Marketing Weekly News back issues from November 2008:
Siemens Enterprise Communications GmbH selects TIE Kinetix Digital Channel Manager for Global Trial.
Nov 01, 2008 ... TIE Commerce, Inc., a leading provider of B2B eCommerce software, announced that Siemens Enterprise Communications GmbH has selected TIE Kinetix Digital Channel Manager as a key part of their worldwide indirect partner program. The TIE Kinetix Digital Channel Management solution ...
Harley-Davidson Launches New V-Rod Muscle Ad Campaign with Marisa Miller.
Nov 01, 2008 ... To emphasize the non-traditional pairing of sophisticated style and brute strength, Harley-Davidson chose to launch the new 2009 V-Rod Muscle in a distinctly non-traditional way--by teaming up with American Supermodel Marisa Miller in an innovative marketing campaign to introduce the ...
MIVA Launches Customizable ALOT Toolbar and Homepage Products.
Nov 01, 2008 ... MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the further and significant expansion of its ALOT brand with the beta release of new, fully customizable toolbar and homepage products, ALOT Toolbar ...
Kowabunga! to Exhibit at ad:tech NY.
Nov 01, 2008 ... Kowabunga!(R) (AMEX: KOW) (www.kowabunga.com), a leading provider of performance-based marketing and technology solutions, will be exhibiting its full line of interactive solutions at the upcoming ad:tech conference being held November 3rd and 4th at the New York Hilton. ...
Direct Marketing Association Announces Future of Business-to-Consumer Communications.
Nov 01, 2008 ... The Direct Marketing Association (DMA), the trusted consumer preference service leader in America for the past 36 years, announced the launch of its newly expanded consumer choice portal site, DMAchoice.org. The announcement was made today by DMA President & CEO, John A. Greco, Jr., at the ...
The Hotel Networks Expands Platform With Launch of FreeViews, a Video On Demand Advertising Offering.
Nov 01, 2008 ... The Hotel Networks (THN), a subsidiary of LodgeNet Interactive Corporation (NASDAQ:LNET), announced the expansion of its platform with the launch of FreeViews, a Video On Demand (VOD) ad-supported content offering that reaches over 20 million hotel guests each month. The launch of ...
Zimmerman Provides Marketing Power to Jackson Hewitt.
Nov 01, 2008 ... Zimmerman Advertising, the nation's 14th largest advertising firm and recognized national retail brand builder, was recently named agency of record for Jackson Hewitt Tax Service Inc. (NYSE:JTX), a leader in the tax preparation industry. A review process, lead by ABA Consulting, ...
Relations PR & Marketing Named Agency of Record for a Benefit To You, Inc.
Nov 01, 2008 ... Relations PR & Marketing announced the addition of A Benefit To You, a new Geriatric Care Management Firm, to its roster of diverse clients. Relations' campaign for A Benefit To You will include a multilevel public relations and strategic marketing initiative that will help cultivate its ...
Buzztime Reaches 10.7 Million Viewers: Quantified Using New Nielsen Methodology.
Nov 01, 2008 ... NTN Buzztime, Inc. (AMEX:NTN), an out-of-home interactive entertainment company, has verified the reach of its audience on screens in bars and restaurants across the country. Advertisers looking at more effective ways to connect with consumers will find these in-depth results useful for a ...
Innovation Ads, Inc., Solidifies a Strategic Enrollment Management Partnership with Arizona State University Online.
Nov 01, 2008 ... This month, Innovation Ads, Inc., an enrollment management solutions provider, solidified a Strategic Enrollment Management (SEM) partnership with Arizona State University's Online and Extended Campus (ASU Online). The partnership was established to support the university's goal of making ...
MerchantCircle Revolutionizes 'Feet on the Street' Sales Force by Tapping Current Business Members.
Nov 01, 2008 ... MerchantCircle, the largest online network of local business owners in the nation, announces the launch of the 'Marketing Advisor' program. The program gives merchants the opportunity to become an advisor for local zip codes and help local merchants find more customers online. In addition, ...
Burrell Communications Group New AOR for Ashley Stewart Retail Stores.
Nov 01, 2008 ... Urban Brands has selected Burrell Communications Group as the agency of record for marketing communications for its Ashley Stewart brand, effective October 1st. With more than 220 locations, from New York to Los Angeles, Ashley Stewart is an industry leader in delivering sophisticated ...
Linsey Simpson Gallagher to Join Wine Institute as Director of International Marketing.
Nov 01, 2008 ... Wine Institute President and CEO Robert P. Koch announced the appointment of Linsey Simpson Gallagher to the new position of Director of International Marketing. He also announced that Joseph Rollo, Director of Wine Institute's International Department for the past 20 years, will continue ...
Skyline Displays Manhattan Changes Its Name to Skyline Genesis Event Marketing.
Nov 01, 2008 ... Skyline Displays Manhattan, authorized dealer for Skyline Exhibits serving the New York marketplace, has recently changed its name to Skyline Genesis Event Marketing. Skyline Displays Manhattan has served the New York City marketplace for over 20 years with the finest trade show ...
Viral Video Marketing Budgets Expected to Increase in 2009.
Nov 01, 2008 ... A new report released from online video seeding firm Feed Company shows 70% of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009. The "Viral Video Marketing Survey: The Agency Perspective" culled insights on viral video marketing trends from ...
EyeWonder, Inc., Applauds TEQUILA\ and Nissan for Best in Show 2008 MIXX Award.
Nov 01, 2008 ... The Nissan Rogue Launch campaign, created by advertising agency TEQUILA\Los Angeles and powered by rich media provider EyeWonder, Inc., won Best in Show at the Marketing and Interactive Excellence (MIXX) Awards gala, held September 23 at New York's Crowne Plaza Hotel. "We ...
G2 Makes Two Key Management Appointments.
Nov 01, 2008 ... G2 Worldwide, a top five global activation marketing agency announced that John Paulson, formerly heading the Group's digital arm - G2 Interactive - has been elevated to the position of CEO, G2 US. In his new capacity he will be responsible for G2's 10 US offices, which offer services in ...
Ad Industry Veteran Joins Executive Team at Turn.
Nov 01, 2008 ... Turn Inc., the smart market for online advertising, announced the appointment of Maureen Little to lead publisher development at Turn. As vice president, publisher development, Little will be instrumental in continuing to form and maintain key partnerships with premium publishers and also ...
Experian Increases Conversion With Additions to Lead Generation Optimization Offering.
Nov 01, 2008 ... Experian(R) Marketing Services, a part of global information services company Experian, announced three significant additions to its industry leading Real Time Marketing for Leads ("RTM for Leads") offering. Powered by Experian's rich data assets and expertise in analytics, RTM for Leads ...
Norwegian American Hospital Launches Awareness Campaign Targeting Hispanic, African-American and General-Market Moms.
Nov 01, 2008 ... Norwegian American Hospital has just announced the launch of its "Delivering Small Miracles" campaign, designed to build awareness of its long-standing commitment to providing the highest level of services and care through its Labor and Delivery, Special Care Nursery and Mother/Baby units ....
Google/DoubleClick's Team Lead DART Search of North America and Former Head of Coremetrics Search Join Kenshoo Inc. as They Ramp up US Presence.
Nov 01, 2008 ... With a rapidly growing customer base, Kenshoo Inc. continues to boost its US presence and expand their San Francisco office. Significant wins and big plans for the US Market have helped Kenshoo Inc. attract a top team to lead their efforts to dominate the local market. Geoffrey ...
Affinion Group, Inc. to Hold Informational Call to Discuss Results for the Third Quarter Ended Sept. 30, 2008.(Financial report)
Nov 01, 2008 ... Affinion Group, Inc. will hold an informational call to discuss the results for the third quarter ended Sept. 30, 2008 at 8:30 a.m. (EDT) on Thursday, Oct. 30, 2008. The conference call will be broadcast live and can be accessed by dialing 1.866.394.8483 (domestic) or 1.706.758.1455 ...
Miramar Labs Names Zoromski As CEO.
Nov 01, 2008 ... Miramar Labs (http://www.miramarlabs.com/), a startup dermatologic medical device company based in Menlo Park, CA, has named Darrell Zoromski as President and CEO. Zoromski joins Miramar from Align Technology, where he was Chief Marketing Officer and Global Vice President. Align is a ...
The Source Magazine and Pitbull Hire 5W Public Relations.
Nov 01, 2008 ... 5W Public Relations announced the additions of The Source magazine and Hip Hop star Pitbull to its Entertainment Division. 5WPR will provide strategic counsel, media relations and brand building for both clients. The Source is hip hop's longest running magazine and recently ...
Ziff Davis Enterprise Launches New BuildROI Program.
Nov 01, 2008 ... Ziff Davis Enterprise announced the launch of a new program, BuildROI, designed to offer marketers solutions for every budget and goal. The program has been developed to showcase the full breadth and depth of Ziff Davis Enterprise marketing expertise and how the company can help enterprise ...
HealthGrades Expects Third Quarter Revenue of Approximately $10 Million.(Financial report)
Nov 01, 2008 ... Health Grades, Inc. (NASDAQ:HGRD), the leading independent healthcare quality ratings company, announced that it expects total revenue for the third quarter ended September 30, 2008 to be approximately $10 million. This represents an increase of 23% compared with the third quarter of 2007 ....
American Media, Inc. Names Bobbie Halfin Vice President - Director of Interactive Operations.
Nov 01, 2008 ... American Media, Inc. (AMI) Chairman and CEO David J. Pecker announced that Bobbie Halfin has been named Vice President - Director of Interactive Operations. In her new role, Ms. Halfin will be responsible for all sales, marketing, audience development, and day-to-day operations for the ...
Attorney General Corbett Files Injunction to Close Lancaster County Kennel.
Nov 01, 2008 ... Attorney General Tom Corbett announced that the Attorney General's Office has a filed legal action to permanently shut down a Lancaster County dog kennel. Corbett is also asking Commonwealth Court to impose more than $4 million in fines on the kennel owners for their alleged advertising ...
Impelsys Launches iPublishCentral, Redefining Online Publishing.
Nov 01, 2008 ... Impelsys (www.impelsys.com), a global leader in electronic content delivery solutions, announced the launch of iPublishCentral (www.ipublishcentral.com), a self-service electronic content delivery platform for publishers that want an easy to use, full featured and cost-effective solution ...
Myxer Launches $5 Million Campaign to Drive Mobile Web Adoption.
Nov 01, 2008 ... Myxer, the leader in ad-supported mobile content, today launched their $5 Million Giveaway Campaign, offering $5,000 worth of free online advertising to 1,000 independent cell phone stores -- totaling $5 million over the next 12 months. This is the first in a series of programs Myxer will ...
Rockport Finds 'Perfect Fit' for Enhancing Online Shopping Experience Through Web Store Redesigned by GSI Commerce.(Company overview)
Nov 01, 2008 ... The Rockport Company, LLC, a pioneer and global leader in the lifestyle footwear category, has redesigned Rockport.com through its partnership with GSI Commerce Inc. (NASDAQ:GSIC). gsi interactive(SM), the marketing services division of GSI, was selected to spearhead the redesign because ...
SearchAdNetwork Wins DMA ECHO Award.
Nov 01, 2008 ... SearchAdNetwork received a 2008 DMA ECHO Award for Search Marketing Excellence for the second year in a row. In 2007, to account for growing interest and increased creativity, the DMA established a Special Search Award. The new-found tradition of recognizing search continues into 2008 as ...
Butler, Shine, Stern & Partners Shows Media Strength With Multiple Awards for Media Creativity.
Nov 01, 2008 ... Full-service agency Butler, Shine, Stern & Partners has been recognized beyond its much lauded creative reputation with four recent awards recognizing creativity in media on behalf of its innovative ideas for MINI USA. With MINI USA achieving record sales in this challenging ...
Drive Digital Media Enters Kansas City Technology Market.
Nov 01, 2008 ... While headlines of the slowing economy consume the American marketplace, Drive Digital Media, a full-service interactive media development agency, launches in the Kansas City market bringing jobs and cutting edge technology services to area businesses. More than 223 million ...
Finish Line Announces Election of Director and Cash Dividend.
Nov 01, 2008 ... The Finish Line, Inc. (NASDAQ:FINL) announced that its Board of Directors elected Dolores A. Kunda as a new director of The Finish Line, Inc. Ms. Kunda was elected for a term expiring at the 2011 Annual Meeting, and she will serve on The Compensation and Stock Option Committee of the Board ...
MarketSphere Client Applebee's International to Speak at Premier CFO Event.(Conference news)
Nov 01, 2008 ... MarketSphere Consulting, LLC, the premier business advisor and technology services firm, announced they will join their client, Applebee's International, Inc. (http://www.applebees.com/) (NYSE:IHOP) and Senior Vice President of Finance, Beverly Elving, at the third annual CFO Conference, ...
Players Network Teams Up With blinkx, the World's Largest Video Search Engine.
Nov 01, 2008 ... Players Network (BULLETIN BOARD: PNTV) , the leading Digital Media 3-Screen Network dedicated to Las Vegas Entertainment and the Gaming Lifestyle, announces that it has launched two new channels on blinkx, the world's largest and most advanced video search engine. The first channel, ...
Social Media Consulting Firm Slashes Proofreading Costs by Using Proof-Reading.com.
Nov 01, 2008 ... Octane Interactive, a premier social media consulting firm, has reduced proofreading costs and increased its ability to turn around proposals by using the proven editors at Proof-Reading.com. Octane Interactive has been a Proof-Reading.com client since April, 2006. The firm's editor ...
Sonim Technologies Appoints CreativeFeed as Global Agency of Record.
Nov 01, 2008 ... Sonim Technologies announced that it has tapped CreativeFeed (CF) to serve as its global agency of record. In this role, CreativeFeed will develop and manage all strategic digital marketing and creative initiatives for Sonim's growing mobile business, including advertising, on-site ...
Advergames: Theme of game is secret to success.
Nov 01, 2008 ... It's all fun and games when it comes to the current trend in online advertising. Advergames, online video games used to advertise a product or brand, increasingly are being used by advertisers to attract and engage consumers. In a new study, University of Missouri researchers examined the ...
Experian Marketing Services Partners with SmartReply to Help Marketers Expand Into Mobile Channel.
Nov 01, 2008 ... Experian Marketing Services, a part of global information services company Experian, announced a new alliance with North America's leading mobile and voice marketing solutions provider, SmartReply, Inc. This alliance adds SmartReply's mobile, voice and Interactive Voice Response (IVR) ...
EyeWonder, Inc., Names Erwin Plomp Managing Director, Vice President of Sales, EMEA.
Nov 01, 2008 ... EyeWonder, Inc., the industry leader in interactive digital advertising technology and services announced the appointment of Erwin Plomp to managing director, vice president of sales, EMEA. Reporting to CEO John Vincent, Plomp will oversee sales-related functions and growth of the ...
Unique Overview of the Russian Advertising Industry for 2008.
Nov 08, 2008 ... Research and Markets (http://www.researchandmarkets.com/research/469a05/snapshots_russia_a) has announced the addition of the "Snapshots Russia Advertising 2008" report to their offering. Snapdata's Snapshots Russia Advertising 2008 provides 2007 year-end market size data, with ...
BioIndustry Association and Pharmalicensing, Ltd Enter into a Co-Marketing Agreement.
Nov 08, 2008 ... UTEK Corporation (NYSE Alternext:UTK) (LSE-AIM:UTK), an innovation services company, and BioIndustry Association (BIA), the specialist trade association for innovative enterprises in the UK's bioscience sector, have announced an agreement with UTEK's Pharmalicensing division. The unique ...
Urban Mapping and infoUSA Announce Custom Product Offering.
Nov 08, 2008 ... Urban Mapping, Inc., the leading provider of location-rich content for interactive applications, announced an agreement with infoUSA, (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases, local business listings for directories, Points of Interest (POI) for ...
Astute Networks and NEI Enter into a Worldwide Solutions Integration Agreement.
Nov 08, 2008 ... NEI (NASDAQ:NENG), a leading provider of server appliance products and services for storage, security and communications software vendors, and Astute Networks, Inc., a leading provider of bladed storage solutions optimized for the most demanding applications on the edge of the network, ...
Mayor Coleman Announces, "The Columbus Zoo and Aquarium is Changing Its Name".
Nov 08, 2008 ... Big changes are nothing new for the world-famous Columbus Zoo and Aquarium. First came the creation of a brand new water park, Zoombezi Bay. Then a new ride area, Jungle Jack's landing. And most recently, the groundbreaking for Polar Frontier, a 13-acre exhibit that will bring polar bears ...
In Times of Recession, it Pays to Invest in Yourself!
Nov 08, 2008 ... During recent months, the major Business and Law Schools in the UK have seen an upsurge in graduates applying for relevant Masters or career conversion programmes, hedging their bets that a further two years of investment in pursuing a legal education or an MBA will enable them ...
Merit Advertising Network Seeking Exciting Web Sites to Spotlight.
Nov 08, 2008 ... Merit Advertising Network has opened the door to streamlined advertising for both Internet and traditional businesses. Joan Cox, president of Merit Marketing Group and founder of Merit Advertising Network, is actively seeking exciting web sites to spotlight in the new "Hot Web ...
National Hispanic Corporate Council Explores Convergence of Traditional and Emerging Media in Hispanic Marketing at Its Annual Meeting.
Nov 08, 2008 ... The National Hispanic Corporate Council, is holding its annual member meeting October 21-23, 2008, in Atlanta, Georgia hosted by Turner Broadcasting System, Inc. Members will confer on Hispanic Marketing and the integration of traditional and emerging media. Jeff Gregor, Senior Vice ...
Brand Asset Digital Unveils P2Pwords First Pay-Per-Click Search Marketing Platform for P2P.
Nov 08, 2008 ... Brand Asset Digital announces the public beta of the world's first and only Search Engine Marketing platform for P2P Search called P2Pwords(TM). The platform, which is the first pay-per-click for P2P Search, gives top advertisers the unique ability to target and connect their branded ...
Elliman and Posner Launch Sales, Marketing Campaign for 111 Kent.
Nov 08, 2008 ... Prudential Douglas Elliman and Posner Advertising have recently unveiled 111 Kent, the newest and most highly anticipated residential condominium to come to the Williamsburg waterfront. Hundreds of people attended the grand opening event hosted by one of the buildings developers, Charles ...
TechInsights Leads With Performance Marketing.
Nov 08, 2008 ... TechInsights announced a new go-to-market strategy that is focused on engaging clients with customized performance marketing programs that deliver measurable results. This approach will better enable customers to integrate and leverage the TechInsights' powerful brand capabilities and ...
Industry Veteran Hal Muchnick Joins In-Text Solutions Leader Kontera as President.
Nov 08, 2008 ... Kontera, the leading developer of In-Text Advertising & Information Solutions for web publishers and advertisers, announced that Mr. Hal Muchnick has joined the company as President. Hal joins Kontera after spending more than 20 years in senior management, operations and ...
PointRoll Teams With Panache to Expand Distribution and Creative Possibilities for Video Advertising.
Nov 08, 2008 ... Panache, the ad-insertion platform for video publishers, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE:GCI) and the leading provider of rich media advertising, announced their partnership to provide publishers with new opportunities for monetization. This ...
Joseph E. Kovacs Joins DAQTron as Vice President of Marketing.(Company overview)
Nov 08, 2008 ... DAQTron, Inc. (www.daqtron.com), the worldwide leader in DOCSIS test systems, announced the expansion of its executive team with the addition of Joseph E. Kovacs as Vice President of Marketing. Kovacs brings to DAQTron a wealth of marketing experience to accelerate the company's ability to ...
A. Schulman Selects Paul R. Boulier to Lead Marketing Initiatives.
Nov 08, 2008 ... A. Schulman, Inc. (NASDAQ:SHLM) announced that Paul R. Boulier will join the Company as Senior Vice President of Marketing. The appointment is effective on October 20, 2008. Among his responsibilities, Boulier will develop, lead and manage the global marketing and sales ...
More Than Just Paper and Business Products, Frank Parsons, Inc. Announces New Media Outlet.
Nov 08, 2008 ... Frank Parsons, Inc., one of the largest paper distributors and the largest employee-owned business products distributor in the United States, announced its new media outlet -- Parsons Outdoor Advertising. Through Parsons Outdoor Advertising, companies can advertise their ...
Pepperjam Network Adds 198 New Advertisers to Its Affiliate Network in Third Quarter 2008.
Nov 08, 2008 ... Pepperjam, the fastest growing full-service internet marketing agency and affiliate network in the United States, announced that Pepperjam Network (http://www.pepperjamnetwork.com/), the company's celebrated next generation affiliate marketing network, added 198 new advertisers during the ...
Construction Writers Association Presents 2008 Marketing Communications Awards in Chicago.
Nov 08, 2008 ... The Construction Writers Association recently presented its eighth annual Marketing Communications Awards at the organization's fall midyear meeting, titled Smart Move-Gaining An Edge in Chicago. Ten awards were presented in three categories -- Corporate Communications, Public Relations ...
EyeWonder Provides Continued Innovation in Video Space with Full Support of the Newly Released Adobe CS4.
Nov 08, 2008 ... EyeWonder continues to drive video innovation in interactive digital advertising by fully supporting the newly released Adobe(R) Creative Suite(R) 4 (CS4), giving superior flexibility and unlimited creativity to agencies, publishers, media planners and advertisers. "We're always ...
Gwinnett Braves Team Up With Adreka Advertising.
Nov 08, 2008 ... The Gwinnett Braves announced the team's partnership with Adreka Advertising Agency for its inaugural season. As the Agency of Record for the team, Adreka Advertising will handle the production and media placements chores for the club. "Adreka's successful track record with ...
Experience Life Magazine's Web Site Wins Top Industry Award.
Nov 08, 2008 ... Experience Life, a healthy-way-of life magazine published by Life Time Fitness, Inc. (NYSE: LTM), announced that the magazine's healthy-living Web site, ExperienceLifeMag.com, has won a "Standard of Excellence" WebAward from the Web Marketing Association. The organization's annual ...
Labaton Sucharow LLP Announces Proposed Settlement of In Re Monster Worldwide, Inc. Securities Litigation.
Nov 08, 2008 ... The United States District Court for the Southern District of New York (the "Court") has ordered that notice be given to all persons and entities who purchased or otherwise acquired Monster Worldwide, Inc. securities during the period from May 6, 2005 through June 9, 2006, inclusive, and ...
Flat World Knowledge, Publisher of Open Source Textbooks, Secures $700,000 in Funding.
Nov 08, 2008 ... Flat World Knowledge, a publisher of open-source college textbooks, announced the completion of a $700,000 funding round, bringing total funding to date to $1.4 million. The new funding was provided by several independent angel investors, among whom included media executives, educators, ...