kingsmill chief in unfair dismissal row.(Allied Bakeries Ltd.'s Jo Sykes)(Brief article)
May 04, 2006 ... Former Allied Bakeries (AB) marketing director Jo Sykes, who was responsible for the Kingsmill brand, is taking her ex-employer to an Unfair Dismissal Tribunal after she was ousted earlier this year. It is understood that legal proceedings have already been started. Her ...
Npower plans 'Whodunnit' rerun after ASA swats BG.(Advertising Standards Authority, Centrica PLC)(Brief article)
May 04, 2006 ... Energy company npower is to repeat a series of press ads after British Gas failed in its bid to get the Advertising Standards Authority (ASA) to uphold a complaint about the executions' content. It is understood that British Gas complained to the ASA about national press ...
Burger King UK marketing chief poised for US return.(company seeking a senior marketer)(Brief article)
May 04, 2006 ... Burger King is seeking a senior marketer to join its UK team. It is thought that Dawn Foster, the current marketing director, is returning to the US after a year in the role. The fast-food chain brought Foster in last May after former UK marketing director Paul Reynish left the ...
Which? calls Ofcom kids TV ad curbs 'total sham'.(Ofcom's proposals to restrict or ban ads for unhealthy food during children's television )(Brief article)
May 04, 2006 ... Consumer lobby group Which? has slammed Ofcom's proposals to restrict or ban ads for unhealthy food during children's television as a "total sham". The group criticised the proposals as it launched research that shows children watch more TV in the evening. It says that the ...
Bacardi-Martini in drink launch U-turn.(fruit flavoured cream-based drink)(Brief article)
May 04, 2006; ... By Sonoo Singh Bacardi-Martini is to axe its fruit flavoured cream-based drink, Kalyr, ahead of a national roll-out and two years after a test launch. The launch, which was first tested in Northern Ireland in 2004 (MW April 22, 2004), would have been the company's ...
Vodafone sells old stock on eBay.(retail environment)(Brief article)
May 04, 2006 ... Vodafone has been selling end-of-the-line models and surplus stock on eBay, in an attempt to recoup its costs. The mobile giant claims the tactic has resulted in record sales of older handsets. Traditionally, Vodafone has sold the goods through retailers or to third-party ...
New campaign: Which?(advertising campaign)(Brief article)
May 04, 2006 ... Consumer group Which? is launching its first brand advertising campaign to educate consumers about the diversity of what it offers. The TV and press campaign, which breaks this week, has been created by Watson Phillips Norman (WPN), which won the organisation's advertising ...
IN BRIEF: Bulldog salvo.(advertising campaign)(Brief article)
May 04, 2006 ... Bulldog has fired the latest salvo in the broadband price war by launching what it claims is the first 16Mb service available across ...
IN BRIEF: Sainsbury's resumes membership of the BRC.(Food Standards Agency traffic light system)(Brief article)
May 04, 2006 ... Sainsbury's has resumed its membership of the British Retail Consortium following a hiatus between March and the end of April. The chain says it no longer has concerns about its representation by the BRC, such as ...
IN BRIEF: Tim Waterstone withdraws offer.(from music retailer)(Brief article)
May 04, 2006 ... Tim Waterstone, founder of the bookstore chain, has withdrawn a #280m offer to buy the stores back from music retailer HMV. Waterstone ...
IN BRIEF: One-store trial.(marketing slogan)(Brief article)
May 04, 2006 ... Marks & Spencer has opened a London store bearing its marketing slogan 'Your M&S', rather than the company name on its fascia. The company says it ...
IN BRIEF: Planning to make joint bid.(Premier Foods planning to make a joint bid )(Brief article)
May 04, 2006 ... Premier Foods, the owner of Branston Pickle and Quorn, and McVities- owner United Biscuits are understood to be planning to make a joint bid for the UK arm of ...
PEOPLE: GCap Media.(promotion of Ivor Etienne)(Brief article)
May 04, 2006 ... GCap Media has promoted Choice FM programme controller Ivor Etienne to managing director of the urban music station. Etienne will ...
PEOPLE: City AM.(promotion of Jeremy Slattery )(Brief article)
May 04, 2006 ... City AM, the free morning daily newspaper for London's financial and business community, has promoted head of advertising Jeremy Slattery to the new position of sales ...
PEOPLE: EasyJet.(advertising)(Brief article)
May 04, 2006 ... EasyJet brand and marketing manager David Meliveo is to leave the company with no job to go to. He will work three months' notice and is ...
PEOPLE: Sainsbury's Bank.(appointment of Rob Walker)(Brief article)
May 04, 2006 ... Sainsbury's Bank has appointed Rob Walker, a former general manager at HSBC, as chief executive. He replaces Tim Pile, the former ...
PEOPLE: HJ Heinz.(Joseph Jimenez has left the company)(Brief article)
May 04, 2006 ... HJ Heinz chief executive and president for Europe Joseph Jimenez has left the company, days before he was due to take over as executive vice- president and chief executive for ...
PEOPLE: InBev.(promotion of Richard Evans)(Brief article)
May 04, 2006 ... InBev has promoted Richard Evans, its vice-president of brands, to president of InBev UK and Ireland. He replaces Colin ...
Beam Spirits restructures to support global brands.(international marketing)
May 04, 2006 ... Beam Global Spirits & Wine (BGSW) has restructured its marketing on a worldwide basis to reflect the increased importance of non-US brands to the group. The new BGSW marketing structure will comprise a US team, an international team (local country operations) and a global team ...
Boris Johnson to promote Liverpool 08 Culture drive.(advertising compaign)(Brief article)
May 04, 2006 ... Boris Johnson is to become an ambassador for Liverpool, the city he famously apologised to in 2004 when he denounced Liverpudlians for being "hooked on grief" in the wake of Ken Bigley's murder in Iraq. He will promote the city's status as the 2008 European Capital of Culture ...
Boots rolls out health club scheme.(marketing)(Brief article)
May 04, 2006 ... Boots is rolling out a health club scheme to tap into increasing consumer demand for healthcare and lifestyle information. The retailer sees the initiative as a way of boosting loyalty in the face of competition from supermarkets. To join, customers must either sign up to its ...
Unilever unveils #6.5m revamp of Sunsilk haircare.(haircare products)(Brief article)
May 04, 2006 ... Unilever is investing #6.5m in the UK relaunch of its "power brand" haircare range Sunsilk, the second revamp since 2003, in yet another attempt to take on market leader Procter & Gamble's Pantene. The UK relaunch comes as Unilever introduces the Sunsilk brand into the US ...
Mattessons 'fangs' ad too frightening, declares ASA.(Advertising Standards Authority)(Brief article)
May 04, 2006 ... A television ad for Mattessons Fridge Raiders has been criticised by advertising regulator The Advertising Standards Authority (ASA) for scaring children. The ASA has upheld 61 complaints against an ad for the Kerry Foods brand, including 23 from parents who said their ...
Complaint against radio ad for Telewest.(cases on radio advertising)(Brief article)
May 04, 2006 ... The ASA has upheld a complaint against a radio ad for Telewest in which a voiceover declares: " ... getting broadband couldn't be easier ...Get unlimited broadband and you can also have digital TV and a phone line for #30 a month ....
Analysis: Wood gets back into the driving seat.(Peter Wood)(esure Insurance Ltd.)
May 04, 2006 ... Peter Wood, the "serial entrepreneur" credited with revolutionising financial services when he set up Direct Line in the 1980s, is settling into the chief executive's seat at Esure, his joint venture with HBOS, following the departure of previous boss Peter Graham (MW last week). ...
Rooney injury hits Asda's World Cup campaign.(marketing)(Brief article)
May 04, 2006 ... Asda marketing chiefs are set to meet Wayne Rooney this week to discuss the England footballer's role in its World Cup promotions after his crippling injury at the weekend. Rooney was only confirmed as spearheading the retailer's initiatives for the tournament last week, as ...
Trademark case upsets FIFA World Cup sponsors.(International Federation of Association Football)(Brief article)
May 04, 2006 ... Sponsors of this year's football World Cup may seek compensation from FIFA after it lost a trademark protection case in Germany. It is thought that some sponsors want at least part of their money back after the court ruled that football's governing body could not claim ...
Analysis: The word on the street is Sunkissed.(Sunkissed self-tanning moisturiser )
May 04, 2006 ... Word-of-mouth marketing has something of a chequered reputation. Brand owners have tried everything from placing actors in supermarkets who extol the virtues of new products, to piling empty, branded boxes outside apartment buildings, in the hope they will attract residents' curiosity ....
Mother wins #10m PG Tips from DDB.(tea advertisement)(Brief article)
May 04, 2006 ... Mother has snatched the #10m PG Tips business from DDB London. The news will come as a blow to DDB, which has held the account since 1922. The tea brand is the second piece of significant Unilever business that Mother has won this year. It picked up the #10m business for snack ...
British Airways reveals new drive to win back the masses.(British Airways is planning a campaign to offer low-cost trips)(Brief article)
May 04, 2006 ... British Airways is planning a campaign to offer clarity on what the brand stands for as it shifts focus to include low-cost trips. Last week, BA launched fresh work communicating low fares on short-haul European flights, in a bid to compete against easyJet and Ryanair in the ...
New campaign: Strongbow Sirrus.(Scottish & Newcastle Breweries PLC)(Brief article)
May 04, 2006 ... Scottish & Newcastle UK is launching a television campaign for its premium packaged cider Strongbow Sirrus that reinforces the "deeper taste" creative strategy unveiled earlier this year. Titled "Dog Coat", the ad created by St Luke's, builds on the theme unveiled in recent ...
Jerry Judge makes Cunning comeback.(Cunning Stunts Communications Ltd.)(Brief article)
May 04, 2006 ... Former Lowe Worldwide chief executive Jerry Judge is making his industry comeback with the agency that projected a nude image of Gail Porter onto the Houses of Parliament. Judge is understood to be working with specialist experiential agency Cunning, formerly Cunning Stunts, ...
IN BRIEF: Campaign for Magic 105.4.(service of advertising agencies)(Brief article)
May 04, 2006 ... St Luke's has created a TV campaign for Magic 105.4, to support the EMAP-owned station's Music is Money cash giveaway. The #1m campaign, which breaks on May ...
IN BRIEF: Campaign to support launch of McVitie's Moments.(television campaign)(Brief article)
May 04, 2006 ... Publicis has created a TV campaign to support the launch of McVitie's Moments. The launch is McVitie's first move into the special treats category. The ad, which breaks on May 8, ...
IN BRIEF: Report on marketing in Afghanistan.(reports on advertising and marketing)(Brief article)
May 04, 2006 ... JWT, the WPP-owned agency, has published a report on marketing in Afghanistan which claims that advertising and communications are "pillars" of the country's ...
IN BRIEF: Initials launch.(planning of Arc advertising)(Brief article)
May 04, 2006 ... Triangle founder Kevin Twittey has confirmed he is launching a start-up with former Arc director Jamie Matthews, as exclusively revealed in Marketing Week last week. The agency will be ...
IN BRIEF: Shortlist for John Lewis account.(contracts)(Brief article)
May 04, 2006 ... Delaney Lund Knox Warren, WCRS, Lowe and incumbent Burkitt DDB are understood to have been shortlisted for the #13m John Lewis account. It ...
COI trawls ad agencies for #3.5m DWP fraud assault.(Central Office of Information)(Brief article)
May 04, 2006 ... The Department for Work and Pensions is set to launch a new blitz on benefit fraudsters and is seeking agencies to work on a #3.5m brief. The process is being handled by COI Communications. A series of meetings with creative and media agencies will take place this week, and ...
BBDO extends its grip on Jim Beam.(Beam Global Spirits & Wine, Inc contracts)(Brief article)
May 04, 2006 ... US drinks group Beam Global Spirits & Wines (BGSW) has appointed BBDO Worldwide to handle the global multi-million pound advertising for its flagship brand Jim Beam. BBDO already handles Jim Beam bourbon in the US, and will have additional responsibility for the brand in the ...
BUAV prepares for brand awareness drive.(British Union for the Abolition of Vivisection)
May 04, 2006 ... The British Union for the Abolition of Vivisection (BUAV) is talking to branding agencies in a "preparatory and preliminary" exercise, as it seeks to boost brand awareness and reposition itself. BUAV development director Alison Cowan, who is responsible for building ...
Stream lands #150m France Telecom brief.(France Telecom S.A.)(Brief article)
May 04, 2006 ... Stream, the TBWA/London specialist content division, is believed to have won France Telecom's #150m global branded entertainment business following a competitive pitch. The appointment follows a series of pitches to consolidate its global agency arrangements and is separate to ...
Nat Express Coaches calls #2m review of advertising.(National Express Coaches advertising)
May 04, 2006 ... National Express Coaches is reviewing its estimated #2m account and is working with the AAR to draw up a pitch list of full service agencies. The brief will include creating a summer campaign for the branded coach operator, which is a division of National Express Group. ...
Analysis: Can the old guard team produce new tricks?
May 04, 2006 ... Advertising has welcomed back some familiar faces in recent months. Sir Frank Lowe's headline-grabbing return was followed by the reunion of Jim Kelly and Robert Campbell at United London, and now sales promotion guru and Triangle founder Kevin Twittey is planning a start-up with Arc ...
C4 moots branded 'transactional channels' amid public backlash.(Channel Four Television Company Ltd. plans)(Brief article)
May 04, 2006 ... Channel 4 is considering launching branded transactional channels to add to its digital portfolio, despite a backlash against "money-making" broadcast quizzes, which has led the Treasury to promise a review of regulations surrounding them. Chief executive Andy Duncan says he ...
Media buyers slam new-look Standard as 'downmarket'.(London Evening Standard)(Brief article)
May 04, 2006 ... The London Evening Standard, which relaunched as a full-colour newspaper yesterday, has failed to excite and been slammed by media buyers. The colour-themed sections look "downmarket and provincial", according to one media buyer. Another says the Associated Newspapers-owned ...
Asda to sponsor revived ITV gameshow The Price is Right.(marketing)(Brief article)
May 04, 2006 ... Asda is to sponsor ITV1 daytime quiz The Price is Right as it strives to underline its "value" credentials. It has also secured off-air rights to the show from producer Fremantle, which could lead to the supermarket launching The Price is Right- branded products. ...
Sponsorship tie-up with Mitsubishi.(Mitsubishi contracts)(Brief article)
May 04, 2006 ... ITV Sales has also announced a sponsorship tie-up with car manufacturer Mitsubishi, which will sponsor the broadcaster's boxing coverage and the second series of ITV4 show The Contender. The deal marks ...
IN BRIEF: Sony PlayStation commitment.(contracts)(Brief article)
May 04, 2006 ... Sony PlayStation is extending its commitment to the UEFA Champions League until 2008/2009 and will use the ...
IN BRIEF: News Corporation adds two more websites.(usage of websites)(Brief article)
May 04, 2006 ... News Corporation has added two more websites to its growing online portfolio. It has acquired karaoke service kSolo.com and ...
IN BRIEF: BSkyB wins rights.(British Sky Broadcasting Group PLC won the award)(Brief article)
May 04, 2006 ... BSkyB has won the rights to screen half of the Premiership's 138 live matches from 2007 to 2010. The Premier League has awarded three of six ...
IN BRIEF: UTV Radio settles differences.(Brief article)
May 04, 2006 ... UTV Radio is understood to have settled its differences with new radio industry body RadioCentre. Last month UTV managing director Scott Taunton ...
IN BRIEF: Elle Collections launch.(periodical publishing)(Brief article)
May 04, 2006 ... Hachette Filipacchi UK is launching Elle Collections, the first brand extension of the UK edition of Elle. Elle Collections will be ...
IN BRIEF: Lifestyle magazine B axed.(product discontinuation)(Brief article)
May 04, 2006 ... Hachette Filipacchi UK has axed its women's monthly lifestyle magazine B after a month-long review of the title's ...
Bacardi-Martini appoints specialist digital agency.(contracts)(Brief article)
May 04, 2006 ... Spirits manufacturer Bacardi-Martini has appointed full-service digital agency Graphico to work on marketing the brand to UK drinkers. It is the first time that the drinks brand has appointed a specialist digital agency in the UK. The appointment is the latest sign ...
Walker nets #3m e-gaming task.(Online gaming company Cashcade contracts)(Brief article)
May 04, 2006 ... Online gaming company Cashcade, the owner of Getminted.com gaming portal, has appointed Walker Media to its #3m planning and buying business without a pitch. The incumbent on Getminted.com's media business was Goodman & Associates (MW May 26, 2005). Walker Media ...
Cisco seals #2m deal with revamped Ascot.(contracts)(Brief article)
May 04, 2006 ... Cisco Systems, the US technology company, has signed a #2m sponsorship deal with Ascot Racecourse to become one of the new-look venue's founding partners. As part of the four-year deal, which will run up to and include the Royal Meeting in 2010, Cisco will provide a wireless ...
MEDIA: TV advertising 'still crucial' in age of digital revolution.
May 04, 2006 ... Changing viewing habits, the Web, convergence, mobile TV, product placement and sponsorship are just some of the topics to be debated at TV 2006 conference on May 17 and 18, but the question on everyone's mind is likely to be: is television advertising still best-placed to take advantage ...
IN BRIEF: Hicklin Slade and Partners appointment.(head of digital division)(Brief article)
May 04, 2006 ... Hicklin Slade & Partners, the relationship marketing agency, has recruited Dan Thwaites to head its digital division. Thwaites was strategy and planning director at RMG Connect and joins the ...
IN BRIEF: Nucleus funding.(Web design agency)(mass-market finance site )(Brief article)
May 04, 2006 ... Nucleus, the branding and Web design agency that specialises in luxury goods and travel, is raising #10m in funding as it switches focus to becoming a venturing and consulting business. The agency is ...
IN BRIEF: SUBtv to auction its ad space.(student media network)(Brief article)
May 04, 2006 ... SUBtv, the student media network, is to auction its ad space over the internet this summer. The company runs a network of 700 plasma screens in student unions and bars at 90 universities across the ...
IN BRIEF: Thomas Cook appoints Harvest Digital.(online planning and buying agency)(Brief article)
May 04, 2006 ... Thomas Cook has appointed Harvest Digital as its exclusive online planning and buying agency, following an extended trial. The travel company is using online media to boost traffic and sales through its thomascook.com site, which should account ...