Recently added articles from PR News:
Play to Win, Part I: Developing Executive Coaching Programs.
Feb 02, 2009 ... The concept of employee training programs is common for organizations across all industries; it defines guidelines for prepping new hires to meet the demands of the job, and it grooms veteran employees to take on new responsibilities. But what about the members of the organization that ...
Missing Link: Make Internal Brand Equity Strongest Piece of Value Chain.
Feb 02, 2009 ... These days, executives have little more to hang their hats on than their organization's brand equity with stakeholders. Developing and maintaining this among each stakeholder group is a monumental task, but a very critical one. Communications executives almost unanimously agree that ...
Quick Study: E-Mail Subject Line Length Matters (Sort of); Customer Pain Minimizes Marketers' Gain; Online Video in 2009.
Feb 02, 2009 ... *Size Does Matter: According to a study by Epsilon on the importance of subject lines in e-mail promotions, the relationship between subject line length and response is weaker that previously thought. That said, the research did indicate that, overall, shorter subject lines correlate ...
How To...Re-Brand/Redesign a Corporate Web Site.
Feb 02, 2009 ... At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new www.whitehouse.gov was lifted, revealing a completely renovated Web site that mirrored ...
Case Study: Making History (Again): An Anniversary Celebration Puts America's First Permanent Settlement in the Spotlight.
Feb 02, 2009 ... Company: Commonweath of Virginia Agency: Ruder Finn & Jamestown 2007 Timeframe: 2007 In 2007, the Commonwealth of Virginia wanted to commemorate the 400th anniversary of the founding of Jamestown, the New World's first permanent English settlement. For ...