Media Industry Newsletter back issues from October 2008:
Media Stocks Are Being Slammed, Too.
Oct 06, 2008 ... Over the past four weeks through Thursday (October 2), the 28-stock min Index was cumulatively -11.5%, as the banking collapse is impacting every sector. Mild surprise was The New York Times Co. (+4.1%), as this week the flagship NYT combines the main/metro and business/sports sections ....
"BusinessWeek" Captures Wall Street's Greed Is Good.
Oct 06, 2008 ... The most astounding story we read in advance of Congress' $700 billion Wall Street bailout, which was finally passed at min's Friday afternoon (October 3) press time, was BW's Helping Those Who Helped Themselves (October 6 issue/September 26 release). Authors Mara Der Hovanesian, Theo ...
This Week, The American Magazine Conference Is In The City.(Conference news)
Oct 06, 2008 ... What jaded New Yorkers call Manhattan is used with more emotion by San Franciscans --whether they are in the Embarcadero or Knob Hill--as shown in the Jefferson Starship's 1985 semiclassic, We Built This City on Rock N' Roll. What Magazine Publishers of America president Nina Link and ...
"Jewish Living" Launched At Chanukah And Folded At Rosh Hashana.
Oct 06, 2008 ... Lifestyle bimonthly (neither as trendy as Heeb nor as political as Commentary) was received favorably by readers (about 100,000 circulation) and had a pro in publisher/Metropolitan Home alumna Anne Triece (an Irish Catholic hired near St. Patrick's Day). But president Dan Zimerman needed ...
"Woman's Day" Cancer Fight Includes Abc-Tv's Frosted Pink With A Twist.
Oct 06, 2008 ... Two-hour sports/entertainment program taped last month in San Diego and airing this Sunday (October 12) at 4 p.m. (Eastern) will feature 2008 gold-medal Olympic gymnasts Shawn Johnson/Nastia Liukin, and celebs that include Natasha Bedingfield/Carole King/Cyndi Lauper and Mario (Dancing ...
At Meredith, "Country Home" May Reduce, "Siempre Mujer" Will Add.
Oct 06, 2008 ... Likely 10-times-to-eight-times yearly CH frequency in 2009 was reported by the New York Post's Keith Kelly (September 25). However, Siempre Mujer founding editor (September 2005) Johanna Torres tells min that frequency will rise from bimonthly to seven times a year in 2009--and to eight ...
MIN's Weekly Boxscores.
Oct 06, 2008 ... (week of October 6, 2008; end of third quarter where indicated by a *) <Pre> Issue Date 2008 Ad Pages AMERICAN PROFILE5-Oct 9.22 AUTOWEEK6-Oct 23.38 BUSINESS WEEK ...
MIN's BiWeekly Boxscores.
Oct 06, 2008 ... <Pre> Issue Date 2008 Ad Pages COUNTRY WEEKLY 6-Oct 25.16 ESPN 6-Oct 52.32 FORBES (400 Richest Americans) 6-Oct 176.75 " 13-Oct 90 FORTUNE ...
How Michael Clinton Adapts To The "Evolving Media Landscape".
Oct 06, 2008 ... By Michele S. Magazine Consider this question fresh from the merchant marine: Once the engines on an ocean-going freighter are cut, how far does a ship continue on its path before it comes to a complete stop? Answer for landlubbers: 21 miles. ...
With Nearly Concurrent Book Releases, "BA's" Barbara Fairchild And "Lucky's" Kim France Serve "Second Helpings.".
Oct 06, 2008 ... The Conde Nast editors-in-chief celebrated their eighth anniversaries this summer (France helped launch Lucky; Fairchild succeeded the late Bill Garry), and both are celebrating October publications of their second books. Fairchild's The Bon Appetit Fast Easy Fresh Cookbook (Wiley) ...
Self's Integrated Ad Plans Uncovers A Garden Of Promise.
Oct 06, 2008 ... By Steve Smith There are 2,061 flowers and growing at SELF.COM's novel cross-media Garden of Promise program to raise awareness for cervical cancer prevention and for Merck's Gardasil vaccine. "We took the opportunity to seize on the Gardasil message to make a promise to be ...
The Late Paul Newman Made A $1.5 Million "Difference" To "Usa Weekend"...
Oct 06, 2008 ... Make a Difference Day, the last-Saturday-in-October volunteering that now-USAW president Marcia Bullard began while editor-in-chief in 1992, had the support of Newman since 1994, when he appeared on the October 16 cover. Headlined sum comes from the actor's Newman's Own Foundation ...
What The 40-Year-Old "New York" Magazine Poignantly Showed "Before.".
Oct 06, 2008 ... The Jay Maisel photograph of the April 4, 1968, Manhattan skyline that was on the first cover of New York magazine and reprised for the October 6, 2008, anniversary captures the Empire State Building (far right in both photographs) and the then-under-construction World Trade Center (far ...
"American Baby" Salutes The Troops In Afghanistan...With Babies.
Oct 06, 2008 ... Since World War II (and probably before), magazines have been a great military morale-builder as Life (WWII/Korea) and Playboy (Vietnam) can attest. But as we have reported since January 13, 2003--when then-Marie Claire editor- in-chief Lesley Jane Seymour (now More editor-in-chief) ...
Group Publishers' First-Half Ad-Page Review: The Worst Is Yet To Come.
Oct 13, 2008 ... That four group publishers--Bauer/Mansueto/National Geographic Society/Rodale--were cumulatively up in 2008-versus-2007 ad pages through June looks impressive now, because the second-half differentials have been disastrous with the monthlies' likely to maintain their ...
Why George W. Bush Will Never Be "The Atlantic's" Worst President.
Oct 13, 2008 ... The incumbent's since-2001 tenure, which will end on January 20, 2009, was called "the worst since Reconstruction" by the David Remnick-led The New Yorker in its October 13 endorsement of Barack Obama over John McCain. (Esquire editor-in-chief David Granger followed suit in the November ...
Did American Magazine Conference 2008 Point In The Right Direction?(Conference news)
Oct 13, 2008 ... You have to feel for Dwell president (since 2002) Michela O'Connor Abrams for chairing last week's Magazine Publishers of America/American Society of Magazine Editors confab in her San Francisco hometown with Wall Street, consumer confidence, and yes--advertising--in free-fall. But a ...
John Skipper Goes From You're Fired! (1989) To Power 100 (2008).
Oct 13, 2008 ... He was highly regarded in the 1980s for his circulation/marketing skills at Rolling Stone and as publisher of the then-biweekly Us, but it did not stop Jann Wenner and then-Wenner Media g.m. Kent Brownridge (now at OK!) from dismissing him at year-end-1989. Skipper quickly caught on at ...
"CosmoGirl!" Becomes The Fourth Major Teen Magazine To Suspend Publication.
Oct 13, 2008 ... Announcement at min's press time Friday (October 10), first broken by MEDIAWEEK.COM, continues the how-quickly-they-rise/how-quickly-they-fall pattern of teen girls' magazines. CosmoGirl!, like the folded Teen People before it, launched in the late-1990s as the segment's ad market was ...
Bush Is President, Mccain/Obama Seek It, But Henry Paulson Is Ceo.
Oct 13, 2008 ... So said CNBC's Erin Burnett on Meet the Press (September 21) in giving a Who's in Charge? assessment as the banking/financial crisis festers. The importance of Treasury secretary Paulson (ditto Federal Reserve Board chairman Ben Bernanke) trivializes not only President Bush, but also ...
One "Bicycling" Advertiser With A Big Ticket To Ride.
Oct 13, 2008 ... We should all be as fortunate as upscale Italian bicycling manufacturer Pinarello. Its top-line model is the Prince, retailing for $10,000, and Bicycling associate publisher Joao Correia tells min that "all 8,000 units sold in the U.S. last year, and there are already enough orders for ...
MIN's Weekly Boxscores (week of October 13, 2008).
Oct 13, 2008 ... <Pre> Issue Date 2008 Ad Pages AMERICAN PROFILE12-Oct 8.11 AUTOWEEK13-Oct 25.07 " (Buyer's Guide)----12.33 BUSINESS WEEK ...
"Town & Country's" Pamela Fiori Honors Ronny Jaques With Stolen Moments.
Oct 13, 2008 ... The editor-in-chief (since April 1993) is among the most respected in the business, as her 2007 New York Women in Communications Matrix award can attest. But no ego trip here, because Fiori's stellar career (also 1975-1993 Travel + Leisure editor-in-chief/editorial director) has come ...
Jennifer Polansky's "Woodbury" Continues To Thrive At Five.
Oct 13, 2008 ... The former publicist (Jane/W were among her clients) came "home" to Long Island in Fall 2003 to launch the lifestyle quarterly Woodbury that goes to a controlled circulation of 10,000 affluent mothers-with-children. Formula has worked from the start with a 100-page-plus tabloid-sized ...
We Know Why Alix Kennedy Is Leaving "Familyfun"/"Wondertime"...
Oct 13, 2008 ... The founding FF editor-in-chief (1990), who, as Disney Publishing editorial director helped launched Wondertime (March 2005), is moving intra- western Massachusetts (Northampton to Amherst) to become executive director of the Eric Carle Museum of Picture Book Art. "This is a ...
This Saturday, A "Brides" Wedding Dress Can Be Seen In Lifetime's Living Proof.
Oct 13, 2008 ... November/December Brides includes 21 wedding dresses in variations of pink, with a portion of their sales being donated to the Breast Cancer Research Foundation. Added exposure to the Anjolique gown comes from its being used in Living Proof, the true story of UCLA physician Dennis ...
Some Political Common Sense And Decency From Peggy Noonan.
Oct 13, 2008 ... On Meet the Press (October 5), The Wall Street Journal columnist/Reagan speechwriter said: The [political] left thinks they're going to win, and they're getting meaner than ever. The right fears they're going to lose, they're getting meaner than ever. I would hate to see ...
John Mccain Supporter Carly Fiorina Did Not Get "More" Than She Expected.
Oct 13, 2008 ... The former Hewlett-Packard ceo and author of her autobiographical Tough Choices (Penguin) was the breakfast speaker at More's October 6 day-long Reinvention Convention in New York. Fiorina is an adviser to the John McCain campaign, but her advice to the 320-plus attendees was ...
In "Men's" Health's" Urbanathlon, Jack Essig Leaps Over Taxis In A Single Bound.
Oct 13, 2008 ... The vp/publisher (since January 2005) is an accomplished triathlete, so his completing his third Dodge/Crunch Fitness, etc.-sponsored MH Urbanathlon in Manhattan on a rainy September 27 rates him X--as in X-Games. Essig was among the 15 MH staffers (editor-in-chief and Urbanathlon ...
November Continues The Monthlies' Ad-Page Recession (-14.09%).
Oct 20, 2008 ... In an earlier era, publishers might have asked, Brother can you spare a page?, because the poor differentials look 1930s-ish. A little solace, though, comes from increased integrated-marketing programs, which means that publishers are less dependent on pages in 2008 than they were in ...
"TV Guide" Rescue--And Support--By Opengate Is Far More Important Than $1.
Oct 20, 2008 ... Yes, the $1 price (per Macrovision's Securities and Exchange Commission filing) paid to Macrovision by Beverly Hills-based OpenGate Capital for TV Guide on October 13 is eliciting laughs--and gasps, considering that the Rupert Murdoch-led News Corp. paid the late TVG founder (1953) ...
Paul Krugman Is The Fourth Nobel Economics Laureate With A Media Connection...
Oct 20, 2008 ... The Princeton economics professor is a New York Times columnist (since 1999), and the two careers semi-meshed in his selection last Monday (October 13). "Krugman is not only a scientist but also an opinion maker," said Nobel economics prize committee member Tore Ellingsen. Same praise ...
Out-Of-Home Magazine Readers Are The Dominant (57%) Audience.
Oct 20, 2008 ... Recently released data by Rebecca McPheters (ceo of New York-based McPheters & Co.) finds that far more Americans read magazines in airports/trains/hotels than in the family living room. Plus, 86% of us who have read ...
New 2009 "Parenting" Demos Are 3.3-To-1 For The Early Years...
Oct 20, 2008 ... Revamped magazine, which Bonnier Corp. acquired with Babytalk from Time Inc. in January 2007 as part of the $200 million-plus Time4 Media deal, adds Early Years (infants) and School Years (kindergarten through fifth grade) sections in February 2009. Parenting/Babytalk group publisher ...
In 2009, "Prevention" Will Take A Diabetes-Fighting Dtour.
Oct 20, 2008 ... Editor-in-chief (since July 2006) Liz Vaccariello and her staff are very proactive, with the Rodale-published Dtour on Type 2 diabetes scheduled to be released--with an Internet component--in March 2009. It follows Prevention's February debut of its Cook! food section. "It will be at ...
North American Media Group First-Half Ad Pages Headed North.
Oct 20, 2008 ... Revised data for the Minnetonka, Minn.-based NAMG (top New York executive is executive vp/ex-Sports Illustrated publisher Fabio Freyre), where the magazines revolve around clubs, makes it just the fifth group publisher to be cumulatively advertising-page up through June 2008. Charts ...
A Modest Proposal: Make Money From Your Content.
Oct 20, 2008 ... By Steve Smith Hyper-distribution has become for some such an article of faith in the digital ecosystem that it sometimes seems impolite to ask the big monetization question. How do we make money from being so free and loose with our content? Ads sold by the original ...
"The Economist" Looks Good ("Ad Age") And Not-So-Good (Michigan)...
Oct 20, 2008 ... The 165 year-old British weekly (a mainstay since Queen Victoria) has had a North American edition since 1985, but it has only been since 2006 that it has been recognized by the U.S. magazine "establishment" through eligibility for National Magazine Awards. Thus, it being atop ...
"Esquire" Endorses Barack Obama, Halle Berry...And $6 Tuna.
Oct 20, 2008 ... Editor-in-chief (since June 1997) David Granger joins The New Yorker counterpart David Remnick (October 13) in the Obama fan club, but he and his staff cleverly turn the November issue into endorsing (or dissing) everything. Serious stuff is all the Senate/House/gubernatorial races, and ...
MIN's Weekly Boxscores (week of October 20, 2008).
Oct 20, 2008 ... <Pre> Issue Date 2008 Ad Pages AMERICAN PROFILE 19-Oct 15.14 AUTOWEEK 20-Oct 18.9 BUSINESS WEEK20-Oct 36.33 CQ ...
MIN's BiWeekly Boxscores.
Oct 20, 2008 ... <Pre> Issue Date 2008 Ad Pages COUNTRY WEEKLY 20-Oct 21.33 ESPN20-Oct 40.7 FORBES 27-Oct 132.27 " (Forbes Life) ----71.66 FORTUNE 27-Oct 104.74 NATIONAL REVIEW 20-Oct 34.3 ...
"National Review" And Adam Smith Shed A Laissez-Faire Tear.
Oct 20, 2008 ... The Scotsman's 1776 The Wealth of Nations makes him a father of free- market capitalism, which may end up taking a $1 trillion hit with the U.S. bailout of banks and brokerages. Quite a fitting cover for National Review, which sticks to the Smith- and Ronald Reagan-view that big ...
This Saturday (October 25), The Late Paul Newman's Support Of "Usa Weekend's" Make A Difference Day Endures.
Oct 20, 2008 ... As we reported October 6 following Newman's September 26 passing, the actor's Newman's Own foundation has given $1.5 million in honoraria to Make a Difference Day programs since 1994, and USA Weekend president (since 1995) Marcia Bullard tells min that, as custom, 10 new $10,000 grants ...
Ex-Time Inc. Executive Vp Michael Klingensmith Joins Admedia Partners.
Oct 27, 2008 ... From July 2002 through his year-end-2006 "early retirement," Klingensmith was a heartbeat away from Ann Moore's Time Inc. presidency (which, per the New York Post's Keith Kelly [October 22], may extend beyond her scheduled 2010 "retirement"). Klingensmith subsequently maintained his ...
Steve Smith's Eye on Digital Media: Boxscores: August Was The Sarah Palin- Starring Ladies' Month.
Oct 27, 2008 ... The dog days of summer proved very female-friendly. Yes, the political conventions lifted all news boats, with USNEWS.COM (+60.65% page views, +32.98% unique visitors in August-versus-July) and WEEKLYSTANDARD.COM (+72.39% PVs, +89.17% UVs) both spiking. But what they and others went ...
The Late Bill Reilly (1938-2008) Had A Huge Heart.
Oct 27, 2008 ... He will be remembered for losing business battles with the late Robert Maxwell at Macmillan in the 1980s and with Henry Kravis at K-III Communications- turned-Primedia in the 1990s. (Though with Maxwell's shady dealings--which led to his November 1991 suicide--and Primedia's post-Reilly ...
At "Popular Mechanics," Will Good R-F-Ps Mean More A-D-V-E-R-T-I-S-I-N-G?
Oct 27, 2008 ... VP/publisher (since 2003) Bill Congdon is in the minority among his peers with Popular Mechanics (+5.01% through November) likely to finish up in ad pages this year. And he tells min that through mid-October, the requests for proposals (RFPs) that he and his staff had received from ...
A Source For Colin Powell's Obama Endorsement Was "The New Yorker"...
Oct 27, 2008 ... The retired U.S. Army general/secretary of state is not necessarily marching in lockstep with David Remnick & Co.'s October 13 editorial. Rather, it was the September 29 TNY photograph by Platon (ne Platon Antoniou; he uses only his first name professionally) of a grieving mother at the ...
Explaining Chris Buckley's Divorce From "National Review"...
Oct 27, 2008 ... One does not have to be a devout conservative to admire National Review, which the late Bill Buckley launched in November 1955 to give conservatism (that is, those who govern best, govern least) an intelligent Adam Smith-/Edmond Burke-like voice after the vitriol of Joe McCarthy. That ...
Three October Conde Nast Events that Succeeded in a Tough Economy: (1) "Gourmet" Institute Had Them Eating And Fawning.
Oct 27, 2008 ... Star over the October 18-20 weekend, as it has been since the first Gourmet Institute in October 2003, was editor-in-chief (since January 1999) Ruth Reichl. Her epicurean appeal, and those of the guest chefs, is why 300-plus (some as far as Norway and Panama) paid $1,400 each (plus ...
(2) "Teen Vogue's" Fashion University Had Them Designing.
Oct 27, 2008 ... The 508 students from 41 states and eight countries (including Qatar and- -again--Panama) paid $150 (a lot--plus travel to New York/accommodations--for this group) for the October 25-27 weekend. They met such "designer professors" as Cynthia ...
(3) "Bon Appetit's" Supper Club Is The People's Choice.
Oct 27, 2008 ... Neither $1,400, $150, nor a fat credit card is needed here. BA's second Supper Club & Cafe in New York (221 West 57th) offers, through Friday (October 31), tastings from famous chefs costing no more than $12. Plus, the utensils, plates, and food containers are all "eco-friendly," so the ...
At Hearst's New "Food Network" Magazine, Barack Obama Is The Burger King...
Oct 27, 2008 ... October launch gives the candidates' burger faves, courtesy of D.C.'s M Street Bar & Grill (proves that John McCain and Barack Obama are both "Washington insiders"). To get Hearst's New York employees into the campaign "spirit," the Vicki Wellington-led Food Network management had both ...
What Do They Mean By ROI?
Oct 27, 2008 ... By Ed Papazian In French, roi means king, and here in the United States, where ROI (return on investment) is still a much-used buzzword in advertising circles, it reigns supreme. Or does it? The problem is that ROI lacks a clear-cut definition, at least where media ...
"Hallmark's" Strong Advertising/Circulation "Greetings.".
Oct 27, 2008 ... Carol Campbell Boggs (ex-More), publisher of the two-year-old Hallmark since its September/October 2006 launch, tells min that December/January's projected 76 ad pages are the most in the magazine's brief history and that the effective-in-February 2009 ...
"Elle Decor" Is Wearing Its Calvins.
Oct 27, 2008 ... With a Calvin Klein-partnered townhouse opening tomorrow (October 28) in New York's Soho and an eight-page CK insert in ...
MIN's Weekly Boxscores (week of October 27, 2008).
Oct 27, 2008 ... <Pre> Issue Date 2008 ad pages AMERICAN PROFILE 26-Oct 11.73 AUTOWEEK 27-Oct 16.83 BUSINESS WEEK27-Oct 42.37 CQ ...
Faith Hill's "Shape" Bikini-Wearing Was Her "Present.".
Oct 27, 2008 ... December Shape cover of the country-music star got plenty of attention, because Hill typically dresses conservatively. But editor-in-chief (since October 2005) Valerie Latona, who planned the cover to coincide with the release of Hill's Joy to the World Christmas album, tells min that ...
Tom Morrissy Was More Than "Ok!"...
Oct 27, 2008 ... New York Post-reported (October 24) news of his departure--ending a 26- month stint as the first to lead OK! in the U.S.--was a mild surprise because Morrissy had impressively built OK!'s ad pages (see page 7), with an overall growth during his tenure of 342. And with such platforms as ...