Marketing Weekly News back issues from June 2009:
PremiumChannels.com Introduces "Premium Campaign Echoes[TM]", a Process That Increases Click-Through Rates and Conversions for Online Display Advertising Campaigns.
Jun 06, 2009 ... PremiumChannels.com announced the introduction of Premium Campaign Echoes ("Echoes") which is a process that utilizes Beyond the Banner methods to reinforce campaign messaging of the banner placements for online display advertising campaigns. "PremiumChannels.com has ...
IDG Expands its TechNetwork Ad Network outside the United States.
Jun 06, 2009 ... The rapidly growing IDGTechNetwork (www.idgtechnetwork.com) in the U.S. is adding IDG subsidiaries in Germany, Sweden, Spain, and India to the ad network. IDG Communications U.K. joined the IDG TechNetwork last summer. Since its launch one year ago, the network has grown to more than 150 ...
Deluxe Launches Website Designed For Small Business Owners.
Jun 06, 2009 ... Deluxe Corporation (NYSE:DLX) announced the launch of a newly redesigned website for small business owners: ShopDeluxe.com. The user-friendly website is a built around Deluxe's broad range of customized products and personalized services, all of which help small businesses get and keep ...
Oxford College of Marketing Launches a Graduate Foundation Programme.
Jun 06, 2009 ... In September 2009 the Chartered Institute of Marketing (CIM) introduce a NEW syllabus for the Professional Diploma and Professional Postgraduate Diploma and introduce a new Chartered Post Graduate Diploma in Marketing qualification. Along with the new syllabus come changes to ...
The Pollack PR Marketing Group Celebrates 10 Years as a Partner Firm in the WORLDCOM Public Relations Group.
Jun 06, 2009 ... The Pollack PR Marketing Group (PPMG), a multi-specialty public relations and marketing agency, recently marked its 10 year anniversary as a partner firm in The WORLDCOM Public Relations Group, the world's leading network of independently owned public relations counseling firms. ...
Ramped Up Marketing and Successful Products Propel More Than 500% Increase in CyberDefender's First Quarter 2009 Revenues and Gross Profits as Compared to First Quarter 2008.(Financial report)
Jun 06, 2009 ... CyberDefender Corporation ("the Company") (BULLETIN BOARD: CYDE) , a provider of award-winning PC security, Antispyware/ Antivirus Software, PC Optimization, PC Support, and Identity Theft Prevention solutions, announced that following its recently reported doubling in sales in 2008, the ...
Bloomberg L.P. Names Maureen McGuire Chief Marketing Officer.
Jun 06, 2009 ... Bloomberg L.P. announced that it has named Maureen A. McGuire Chief Marketing Officer. In making the announcement, Bloomberg Chairman Peter T. Grauer, to whom McGuire will report, said, "We are delighted to add Maureen McGuire to our management team. Maureen's experience as a ...
Cherie Gary Appointed General Manager of MWW Group's Dallas Office.
Jun 06, 2009 ... MWW Group (www.mww.com), one of the nation's top 10 public relations firms, announced that Cherie Gary has joined the company as general manager of its Dallas office. In this role, Gary will help further expand MWW Group's presence in the highly competitive Dallas marketplace by leading ...
New Jersey Senator to Serve as Keynote Speaker for the HCMA Annual Conference.(Conference news)
Jun 06, 2009 ... New Jersey Senator Jennifer Beck (Republican, District 12) will serve as the keynote speaker at the Healthcare Communication & Marketing Association's (HCMA) Annual Conference taking place at the Westin Hotel in Jersey City, N.J., from June 17-19, 2009. In accordance with the ...
DuPont Names Granger to Lead Government Marketing and Government Affairs.
Jun 06, 2009 ... DuPont (NYSE:DD) today named Barry M. Granger as vice president and general manager of Government Marketing and Government Affairs, effective July 1. Building on DuPont's 207-year history of serving the U.S. government, Granger will be responsible for accelerating business growth in the ...
Ketel One Vodka Launches New National Advertising Campaign.
Jun 06, 2009 ... Ketel One, a super-premium vodka created in Schiedam, Holland, unveils a new advertising campaign, "Gentlemen, This is Vodka." For the first time in the history of the brand, Ketel One will have a national TV platform in addition to larger than life out-of-home and digital advertising. The ...
Klever Marketing Inc. Provides Shareholder Update.
Jun 06, 2009 ... The new board of Klever Marketing, Inc. (Pink Sheets: KLMK) is pleased to announce the following accomplishments. Klever Marketing, Inc. has retained DME Capital LLC, a New York based Investor Relations Firm to expand the company's strategic investor relations. The ...
Press Ganey Names Chief Sales and Marketing Officer.
Jun 06, 2009 ... Press Ganey Associates, Inc. announced the addition of Al Vega as senior vice president and chief sales and marketing officer. Mr. Vega joins the company at a time of continued growth and will be responsible for driving sales and marketing efforts for the company. In particular, he will be ...
SABEResPODER Announces Latest Additions to Executive Management Team.
Jun 06, 2009 ... Amir Hemmat, CEO of SABEResPODER, announced the latest additions to the company's Executive Team. The company has named Media industry veteran Carlos Espinosa as Vice President of Business Development and Hispanic Marketing expert, Liliana Salas-Grip, as Executive Vice President of ...
Skyline Genesis Event Marketing Participates in the Fashion Institute of Technology's Annual Thesis Capstone Event.
Jun 06, 2009 ... The Fashion Institute of Technology (FIT), held its annual Thesis Capstone Event for the Graduating MA class of 2009 in Exhibition Design, on Monday, May 11, 2009. Glenn Diehl, President of Skyline Genesis Event Marketing, was among the panel of judges to review the thesis submissions. ...
St. John's United Church of Christ Accuses City of Chicago With Lying and False Advertising About Sacred Graves in St. Johannes Cemetery.
Jun 06, 2009 ... Responding to a widespread advertising campaign recently started by the City of Chicago, representatives of St. John's United Church of Christ (the owner of St. Johannes Cemetery) accused Chicago of lying to the public and family members of those buried at St. Johannes Religious Cemetery ...
Sun Microsystems to Develop Marketing Campaign on Zooppa.
Jun 06, 2009 ... Sun Startup Essentials, the Sun Microsystems program dedicated to providing support, funding assistance, and discounted products to entrepreneurs, has announced it will join forces with Zooppa (http://www.zooppa.com/), the social network for advertising creatives, to develop its new ...
Red Bull Locks Up Exclusive Energy Drink Rights to United Kingdom's Hottest Music Festivals Through Marketing Alliance With Live Nation.
Jun 06, 2009 ... Live Nation and Red Bull UK announced a three-year strategic marketing alliance leveraging a key component of Live Nation's fully-integrated live music platform: its annual "must-see" UK music festivals. This marketing partnership and pouring agreement entitles Red Bull to official energy ...
Fathom SEO Strategist to Speak on Search Engine Marketing Leads and Sales at June 4 NEOSA Event.
Jun 06, 2009 ... Mike Murray, Fathom SEO's vice president of online marketing, on June 4th will show companies how to leverage search engine optimization (SEO) and paid search to generate more leads and sales. His presentation, "SEO and SEM for the Tech Company," will be part of NEOSA's Sales & ...
For All Hawaii & U.S. Nonprofits: Free Fundraising Consulting Hotline.
Jun 06, 2009 ... Totally free, one-on-one fundraising consulting is now available for all Hawaii and U.S. nonprofits 24/7 at www.fundraisershotline.com. "No boilerplate. Every question personally answered. Hawaii nonprofit fundraisers may ask anything they want--like How can I find donors? or ...
Saatchi & Saatchi Sponsors 'Nothing Is Impossible Producer's Award' at the Seventh Annual Run & Shoot Filmworks' Martha's Vineyard African-American Film Festival.
Jun 06, 2009 ... In support of aspiring and established African-American filmmakers, global advertising network Saatchi & Saatchi is proud to announce its "Nothing Is Impossible Producer's Award" as one of the competitions in the film festival. This marks a new category in the 7th annual Run & ...
Monster Announces Settlement with the Securities and Exchange Commission.
Jun 06, 2009 ... Monster Worldwide, Inc. announced it has entered into a settlement between the Company and the SEC regarding the Commission's inquiry into the Company's stock option granting practices and related accounting between 1997 and 2005. Without admitting or denying wrongdoing in ...
Business.com Conversion Tracking Helps B2B Advertisers Optimize Online ROI.
Jun 06, 2009 ... Business.com, the leading online resource for business purchasing decisions, today launched Business.com Conversion Tracking. This user-friendly tool provides B2B advertisers and their agencies with accurate Business.com pay-per-click campaign performance metrics unavailable through other ...
From High Tech to Baroque - Hannover has it all.
Jun 06, 2009 ... Modern infrastructure, a central position, incomparable event locations, comprehensive service - the City of Hannover has established itself as a vibrant metropolis at the heart of Europe with all-round capability and competence for events of every kind. As a ...
Publicis Groupe Acquires the Publicis MARC Group - Strengthens Holistic Offer in the Balkan Region.
Jun 06, 2009 ... Publicis Groupe announced the acquisition of its long-term affiliate Publicis MARC, the Bulgarian integrated communications agency. Publicis MARC offers the full range of communication services and offers its clients expertise in advertising, PR, media consultancy, ...
Room 214 Wins PRSA's Gold Pick Award for Social Media Marketing Campaign.
Jun 06, 2009 ... Room 214, a leading social media agency, took top honors in the social media category of the Colorado Chapter of the Public Relations Society of America's (PRSA) Gold Pick Awards. The award recognized Room 214's work building the Travel Channel's word of mouth marketing program via social ...
Zimmerman Finds Greater Success by Thriving on Both Cylinders.
Jun 06, 2009 ... Zimmerman Advertising, the nation's leading retail brand builder, has always been driven by Founder and CEO Jordan Zimmerman's unyielding commitment to results. Zimmerman built its reputation on a commitment to clients' bottom lines from the beginning. As it evolved and experienced ...
NASBA Announces Speakers for "Accounting Industry Town Hall Meeting" at the National CPE Expo.
Jun 06, 2009 ... The National Association of State Boards of Accountancy, Inc. (NASBA) announced a panel of five distinguished industry leaders for the Accounting Industry Town Hall Meeting at its National CPE Expo on September 21-23, 2009 at the Henry B. Gonzalez Convention Center in San Antonio, Texas ....
AICPA Media Solutions Nominated Sales Team of the Year by Media Industry Newsletter.
Jun 06, 2009 ... The American Institute of Certified Public Accountants announced its AICPA Media Solutions Team has been named a finalist by the Media Industry Newsletter (MIN) for the category of Sales Executive of the Year. "It's a tremendous honor to be nominated for Sales Team of the Year ....
Carfax Launches Campaign to Boost Used Car Sales.
Jun 06, 2009 ... Carfax has launched its largest-ever marketing initiative to boost used car sales and help shoppers find reputable car dealers. The first phase of the effort is a television advertising campaign airing nationwide on network and cable channels. Used car dealers that subscribe to Carfax have ...
Channel Chargers Introduces New Program to Increase Sales.
Jun 06, 2009 ... Channel Chargers, a technology channel services company, announced the launch of its new program MDF Assist(SM). Developed to support System Integrators and Resellers in their lead generation and marketing efforts, MDF Assist also provides OEMs with the assurance that marketing development ...
Gastar Exploration Announces Continued Marketing of Public Offering of 36,500,000 Common Shares.
Jun 06, 2009 ... Gastar Exploration Ltd. (the "Company") (NYSE Amex: GST and TSX: YGA) announced that it is continuing to market its previously announced underwritten public offering of 36,500,000 common shares to purchasers in the United States. The Company intends to price the offering prior to or ...
NeoEdge Wins Prestigious Red Herring 100 NA Award as One of the Most Promising Private Technology Ventures.
Jun 06, 2009 ... NeoEdge, the leading digital media - advanced video advertising platform for online casual games, announced that it has been selected as a Winner of the important Red Herring 100 North America Award. Red Herring's editorial staff rigorously evaluated and chose 200 Finalists from more than ...
Ogilvy & Mather Signs on as Global Agency for Portfolio Night 7.
Jun 06, 2009 ... Ogilvy & Mather is partnering with ihaveanidea and has signed on as Global Agency Partner of Portfolio Night 7 and host of Portfolio Night 7 in New York City on June 16, 2009. ihaveanidea's Portfolio Night is the largest simultaneous advertising portfolio review ever held in the ...
Alliance Maintenance Launches Multi-State Recruiting Campaign.
Jun 06, 2009 ... Alliance Maintenance, a commercial cleaning company, announced the launch of a regional campaign to recruit over 40 area developers in a 9-state region by the end of 2010. Through an aggressive multi-vehicle recruiting campaign, Alliance is seeking sales professionals who are ...
Language Line Services Announces Introduction of On-Site Interpretation Service in New York.
Jun 06, 2009 ... Local healthcare institutions, government agencies, and law firms in the New York metro area now have a new option for improving communications with their multilingual patients and clients thanks to the launch of a face-to-face, on-site interpretation offering by leading language services ...
Skinny Nutritional Corp. Reports $1,125,700 in Revenues for First Quarter of 2009.(Financial report)
Jun 06, 2009 ... SKINNY NUTRITIONAL CORP. (OTCBB: SKNY), announced revenues of $1,125,700 for the three months ending March 31, 2009. This represents an increase of $1,082,200 over revenues of $43,400 for the three months ending March 31, 2008. This improvement is a result of the Company increasing its ...
BrandMuscle Receives Award for Bolstering NE Ohio Economy.
Jun 06, 2009 ... BrandMuscle Inc., a Northeast Ohio technology-enabled marketing services firm, is helping to lead the way in economic growth for the region. In recognition of its contributions, BrandMuscle has been awarded the 2009 Crain's Leading EDGE Award. Each year, Entrepreneurs EDGE ...
Cabot Creamery Cooperative's 'Vermont to Vegas' Online Health and Fitness Challenge is a Virtual Blast.
Jun 06, 2009 ... If you are age 50+, you are eligible to take an amazing virtual journey of health and fitness that begins in the great state of Vermont and ends in fabulous Las Vegas - all without leaving the comfort of your home. That's right, if you are a Boomer, Zoomer, Red Hat or Silver Fox, log on to ...
CyberDefender Launches National Retail Distribution Campaign With Over 40,000 Stores; Believes Exposure to Millions of Potential New Customers Could Add Up to $20 Million in Sales Over the Next 18 Months.
Jun 06, 2009 ... Pursuing its growth strategy of "investing into scale," CyberDefender Corporation (BULLETIN BOARD: CYDE) , a provider of award-winning PC security, Antispyware/ Antivirus Software, PC Optimization, PC Support, and Identity Theft Prevention solutions, announced an agreement with Allianex, a ...
Ford and House Party Host 1,000 American Idol Finale Parties Across the Country.
Jun 06, 2009 ... House Party, a leading consumer activation and experiential marketing company, is partnering with Ford Motor Company to encourage thousands of consumers to watch the first night of the American Idol finale shows on Tuesday, May 19 while obtaining an exclusive look at the 2010 Ford Fusion, ...
Fotolia Launches PhotoXpress.
Jun 06, 2009 ... Today, PhotoXpress (http://www.photoxpress.com/) announced the launch of the world's largest free, premier-quality image bank, offering creative professionals Royalty Free image licenses for personal or professional use -- from Web site design and brochure illustrations to advertisements ...
GreenLight to Represent Personality Rights of Thomas Alva Edison.
Jun 06, 2009 ... GreenLight (www.greenlightrights.com), a global media licensing, talent negotiation and rights representation consultancy, announced that it has been selected to represent the personality rights of Thomas Alva Edison, one of the most prolific inventors of all time. This is the second ...
Industry-Leading Website TED.com Expanding Its Roster of Sponsors.(Report)
Jun 06, 2009 ... As advertisers gather this week for the television upfronts, they're looking to meet the challenges of a changing media landscape. TED.com -- the industry-leading website focused on spreading great ideas -- is now expanding its roster of sponsors to offer more companies an opportunity to ...
Lexus Turns Up the Heat This Summer.
Jun 06, 2009 ... Lexus unleashes its mischievous side with the debut of the all-new 2010 Lexus IS C retractable hardtop convertible, an entirely new dimension to the IS Line. To launch the highly anticipated convertible, Lexus is debuting an integrated marketing campaign designed to emphasize the vehicle's ...
Mogulus Becomes Livestream.
Jun 06, 2009 ... Mogulus announced it has changed its name to Livestream www.livestream.com) to more effectively brand and broaden its leadership position in the rapidly growing live video streaming industry. With Livestream, anybody on the Internet who can connect a video camera to a computer ...
New Social Business Web Site, OneCubicle.com, Launches Online Network to Help Recent Graduates and Young Professionals Start and Advance Their Careers.
Jun 06, 2009 ... OneCubicle Inc. today launched OneCubicle.com, an online social business network that bridges the gap between Facebook and LinkedIn. Faced with starting their careers in one of the nation's most challenging job markets, Gen-Y college graduates and young professionals must learn to harness ...
NowAuto Group, Inc. Announces Fiscal Third Quarter 2009 Results.(Financial report)
Jun 06, 2009 ... NowAuto Group, Inc. (OTC Bulletin Board: NAUG; Other OTC: NWAU) announced results for its fiscal 2008 third quarter ended March 31, 2009. The Company reported revenue of $1.3 million and a net loss of $0.05 per diluted share versus revenue of approximately $1.3 million and a net loss of ...
Reprints Desk Medical Reprint Service Now Available to Life Science Professionals on the Force.com AppExchange.
Jun 06, 2009 ... Reprints Desk, Inc., the content workflow company, announced the availability of Reprints NRx for the Force.com AppExchange from salesforce.com. Built using the Force.com platform, Reprints NRx for the AppExchange is a procurement service that enables buyers in healthcare marketing and ...
STUDIOCANAL and Universal Music Group UMG Announce Partnership for 3D Animated Feature 'Around the World in 50 Years'.
Jun 06, 2009 ... STUDIOCANAL and Universal Music Group (UMG), the world's leading music company, announced a partnership for the upcoming and highly-anticipated 3D animated feature, "Around the World in 50 Years." As part of this agreement, UMG will handle all North American theatrical, DVD, ...
Walt & Company Launches New Website and Debuts 'WaltCast' Blog.(Website overview)
Jun 06, 2009 ... Walt & Company Communications, Inc. (www.walt.com), an award-winning tech PR and social media agency specializing in consumer tech, enterprise IT and green technologies, today launched a new version of its website and debuted WaltCast (www.WaltCastblog.com), its new blog. The ...
Air Transport Group Holdings, Inc. to Acquire the Assets of Revo, Inc.
Jun 06, 2009 ... Air Transport Group Holdings, Inc. (OTCBB: AITG), a holding company structured to acquire majority-equity interests of businesses in the aviation, travel and leisure-time industries, has signed a letter of intent for acquisition of the assets of Revo Inc., dba Lake Aircraft, the only ...
ICT GROUP Introduces I-Control[TM] Campaign Management Dashboard.
Jun 06, 2009 ... ICT GROUP, INC. (NASDAQ: ICTG), a leading global provider of customer management and business process outsourcing solutions, announced the launch of its I-Control web-based campaign management client dashboard solution. I-Control is offered through the Company's Global Interactive ...
Carlos Falchi[R] Brand Begins New Chapter.
Jun 06, 2009 ... An investment group led by Windsong Brands LLC along with Marvin Traub Associates announced the formation of Falchi Holdings LLC ("Falchi") which has acquired the Carlos Falchi® brand worldwide and associated assets. Carlos Falchi will serve as the chief designer and creative director ...
Windstream to Host Soldiers and Military Families for Windstream Pole Night Activities at Lowe's Motor Speedway.
Jun 06, 2009 ... On Thursday, May 21, when the best drivers in the world battle for the pole at the 50th running of the Coca Cola 600, Windstream (NYSE: WIN), a high-speed Internet, phone and digital TV provider, will proudly be hosting 2,500 soldiers and military families from Fort Bragg and the XVIII ...
Customer Connect Associates Puts Microsoft CRM and Salesforce.com Side by Side.
Jun 06, 2009 ... Customer Connect Associates (www.customer-connect.com) announces that its next "Success Accelerators" webinar (www.successaccelerators.com) will pit two popular Customer Relationship Management (CRM) tools against each other in a battle to the death. Well, perhaps "Salesforce.com and ...
Advanstar Announces Liz Crawford as the New Show Director for Licensing International Expo.
Jun 06, 2009 ... Advanstar Communications (www.advanstar.com), the organizer behind world leading licensing event Licensing International Expo, has announced the new show director for Licensing International Expo, Liz Crawford. Crawford, who will immediately assume the position for the ...
Streaming Media East Closes with Record Attendance.
Jun 06, 2009 ... The Streaming Media East conference and exhibition, held at the New York Hilton, closed today with an announcement of record attendance at the event. The total number of registered attendees was 3,733, which represents the largest number in the modern history of the event under the current ...
Wall Street Media Presents Exclusive Growth Stock Videos.
Jun 06, 2009 ... Wall Street Media presents an exclusive video of Mr. Eric Leeds, IRO of Avery Dennison Corporation (NYSE: AVY), speaking about their strong market position as number one in pressure sensitive materials and a global market share leader in retail tag branding. Please visit the ...
Sybase and Samsung SDS Strategic Partnership Unwires the Enterprise.(Company overview)
Jun 06, 2009 ... Sybase, Inc. (NYSE:SY), an industry leader in delivering enterprise and mobile software, and Samsung SDS, a global integrated IT services provider, today entered into a partnership to deliver the new Samsung SDS Enterprise Mobile Service based upon the industry-leading Sybase® Unwired ...
Prestige Brands Holdings, Inc. Reports Fourth Quarter and Fiscal '09 Results.(Financial report)
Jun 06, 2009 ... Prestige Brands Holdings, Inc. (NYSE:PBH) reported fourth quarter fiscal year 2009 revenues of $70.9 million, 11.9% below the same period a year ago reflecting the challenging macroeconomic environment and continuing inventory reductions by retailers. Revenues declined for all three ...
BEHR Paints Introduces a Colorful New Way to Paint and Prime All in One with BEHR Premium Plus Ultra[TM] Interior.
Jun 06, 2009 ... A paint and primer in one, BEHR Premium Plus UltraTM Interior is the latest innovation from BEHR Paints, the largest provider of premium paints and stains to the North American Do-It-Yourself (DIY) home improvement market. With a paint that covers existing or uncoated surfaces without a ...
Domain.com Security Makes It Safe to Take Your Business Ideas Online.
Jun 06, 2009 ... For nine years, Domain.com, a leading domain registration and web hosting company, has given people the tools they need to harness the simplicity and low cost of the Internet to turn their hobbies and passions into a profitable small business. Now, with new additions to an already robust ...
PFISTER[TM] Custom Faucet Solutions for the Hospitality Industry Unveiled at HD Expo.
Jun 06, 2009 ... PFISTER Custom Faucet Solutions, an innovative custom fixture design program perfectly created for the benefit of the hospitality industry, was unveiled today at HD Expo in Las Vegas. PFISTER Custom Faucet Solutions enables design-focused clients to partner and collaborate one-on-one ...
Over 500,000 Potential Consumers Exposed To EQ Smart Energy Drink.
Jun 06, 2009 ... On May 6, 2009, EQ Labs, Inc. (Pink Sheets:EQLB) launched its internet-based product promotion campaign, issuing a news release titled, "EQ Labs, Inc. Offers Free Samples of Its Innovative Smart Energy Drink®." Based upon site statistics, visitor traffic to the Company's corporate web ...