Marketing Weekly News back issues from May 2009:
Bovie Medical Corporation Appoints David Uffer as Vice President of Advanced Technologies and Director of Plasma Sales and Marketing.
May 02, 2009 ... Bovie Medical Corporation (the "Company") (NYSE-AMEX Symbol: BVX), a manufacturer and marketer of electrosurgical products, announced the appointment of David Uffer as Vice President of Advanced Technologies and Director of Plasma sales and marketing. Mr. Uffer comes to Bovie with 18 years ...
Aaron Goldman Launches Digital Marketing Rep Firm, Connectual.
May 02, 2009 ... Aaron Goldman, a ten-year digital marketing veteran, announced the launch of his new venture, Connectual. The company promises to help businesses cut through the clutter of various interactive marketing solutions to make meaningful connections and drive revenue. "The vision for ...
Soffront Receives 2009 CRM Excellence Award from Customer Interaction Solutions Magazine.
May 02, 2009 ... Soffront announced that Technology Marketing Corporation (TMC)'s, www.tmcnet.com, Customer Interaction Solutions® magazine (www.cismag.com) has named Soffront's CRM as a recipient of a 2009 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the ...
New AdGooroo Report Documents First Quarter Search Gains for Yahoo!
May 02, 2009 ... AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The new report documents several trends that emerged during the first quarter, including the annual arrival of ...
Baby Bee Bright Corporation Retains MicroCap Management LLC to Lead Full Corporate Communications Campaign.
May 02, 2009 ... Baby Bee Bright Corporation (PINK SHEETS: BBYB), developer of a unique prenatal communication system, announced it is retaining MicroCap Management LLC, headquartered in Westminster, CO. It's a corporate communications firm that utilizes business-to-business marketing strategies and ...
Organic Promotes Conor Brady to Senior Vice President, Chief Creative Officer and Steve Kerho to Senior Vice President of Analytics, Media, and Marketing Optimization.
May 02, 2009 ... Organic, Inc., a leading digital communications agency, announced the promotion of Conor Brady from Vice President of Creative to Senior Vice President, Chief Creative Officer, and the promotion of Steve Kerho from Vice President to Senior Vice President of Analytics, Media and Marketing ...
Retail, Shopper Marketing Gets Adrenalina Rush.
May 02, 2009 ... Fueled by a healthy outlook for continued sales growth in the U.S. Hispanic market, Adrenalina, a leading advertising agency that is part of the MDC Partners network, is infusing its client offerings to include retail and shopper insight marketing. Touting the retail store as a ...
Justin Glueck Joins San Francisco Advertising Agency WESSLING Creative Group as Associate Director, eMarketing.
May 02, 2009 ... Justin Glueck has joined the WESSLING Creative Group as Associate Director, eMarketing. Glueck comes to the San Francisco agency from the UK, where he was a partner in the interactive firm Digital Storm, which counts as clients the British Army, Spicers Tea & Coffee, and Warner Music ...
Marketing Results Named Advertising Agency of Record for Tohono O'odham Gaming Enterprise.
May 02, 2009 ... The Tohono O'odham Gaming Enterprise of the Tohono O'odham Nation, has named Marketing Results Inc., (www.marketingresults.net), a full-service casino marketing firm, Advertising Agency of Record for its three gaming facilities. "MRI was selected in a competitive review of top ...
Digital Signage Operator Neo Advertising Expands into US Market.
May 02, 2009 ... Neo Advertising Inc., a leading digital OOH network owner in Canada, has established an infrastructure for US operations. As a result of legal restructuring, Neo Advertising Inc. has become part of a new parent company, Neo Advertising North America Holdings Inc. ("Neo Advertising NA"), ...
Microsoft Advertising Reels in 'Deadliest Catch' - Partnering With Discovery Channel for Cross-Network Ad Buy.
May 02, 2009 ... Microsoft Advertising sets sail today with the announcement of a simultaneous three-screen ad campaign for the Discovery Channel's "Deadliest Catch" television series. The advertising campaign, which spans MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox LIVE, is ...
Marketing Support Arrives for Phoenix Small Businesses.
May 02, 2009 ... Phoenix-area small businesses have a new ally in the marketing and PR sector. PRstore will host a Grand Opening event on April 23 from 3-7 p.m., to celebrate the opening of its new store on Glendale Ave. The festivities will begin with a Phoenix Chamber of Commerce ribbon ...
Industry Leader Steve Provost Named SVP of Marketing and Brand Strategy for Maggiano's Little Italy.
May 02, 2009 ... Brinker International, Inc. (NYSE:EAT) has named Steve Provost senior vice president of marketing and brand strategy for the company's 45-unit upscale casual Italian-American brand, Maggiano's Little Italy. Provost joins Brinker with almost two decades of restaurant and ...
Ashoka Honored with Best Entry as MWW Group Asks Nation, 'What Change Are You Ready for in the First 100 Days?'.
May 02, 2009 ... MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced the winners of its national initiative, "100 Words for 100 Days." Timed to the first 100 Days of the Obama Administration, MWW Group issued an open call asking organizations and individuals to answer the ...
Survey Suggests Internships Impart More Workplace Wisdom Than Technical Skills.
May 02, 2009 ... Although many students expect to gain new skills via summer internships, a new survey by The Creative Group shows that much of the value may stem from less tangible aspects of these programs. Thirty-one percent of marketing and advertising executives polled said experiencing different work ...
Johnston McLamb Selects Q2 Marketing for Public Relations.
May 02, 2009 ... Management and technology consulting firm Johnston McLamb has selected Q2 Marketing for a 12-month public relations program aimed at helping the government contractor continue its impressive growth trajectory. Johnston McLamb has delivered innovative solutions to federal ...
Legendary Filmmaker Spike Lee Joins 12 Global Brands and MOFILM in Giving Everyday Consumers a Chance To Be Famous.
May 02, 2009 ... MOFILM announced that acclaimed director, producer, writer and actor Spike Lee has been confirmed as the host of the MOFILM User-Generated Content "You to the Power of 12- U12" Competition at the Cannes Lions 2009 Advertising Festival, held in the South of France the 21-27 of June. The ...
Publicis Groupe won HP Personal Systems Group Pan-European Advertising and Digital Communications.
May 02, 2009 ... Publicis Groupe has been named to handle above the line communications for Hewlett-Packard's personal systems group (PSG) across Europe, Middle East & Africa. Geneva-based, PSG, HP's personal computer laptop and handheld division, has handed its EMEA digital ...
RenewData Marketing Leadership and Forensic Services Team Transitions Poise Company to Take Advantage of Market Growth.
May 02, 2009 ... RenewData, a leading provider of services for the discovery, archiving, and governance of electronically stored information (ESI), announced it has appointed Rich Cohen to lead the company's marketing efforts and has promoted Brian Brown and Danny Aga to lead the company's forensic ...
Texans Seek Cost Savings on Green and Organic Purchasing Says Mambo Sprouts Marketing Survey.
May 02, 2009 ... Despite the economic recession, Texas consumers are likely to hold steady and maintain natural and organic grocery purchasing throughout 2009. That's according to a recent MamboTrack(TM) study by Mambo Sprouts Marketing, the leader in natural and organic product marketing and promotions, ...
JAZD Adds Search Marketing & SEO Executive Eric Melin as VP, Traffic Generation Team.
May 02, 2009 ... JAZD Markets, the leader in on-line B2B directory driven marketing as a service (MaaS), announced that it has recently added SEO/SEM veteran Eric Melin as VP, Traffic Generation. Melin will build a Search Solutions team to optimize the directory verticals and report directly to Founder and ...
Skyline Genesis Event Marketing Expands to a New Office in New York City.
May 02, 2009 ... Skyline Genesis Event Marketing, authorized New York based dealer for Skyline Exhibits, opened its new Design Center in Manhattan near Penn Station in late September 2008. This new office is conveniently located at 494 8th Avenue (corner of 35th Street); it features on-site ...
imageTech Marketing Expands With Two Acquisitions.
May 02, 2009 ... Behind a fun industry is a company that's serious about being the best - imageTech Marketing - and they're well on their way to becoming the biggest and farthest reaching source out there for photo imaging output needs. imageTech Marketing recently extended its already widespread reach ...
Cars.com Advertising Campaign Wins Coveted Effie Award.
May 02, 2009 ... Cars.com has been recognized with an Effie Award for its confidence campaign, which launched with two commercials on Super Bowl XLII and introduced a new brand message. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all ...
ModiFace Launches New Consumer-Personalized Online Ad Platform With 75 Percent Higher Interaction Rate.
May 02, 2009 ... ModiFace, Inc., developer of artificially intelligent, life-like beauty simulations performed on user-uploaded photos, announced the launch of a new online advertising platform based around its leading beauty simulation technology. Beauty and cosmetic brands can now work with ModiFace to ...
New Radio Mercury Award Announced First Annual Marketer of the Year Award.
May 02, 2009 ... In recognition of the marketers who have created and championed groundbreaking radio advertising this year, the Radio Mercury Awards announced that the Barack Obama 2008 Presidential Campaign, The Coca-Cola Company, GEICO, The Hershey's Company, McDonald's(R), Mercedes-Benz USA, LLC and ...
Collective Media Closes $20 Million in Growth Equity Funding With Accel Partners.
May 02, 2009 ... Following a year of rapid growth and continued profitability, leading online advertising network and technology provider, Collective Media, announced that it has closed $20 million in growth equity financing with Accel Partners, in conjunction with iNovia Capital. The company ...
iCrossing and Ingate Partner to Drive Search Market in Russia.(Company overview)
May 02, 2009 ... iCrossing, (http://news.icrossing.com/) a global digital marketing agency, announced a partnership with Ingate, one of the largest search engine marketing agencies in Russia. Together, the companies will manage and develop international search engine marketing campaigns for global brands ...
Alex Dastmalchi Launches Inkor Holdings, Inc. Offering Direct Response Success in Challenging Markets.
May 02, 2009 ... As the economic downturn continues, with no clear indications of hitting rock bottom, many businesses have found it challenging to market and sell their products or services in these uncertain economic times. Alex Dastmalchi, a veteran entrepreneur of the Direct Response industry, has ...
Consumers Demand 'Show Me the CARFAX' in Zimmerman's New TV Campaign.
May 02, 2009 ... Omnicom's Zimmerman Advertising announces the launch of its new integrated marketing campaign for client CARFAX, the data firm that provides used car dealers and buyers with information about the history of used vehicles. The campaign breaks with a series of :30 TV spots that depict ...
Magal Announces Appointment of Hagai Katz as General Manager of its Magal Israel Division and Corporate VP Marketing & Products.
May 02, 2009 ... Magal Security Systems, Ltd. (NASDAQ GM: MAGS; TASE: MAGS), announced that Mr. Hagai Katz has joined the Company as General Manager of the Magal Israel Division, and will be reporting directly to Yoav Stern, Acting President & CEO. Mr. Katz will also act as the Corporate VP of ...
Mitsubishi Motors Offers Special Pricing on Its Full Model Line to Sam's Club Members.
May 02, 2009 ... Sam's Club Members who are in the market for a new car or truck now have a tremendous option that is not available to the general public. From March 3 through April 30, Mitsubishi Motors is offering its entire lineup of 2008 and 2009 new vehicles to Sam's Club Members at special Member ...
Ocean Cosmetic Medicine of Santa Monica Has Created Something New: 'Personalized Boutique Style' Aesthetic Treatments.
May 02, 2009 ... Terrell Samuels CEO of The Marketing DR LLC is exited about their most recent physician addition ... Cosmetic Physician Dr. Alan Szeftel of Ocean Cosmetic Medicine in Santa Monica, California. Dr. Szeftel has been a well respected Laser Surgeon in Santa Monica for over 20 years. Dr. Szeftel ...
WebCollage Creates Content Syndication Monitoring Service to Boost E-Commerce Sales With Web Performance Monitoring from Gomez.
May 02, 2009 ... WebCollage, a leading content exchange for manufacturers and their business partners, is maximizing e-commerce sales opportunities for retailers and manufacturers with its strategic investment in technology from Gomez, Inc. (www.gomez.com), a leading provider of web application experience ...
Wichita Mid-Continent Airport Renews Contract With Armstrong/Shank.
May 02, 2009 ... Officials with Wichita Mid-Continent Airport have extended an agreement for marketing and advertising services with Armstrong|Shank Marketing Advertising and Public Relations until February 2011. The Wichita City Council unanimously approved the contract extension at its March 3, 2009 ...
ADCENTRICITY Announces Full-Service Mobile Solution for Digital Out-of-Home Across North America.
May 02, 2009 ... ADCENTRICITY, North America's largest aggregator and leading strategist for digital out-of-home media, announced a new full-service, cross carrier mobile marketing solution with key service provider, Impact Mobile. By combining two of the fastest growing categories in advertising - digital ...
Domtar announces changes to its management structure.
May 02, 2009 ... Domtar Corporation (NYSE/TSX: UFS) announced important changes to the composition and structure of its Management Committee. All members of the Management Committee will report directly to the President and Chief Executive Officer. The new management structure is effective immediately. ...
Questex Announces New Integrated Audience Management Strategy.
May 02, 2009 ... Questex Media Group, Inc. announced it is re-engineering how it will define, quantify and present its audience to marketers. "The proliferation of information delivery channels creates a real challenge for advertisers when it comes to allocating media spend. It is imperative ...
Worktank Establishes Strategic Advisory Board.
May 02, 2009 ... Worktank, a Seattle-based, full-service and integrated advertising agency, announced that it has created an Advisory Board to provide strategic counsel to the firm and help it continue to execute on its aggressive growth strategy. The Board will be comprised of four highly respected local ...
M. J. Soffe Names Executive Vice President of Sales.
May 02, 2009 ... M. J. Soffe, LLC, a leader in development, marketing and sales of branded, casual and active apparel has announced Ron Wagenseil joined the company as Executive Vice President of Sales. Mr. Wagenseil has teamed up with Soffe to provide his style of proven leadership in the management of ...
Five Eccentric Newspapers to Cease Publication May 31.
May 02, 2009 ... The Observer & Eccentric Newspapers announced it will cease publication of five Eccentric print and Web editions as of Sunday, May 31: The Birmingham, West Bloomfield, Troy and Rochester editions of the Eccentric will end publication in print and on the Web with the Sunday, May 31 edition ....
Frisch's Reports Record Earnings in the Third Quarter of Fiscal 2009.(Financial report)
May 02, 2009 ... Frisch's Restaurants, Inc. (NYSE Amex: FRS) reported record third quarter earnings for the 12-weeks ended March 10, 2009. Net earnings, driven by greatly improved results in Golden Corral restaurants, increased 65.1% to $3,409,754 compared to $2,065,377 last year. Diluted earnings per ...
IT Reacts to Global Recession with a 'Back to Basics' Agenda.
May 02, 2009 ... While the hype in manufacturers' brochures and web sites is all about the "new, new things," IT decision-makers buffeted by the global recession are setting their priorities on the basics -- backup and recovery, security, and even more server consolidation. This conclusion is ...
Major Media Partners in Maine Launch a New Online Tool for Finding a Job and Employer Recruitment.
May 02, 2009 ... Sun Media Group, parent company of The Lewiston Sun Journal and 11 other leading local weekly newspapers, and The Employment Times have launched www.MyJobWave.com. The Employment Times merged with Sun Media last month, joining forces to provide employers and job seekers in Maine and New ...
Micro Focus Appoints New Vice President to Lead Federal Solutions Team.
May 02, 2009 ... To support a growing presence in the federal arena, Micro Focus(R) , a leading provider of enterprise application management and modernization solutions, has appointed Bill Errico as Vice President of Federal Sales and Marketing. With over 40 years of experience, predominately within ...
New Era Eyes the Future...and it Starts With 'SEE!'.
May 02, 2009 ... New Era Cap Co., Inc., the leading headwear designer and manufacturer, collaborated with Sweat Equity Enterprises (SEE) to create an original line of caps and t-shirts that will launch in April 2009. Founded by designer/entrepreneur Marc Ecko, SEE is a nonprofit organization where teens ...
Original Signal Recordings OSR Partners With Universal Motown Records.
May 02, 2009 ... Original Signal Recordings has partnered with Universal Motown Records, a division of Universal Music Group (UMG), the world's leading music company, it was announced by OSR Co-Founders Daniel Klaus and Lucas Mann, Universal Motown President Sylvia Rhone and General Manager Andrew ...
Vancouver Convention Centre Welcomes the World to Its Expanded Facility.
May 02, 2009 ... This past weekend, the Vancouver Convention Centre officially opened the doors to its expanded premises, welcoming over 63,000 meeting planners, local dignitaries and residents of Greater Vancouver to explore its new, innovative amenities; the new structure has tripled the convention ...
Studies in the area of zoology reported from East Carolina University.
May 02, 2009 ... "We describe three new species of poison frogs discovered on recent expeditions throughout Central Peru. Two of these were discovered from the Serran a de Contamana, a small mountain range near the town of Contamana on the Rio Ucayali in Central Peru," investigators in the United States ...
Investigators at Autonomous University publish new data on advertising research.
May 02, 2009 ... "The accelerating growth in mobile internet communications is giving rise to a new form of interactive marketing. This research identifies the factors that affect youth consumer participation in a mobile-based word-of-mouth (WOM) campaign," scientists in Madrid, Spain report. ...
Research from University of Bath provides new data about advertising research.
May 02, 2009 ... "This article proposes a new definition for engagement that is independent of attention," scientists writing in the Journal of Advertising Research report. "Engagement is defined as ''the amount of subconscious 'feeling' going on when an advertisement is being processed.'' An ...
Research conducted at R. Friedrich and co-authors has provided new information about advertising research.
May 02, 2009 ... According to recent research published in the Journal of Advertising Research, "The mobile channel offers an exciting opportunity for marketers-one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering, in which the marketer creates a portal ...
Research from Illinois State University has provided new data on advertising research.(Report)
May 02, 2009 ... According to a study from the United States, "Disclaimers in advertisements might strongly influence how advertising is produced and presented to the public." "Examining how marketers use such disclaimers in different countries is an important part of understanding how ...
Study results from S. Leek et al provide new insights into advertising research.
May 02, 2009 ... According to recent research published in the Journal of Advertising Research, "Mobile devices are attractive media for directly communicating with consumers who have become busier and more difficult to reach. While SMS (short message service) advertising has received some attention in the ...
JAZD.net Adds David Southwick as SVP of Sales and Service.
May 02, 2009 ... JAZD Markets, the leader in on-line B2B directory-driven Marketing as a Service (MaaS) platforms, announced that David Southwick has joined the company as Senior Vice President of Sales and Service. Mr. Southwick will be focused on building out JAZD Markets' sales and service teams in ...
Theorem and Ad-ID Collaborate to Promote Online Advertising Measuring Standards.
May 09, 2009 ... Online media operations and data services company Theorem, Inc. (www.TheoremInc.net) and Ad-ID (www.Ad-ID.org), are jointly working to raise awareness of the need to improve online advertising coding. Ad-ID aims to increase online advertising coding process accuracy by creating a ...
Source Interlink Companies to Report Fiscal 2009 Fourth Quarter on May 1, 2009.
May 09, 2009 ... Source Interlink Companies, Inc. (NASDAQ:SORC), one of the largest publishers of magazines and online content for enthusiast audiences and a leading distributor of DVDs, CDs, magazines, video games and books, announced it will release financial results for the fiscal 2009 fourth quarter on ...
Source Interlink Companies Signs Multi-Year Agreement in Settlement of Suit against Kable Distribution.
May 09, 2009 ... Source Interlink Companies (NASDAQ:SORC) announced settlement of its antitrust claims against Kable Distribution Services, Inc. In resolving the claims, the parties entered into a multi-year agreement securing Source's access to the Kable's magazine products. The settlement ...
Source Interlink Companies Signs Multi-Year Agreement to Resolve Suit against Curtis Circulation and Hachette Filipacchi.
May 09, 2009 ... Source Interlink Companies (NASDAQ:SORC) announced resolution of its antitrust claims against two additional defendants -- Curtis Circulation Company, LLC and Hachette Filipacchi Media U.S., Inc. The agreement, which resolved all matters to the mutual satisfaction of the ...
Majorities of Americans Lay at Least Some Blame for Economic Crisis on Media and Advertising Agencies for Causing People to Buy What They Couldn't Afford.
May 09, 2009 ... Many groups have been at the center of the "blame game" over who has responsibility for the current economic crisis. Could the media, advertising agencies and/or friends and family deserve at least some of the responsibility for causing people to purchase things they couldn't afford? ...
New Heidrick & Struggles and Digital Scientists Survey: Companies Falling Short in Digital Marketing, Say Corporate CMOs.
May 09, 2009 ... Chief marketing officers across nearly all sectors believe their companies are under-delivering in the area of digital marketing, reveals a new survey of CMOs and other C-suite executives conducted by Heidrick & Struggles International, Inc. (NASDAQ: HSII), a top executive search and ...
The Bozzuto Group Invests in Brand with Additions to Marketing Division.
May 09, 2009 ... The Bozzuto Group, a privately-held real estate services organization, announced that two key management changes have been made to further strengthen the company's marketing department. Jamie Gorski, previously senior vice president and chief marketing officer for KETTLER, has ...
Susan Elder, Chief Marketing Officer of Cleveland Red Cross, Recognized as One of the 2009 Distinguished Marketing and Sales Executives.
May 09, 2009 ... Susan Elder, Chief Marketing Officer of the American Red Cross of Greater Cleveland, was honored April 7th as she joined the 2009 class of Distinguished Marketing and Sales Executives in a dinner hosted by Sales & Marketing Executives of Cleveland (SME Cleveland) and Medical Mutual. ...
RACAD Tech, Inc. announces the release of FingerPrintPics.com - a new 1-to-1 Marketing Portal that allows for the creation of uniquely personalized print products.
May 09, 2009 ... RACAD Tech, Inc. a leading provider of Internet based solutions, announced that it has released a new 1-to-1 marketing portal called FingerPrintPics.com that allows for the creation of uniquely personalized print materials. This marketing portal allows printers, advertising agencies, ...
Kayak.com Appoints Robert Birge as Chief Marketing Officer.
May 09, 2009 ... Kayak.com, the world's largest travel search site, announced the appointment of Robert Birge as Chief Marketing Officer (CMO). Birge will manage all offline marketing, advertising and public relations activities, including the planned launch of a major offline advertising campaign. Birge ...