Marketing Weekly News back issues from April 2009:
Wedbush Bank Appoints Monique Johnson to Leadership Team.
Apr 04, 2009 ... Wedbush Bank has appointed D. Monique Johnson to its leadership team as Senior Vice President, Director of Marketing and Relationship Management. Monique has twenty-five years of community business and private banking experience between the Los Angeles area and the Midwest covering the ...
OneCommand Launches New Mobile Marketing Solution for Auto Dealers.
Apr 04, 2009 ... OneCommand, (www.onecommand.com), the nationEs leader in preference-based, automated, multi-channel marketing, announced the launch of the companyEs newest solution in their suite, Mobile Marketing. Following a successful pilot period, OneCommand is excited to offer this innovative ...
Epic Advertising is Recognized Among the 2009 ReBrand 100[R] Global Awards Winners.
Apr 04, 2009 ... Epic Advertising (www.EpicAdvertising.com) was named one of the worlds most effective rebrands in the fifth annual ReBrand 100[R] Global Awards. ReBrand 100 is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global, juried program of its ...
Arecont Vision Welcomes Scott Schafer as Executive Vice President, Sales and Marketing.(Company overview)
Apr 04, 2009 ... Arecont Vision, the industry leader in megapixel IP camera technology, has appointed Scott Schafer as Executive Vice President of Sales and Marketing. In the new position, Mr. Schafer will manage the company's global strategy to market IP-based high-resolution megapixel video surveillance ...
Quattro Wireless Captures Explosive Audience and Market Share Growth.
Apr 04, 2009 ... Quattro Wireless (www.quattrowireless.com), mobileEs largest premium publisher ad network, announced that it raised an additional $10 million in Series C funding to accelerate international growth and continue developing industry-leading predictive mobile targeting technology. The round ...
Digital Media a Must for Marketers Looking to Improve Contact With Customers.
Apr 04, 2009 ... To maintain successful and profitable contact with customers in today's tough economy, many companies are utilizing established and emerging digital-media channels as part of their marketing strategy. Experian Marketing Services and the Direct Marketing Association's Catalog and ...
Skyline Genesis Event Marketing Wins 'Green Central' Terminal Competition.
Apr 04, 2009 ... A member of the Skyline Genesis Event Marketing team along with one of Skyline Exhibits' designers have been named the winners of the Grand Central Terminal Holiday Fair Design Competition, a high-profile contest to promote green design and manufacturing for retail environments. A jury of ...
AERS & OMI announce gaming analytics partnership.
Apr 04, 2009 ... OverInterActive Media Inc. (OMI) and Advanced E-commerce Research Systems Inc. (AERS) are proud to announce an online gaming analytics partnership that delivers privacy-respecting, real-time use-data and analytics to developers, and real-time intelligent in-game ad placement to ...
MatchCraft Adds SEM Sales Training to Its Local Search Marketing Portfolio.
Apr 04, 2009 ... MatchCraft (www.matchcraft.com), developer of next-generation search engine marketing (SEM) technology, today introduced SEM Sales Training, designed to help online advertising representatives make the "right sale" to small and medium-sized businesses and local advertisers. "As ...
Silicon Valley Agency Wins Twelve Awards.
Apr 04, 2009 ... PureMatter Brand Marketing + Interactive is celebrating the recent achievement of twelve ADDY Awards. The annual ADDY Awards show was held at the Improv Comedy Club in downtown San Jose and hosted by renowned comedian Jeff Applebaum. PureMatter won the coveted ADDY level trophy, 1 of only ...
CombineNet Appoints Industry Veteran Jay Reddy as Chief Marketing Officer.
Apr 04, 2009 ... CombineNet, the leading provider of advanced sourcing and optimization technologies, announced the appointment of Jay Reddy as Chief Marketing Officer. Mr. Reddy is a veteran of the strategic sourcing field, having founded and served as President and CEO of sourcing technology provider ...
Lincoln Educational Services Corporation Names Piper Jameson Senior Vice President and Chief Marketing Officer.
Apr 04, 2009 ... Lincoln Educational Services (NASDAQ:LINC) ("Lincoln") announced that Piper Jameson has been named Senior Vice President and Chief Marketing Officer, effective immediately. Ms. Jameson has served as Lincoln's Chief Marketing Officer for the past 3 years and was responsible for the ...
MRA Redesigns Website to Promote its Mobile Marketing Expertise.
Apr 04, 2009 ... MRA, Inc., a leading mobile event marketing agency, has redesigned its website (www.goMRA.com) to better communicate its expertise in delivering innovative mobile marketing solutions for B2B and B2C marketers, cultural institutions, global brands, national companies and municipal, state ...
Marketing Blunders Costing US Business Customers.
Apr 04, 2009 ... US businesses are losing customers due to simple mistakes, warns Emailvision, who is participating at the Marketing Sherpa Email Summit in Miami. The leading email marketing service provider has identified the most common flaws based on the knowledge gained working ...
McCarty Partners Expands as Cause Innovation.
Apr 04, 2009 ... McCarty Partners LLC -- the Memphis-based cause marketing consultancy with national clients ranging from The Make-A-Wish Foundation of America to Big Brothers Big Sisters of America -- is rebranding its expanded service offerings under a new name -- Cause Innovation. Founding partner and ...
Rapid Fire Marketing Increased Business - Zero Debt.
Apr 04, 2009 ... Rapid Fire Marketing, (Pink Sheets: RPDM) has signed a 5 year contract to provide comprehensive marketing services to Jedi Mind, Inc., a software developer of thought controlled technologies. The contract provides exclusive marketing rights to Rapid Fire and includes online, print and ...
Ribbit Marketing Hosts Contest for NC Film Students.
Apr 04, 2009 ... Ribbit Marketing, Inc. is hosting a television public service announcement (PSA) contest for North Carolina college film students to increase awareness of state health resources. Entries are being requested for PSAs showcasing www.NCHealthInfo.org. NC Health Info is an online guide to ...
Maritz Launches Strategic Partnership With Accor Services to Provide Marketing & Incentive Services in Europe.
Apr 04, 2009 ... Maritz announced that it has entered into a strategic partnership agreement with Accor Services to provide marketing and incentive services to its clients in Europe. The agreement enables Maritz to provide its multi-national clients with motivation, learning, loyalty, ...
5 Tips on How to Find a Job by Marketing Yourself Online.
Apr 04, 2009 ... TheSOCExchange.com, an e-commerce site that allows the sale of unlimited items online for a flat subscription fee of $1 per month without collecting any commissions or listing fees, today launched a career portal that leverages the online marketing tools the platform offers to its sellers ...
ReMIND.org Challenges Twitter Community: Tweet To Raise Money and Awareness for Injured Service Members, Veterans and Their Families.
Apr 04, 2009 ... ReMIND.org announced the launch of Tweet to ReMIND, a campaign that empowers Twitter users to spread awareness and raise funds to recognize and support injured U.S. service members as they return to their communities. Tweet to ReMIND has been developed with the pro bono partnership of ...
SRC Analytics Partner Launches New Micromarketing Tool on Alteryx Platform.
Apr 04, 2009 ... SRC, LLC, the leading provider of Geographic Business Intelligence(TM) technology, and Environics Analytics, the premier marketing and analytical services company in Canada, have announced the launch of Envision, a Web-based micromarketing tool that provides customer and market business ...
Survey Says Americans Respond to Online Advertising that Tells a Story.
Apr 04, 2009 ... American consumers say articles that include brand information is the type of online advertising they're most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links, according to a new survey. Article-based advertising was preferred by ...
Freeman Launches New Web Resource Center for Face-to-Face Industry.
Apr 04, 2009 ... Freeman has announced the addition of a multi-faceted Resource Center to the company's newly re-designed Web site, www.freemanco.com. Designed as a centralized access site for all stakeholders in the face-to-face industry, from first-time exhibitors to senior marketing management, the ...
Morningstar Marinas Launches New Web Site, Enhances Marina Brand.(Website overview)
Apr 04, 2009 ... Morningstar Properties, LLC, a North Carolina-based self-storage and marina company, announces its collaboration with Strata-G Communications and the launch of the company's newly redesigned Web site. Combined, the company will be able to provide a more cohesive, integrated marketing tool ...
Prairie City Bakery Signs Multi Year Marketing Agreement With the Chicago Cubs.
Apr 04, 2009 ... Prairie City Bakery has signed a multi-year marketing agreement with the Chicago Cubs. Prairie City Bakery has been designated the "Official Cookie of the Chicago Cubs" and the "Official Cookie Served at Wrigley Field". As part of this agreement, Prairie City Bakery(R) Down Home Cookies ...
Try These Tips to Recession-Tune Your Business for Immediate Profits.
Apr 04, 2009 ... Recession Tuning a business isn't slashing expenses, freezing hiring and ravaging your marketing budget; in fact these actions can doom your company unless you add a positive balancing element to each. Australia's leading business thinker offers three Tips to Recession Tune any business ...
Visible Measures Named 'Cool Vendor' by Leading Analyst Firm.
Apr 04, 2009 ... Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, announced that it has been included in the list of "Cool Vendors" in the March 2009 "Cool Vendors in CRM Marketing and Analytics" report by Gartner, Inc.(1) ...
dna13 Named a "Cool Vendor in CRM Marketing and Analytics".
Apr 04, 2009 ... dna13 (www.dna13.com) has been named one of four "Cool Vendors in CRM Marketing and Analytics" in a report released by Gartner Research(1). According to the Gartner report, "Innovative marketing and analytic solutions can help companies differentiate themselves from their competitors." ...
AVT Launches Interactive SMS Technology On Its Product Dispensing Systems.
Apr 04, 2009 ... AVT, Inc. (formerly Automated Vending Technologies), (Pink Sheets: AVTC), announced it will offer interactive (SMS Technology) text messaging to all of its customers purchasing PC based vending and product dispensing systems equipped with LCD displays. "We are immersed in the ...
DSW Inc. and Zappos Reach Settlement in Lawsuit Related To Affiliated Marketing on the Internet.
Apr 04, 2009 ... DSW Inc. (NYSE:DSW) and Zappos announced the companies have reached a settlement in a lawsuit brought by DSW in May 2008. The lawsuit related to affiliated marketing over the Internet that included the DSW name. The terms of the settlement were not disclosed. "We are pleased to ...
Faction Media Expands Senior Management Team with the Addition of Former AMC and Comedy Central Cable Network Executive.
Apr 04, 2009 ... Faction Media, a full-service digitally led communications agency, expands its senior management team with the addition of Kurt Greves. Prior to joining Faction Media, Greves held vice president positions at both Rainbow Networks (AMC, IFC, Sundance, We tv and Fuse) and Comedy ...
Carroll Lands at Zimmerman.
Apr 04, 2009 ... Zimmerman Advertising, the nation's 14th largest agency with billings of over $2.5 billion, recently announced that Chris Carroll has joined its executive team as Executive Vice President/Chief Client Officer. As part of Zimmerman's long-term vision, Scott Thaler has been promoted to ...
For Nonprofits Only: Secrets to Raising Money in Bad Times.
Apr 04, 2009 ... "Nonprofits can raise money in recessions! But they need action, not talk -- practical advice, not theory, that will guarantee success -- now. That's why every nonprofit needs to adopt the nationwide bestseller, 30 Days to Successful Fundraising, as its money-raising manual," says author ...
Neverblue Goes Global.
Apr 04, 2009 ... Neverblue, a premier lead generation network, announced its international expansion into Western Europe with a special focus on Germany, France and the United Kingdom. As a leading affiliate network, Neverblue successfully matches advertising clients with qualified ...
Roto-Rooter Names Cincinnati's EMG as Agency of Record.
Apr 04, 2009 ... Officials at Roto-Rooter and Eisen Marketing Group announced that Greater Cincinnati based EMG has been named Agency of Record for the leading commercial and residential plumbing and drain service organization. EMG will be developing and implementing a series of comprehensive nationwide ...
Siemens Appoints James Whaley as VP of Corp Comm.
Apr 04, 2009 ... Siemens Corporation today appointed James Whaley as its new Vice President of Communications and Marketing, effective immediately. Whaley will report to Siemens Corp. President and CEO, George Nolen. "Corporate communications and marketing plays a vital role at Siemens and Jim ...
JAZD & Questex Media Group Announce Directory Partnership in 5 Global B2B Markets.
Apr 04, 2009 ... JAZD, the leader in on-line B2B directory service platforms, announced that it has formed a partnership with Questex Media Group, Inc. to provide B2B buyers with the most comprehensive and effective online directories across five global markets. 1. Life Science Technology 2 ....
90octane Hired by VISIT DENVER for an Integrated SEO and PPC Program.
Apr 04, 2009 ... VISIT DENVER, a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, has selected conversion-driven marketing agency 90octane to manage its integrated search engine optimization (SEO) and pay-per-click (PPC) ...
Chris Roussos Appointed Chairman of the Board of OrthoSynetics.
Apr 04, 2009 ... OrthoSynetics(TM), the largest provider of non-clinical business and marketing services to orthodontic and dental practices worldwide, announced that CEO and President Chris Roussos has been named as the Company's Chairman of the Board. "Chris' leadership skills and ...
Former Accounting Firm Vice Chairman/Board Member Pleads Guilty to Tax Fraud Related to Tax Shelters.
Apr 04, 2009 ... Adrian Dicker, a United Kingdom chartered accountant and former vice chairman and board member at a major international accounting firm, pleaded guilty today to conspiring with certain tax shelter promoters to defraud the United States in connection with tax shelter transactions involving ...
Gartner Names ThinkVine 1 of 4 'Cool Vendors' in Consumer Goods, 2009.(Report)
Apr 04, 2009 ... ThinkVine, a marketing simulation & planning software provider, has been named a 2009 "Cool Vendor" by Gartner in Consumer Goods. The 2009 research report highlights four vendors from around the world whose technology helps Consumer Goods manufacturers improve revenues while decreasing ...
HFM U.S. Forms Strategic Partnership With StyleFeeder.
Apr 04, 2009 ... Hachette Filipacchi Media U.S. (HFM U.S.) announced that it has formed a strategic partnership StyleFeeder, the personal shopping engine. Through the partnership with HFM U.S., StyleFeeder will provide ELLE.com visitors with personalized product recommendations as well as direct shopping ...
Kansas Private Colleges Unite for Web-Marketing Effort.
Apr 04, 2009 ... Eighteen Kansas private colleges have combined resources to launch a new Web site, Proud2bPrivate.com. The site is designed to assist students and their parents in choosing the right college by acquainting them with the Kansas private colleges and by assisting them in finding programs and ...
Microsoft Announces ExactTarget-Neudesic Alliance.
Apr 04, 2009 ... Microsoft Corp. announced the formation of a strategic alliance with ExactTarget and Neudesic LLC, a combination of Microsoft and select Microsoft Gold Certified Partners in an integrated solution and services strategy. The alliance will launch the Actionable Market Intelligence Solution ...
Marketech Set to Unveil New Training Program to Maximize Trade Show Exhibiting Efforts.
Apr 04, 2009 ... Trade show and corporate event marketers are dealing with restricted budgets, reduced booth spaces, less staff, smaller audiences, and fewer exhibiting hours. To help these professionals maximize their exhibiting efforts in todayEs challenging environment, Marketech is introducing a new ...
Copyright Clearance Center Announces Retirement of Bob Weiner; Names A. Miles McNamee Vice President, Licensing and Business Development.
Apr 04, 2009 ... Copyright Clearance Center (CCC), the world's largest provider of copyright licensing solutions, has named Miles McNamee as Vice President of Licensing and Business Development. McNamee will succeed Bob Weiner, Senior Vice President, Licensing & Rightsholder Relations, who will retire at ...
Palladium Group Appoints Michael Brazukas as Southeast Region Managing Director.
Apr 04, 2009 ... Palladium Group, Inc., the global leader in helping organizations execute their strategy by making better decisions, announced the appointment of Michael Brazukas as the companyEs Managing Director of the Southeast Region. Brazukas brings more than 14 years of consulting and strategy ...
ABC Board Broadens Definition of Magazine Digital Editions, Expands Canadian Representation.
Apr 04, 2009 ... At its recent meeting, the board of the Audit Bureau of Circulations (ABC) expanded the definition of a digital magazine edition to include content published via any digital means, not just an exact electronic copy. Beginning with June 2009 ABC statements, magazines may report paid digital ...
Active Control expands current investor base in Europe.
Apr 04, 2009 ... Active Control Technology Inc. (TSX-V:ACT) announced that it has initiated a marketing program to expand the company's current investor base in Europe. Steve Barrett, President and CEO of ACT, is in Switzerland this week delivering presentations to private and institutional ...
Allin Interactive Unveils Microsoft Surface Applications at SeaTrade Miami.
Apr 04, 2009 ... Allin Corporation, a leading provider of solutions-oriented application development, technology consulting and systems integration services, unveiled today two major DigiTouch(TM) applications, for Microsoft Surface, at the SeaTrade Miami Cruise and Shipping Convention in Miami, Florida ....
Andrew Gordon to Co-host Electronic Retailing Association Webinar 'Optimizing Your DRTV During a Downturn: the Ultimate DRTV Stimulus Package'.
Apr 04, 2009 ... One of the few beneficial aspects of the down economy has been its positive impact on DRTV. Many traditional advertisers have slashed their budgets, creating both a reduction in media demand and a great opportunity for DRTV advertisers to experience enormous success. On March ...
Cambria Introduces Cambria Style - a New Magazine for Enthusiasts of Natural Quartz Surfaces.
Apr 04, 2009 ... Cambria, the only producer of natural quartz surfaces in the United States, announced the creation and distribution of Cambria Style, a lifestyle publication for consumers and trade partners. Cambria Style will be published three times per year and features unique and relevant ...
Entrex Private Company Index: Investment in Education Fuels 'Gazelles' Growth Companies.
Apr 04, 2009 ... Recent Entrex Private Company Index (PCI) data shows a correlation between increased corporate revenue growth and participation in Gazelles branded sales and marketing education programs. The ten companies that comprise the PCI-Gazelles High Growth Index, a closely monitored subset of the ...
GreenFactor Study Finds Dell is the Leading Green Brand Among IT Buyers; Wins With Product Recycling Program.
Apr 04, 2009 ... The global "green" enterprise IT study released by Strategic Oxygen and Cohn & Wolfe today reveals that Dell is the number one green technology brand, recognized for its extensive recycling program, the top ranked attribute sought by IT buyers. HP, IBM and Microsoft were noted for their ...
Honest Tea's 'TeaEO' Goldman Joins Calvert Foundation's Board of Directors.
Apr 04, 2009 ... Calvert Foundation announced that Seth Goldman, Honest Tea's President, co-founder and Chief Executive Officer (TeaEO) is the newest member of the nonprofit's board of directors. Headquartered in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company ...
LYSOL NASCAR Sponsorship - a Victory for Fans' Pit Stops.
Apr 04, 2009 ... LYSOL(R) announced that it will educate families at NASCAR(R) races around the country about the importance of disinfection to help protect themselves from germs and the illnesses they cause. LYSOL will activate its sponsorship through comprehensive marketing programs on several levels ...
Maidenform Brands, Inc. Appoints Patricia J. Royak as Senior Vice President and Managing Director of International.
Apr 04, 2009 ... Maidenform Brands, Inc. (NYSE:MFB), a global branded marketer of intimate apparel, announced the appointment of Patricia J. Royak as Senior Vice President and Managing Director of International. In this newly-created position, Ms. Royak will oversee all aspects of the Company's growing ...
Nuvilex, Inc. Launches Spring Break Initiatives Designed to Raise Visibility Among Key Demographic Group.
Apr 04, 2009 ... Nuvilex, Inc. (OTC Bulletin Board: NVLX), formerly eFoodSafety.com, Inc., announced the Company's Spring Break marketing initiatives designed to raise visibility of two of the Company's products, InfinitInk and Last Shot Hangover Remedy, among the key 18 to 25 year old demographic group. ...
Ogilvy Named Agency of Record for UnitedHealthcare.
Apr 04, 2009 ... UnitedHealthcare, a UnitedHealth Group (NYSE:UNH) company, has named Ogilvy New York as its advertising agency of record. UnitedHealthcare challenged the agency to help reinforce the company's position as a leader in delivering quality, cost-effective health care coverage ...
Printing Industries of America Test Validates Exceptional Durability of Oce CS650 Color Digital Printing.
Apr 04, 2009 ... Oce, an international leader in digital document management and delivery, announced that in independent testing, the Oce CS650 color system has proven to be a viable alternative to offset printing for direct mail without protective coatings. Printing Industries of America in conjunction ...
Sandow Media, Publisher of LUXE Magazine, the Nation's Largest Network of Luxury Home Publications, Acquires Western Interiors & Design.
Apr 04, 2009 ... Sandow Media, publisher of high-end consumer magazines NewBeauty, LUXE, InSync and Worth, has acquired Western Interiors & Design, a leading national design and architecture magazine, as a key component of its continued expansion strategy. "Western Interiors has created a ...
Report summarizes operations research study findings from University of Kent.
Apr 04, 2009 ... According to recent research from Canterbury, the United Kingdom, "Paid search is an important form of online advertisement. Clickthroughs from slots are bid for by advertisers." "The process of formulating bids is a complex one involving bidders in competing against other ...
Researchers at Technical University of Munich release new data on decision support systems.
Apr 04, 2009 ... According to recent research from Munich, Germany, "Viral marketing refers to marketing techniques that use social networks to produce increases in brand awareness through self-replicating viral diffusion of messages, analogous to the spread of pathological and computer viruses. The idea ...
Deborah E. Petrell Promoted to SVP & Sales and Marketing Manager for Florida First Capital Finance Corporation.
Apr 11, 2009 ... Florida First Capital Finance Corporation (FFCFC) is pleased to announce that Deborah E. Petrell has been promoted to Senior Vice President & Sales and Marketing Manager. She is responsible for the statewide implementation of FFCFC's marketing and sales strategy and long-term planning for ...
Strategy Analytics: iTunes Downloads Withstand Downturn Better Than Online Advertising.
Apr 11, 2009 ... According to Strategy Analytics Digital Media Strategies (DMS) research, the top 27 digital media companies in the world increased earnings by more than 20 percent, to $74 billion in 2008 up from $61.5 billion in 2007. Among the top five digital media companies in the world, Apple's ...