Marketing Weekly News back issues from October 2008:
Yesmail is Named Finalist for the OMMA Awards by MediaPost.
Oct 04, 2008 ... Yesmail(TM) (an infoGROUP(R) company, (NASDAQ: IUSA)), a leading email marketing service provider, announced that key client HP (www.hp.com) has been named a finalist for the OMMA Awards presented by MediaPost. Yesmail's award winning Creative Services team created the "HP ...
4imprint Launches "Two-Minute Takeaways" Blog Series Featuring 12 Customer Stories.
Oct 04, 2008 ... Looking for clever ways to use T-shirts, pens, tote bags and other imprinted gear to grab attention, generate leads and stimulate word-of-mouth marketing? Over the next 12 weeks, 4imprint President Kevin Lyons-Tarr will post a dozen 4imprint customer stories on his blog. Each ...
MIVA to Launch New Online Advertising Platform.
Oct 04, 2008 ... MIVA Media, a leading digital advertising network and a division of MIVA Inc., (NASDAQ:MIVA), announced the planned launch of a new online advertising platform. The new platform is intended to fully replace MIVA's legacy Pay-Per-Click systems across the US and EU and provide significantly ...
Marketing Drive Bolsters Agency With Five New Hires.
Oct 04, 2008 ... Marketing Drive President & CEO, Michael Harris, announced the addition of five new hires to service the Agency's ever growing roster of clients. Marketing Drive, a top tier promotional marketing agency, once again expands their account service, strategic planning, and creative ...
Annual Report on the $1 Trillion Consumer Market.
Oct 04, 2008 ... Research and Markets (http://www.researchandmarkets.com/research/f87142/consumer_marketing) has announced the addition of the "Consumer Marketing 2009" report to their offering. Over $1 trillion is spent annually on consumer marketing. Of this amount, approximately 25% is for ...
McAfee Names Tribal DDB Worldwide Global Advertising Partner.
Oct 04, 2008 ... Tribal DDB Worldwide announced that it has been selected, along with partners DDB Worldwide and OMD, by McAfee, Inc., to lead its global advertising account. Charged with the integrated marketing communications strategy for the McAfee(R) brand, Tribal DDB and partners will build a global ...
Andrew Gordon to Address DRTV Advertising Technologies at Annual Electronic Retailing Association Convention.
Oct 04, 2008 ... Technology is beginning to make it possible for DRTV advertisers to turn the challenge of consumer and audience fragmentation into a marketer's panacea. Technology-driven Advanced TV Advertising capabilities such as addressability, customization and interactivity have already begun to ...
The Aura Group's MovieConnect 2.0 Enables Studios to Personalize Moviegoers' Advertising Experience.
Oct 04, 2008 ... The Aura Group, a new media advertising and consulting agency, has launched an expanded and advanced version of its text-from-banner advertising technology, MovieConnect. MovieConnect 2.0 enhances online movie banner advertisements by automatically identifying the consumer's location and ...
Craig Cunningham Named Vice President of Brand Marketing for T.G.I. Friday's USA.
Oct 04, 2008 ... T.G.I. Friday's(R) restaurants recently named marketing industry veteran Craig Cunningham Vice President of Brand Marketing for T.G.I. Friday's USA. "We are very excited to welcome Craig to T.G.I. Friday's," said Andrew Jordan, senior vice president of marketing for T.G.I ....
Maytag Repairman Nominated for Induction Into Madison Avenue Advertising Walk of Fame.
Oct 04, 2008 ... The Maytag(R) Repairman has recently been nominated for the Madison Avenue Advertising Walk of Fame in New York City. The Maytag Repairman, the longest running real-life advertising character in American history, is competing for the honor along with 25 other famed icons. "We're ...
Advertising on Mobile Phone Based Interactive Radio Makes Ads Accountable.
Oct 04, 2008 ... StratosAudio is driving radio into the new information age by enabling listeners to respond to AM/FM broadcasts using select mobile phones now available nationwide. Users can respond in real-time to ads, watch live video related to ads and content, vote, engage in contests and polls, buy ...
Announcing: Project Dogfood - an Experiment in Community and Transparency.
Oct 04, 2008 ... CrossTech Media, Inc. (http://www.crosstechmedia.com/), producers of the New Marketing Summit (http://www.gonewmarketing.com/) and ITEC Conference & Expo (http://www.goitec.com/) series of regional market Web 2.0 and Second Circle Innovation(TM) programs, announced the launch of Project ...
McClatchy Reports August 2008 Revenues.
Oct 04, 2008 ... The McClatchy Company (NYSE:MNI) reported that consolidated revenues in August 2008 decreased 15.7% and advertising revenues were down 17.8% compared to revenues in August 2007. The Company noted that the declines in print advertising were partially offset by a 7.4% gain in online ...
BOOMj, Inc. Announces New Division: LocalAdLink www.localadlink.com to Leverage the Ever-Expanding Local Advertising and Listing Revenue Opportunities.
Oct 04, 2008 ... BOOMj, Inc. (BULLETIN BOARD: BOMJ) the owner of the baby boomer social network http://www.boomj.com/ and the i-Supply e-commerce platform, announced its newest division, http://www.localadlink.com/. While the world of the web is global, BOOMj, Inc. recognizes that most people shop and ...
Design Reactor Continues to Expand Its Leadership.
Oct 04, 2008 ... Design Reactor, a full-service integrated digital marketing agency, continues its commitment to growing the agency with the new addition of Michael Gull as director of technology. In this role, Michael will be responsible for driving and developing innovative technologies by leading the ...
Infor CRM Customer Bell Canada Wins Marketing Optimization Award.
Oct 04, 2008 ... Infor customer Bell Canada, the largest provider of telecommunications services in Canada, was recognized by Gartner, Inc. and 1to1 Media for excellence in CRM Marketing Optimization. Bell Canada, which uses Infor CRM Epiphany to drive its customer relationship program, accepted the 2008 ...
MediaTraks Introduces Internet Yellow Pages Fixed-Fee Advertising Order Management System for Superpages.com.
Oct 04, 2008 ... MediaTraks Global LLC today introduced a first-of-its-kind Internet Yellow Pages (IYP) order management system that enables certified marketing representatives (CMRs) to easily order, manage, report and invoice for fixed-fee advertising on Superpages.com(R). The IYP order management ...
thePlatform Teams with Largest Set of Advertising Technology Providers for Online Video.
Oct 04, 2008 ... Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry's largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising ...
Education Management Solutions, Inc. Names Vice President Sales and Marketing.
Oct 04, 2008 ... Education Management Solutions, Inc. (EMS), the leading solutions provider of skills evaluation and workflow management software, has named Jeff McCrindle as Vice President of Sales and Marketing. With more than 14 years experience in various leadership, marketing and sales roles, Jeff is ...
Ward Media Climbs Inc. 500 List of America's 500 Fastest-Growing Private Companies.
Oct 04, 2008 ... For the second consecutive year Ward Media Inc, a rapidly growing direct response advertising agency, has been honored by Inc. magazine as among the nation's fastest growing private companies, climbing five spots to number 126 on the 2008 Inc. 500 and ranking 12th on the Top 100 ...
IAB Commends Congress for Strengthening Law Enforcement's Ability to Protect Consumers.
Oct 04, 2008 ... The Interactive Advertising Bureau (IAB) today commended Congress for passing provisions of the Identity Theft Enforcement and Restitution Act as part of H.R. 5938. The bill provides additional tools and resources to law enforcement agencies for tracking down and prosecuting cyber ...
Agency.com Chicago Appoints Business Development and Marketing Director.
Oct 04, 2008 ... Agency.com announced the appointment of Warren McKenna as Director of Business Development & Marketing. Warren will provide insight in marketing strategy as well as cultivate new client partnerships. "I'm excited to have Warren rejoin Agency.com as he brings extensive ...
Conill Takes Crown at Advertising Age's Hispanic Creative Advertising Awards.
Oct 04, 2008 ... Conill had a remarkable showing at the 10th Annual Advertising Age Hispanic Creative Awards, winning Best of Show and distinguishing itself as the most-awarded agency of the competition. The ceremony took place on Friday, September 12 during the Association of Hispanic Advertising Agencies ...
Dunkin' Donuts Names Cynthia Ashworth Vice President, Consumer Engagement.
Oct 04, 2008 ... Dunkin' Donuts, America's favorite everyday, all-day stop for coffee and baked goods, is pleased to announce that Cynthia Ashworth has joined the company's marketing team in the newly created position of Vice President, Consumer Engagement. Ms. Ashworth will be responsible for ...
Point Park University Professor Named IABC/Pittsburgh's 2008 Business Communicator of the Year.
Oct 04, 2008 ... Robert O'Gara, Professor and Director of the Integrated Marketing Communications Program at Point Park University, will receive IABC/Pittsburgh's 2008 Business Communicator of the Year Award. Throughout his career, O'Gara established himself as one of Pittsburgh's leading ...
Guillermo Moreno Named Aurillion's Vice President of Sales and Marketing.
Oct 04, 2008 ... Aurillion, a leading provider of healthcare workflow management tools, announced the appointment of Guillermo Moreno as its vice president of sales and marketing. In this role, Moreno is responsible for developing and implementing strategic initiatives to grow the company's business ...
HotelsCombined.com Gets Digital Marketing Mastermind.
Oct 04, 2008 ... Australian based company HotelsCombined.com announced that Paul Hayden, until recently Global SEO Manager at HotelClub.com (part of Orbitz Worldwide), has been appointed Director of Digital Marketing. Yury Shar, Managing Director and former Executive of HotelClub.com commented, ...
envIO networks Delivers Social Marketing for Mobile Content with the envIOWorks Platform.
Oct 04, 2008 ... envIO networks announced that its envIOWorks platform for delivery of social marketing applications over mobile and social networks is now commercially available and deployed. Verizon Wireless recently announced its deployment of envIOWorks in a separate press release, available at ...
Businesses Fight Back Against Click Fraud on Google, Yahoo, and MSN.
Oct 04, 2008 ... OBSNews.com -- Advertising on internet search engines such as Google, Yahoo, and MSN, has become a worldwide phenomenon and generates billions of dollars in online advertising revenues, but there are hidden dangers for businesses such as false clicks designed to drain an advertising budget ...
Columbia Bancorp Announces Credit Card Joint Marketing Alliance.
Oct 04, 2008 ... Columbia Bancorp (NASDAQ:CBBO) announced its subsidiary, Columbia River Bank, has entered into a definitive agreement with Elan Financial Services ("Elan"), to sell its credit card portfolio, with a current outstanding balance of approximately $7.0 million, to Elan. Under the ...
Coverleaf.com Offers Unprecedented Level of Fast and Free Access to Top Magazines.
Oct 04, 2008 ... Avid magazine readers everywhere can now experience a whole new level of convenience and access to their favorite magazines, fast and free via http://www.coverleaf.com/. The new digital magazine service from Texterity, Inc. allows readers to engage with magazines as never before through an ...
IMA Circle of Excellence Awards Showcases Top Companies.
Oct 04, 2008 ... The road to increased sales gets a lot smoother with creative customer and employee incentive programs. Five creative companies are showing the way, winning the Incentive Marketing Association's (IMA) 2008 Circle of Excellence Awards, which will be presented Sept. 23, 2008 at the annual ...
Media General Reports August 2008 Revenues.(Financial report)
Oct 04, 2008 ... Media General, Inc. (NYSE:MEG) released its monthly revenues report for August 2008. Total company revenues of $65.7 million compared with $68.8 million in August 2007. The year-over-year decrease of 4.4 percent was the company's best monthly performance in 2008, a year that has been beset ...
Reddy Ice Announces Executive Vice President - Sales & Marketing Placed On Leave of Absence.
Oct 04, 2008 ... Reddy Ice Holdings, Inc. (NYSE:FRZ) ("Reddy Ice" or the "Company") announced that, effective September 13, 2008, Ben D. Key, the Company's Executive Vice President - Sales & Marketing, has been placed on a paid leave of absence and relieved of his duties at the direction of the Special ...
U.S. Ad Spending Down Slightly, Nielsen Reports, With Gains in Cable and Syndicated TV Offset by Declines in Newspapers and B2B Magazines.
Oct 04, 2008 ... Advertising spending for the first half of 2008 declined slightly compared to the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company. Overall, despite a continued ...
Avalanche Selects Google Ad Manager for Suite of Online Dating Sites.
Oct 04, 2008 ... Avalanche, LLC, owner of leading online dating sites Date.com, Matchmaker.com and Amor.com, has successfully transitioned to Google Ad Manager(TM) as their online advertising management platform, it was announced. Since selecting the service, all three sites have experienced increased ad ...
Contest Gives High Schools a Chance to 'Win the Ultimate Prom' With $25,000 Prize.
Oct 04, 2008 ... Starting this week, every high school in the nation now has a chance to win $25,000 to use for prom or any other school project with the annual Win the Ultimate Prom (WUP) contest! In order to win the grand prize, a school has to generate the most votes during the two-month duration with ...
DDB's 'Swear Jar' Wins Emmy for Outstanding Commercial.
Oct 04, 2008 ... On Saturday, the Academy of Television Arts & Sciences awarded Bud Light's "Swear Jar" the Emmy Award for "Outstanding Commercial" during the 60th Creative Arts Emmy(R) Awards held at the NOKIA Theatre L.A. "Swear Jar," a viral ad depicting what happens to an office when a ...
Event Technology Expo Debuts at HSMAI's Affordable Meetings National.
Oct 04, 2008 ... HSMAI's Affordable Meetings(R) National kicked off on September 10th at the Walter E. Washington Convention Center in Washington, D.C. with the debut of Event Technology Expo(TM) (ETE) and a keynote presentation by Allen Blue, vice president of product strategy and LinkedIn co-founder ....
Search and Social Media Synergies Identified in New Whitepaper.
Oct 04, 2008 ... Global digital marketing company iCrossing and Pluck Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, announce the release of "Integrating Search and Social Media". The whitepaper traces the development of search engine marketing ...
Christian Baudis to Lead Tremor Media's European Business.
Oct 04, 2008 ... Tremor Media, the leading video advertising network and provider of the Acudeo Video Monetization Platform, has appointed Christian Baudis as the new head of its European business and is beginning its worldwide expansion. He joins Tremor Media from Google, where he was formerly the head of ...
Eric Shoup, Former General Manager for eBay Stores, Joins the Generations Network as Ancestry.com's Vice President of Product.
Oct 04, 2008 ... The Generations Network (TGN), parent company of Ancestry.com, announced the hiring of Eric Shoup as vice president of product for the Ancestry.com business unit. As a new management leader, Shoup will be responsible for the product strategy, product definition and design for the global ...
Rising Consumer Demand for Internet-Printable Coupons Drives Couponstar Into Europe.
Oct 04, 2008 ... Following a large surge in demand and in sales over the past 12 months (2007/08), Couponstar, the leader for interactive printable-coupon solutions, has announced its expansion into Europe. Couponstar is already supporting multi-national brands including Hills Pet (Colgate ...
Alberto-Culver Company Appoints Kenneth 'Casey' Keller President, U.S.
Oct 04, 2008 ... The Alberto-Culver Company (NYSE:ACV) has appointed Kenneth "Casey" Keller President, U.S., effective Sept. 15, 2008. Reporting to V. James Marino, President and Chief Executive Officer, Mr. Keller will develop and execute strategy for the company's continued growth in its largest market, ...
Char-Broil Returns to National Hardware Show After Six-Year Absence.
Oct 04, 2008 ... Char-Broil, LLC, North America's leading producer of gas grills, will return to exhibit on the show floor of the 2009 National Hardware Show May 5-7, 2009 at the Las Vegas Convention Center, Las Vegas after a six-year absence. Char-Broil will occupy an inside presence on the ...
Chrysler LLC Offers Dealers All-new Internet Approach.
Oct 04, 2008 ... Chrysler LLC will provide its dealers with an all-new set of industry-leading Internet marketing tools. The new direction was developed as a joint effort with Chrysler LLC and the Chrysler Dealer Internet Advisory Committee to help dealers who want to excel as interactive dealers. The ...
Coremetrics LIVEmail/Silverpop Campaign Delivers 129% Higher Net Conversion at Diapers.com.
Oct 04, 2008 ... Coremetrics, the leading provider of digital marketing optimization solutions, announced that Diapers.com has implemented Coremetrics LIVEmail, integrating it with Silverpop email services to target offers, creative campaigns and messages that are designed specifically for their clients ....
GLBT / LGBT Community: Social Networking with Consumer Clout.
Oct 04, 2008 ... Call it "Our Space": The new GLBT / LGBT Community (http://www.glbtcommunity.com/) is social networking created by, for and about gay, lesbian, bisexual and transgendered (GLBT) people. But don't be fooled by the social networking descriptor. GLBT / LGBT Community is less about dating and ...
JPL Productions Unveils New Brand Identity.
Oct 04, 2008 ... JPL Productions, Inc., a long-time Central Pennsylvania media and technology firm, formally unveiled a new brand identity today that signifies the organization's evolution into a strategic, integrated communications company. The organization's new streamlined name, JPL, reflects its ...
President's Letter to Current Technology's Shareholders.
Oct 04, 2008 ... On August 12, 2008 Current Technology Corporation (OTCBB: CRTCF) announced its subsidiary Star One Telematica SA had signed a Memorandum of Understanding (MOU) with the division of a leading multi-national group specializing in the design, manufacture and marketing of advanced systems and ...
TelStrat Selected for Membership in Avaya DevConnect Program.
Oct 04, 2008 ... TelStrat, a global supplier of comprehensive contact center solutions, business call recording products and leading-edge access network systems, announced it has been selected by Avaya Inc., a leading global provider of business communications applications, systems and services, for ...
Telco Innovator Noise Free Appoints Don Seferovich to Chief Executive Officer.
Oct 04, 2008 ... NoiseFree (Noise Free Wireless(TM), Inc.), a performance, feature, and content leader in noise management software, announced the appointment of Mr. Donald Seferovich as its President and CEO while Dr. Alon Konchitsky, founder, has assumed the duties of Chief Technology Officer (CTO). ...
United Business Media LLC's Top Executives Provide Media Insights and Perspectives at the FOLIO: SHOW.
Oct 04, 2008 ... United Business Media LLC (UBM) announced that Robert Faletra, Chief Executive Officer of Everything Channel; Chris Sullivan, Vice President, Managing Director of Everything Channel; and Pamala McGlinchey, Vice President of Marketing Operations of TechWeb, will present insights, ideas and ...
bioMETRX New Product to be Sold at Major National Warehouse Club.
Oct 04, 2008 ... bioMETRX Inc., (OTC Bulletin Board: BMRX), the leading developer of consumer-based finger recognition products announced that it is launching a new product under the company's smartTOUCH(R) brand. The product is called miSAFE(TM), a biometric personal storage product. miSAFE(TM) ...
Not buying it: Marketing messages may not work in uncommon situations.
Oct 04, 2008 ... Marketers like to talk about "priming" goalsuor sending subtle messages to encourage consumption. For example, thirsty people who encounter ads related to thirst tend to buy more beverages. But a surprising new study in the Journal of Consumer Research reveals that goal priming ...
The language of luxury: Advertisers' language choices evoke different reactions.
Oct 04, 2008 ... Multinational companies advertising luxury goods abroad should consider advertising those goods in English, whereas ads for necessities might be more effective in local languages, according to a new study in the Journal of Consumer Research. Authors Aradhna Krishna (University ...
Dodge Brand Launches Game-changing Dodge Ram With Game-changing Marketing Launch.
Oct 04, 2008 ... The Dodge brand challenges the convention of the truck segment with the game-changing all-new 2009 Dodge Ram and a game-changing marketing launch that connects with consumers through new forms of content, new distribution channels and targeting tools. Unconventional components ...
YSL Beaute Joins Brickfish To Launch the "Create Your Own YSL Rouge Volupte Masterpiece" Campaign.
Oct 11, 2008 ... YSL Beaute, together with leading social media advertising network Brickfish(R), announced the search for consumer-designed, gallery-worthy YSL Rouge Volupte lipstick-inspired pieces of art. An expert panel from YSL Beaute will select the favorite, winning virtuoso to receive a trip to New ...
Sinuate Media, LLC - The Organic Marketing Company SM - Expands, Hires New Employees.
Oct 11, 2008 ... Sinuate Media, LLC - The Organic Marketing Company, recently added two new members to their marketing team. Molly McConnell Guthrie will serve as the company's first Social Media Marketing Manager and Sarah Conn will join the Account Management department as an Account Executive. ...
The Recording Academy Names Barb Dehgan Vice President, Communications & Media Relations.
Oct 11, 2008 ... The Recording Academy(R) announced that it has named Barb Dehgan as its Vice President, Communications & Media Relations. Dehgan, who recently has served as Senior Director of Communications & Media Relations, will continue reporting directly to Chief Marketing Officer Evan Greene. ...
Tech Marketers Confront Budget and ROI Pressures: IDC Provides Guidance for Organizational Transformation.
Oct 11, 2008 ... The IDC CMO Advisory Practice projects that IT vendor marketing budgets will expand by 3.5% for the full year 2008, below the level of investment increases of the previous three years. IDC analysts are observing that many marketing executives are now exploring broader and more sweeping ...
In Tough Economy Search Must Evolve to Better Serve Brand Advertisers.
Oct 11, 2008 ... Today's tough economic climate is taking its toll on brand advertisers. A recent survey of marketers conducted by the Association of National Advertisers found that more than 50 percent expect their marketing budget to be reduced within the next six months. The same study revealed that ...
Madison Avenue Advertising Walk of Fame Announces 2008 Inductees.
Oct 11, 2008 ... America has voted and the results are in! Today, beloved icons the Geico Caveman and Serta Sheep, and memorable slogans "We Deliver For You" from the United States Postal Service and "What Can Brown Do For You" from UPS, were inducted into the Madison Avenue Advertising Walk of Fame during ...
ActionCOACH Helps Business Owners See Marketing Spending as an Investment.
Oct 11, 2008 ... It may sound like a cynical sales pitch from your ad agency that the worst time to cut a marketing budget is when business is slow. Yet time and again, the first budget cut in any downturn is marketing. As the world's number one business coaching firm, ActionCOACH takes the ...
Pluris Names Marketing Services Veteran Bob Fetter as Vice President of Sales.
Oct 11, 2008 ... Pluris Inc., a leading provider of multi-channel marketing and optimization solutions, announced that former Epsilon executive Bob Fetter has joined the company as Vice President of Sales. In his new role, Fetter will be responsible for expanding the company's leadership position in media ...