Recently added articles from Marketing to Women: Addressing Women and Women's Sensibilities:
School menus program shifts focus from child to mom.(news and perspectives)
Nov 01, 2009 ... After 16 years, Youth Connections, which offers school-specific lunch menus alongside paid ads, is ceasing its efforts to market to children to now focus on moms. The newly launched Schoolmenu.com, replacing Tooned-In School Menus, provides mothers with information relating to her child's ...
Beauty trends for 2010.(news and perspectives)
Nov 01, 2009 ... Colorful sunblock, two-tone lipstick, and dry shampoo are just a few trends that research agency Mintel predicts will be popular in 2010. As product launches decrease due to the economy, the ones that are being released really spotlight key trends, says Mintel's Taya Tomasello including: ...
Licensed apparel business undergoing a makeover with focus on direct-to-retail exclusives and less celebrity.
Nov 01, 2009 ... As Project Runway famously opines, "One day you're in. And the next day, you're out." In the licensed apparel business, it appears celebrity deals are yesterday's news, while direct-to-retail exclusives are all the rage. Also: * High-end and mass channels continue to blur more ...
Advertising and promotion tie-ins.
Nov 01, 2009 ... <Pre> CLOTHING ACCESSORIES Claire's Accessories Accessories retailer Claire's runs a Vicki Fischetti cross-promotion with the Play Label of VP Marketing Electronic Arts for the game publisher's 2400 W. Central Rd. Charm Girls Club series ....
VibrantNation's Stephen Reily on the ways women over age 50 are misunderstood and why retailers need to retrain their sales associates.(questions & answers)
Nov 01, 2009 ... Stephen Reily is the founder of VibrantNation, a social networking community for women over age 50. The ad-supported platform features advice, tips, and forums. The site also publishes a weekly newsletter sent to its more than 50,000 members. Q: In what ways are women over age ...