New Media Age back issues from January 2009:
Online shopping habits in recession revealed.(Report)
Jan 08, 2009 ... Exclusive survey of online consumers discovers where they plan to shop and what they'll buy in 2009 The first new media age online shopping survey has revealed consumers' spending plans for 2009 as the UK economy teeters on a recession. Conducted by Lightspeed Research, it ...
Value brands need to follow the purse holders online.(Survey)
Jan 08, 2009 ... Online has won its long-fought battle with the high street on both price and value. Our first Online Shopping survey (see this week's cover story) found that over two-thirds of consumers believe it's cheaper to buy online and that the internet offers better value for money. But in the ...
TUI looks to social media for online user engagement.(TUI UK)(Brief article)
Jan 08, 2009 ... Holiday company plans to make social media central to its plans as it hopes to have online conversations with its customers Travel company TUI, which owns brands First Choice and Thomson, plans to make social media central to its online strategy this year in a bid to better ...
BREAKING NEWS: 96% Of singles market from digital downloads.(Brief article)
Jan 08, 2009 ... Digital music downloads now account for 95.8% of the singles market, after the sector sold 110.3m units of digital music singles in 2008. The figure released by The Entertainment Retailers ...
BREAKING NEWS: WWE appoints Unanimis to handle online sales.(World Wrestling Entertainment Inc.)(Brief article)
Jan 08, 2009 ... World Wrestling Entertainment (WWE) has appointed Unanimis to handle its online ad sales business. Unanimis will be responsible for selling display inventory and ...
Google and Yahoo drive use of search call to action in ads.
Jan 08, 2009 ... Following the success of search calls to action in ads for Orange and the COI, search giants push for brands to trial the format Google and Yahoo are encouraging brands to include search calls to action within their ad campaigns to replicate the success of high- profile ...
Nokia launches Here & Now site as it moves to become internet player.(Nokia Corp.)(Brief article)
Jan 08, 2009 ... Nokia has launched a mobile entertainment portal called Here & Now, which is designed to increase traffic and grow ad revenues. The mobile interest site, aimed at 18-35-year-olds, features a range of content from partners including news resource Reuters and music magazine ...
Phorm looks into financial incentives to sign up users.(Brief article)
Jan 08, 2009 ... Phorm is considering using financial incentives to encourage users to sign up to its ad targeting technology. new media age understands the controversial ISP behavioural targeting company, which works by serving relevant ads to consumers based on their surfing habits, is ...
IASH appoints Julia Smith as first full-time staff member.(Brief article)
Jan 08, 2009 ... IASH, the ad network trade body, has appointed Julia Smith, former head of digital at Mirror Group Newspapers, as its first senior manager. Smith, who will work full-time and starts on 12 January, will be responsible for overseeing the ABCE audits, coordinating the monthly ...
Keeping up with ever- expanding social media.
Jan 08, 2009 ... Each day I discover another few social media companies that require punters to create a profile to engage users on their network. For internet-savvy early adopters, fatigue is setting in, even if some of these niche social networks do one thing exceptionally well, such as Twitter's ...
Orange beefs up online video offer to grow ad income.(Brief article)
Jan 08, 2009 ... Orange trials new deals for online video content as it fulfils plans to focus more on its broadband service and mobile TV Orange has beefed up its online video service in a bid to expand its range of advertising opportunities. The mobile and broadband operator has ...
IDG ahead of rivals with mobile versions of MacWorld and PC Advisor.(International Data Group Inc.)(Brief article)
Jan 08, 2009 ... IDG Communications is to roll out mobile versions of flagship titles MacWorld and PC Advisor as it looks to grow audiences and revenues. The publisher sees mobile as a vital step for growing the titles. PC Advisor has the most popular technology magazine site for UK ...
Arriva launches mobile site for CrossCountry rail company.(Brief article)
Jan 08, 2009 ... Arriva Group train company CrossCountry has launched a mobile site and application as part of its #1m investment in digital development and ecommerce. The mobile site and application include station information, train times, travel updates, access to saved timetables and ...
The Guardian targets ads at Europeans.(Brief article)
Jan 08, 2009 ... The Guardian has appointed international ad sales house AdGent 007 to sell online advertising across its site targeting European visitors. The relationship will help boost ad revenues for the site's international audience. It attracts 15.8m unique users outside the UK. ...
Sky extends available ad inventory after relaunch of text service.(British Sky Broadcasting Group PLC. Sky Media)(Brief article)
Jan 08, 2009 ... Sky has developed its range of ad inventory following the relaunch of its digital text service. The broadcaster is keen to extend the cross-platform deals its sales house Sky Media can offer clients. Sky Text has new design, layout and navigation. The changes, ...
National Rail Enquiries links with Lastminute for hotel service.(National Rail Enquiry Service Ltd. to partner with Lastminute.com )(Brief article)
Jan 08, 2009 ... National Rail Enquiries (NRE) is to partner with Lastminute.com to offer travellers a hotel booking service as part of a strategic move to broaden the former's online services. NRE, which provides journey planning and train service updates, will enable travellers to search and ...
Dynamic in-game advertisings has positive impact on brand equity.
Jan 08, 2009 ... The gaming industry is huge, with some recent forecasts predicting that spend on games will pass expenditure on music and video this year. With the enormous popularity of gaming comes the interest of advertisers. Advertising to online gamers is an attractive proposition for ...
LETTER: Take advantage of opportunities now.(Letter to the editor)
Jan 08, 2009 ... Colin White, UK CEO, Oxygen8 Communications The digital marketplace is undoubtedly the future. However, in a bid to maximise new media, too many companies are pitting their traditional print, radio and TV products against associated websites, cannibalising both audience and ...
LETTER: Yahoo maintains discounts are the same.(Letter to the editor)
Jan 08, 2009 ... Mark Rabe, VP and MD of sales, Yahoo UK & Ireland In response to Will Cooper's recent Viewpoint 'Yahoo cuts back' (nma.co.uk 12 December 2008), I would like to clarify our updated agency discount policy. The Viewpoint omitted to state that an additional 1% rebate ...
LETTER: Specialists have a place in production process.(Letter to the editor)
Jan 08, 2009 ... Darrell Wilkins, creative director, Specialmoves Richard Huntington does a massive disservice to a huge number of highly creative, talented people in his piece 'Ad agencies are the best place for the best ideas' (nma 30 October 2008). Yes, agencies are the right ...
LETTER: Comment from nma.co.uk.(Letter to the editor)
Jan 08, 2009 ... Re: Analyst Speak: Mobile web used by all ages I've just carried out a small qualitative survey with marketers for venues/attractions in order to gauge the level of interest in the mobile web. Only one in ten had seriously considered the platform, many thinking it too new or ...
OPINION: The speed of change means anything could happen in 2009.(Column)
Jan 08, 2009 ... Such is the speed of technological change and new demands from the public that we could well see some surprising partnerships arising, inspiring examples of diversification and groundbreaking transactions for the year ahead. Here are my predictions. * It may be shocking to the ...
AD WATCH: British Heart Foundation gives kids a glimpse of their future.
Jan 08, 2009 ... When checking out digital work, there are three questions I always ask: would I tell someone about it, does it make me feel something, and would people participate? Each of this month's ads answers these very differently. The smartest responses come from the British Heart ...
PROFILE: Chris Davies.(Chris Davies of British Airlines)(Occupation overview)
Jan 08, 2009 ... As the airline industry takes a hit, British Airways is upping the ante with online investments in social media projects. BA's Chris Davies talks through his plans for the year ahead Chris Davies is BA through and through. Not only has the digital marketing manager worked for ...
VERTICAL FOCUS FITNESS: Feeling the burn.
Jan 08, 2009 ... In hard times gym membership may become an expensive luxury, so chains are turning to mobile and social media to maintain New Year sign-ups As people join gyms as part of their New Year's resolutions, the fitness industry is itself turning over a new leaf. Digital already ...
VERTICAL FOCUS FITNESS: Cutting churn by predicting member lapses.(Nuffield Health)
Jan 08, 2009 ... Nuffield Health, formerly Cannons, wants to take its understanding of churn beyond the industry norm of counting how many times a member went to the gym recently. The company has turned to CRM specialist ICLP, which interrogates large databases to find patterns of consumer ...
MOVES: Directgov.(Directgov to appoint Guy Ker as director of publishing, Mike Hoban as director of communications and David Matthewman as director of product infrastructure and technical capability)(Brief article)
Jan 08, 2009 ... Directgov, the digital home for public services and information, has appointed Guy Ker as director of publishing, Mike Hoban as director of communications and engagement and David Matthewman as director of product infrastructure and ...
MOVES: The YOC Group.(YOC Group to appoint Rhoanna Glenn and Hannah Cotton)(Brief article)
Jan 08, 2009 ... Full service mobile agency The YOC Group has appointed Rhoanna Glenn as business development manager and Hannah Cotton as strategic partnership manager. Glenn joins from ...
MOVES: Amplify.(Amplify to appoint Angela Lawson)(Brief article)
Jan 08, 2009 ... Linguistic content analysis company Amplify has appointed Angela Lawson as director of community strategy. She was previously at ...
MOVES: RedBee Media.(RedBee Media to hire Bill Patrizio as chief executive officer)(Brief article)
Jan 08, 2009 ... Multimedia distribution and promotions company RedBee Media has hired Bill Patrizio as chief executive officer. He joins ...
MOVES: Graphico.(Graphico to appoint Simon Richards as director of Graphico New Media Ltd.)(Brief article)
Jan 08, 2009 ... Full service creative digital agency Graphico has appointed Simon Richards as director of innovation. He moves ...
MOVES: Picsel Technologies.(Picsel Technologies to hire Ted Katagi)(Brief article)
Jan 08, 2009 ... Mobile platform provider Picsel Technologies has hired Ted Katagi as global chief operating officer. He joins from ...
MOVES: Webgains.(WebGain Inc. to hire Alistair Nichols)(Brief article)
Jan 08, 2009 ... Affiliate marketing agency Webgains has hired Alistair Nichols as head of agency sales. He joins from ...
MOVES: User Vision.(User Vision to appoint Patrycja Kazmierczak )(Brief article)
Jan 08, 2009 ... User experience consultancy User Vision has appointed Patrycja Kazmierczak as usability consultant. She was previously ...
SITE INSPECTION: Horse Hero.(www.Horsehero.com)(Website overview)
Jan 08, 2009 ... <Pre> Horsehero.com Owner Horse Hero Agency Sequence Content 22/25 Usability 18/25 Branding20/25 Monetisation18/25 Total 78/100 </Pre> According to this site's own media pack, there are 5m people in the UK who have an ...
SITE INSPECTION: Five.(www.Five.tv)(Website overview)(Brief article)
Jan 08, 2009 ... <Pre> Five.tv Owner Five Agency Agency.com, Ibuilding Content 20/25 Usability 22/25 Branding24/25 Monetisation10/25 Total 76/100 </Pre> I've always found TV channels' websites to be a hard slog, the broadcasters often ...
SITE INSPECTION: Holiday-Rentals.(www.holiday-rentals.co.uk)(Website overview)(Brief article)
Jan 08, 2009 ... <Pre> Holiday-rentals.co.uk Owner HomeAway Agency in-house Content 19/25 Usability 19/25 Branding16/25 Monetisation18/25 Total 72/100 </Pre> HomeAway has redesigned its Holiday-Rentals site to make it quicker and ...
FULFILMENT: cakescookiesandcraftsshop.co.uk.(Website overview)(Brief article)
Jan 08, 2009 ... Selection A huge selection of basic and unusual baking products, including icing equipment, decorations, gift boxes and even cookie cutters shaped as cowboys. Navigation Items are divided into clear categories, such as making, decorating and new ...
London 2012 unveils social media strategy.(London Organising Committee of the Olympic Games and Paralympic Games )
Jan 15, 2009 ... London Organising Committee for the 2012 Olympic Games prepares major social network programme The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) is preparing to launch a significant social networking programme based around sponsored ...
Consolidation is inevitable for advertising in a recession.
Jan 15, 2009 ... How bad is it and how bad is it going to get? These are questions journalists love, even as the chill winds of the downturn whistle through their own industry. Even the FT, which has done so well out of the crisis, announced this week it'll let 80 people go, albeit as part of a plan to ...
BREAKING NEWS: BBC relaunches sites for flagship radio stations.(British Broadcasting Corp.)(Brief article)
Jan 15, 2009 ... The BBC has relaunched the websites for its flagship stations Radio 1 and 1Xtra. The broadcaster has rolled out two sites designed to refresh the stations' ...
BREAKING NEWS: Big Chip Awards 2009 opens call for entries.(Manchester Digital )(Brief article)
Jan 15, 2009 ... The Big Chip Awards has launched this year's call for entries, with a closing date of 16 March. The awards, organised by Manchester Digital and supported by new media age, ...
Channel 4 appoints first head of cross-platform projects.(Channel 4 Television Co. to appoint Louise Brown)
Jan 15, 2009 ... Head of operations for new media Louise Brown to lead drive for more multi-platform commissioning around existing shows Channel 4 News and Hollyoaks will be the first programme areas to undergo the broadcaster's new cross-platform commissioning regime, following the appointment ...
COI and DCSF take teen safe-sex message onto mobile in video drama.(Central Office of Information and Department for Children, Schools and Families)(Brief article)
Jan 15, 2009 ... Want Respect? Use A Condom campaign extended with 22-week series showing British teenagers dealing with sex issues The COI and Department for Children, Schools and Families (DCSF) have launched a mobile drama series as part of an ongoing campaign to tackle teenage pregnancy. ...
Monster invests $130m in face of falling vacancies.(Monster Worldwide Inc.)
Jan 15, 2009 ... Site revamp focuses on interactive Web 2.0 tools to give users clearer picture of job market as recruitment site traffic drops Online recruitment company Monster Worldwide has invested $130m (#89m) to relaunch its international sites in a bid to save the brand as the job ...
Digital experts divided over Bellwether findings on online ad spend.
Jan 15, 2009 ... The digital industry remains divided over the full impact of the growing economic uncertainty after this week's Bellwether report revealed a record 7% reduction in online spend. The report, from the Institute of Practitioners in Advertising (IPA), found ad budgets, including ...
Pizza Hut claims boom in sales over Christmas.(Brief article)
Jan 15, 2009 ... Pizza Hut has claimed it's on track to become the UK's "ultimate" online restaurant after Christmas sales jumped 237%. The pizza giant said sales through its online ordering service, which launched in March 2007, grew at an average of 25% a month last year. It now ...
Johnson's Baby promotes half centenary by engaging with mothers online.(Brief article)
Jan 15, 2009 ... Johnson & Johnson has launched a European-wide online campaign to promote the 50th anniversary of its Johnson's Baby brand. The 50 Years of No More Tears campaign will launch in the UK this week before rolling out across Europe to get pregnant women and mothers to engage with ...
How long can online display's growth last?
Jan 15, 2009 ... new media age's survey of digital media agencies at the end of last year painted an encouraging picture (nma 18 December 2008). Despite dire warnings of economic slowdown, agencies predicted an increase in online display spend of 10%, driven by improved targeting and last autumn's ...
Google amends gambling policy across AdWords.(Brief article)
Jan 15, 2009 ... Gambling-affiliated companies are allow to bid on AdWords for the first time as the search giant attempts to boost clicks Google has amended its policy towards gambling advertising to allow gambling-affiliated companies without a UK gaming licence to bid on AdWords for the ...
Kodak targets winter sports enthusiasts.(Brief article)
Jan 15, 2009 ... Kodak has launched a European campaign site designed to raise awareness of its products among the winter sports community. The camera and imaging company has rolled out an early version of the site, Snow Stories, as part of a wider marketing push with mountaineering company ...
Ford launches consumer portal to push new Ka model.(Brief article)
Jan 15, 2009 ... Ford has extended the campaign for its new Ka model online with a consumer-generated portal. The Go Find It site, currently in its early stages, aims to offer visitors access to a range of content including street art images from Shoreditch and Berlin, images of the car and ...
Expedia drives budget breaks in latest campaign.(Brief article)
Jan 15, 2009 ... Online travel company Expedia is to launch a major campaign in a bid to drive holiday bookings despite the bleak economic outlook. The Turn Any Budget Into A Break campaign comes as Expedia looks to push its wide range of discounted holiday deals, from city breaks to long-haul ...
Microsoft Media Network launches with combined offer.(Brief article)
Jan 15, 2009 ... Microsoft Advertising has officially integrated its ad networks Drivepm and Microsoft Direct Response to launch Microsoft Media Network. The media giant has rolled out the combined network, which brings together Drivepm's network of sites and the Direct Response network of ...
Royal Navy uses online as it looks to boost enlistments by 30% this year.(United Kingdom. Royal Marines)(Brief article)
Jan 15, 2009 ... The Royal Navy has launched an online recruitment drive as it looks to boost enlistments by 30% this year. A series of rich-media ads will go live across sites for 18-24-year- olds, including social media and entertainment sites. This year the Royal Navy and Royal ...
Young audience leads sharp rise in on-demand TV viewing.
Jan 15, 2009 ... More than 15.6m adults with digital TV have viewed TV content on-demand in the last six months, either through their TV, a computer or a handheld device. That equates to 39% of adults with digital TV and growth of 27% compared to six months previously. The audience is led by ...
Random House takes 2009 Good Pub Guide online.(Random House Inc.)(Brief article)
Jan 15, 2009 ... Random House has taken its bestselling The Good Pub Guide online in order to expand its audience and generate ad revenue. Thegoodpubguide.co.uk has gone into public beta, giving visitors information about more than 55,000 pubs, including images and reviews. The online ...
Skype reports success with Facebook app.(Brief article)
Jan 15, 2009 ... Skype has reported that a Christmas-themed application on Facebook drove more than 764,000 visitors to visit a campaign site. The campaign allowed users to build Christmas and New Year video greetings for friends. The application on Facebook had 122,000 users, making it one of ...
Freesat revamps site to focus on channel content.(Brief article)
Jan 15, 2009 ... Freesat, the free-to-view satellite offering from the BBC and ITV, is to overhaul its website in the coming months to focus on content. The service, which last week revealed it has more than 200,000 subscribers, is moving Freesat.co.uk from being an information resource to ...
Tennis tours trial web video venture.
Jan 15, 2009 ... The Sony Ericsson WTA Tour and ATP Media, the two major international tennis circuits, are set to soft-launch their joint online video venture, TennisTV.com, this week. The subscription-based site will host live streaming of more than 40 ATP and WTA matches, including the ATP ...
Thorntons in major push for Valentine's Day.(Brief article)
Jan 15, 2009 ... Thorntons is to launch its most significant Valentine's Day online marketing campaign to boost its chocolate sales. Thornton's will launch pay-per-click, affiliate, email and display ads across sites within Ad.com's networks, such as Facebook and Yell.com, promoting its ...
Gaydar to offer video uploading to site members.(Brief article)
Jan 15, 2009 ... Gaydar is to expand into online video this year to drive engagement across its social and dating brands. The QSoft-owned gay personals site will launch video uploading facilities, allowing users to post home-made clips to their profiles. In the coming months it will ...
LETTER: Survival of the fittest for ad networks.(Letter to the editor)
Jan 15, 2009 ... Mark Butt, joint-MD, Eyeconomy Your claim that "ad networks are battling to survive" (nma 18 December 2008) paints a bleak outlook for 2009. With the latest news that independent ad network Adrevenue has gone into administration after a failed takeover bid, and with the ...
LETTER: Attitude to online has changed since last bust.(Letter to the editor)
Jan 15, 2009 ... Alex Bremer, graphic designer and web developer, 3B Web Design There are inevitably some conflicting views on the state of the digital industry and how it will perform in the recession, but our experience is very much in tune with the most optimistic correspondence. ...
LETTER: A simple idea can be anything but.(Letter to the editor)
Jan 15, 2009 ... William Makower, MD, Panlogic If only I'd tucked away a couple of pennies every time a client or prospect told me they only wanted a simple banner, email, game (substitute your format of choice). What actually are we being asked for? Does simple relate to speed of delivery? ...