Marketing to Women: Addressing Women and Women's Sensibilities back issues from December 2001:
College women prize self-confidence over wealth, say confidence comes from within.
Dec 01, 2001 ... Self-assurance gets you farther than wealth, say college women age 17-23, 86% of whom feel it's better to have lots of confidence than lots of money, according to a Youth Intelligence study commissioned by o.b. Tampons (Personal Products Company). While 81% think it's possible to be too ...
Women are responding more strongly to cause marketing since Sept. 11. (Consumer Spending & Attitudes).(Brief Article)(Statistical Data Included)
Dec 01, 2001 ... Women have always favored companies that support good causes, but this trend has become especially strong since Sept. 11, according to Cone Inc. While two thirds of women (67%) agreed with the statement, "I believe that companies have a responsibility to support causes," in March 2001, ...
For women, it's all about values. (Editor's Letter).
Dec 01, 2001 ... Dear Subscriber, This year, the usual holiday marketing bustle is complicated by the fact that women (and marketers and. the rest of the country) are still trying to figure out how to live their lives in a changed society. Or is it a changed society? New York City ...
Women equate happiness and success with family. (Opinion).(Brief Article)(Statistical Data Included)
Dec 01, 2001 ... Six in 10 women believe that true happiness and success come from family, according to an online poll by eHarlequin, the website for romance publisher Harlequin Enterprises. Two thirds of women age 25-30 (67%) say their happiness and success are rooted in family, while 71% of women in ...
Marketing to Women Advertising & Promotions Monitor, Dec. 2001.(Brief Article)(Statistical Data Included)
Dec 01, 2001 ... Clothing/Accessories Just My (Sara Lee Hosiery) Angela Hawkins Director of Marketing Phone: 336-519-7205 A new ad campaign for Just My Size plus-size hosiery targets women age 25-54 with empowering messages and imagery. Print ads ...
Bayer aims new multi at women over 50. (Health & Beauty Aids).(Bayer Consumer Care)(Brief Article)
Dec 01, 2001 ... Bayer Consumer Care launches One-A-Day Today, a multivitamin enriched with soy that is aimed at active women age 50-70. The vitamin will be ...
Magalog offers celebrity essays, plus fashion. (Print Media).(Damez Media's new catalogue/magazine)(Brief Article)
Dec 01, 2001 ... Damez Media is launching a new magalog aimed at women age 18-35. The publication combines fashion layouts in which the clothes may be purchased from the catalog with articles on social and personal issues written by celebrities such as Drew Barrymore and David Boreanaz ...
Gadzooks' Orchid specializes in teen lingerie. (Retail/Service Sector).(Gadzooks opens new chain)(Brief Article)
Dec 01, 2001 ... Teen apparel retailer Gadzooks recently opened a series of lingerie shops for teen girls and young women age 14-22. The new chain is ...
Lands' End creates custom pants for women. (Retail/Service Sector).(Brief Article)
Dec 01, 2001 ... Lands' End is introducing a custom chino service on landsend.com. The service offers custom-made pants for both women and men but is expected to have a stronger appeal to women. Users input body measurements and answer questions on their physical proportions, and a computer program ...
Patricia Field launches women's clothing line. (Clothing/Accessories).(Brief Article)
Dec 01, 2001 ... Patricia Field, the costume designer for HBO's "Sex and the City," is launching a licensed women's clothing line in partnership with Walk Away Entertainment. The Patricia ...
Prevention and iVillage team for health site. (Online).(Brief Article)
Dec 01, 2001 ... Prevention magazine partners with women's online network iVillage for a Prevention Center on iVillageHealth.com. The partnership includes ...
Women's Pro Volleyball League set for 2002. (Sports/Fitness).(Brief Article)
Dec 01, 2001 ... The U.S. Professional Volleyball League is launching a women's pro volleyball league, which begins play in February 2002. Four teams--Chicago Thunder, St. Louis Quest, Grand Rapids Force, and ...
New Lifetime show covers Women's Health. (Entertainment).(Lifetime Cable Network)(Brief Article)
Dec 01, 2001 ... Lifetime Television is airing a new weekly talk show focused on women's health. "Lifetime's Speaking of Women's Health" features three hosts: former ABC News anchor JuJu Chang, emergency physician Dr. Winnie King, and celebrity nutritionist Carrie ...
Single women own new cars, dine out, and travel frequently. (Demographics).(Statistical Data Included)
Dec 01, 2001 ... Solo females (never-married women age 25-44 with no children) are expected to earn almost $200 billion in 2006, according to Packaged Facts' estimates using Census Bureau and Bureau of Labor Statistics data. Solo women earned $166 billion in 2001, a 17% increase from 1997 ($142 billion) ....
Women prefer charming men (Duh!). (Human Behavior).(Brief Article)(Statistical Data Included)
Dec 01, 2001 ... Four in 10 single women (45%) would choose Prince Charming as the most eligible "man," according to online dating service Match.com. Runners-up (among a closed-ended list) include Dracula (35%) and Bozo the Clown (14%). Frankenstein and the Invisible Man tied for last place. ...
Democrats court women voters for funds. (Government/Politics).(Brief Article)
Dec 01, 2001 ... Democratic party leaders are targeting fundraising efforts at women for the first time, reports The Wall Street Journal. While women have long made up the majority of supporters for Democratic political candidates, few efforts have been made to solicit campaign funds from them. The success ...
Military Draft would include women doctors. (Government/Politics).(Brief Article)
Dec 01, 2001 ... If the U.S. reinstitutes a military draft, it will most likely include women, reports Fox News. The preponderance of women in the healthcare industry means that in order to obtain the estimated 73,000 healthcare workers a draft would entail, women would have to be included. Women account ...
Terrorism stalled Women's Agenda in Congress. (Government/Politics).(Brief Article)
Dec 01, 2001 ... The shift in Congressional priorities brought about by the Sept.11 attacks has stalled expected legislative changes that would have benfitted U.S. women, reports Women's Enews. With a Democratic majority in the Senate and a number of Republicans allied with Democrats on women's issues, ...
Women's mags get (more) real for readers. (Print Media).(Brief Article)
Dec 01, 2001 ... Women's magazines are remodeling, changing leadership, and shifting priorities in an effort to please readers and keep advertisers in a difficult market, reports the Chicago Sun-Times. While editorial mandates differ from publication to publication, many editors stress the need to keep on ...
Comfort mags appeal to women in wartime. (Print Media).(Brief Article)
Dec 01, 2001 ... While other women's publications may be losing ad revenue and readership, those offering comforting imagery and strategies for coping with daily life are doing better than ever, reports The New York Times. Real Simple, a publication that caters to women trying to "streamline" their lives ...
Women are Majority of Executive Coaches. (Workforce/Employment).(Brief Article)
Dec 01, 2001 ... While men continue to hold the vast majority of corporate line-officer jobs, women make up about three quarters of executive coaches, reports USA Today. Male corporate executives tend to prefer being coached by women, and women executives also prefer female coaches. Coaches most often ...
Policewomen benefit from training together. (WorkForce/Employment).(Brief Article)
Dec 01, 2001 ... Female police officers are being offered special women-only training courses to help them prepare for not only the regular duties required of all officers, but also the discrimination and harassment many will face in male-dominated departments, reports WRTV in Indiana. Courses are taught ...
Women golfers are denied fair play. (Sports/Fitness).(Brief Article)
Dec 01, 2001 ... Female pro golfers are still judged by a double standard, reports the Associated Press. When they play well, male players and commentators say the course was set up to be easy. When they have difficulty, as they did at the LPGA Tour Championship under blustery conditions and on a course ...
U.S. Muslim women need escorts to shop. (Human Behavior).(Brief Article)
Dec 01, 2001 ... Muslim women living in the U.S. have been experiencing difficulty going about daily activities, such as shopping and dropping off their children at school, because of harassment from Americans who assume that they are terrorist allies, reports Salon.com. Islamic women are especially at ...
Women crave connection for the holidays. (Consumer Spending/Attitudes).(Brief Article)
Dec 01, 2001 ... Retailers are anxious about the 2001 holiday season, but "high-touch" professionals such as hairstylists report that their female clients seem to be coming in more often than ever, reports the Chicago Tribune. Services that offer human connection are especially appealing to women, as are ...
Cable networks tap women authors and fans. (Entertainment).(made-for-TV movies from women's books)(Brief Article)
Dec 01, 2001 ... Cable TV networks Pax and USA are developing books popular with women over 40 into made-for-TV movies, while broadcast networks and movie studios are ignoring this demographic, reports Variety. Books by female mystery authors such as Mary Higgins Clark have sold millions of copies, yet ...
National Association of Investors Corporation. (Research Notes).(membership by gender)(Brief Article)
Dec 01, 2001 ... Women make up 70% of members of the National Association of Investors Corporation ...
Men are more likely to snore. (Research Notes).(Brief Article)
Dec 01, 2001 ... Among couples who share a bed, women are more likely to have trouble falling asleep than men are. Men are more ...
Women worry more than men about terrorism. (Opinion).(Brief Article)(Statistical Data Included)
Dec 01, 2001 ... When asked about their priorities in the war against terrorists, women are more concerned with building up defenses to protect Americans at home, while men consider military action to be a greater priority, according to a study conducted Sept. 21-25, 2001, by the Pew Research Center for ...
Women favor messages of peace in ads. (Opinion).(view on life after terrorist attacks highlight gender differences)(Brief Article)(Statistical Data Included)
Dec 01, 2001 ... The Sept. 11 attacks have affected how American women feel at home and at work, about their lifestyles, and about how marketing should address them during this unsettled time. Women are significantly less likely than men to believe that advertising should proceed as usual, and more likely ...