Recently added articles from New Media Age:
LEADER: Branded apps can work, they just need to have value.
Nov 12, 2009 ... Every week the pages of new media age are littered with brands jumping aboard the social media bandwagon. This week Dyson (page 4), Thorntons (page 7) and Habitat (page 6) are the latest to outline their social media strategies. All see Facebook as a key way to reach consumers. And why ...
ASA to use Google funding to expand online regulation.(Advertising Association)
Nov 12, 2009 ... Google money will pay for extension of advertising regulation to company websites, branded content and paid-for comment The Advertising Association has said having better links with the online industry is its top priority for the coming year, as it announced it had secured ...
Google acquisition of AdMob promises mobile ad upswing.
Nov 12, 2009 ... Entrance of online advertising giant into mobile ad market welcomed despite concerns over its growing dominance Google's $750m (#450m) acquisition of mobile ad network AdMob has been greeted with both broad optimism and concern about its increasingly dominant position in the ...
EasyJet opens up site to add travellers' content.(Brief article)
Nov 12, 2009 ... The airline wants to be 'travel encyclopaedia' of users' reviews and videos to encourage more visits to featured destinations Budget airline easyJet is kicking off an ambitious social media push to source user-generated content and turn its site into what it calls a "travel ...
Times to charge for online content from next spring.
Nov 12, 2009 ... Newspaper's site to put up content pay wall as early as Q1 despite Murdoch's claim of delays Times Online is to introduce pay walls as early as Q1 2010, despite Rupert Murdoch's admission last week that his plans are likely to be delayed. Last Thursday Murdoch ...