Marketing Weekly News back issues from September 2008:
Yahoo! Brazil Adopts New Brand Positioning Set to Launch During Lunar Eclipse.
Sep 06, 2008 ... Yahoo! Brazil is introducing a new and improved version of their homepage, www.yahoo.com.br; and with it, a brand campaign that will look to establish Yahoo! Brazil as an unpredictable, exciting, and unexpected type of company. To help transition the company into its next phase, Yahoo! ...
Lou Beres & Associates Launches Campaign for New Client ReachMD.
Sep 06, 2008 ... ReachMD is the first and only radio station developed by medical professionals for medical professionals. Established to help time-constrained health care providers stay informed and educated on the latest research and treatment protocols, ReachMD delivers innovative radio programming 24/7 ...
Federated Media Appoints Justin Nesci Senior Vice President, Sales & Marketing.
Sep 06, 2008 ... Federated Media Publishing (FM) announced that Justin Nesci joined the company's executive team as Senior Vice President, Sales and Marketing. Nesci joins FM having lead sales and marketing teams at established digital media companies including Warner Music Group, MTV Networks/Nickelodeon ...
Grocery Shopping Network Promotes Duane Kolsrud to Director of Client Performance.
Sep 06, 2008 ... Grocery Shopping Network, Inc. announced that it has promoted Duane Kolsrud to Director of Client Performance. Duane is responsible for managing client account representatives, introducing new ways to increase Web performance, and overseeing all relationships between Grocery Shopping ...
Recipes for Restaurateurs Marketing Cookbook Debuts.
Sep 06, 2008 ... Duke Marketing Publishing(TM), has announced the debut of "Four Star Restaurant Marketing Cookbook-Recipes for Restaurateurs(TM)", written by Linda Duke, CEO of Duke Marketing, a nationally recognized restaurant marketing expert, motivational speaker, trainer and consultant. Recipes for ...
Barclaycard US Appoints Michelle Bottomley as Chief Marketing Officer.
Sep 06, 2008 ... Michelle Bottomley has been appointed Chief Marketing Officer of Barclaycard US, the credit card business of Barclays PLC in the United States. In this role, Ms. Bottomley will oversee targeted marketing programs, marketing analytics, communications and brand development for ...
Berryism Frozen Yogurt Cafe Selects Relations PR & Marketing as Public Relations Agency of Record.
Sep 06, 2008 ... Relations PR & Marketing announced it has been selected as agency of record for Berryism Frozen Yogurt Cafe following a competitive agency review. The campaign is designed to further propagate Berryism Frozen Yogurt Cafe as a contemporary and exciting company that consistently ...
Itanium Solutions Alliance Chooses McClenahan Bruer Communications and Opus Creative as Integrated Marketing Agency-Team-of-Record.
Sep 06, 2008 ... McClenahan Bruer Communications (McBru) and Opus Creative announced that the two agencies have been selected as the new agency-team-of-record for the Itanium Solutions Alliance. The Itanium Solutions Alliance cited the two agencies' multifaceted expertise in both traditional and online ...
Innovative Floor-Based Digital Screens Reach Tech-Savvy 'Millennials' in Over 300 College Bookstores Nationally.
Sep 06, 2008 ... When students return to school this fall, many will notice something dazzling underfoot at their local bookstore. Over 300 campus stores have been selected to be a part of a new programming medium aimed at tech-savvy "millennials" -- the College Bookstore Network. The advanced video ...
AdBrite Ranked No. 3 Fastest-Growing Advertising & Marketing Company in 2008 Inc. 5000.
Sep 06, 2008 ... AdBrite, the Internet's Ad Marketplace, is the No. 3 fastest-growing Advertising & Marketing company in the U.S., according to Inc. Magazine's 2008 Inc. 5000 list. AdBrite was ranked No. 34 overall in Inc.'s annual survey of America's fastest-growing private companies. AdBrite ...
Globus family of brands Renews Contract with 90octane for Search Engine Marketing, Online Media Planning & Social Media Marketing.
Sep 06, 2008 ... Globus family of brands, the world leader in first-class, escorted travel with 80 years of experience, has renewed its contract with interactive marketing agency 90octane, LLC. The agency has provided search engine optimization (SEO) and pay-per-click advertising (PPC) services to Globus ...
Valassis and Daily Herald Expand Alliance to Include Chicago Tribune.
Sep 06, 2008 ... Valassis (NYSE:VCI), one of the nation's leading media and marketing services companies, and the Daily Herald, suburban Chicago's largest daily newspaper, announced a new partnership with the Chicago Tribune, a leading media company in the Chicago area. Valassis first entered into an ...
Teneros Names Andrea Skov to Chief Marketing Officer.
Sep 06, 2008 ... Teneros, (www.teneros.com) a leader in innovative messaging technology development, announced that Andrea Skov has been promoted to chief marketing officer (CMO). The appointment spearheads the company's increased focus and investment in strategic marketing and sales activities. In her new ...
Chicago Tribune Media Group Partners With Valassis to Extend Advertisers' Reach in Chicago.
Sep 06, 2008 ... Chicago Tribune Media Group, the leading media company in the Chicago area, and Valassis, one of the nation's leading media and marketing services companies, announced a powerful, innovative alliance that will provide advertisers with a new alternative for reaching their audiences in the ...
Publishers Clearing House Warns of 'Fake Check' Mailings Falsely Claiming To Be From PCH, Oprah Winfrey and O Magazine.
Sep 06, 2008 ... Publishers Clearing House today alerted consumers about reports they have been receiving about fraudulent mailings being sent to consumers that claim to be from PCH, Oprah Winfrey and O Magazine. The mailings enclose what appears to be a real check. The catch? The check is bogus and ...
Critical Mass Appoints Erik Thrane Group Account Director.
Sep 06, 2008 ... Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, has named Erik Thrane Group Account Director. An industry veteran with over eleven years experience in the digital space, he will work out of the company's Toronto office. In 2007, Thrane was Senior Vice ...
Experian Helps Beneficial Bank Find New Customers.
Sep 06, 2008 ... A common problem for businesses with multiple locations is finding and targeting new customers within each local market. Experian Marketing Services is helping businesses identify potential customers by looking not only at people who live near a business' specific location, but also at a ...
Survey: More Than Half of Executives Say Web Surfing OK at Work.
Sep 06, 2008 ... Not all employees browsing the Internet for Olympics results or news updates need feel guilty, a new survey by The Creative Group suggests. More than half (57 percent) of advertising and marketing executives polled said it's OK for employees to visit non-work-related websites during ...
Agency Management Roundtable Brings Online Marketing Seminar to Scottsdale.(Discussion)
Sep 06, 2008 ... Agency Management Roundtable (http://www.agencyroundtable.com/) recently announced that it will hold its "Inside Interactive: Building a Successful Online Marketing Practice" seminar in Scottsdale, Arizona on October 24th and 25th. Presented with strategic partner Sitewire, the seminar ...
Rapid Fire Marketing Focusing on Market Value.
Sep 06, 2008 ... Rapid Fire Marketing, (Pink Sheets: RPDM) has retained an established investment firm in Southern California for the sole purpose of bringing fair market value back to RPDM. Rapid Fire Marketing has resolved to apply Company resources to the open market in order to increase the market cap ...
Minnesota Farmers Receive $17 Million Money Judgment From BASF.
Sep 06, 2008 ... After more than a decade in litigation, which included two U.S. Supreme Court appearances and five trips the Minnesota Supreme Court, Minnesota farmers will finally receive payments from a class action lawsuit brought against BASF Corporation in 1997 for fraudulent marketing practices. ...
ASMI Launches New Web-Based Video Starring Alton Brown.
Sep 06, 2008 ... The Alaska Seafood Marketing Institute (ASMI) and Food Network's Alton Brown have joined forces to help clear up consumer confusion on what sustainability really is, and explain how this concept has guided the Alaska seafood industry for more than 50 years. The five-minute video can be ...
Biggest Meeting Industry Trend Is Increasing Use of Technology.(Conference news)
Sep 06, 2008 ... The Hospitality Sales and Marketing Association International's (HSMAI) Affordable Meetings(R) National and Event Technology Expo(TM) pre-show survey revealed that planners are noticing an increase in the amount of technology used for meetings, big and small. Respondents to the ...
Photo: Landor Associates Announces Publication of BrandDigital by Allen P. Adamson.
Sep 06, 2008 ... Landor Associates, one of the world's leading strategic brand consulting and design firms, announced the publication of BrandDigital: Simple Ways Top Brands Succeed in the Digital World, the latest book by Allen P. Adamson, managing director of Landor's New York office, and author of ...
Surf Stronger Selects MSR Communications as PR Agency of Record.
Sep 06, 2008 ... Furthering its leadership as one of the top small PR agencies in America, MSR Communications(R) (MSR), an independent firm specializing in communications management for technology, B2B and consumer-lifestyle companies, announced it's caught the wave of the hottest fitness trend as agency ...
IntraLinks Names Gregory S. Kenepp Chief Marketing Officer.
Sep 06, 2008 ... IntraLinks(R), the leading provider of online workspaces for secure document exchange, has named Gregory S. Kenepp chief marketing officer. Kenepp brings 23 years of technology company management experience to IntraLinks' growing team. Kenepp previously served as CEO for Violin ...
Media General Reports July 2008 Revenues.(Financial report)
Sep 06, 2008 ... Media General, Inc. (NYSE:MEG) released its monthly revenues report for July 2008. Total company revenues were $68.3 million, compared with $79.2 million in July 2007. The 13.8 percent decline was primarily attributable to lower Publishing Division revenues, driven by continued weakness in ...
Pentegra Retirement Services Acquires Retirement System Group Inc. Subsidiaries.
Sep 06, 2008 ... Pentegra Retirement Services, a national provider of retirement products and services specializing in the banking and credit union markets, has acquired Retirement System Consultants Inc., Retirement System Investors Inc. and RSG Insurance Agency, three subsidiaries of the holding company, ...
starMedia's 'Daring Traveler' Reveals a Spicier Side of Three Great American Cities.
Sep 06, 2008 ... starMedia announced the launch of Daring Traveler, (http://us.starmedia.com/entretenimiento/daringtraveler), a new Webcast show developed for Ford Flex, together with Zubi Advertising and C3RTM of Miami. The new video capsules are the third in a series of Webisodios programming launched ...
AVT Files Form 10-SB With SEC; Key Step to Being a Fully Reporting Company.
Sep 06, 2008 ... AVT, Inc. (formerly Automated Vending Technologies), (Pink Sheets: AVTC), announced it has filed a Form 10-SB with the U.S. Securities and Exchange Commission, which includes two years of audits, and which brings the Company's filing current through the first quarter of 2008. ...
OBSNews.com Reports on San Jose Search Engine Strategies Conference & Expo.(Conference news)
Sep 06, 2008 ... OBSNews.com -- This week in San Jose more than 6,000 internet marketing professionals from around the world recently gathered to learn the secrets of search engines like Google, Yahoo, Microsoft, and Ask.com at the Search Engine Strategies Conference & Expo. World Class Search ...
Questex Acquires Leading Spa Industry Portal and Spa Executive Business Networking Site and Events.
Sep 06, 2008 ... Questex Media Group, Inc., a global, diversified business-to-business media company and owner of American Spa and American Salon magazines, Medical Spa Report, and the International Beauty Shows, the International Esthetics, Cosmetics & Spa Conferences (IECSC) and the SPATEC appointment ...
Team Detroit Continues to Diversify Client Roster Through New Business Wins.
Sep 06, 2008 ... Team Detroit has been named agency of record for Compuware Corporation. Effective August 2008, Team Detroit assumed creative, account and media duties for the global information technology solutions company. Compuware and Team Detroit Partnership Team Detroit will be ...
Contraceptive Devices: How is the Performance of Contraceptive Device Manufacturers Perceived by Ob/Gyn surgeons?
Sep 06, 2008 ... Research and Markets (http://www.researchandmarkets.com/research/93c960/contraceptive_devi) has announced the addition of the "Contraceptive Devices: How is the Performance of Contraceptive Device Manufacturers Perceived by Ob/Gyn surgeons?" report to their offering. This ...
Kohl's Names Mansell CEO, Montgomery Remains Chairman of the Board.
Sep 06, 2008 ... Kohl's Corporation (NYSE: KSS) announced that Kevin Mansell, a 26-year veteran of the organization who has served as president since 1999, has been named president and chief executive officer and will continue to serve on the Board of Directors, effective immediately. Mr ....
Fuego Nation Announces Formation of Advisory Board.
Sep 06, 2008 ... Fuego Nation, Inc., a new social media experience based on engaging members via their passions, announced that it has added four "passion ambassadors" to the Fuego Nation Advisory Board - Mario Bisio, luxury/prestige retailer, Brooks Ashmanskas, acclaimed theatre actor / singer / ...
J.D. Power and Associates Reports: AutoTrader.com and Cars.com Each Rank Highest in Satisfying Dealers With Online Vehicle Buying Services in Their Respective Segments.
Sep 06, 2008 ... Among online buying services, AutoTrader.com ranks highest in satisfying dealers with new-vehicle leads, while Cars.com ranks highest in satisfying dealers with used-vehicle leads, according to the J.D. Power and Associates 2008 Dealer Satisfaction with Online Buying Services Study(SM) ...
LiveWire Mobile and Virgin Mobile USA Team Up to Deliver Industry First Ringback Playlist.
Sep 06, 2008 ... LiveWire Mobile (NASDAQ:NMSS), a global provider of mobile managed personalization services and Virgin Mobile USA (NYSE:VM), a leading provider of wireless services with no annual contracts, announced an industry first: the Ringback Playlist. This groundbreaking feature enables customers ...
Mangos Selected by AIGA for Design Excellence.
Sep 06, 2008 ... Mangos, a full-service advertising agency, was selected by the American Institute of Graphic Arts (AIGA) for its demonstration of "best work" in promotional design and advertising brochures based on the materials created by Mangos for The University of the Arts (UArts), a ...
Selling Power Management and Green IT Solutions Gets Easier with Raritan's New Reseller Program.
Sep 06, 2008 ... Raritan today introduced its Power Connections reseller program to support partners selling data center power solutions, including Raritan's flagship intelligent power management solutions that provide real-time power usage and environmental information and remote management capabilities. ...
VisiStat Announces 219% Growth, Despite Challenging Economy.
Sep 06, 2008 ... VisiStat.com, a leading provider of real-time web analytics and marketing analysis solutions, announced that the company has experienced 219% growth from June 2007 to June 2008, a period of time marked by challenging economic conditions for a variety of competitors and other industries. ...
YCD Multimedia Pilots Digital Merchandising Solution for Dunkin' Donuts Franchisee.
Sep 06, 2008 ... YCD Multimedia announced that it has launched a pilot test of its onsite digital media applications with Dunkin' Donuts franchisee, Kainos Partners, designed to drive increased revenue and profitability in the Buffalo, NY test stores. YCD Multimedia's innovative, integrated software ...
Embargoed clinical news from Annals of Internal Medicine.
Sep 06, 2008 ... 1. Long-term Prognosis After West Nile Virus Infection Good West Nile virus is a potentially serious central nervous system infection spread by mosquitoes. Recent studies of persons infected with West Nile virus report that symptoms such as fatigue, cognitive dysfunction, and motor ...
Investigators at University of Cologne publish new data on marketing science.
Sep 06, 2008 ... According to recent research from Cologne, Germany, "Price plays two distinct roles in consumers' evaluations of product alternatives: as a measure of sacrifice and as an informational cue. This article merges two streams of empirical research into the effects of price on consumers' ...
Studies from B. Weijters et al further understanding of marketing science.
Sep 06, 2008 ... "Cross-mode surveys are on the rise. The current study compares levels of response styles across three modes of data collection: paper-and-pencil questionnaires, telephone interviews, and online questionnaires," scientists in Ghent, Belgium report. "The authors make the ...
Questex Appoints Gideon Dean, EVP, Travel Media Group.
Sep 06, 2008 ... Questex Media Group, Inc., a global, diversified business-to-business media company announced it has named Gideon Dean, a 25-year travel and hospitality industry veteran, its Executive Vice President, Travel Media Group, which includes Travel Agent, Luxury Travel Advisor, and Home-based ...
Research conducted at University of Illinois has updated our knowledge about marketing science.
Sep 06, 2008 ... According to a study from the United States, "This research applies an institutional arrangement perspective to develop an end-to-end model for the interaction between customers and upstream suppliers to develop a new product to understand how new product value is created and shared. The ...
Data from University of Maryland provide new insights into marketing science.
Sep 06, 2008 ... According to recent research published in the Journal of the Academy of Marketing Science, "For product categories such as cars, computers, vacation packages, and new homes, consumers usually choose not only the product itself, but also various options for the product." ...
Study findings from City University of Hong Kong provide new insights into marketing science.
Sep 06, 2008 ... "To market important products to families successfully, salespeople must understand how couples behave in concert to resolve conflict across major decisions. The authors develop a model of spousal fairness and test it with a study of multi-period family purchase decision making," ...
Reports on marketing science findings from M. Antioco and co-researchers provide new insights.
Sep 06, 2008 ... According to recent research published in the Journal of the Academy of Marketing Science, "Although various manufacturing companies have developed into total solution providers, no research addresses their service orientations. Building on the literature on organizational service climate, ...
OBSNews.com Reports on the 10th Annual Search Engine Strategies SES, San Jose Conference Aug 18-21, 2008.
Sep 06, 2008 ... OBSNews.com is set to cover the world's largest gathering of the top search engine companies, internet marketing and online advertising experts and technology executives at the http://www.searchenginestrategies.com/sanjose conference (SES) next week in computer technology epicenter San ...
New findings from Louisiana State University describe advances in marketing science.
Sep 06, 2008 ... According to recent research from the United States, "A dual process model is proposed that identifies the conditions under which two separate and additive effects on brand preference may obtain. The first is an exposure-order effect that can influence attribute-based processing." ...
New findings in marketing science described from Texas A&M University.
Sep 06, 2008 ... According to recent research from the United States, "The competitive market environment has evolved from a physical market environment (PME) to an Internet-enabled market environment (IME) encompassing the physical and electronic marketplaces. At the same time, an increasing number of ...
24/7 Real Media Announces Six Executive Promotions.
Sep 13, 2008 ... 24/7 Real Media, Inc., the leading global digital marketing company, announced the promotion of six of the company's top executives to new leadership roles. This team of experienced executives will continue to enhance 24/7's award-winning services for advertisers and publishers and drive ...
Searchandise Commerce Appoints Acclaimed Media Expert Sarah Fay to its Board of Directors.
Sep 13, 2008 ... Searchandise Commerce, the first eCommerce ad network for product manufacturers, announced the addition of Sarah Fay to its board of directors. Fay, CEO of Aegis Media North America, is one of the few interactive agency pioneers to reach the upper echelon of traditional agency networks ....
BioLargo Enters into Marketing Agreement for Leading Iodine Disinfection Technology.
Sep 13, 2008 ... BioLargo, Inc. (OTCBB: BLGO) announced that it has entered into a marketing and representation agreement with Ioteq IP Pty, Ltd., an Australian company, and its United States affiliate Ioteq, Inc., under which BioLargo will represent and market Ioteq's iodine-based disinfection technology, ...
Vibrant Sales Force Ranks #1 in "Jack Myers 2008 Survey on Online Sales Organization Performance and Value".
Sep 13, 2008 ... Vibrant (www.vibrantmedia.com), the world leader in in-text advertising, ranked #1 among the top 26 advertising networks in overall performance in a survey of advertising executives, according to "Jack Myers' 2008 Survey of Advertising Executives in Online Sales Organization Performance ...
Healthy Coffee International, Inc. Announces Official Pre-Launch of Healthy Coffee USA.
Sep 13, 2008 ... Healthy Coffee International, Inc. (Pink Sheets:HCFI) announced that its marketing subsidiary Healthy Coffee USA, Inc. has officially inaugurated the pre-launch phase of its operations. CEO Rick Aguiluz explained, "This is a very exciting time for our company. Announcing that we have ...
Corbett Accel Healthcare Group Announces Promotion of Geoff Melick to Executive Vice President, Interactive Marketing & eInnovation.
Sep 13, 2008 ... Corbett Accel Healthcare Group (CAHG) is proud to announce the promotion of Geoff Melick to Executive Vice President, Interactive Marketing & eInnovation, Corbett Accel Healthcare Group (CAHG). In his new role, Melick will become a member of the Executive Leadership Team of CAHG, and ...
Cornell McGee Adds Unique Business Perspective to TRUE.com as New Chief Marketing Officer.
Sep 13, 2008 ... TRUE.com(R), the leading scientifically- based online relationship service, is pleased to announce Cornell McGee as the company's chief marketing officer and executive vice president. In his new position, McGee will direct TRUE's acquisition marketing, business development and sales ...
Hachette Filipacchi Media U.S. Announces Promotions for Luxury Design Group.
Sep 13, 2008 ... Jack Kliger, President and CEO, Hachette Filipacchi Media U.S. (HFM U.S.), announced two promotions in the Luxury Design Group: Laurence Oberwager, currently VP/Publisher, PointClickHome and Shelter Group Sales Director, is promoted to Vice President/Associate Publisher, Sales, Luxury ...
Jacuzzi Whirlpool Bath Appoints New President, Additional Executives.
Sep 13, 2008 ... Jacuzzi Whirlpool Bath announces several major appointments from the executive level down as part of the company's strategic initiative to infuse resources behind its commitment to innovation and leadership in the bath category. Robert I. Rowan, 48, has been selected to spearhead the ...
Former Microsoft and Visio Marketing VP, Gary Gigot, Joins LiveRez Team in Creating New Brand in the Online Vacation Rental Booking Space.
Sep 13, 2008 ... LiveRez, (http://liverez.com/ ) the emerging leader in online vacation rental booking software, welcomes Gary Gigot to their growing team of industry leaders. Gigot will serve as an advisor to the growing company, drawing on his extensive marketing experience in the technology industry ....
R.H. Donnelley's LocalLaunch Platform Named Leading Search Engine Marketing Technology at Search Engine Strategies Conference.(Conference news)
Sep 13, 2008 ... R.H. Donnelley (NYSE:RHD), a leading print and online local search company, announced that its LocalLaunch Search Engine Marketing Platform, now known as the Dex(R) Search Marketing Platform, has been awarded the "Best Search Engine Marketing Technology Platform for SMBs." The company was ...
BOHAN Finds a Valuable Solution with mUrgent Email Marketing.
Sep 13, 2008 ... BOHAN Advertising and Marketing finds a valuable solution with mUrgent Email Marketing to promote Stoney River Legendary Steaks. "We knew it was time to get Stoney River 'fishing where the fish are' and mUrgent was the right email marketing service provider to help us do that," ...