PR Week (US) back issues from March 2005:
Sachs to head marcomms unit, US practices in H&K chairman post.(Brief Article)
Mar 07, 2005 ... NEW YORK: Hill & Knowlton has reshuffled its management team, moving US president and CEO MaryLee Sachs into the US chairman position. Sachs, who was appointed CEO in October 2001, will oversee H&K's US practices and will also lead the global marketing communications practice. ...
Sun to consolidate dollars 10m PR work with 'reverse auction'.
Mar 07, 2005 ... SANTA CLARA, CA: Sun Microsystems is placing its dollars 10 million US PR account up for review, looking to winnow its stable of US firms from five down to two. Sun issued a request for information (RFI) last week to 13 agencies, including its five incumbents: Bite ...
Amazon holds on to MWW and DBA, but retools roles.(Brief Article)
Mar 07, 2005 ... SEATTLE: Amazon.com has concluded a three-month review with the decision to retain its incumbent agencies, though the accounts have shifted slightly. New York-based Dobbin/Bolga Associates (DBA) will support the consumer electronics, home and garden, and gourmet food categories, ...
Magnet's Jensen takes GM role with Weber Shandwick.(appointment of Paul Jensen)(Brief Article)
Mar 07, 2005 ... NEW YORK: Departing Euro RSCG Magnet president Paul Jensen will soon get his first big-agency experience as the new GM of Weber Shandwick's New York office. Jensen, who confirmed his impending departure from Magnet late last month, will also head the firm's corporate practice. ...
Ketchum and Kekst pitch in on Federated, May merger.
Mar 07, 2005 ... CINCINNATI: Ketchum and Kekst worked on opposite sides of Federated Department Stores' acquisition of May, steering their clients through the dollars 17 billion merger announced last week. Kekst & Co. handled M&A communications for May, a longtime client. Federated worked with ...
Ogilvy teams with Russian agency SPN.(SPN Granat)(Brief Article)
Mar 07, 2005 ... MOSCOW: Ogilvy has made its first move into the growing Russian market, forming a partnership with SPN Granat, an agency based in Moscow and St. Petersburg. The agency will be rebranded as SPN Ogilvy. 'The time is right now for both Russia coming out and also the major, major ...
Homeland Security enlists journalists for terror drill.(recruitment by Ogilvy PR)(Brief Article)
Mar 07, 2005 ... WASHINGTON: The Department of Homeland Security (DHS) has tapped Ogilvy PR to provide real journalists for its biennial mock terrorist exercise, known this year as TOPOFF 3. Ogilvy will invite six journalists to cover the simulated attack, which will take place in Connecticut ...
Coach selects DKC to replace SMA as agency of record.(Dan Klores Communications)(Susan Magrino Agency)(Brief Article)
Mar 07, 2005 ... NEW YORK: Coach, the accessories manufacturer best known for its line of handbags, has named Dan Klores Communications (DKC) its new AOR, replacing the Susan Magrino Agency (SMA). Coach worked with SMA for nearly three years, but the relationship ended when the firm's contract ...
News Brief: 5W Public Relations AOR.(Brief Article)
Mar 07, 2005 ... NEW YORK: 5W Public Relations has been named AOR for Russ Berrie & Co., manufacturer of stuffed animals and baby gifts. The ...
News Brief: Trane announces partnership.(Brief Article)
Mar 07, 2005 ... LITTLE ROCK, AR: Trane, an American Standard company that manufactures indoor cooling systems, has announced an ...
News Brief: OutCast hired.(Rearden Commerce names Kim Stocks its director of public relations and hires OutCast Communications )(Brief Article)
Mar 07, 2005 ... SAN MATEO, CA: On-demand software company Rearden Commerce has hired OutCast Communications as its AOR and ...
News Brief: Porter Novelli selects.(VST Media)(Brief Article)
Mar 07, 2005 ... LOS ANGELES: VST Media, a maker of video monitors mounted on ...
News Brief: LNS name change.(LNS Communications)(Brief Article)
Mar 07, 2005 ... BOSTON: LNS Communications has changed its name to Bell Pottinger USA. The new name, adapted from the name of LNS' London-based sister agency, ...
News Brief: FischerHealth appoints SVP.(appointment of Mary Plock as senior vice president)(Brief Article)
Mar 07, 2005 ... LOS ANGELES: FischerHealth, a strategic communications firm, has appointed Mary Plock SVP. Before ...
News Brief: Barkley Evergreen AOR.(The National Philanthropic Trust selects Barkley Evergreen & Partners Inc.)(Brief Article)
Mar 07, 2005 ... KANSAS CITY, MO: The National Philanthropic Trust has named Barkley Evergreen & ...
News Brief: Orban Associates selected.(The American Society of Travel Agents)(Brief Article)
Mar 07, 2005 ... ALEXANDRIA, VA: The American Society of Travel Agents has selected Diana M. Orban ...
News Brief: Good appointed VP.(appointment of Kyle Good at Scholastic)(Brief Article)
Mar 07, 2005 ... NEW YORK: Kyle Good has been appointed VP, corporate communications and media relations, for Scholastic. She will oversee ...
News Brief: Merrit hired.(appointment of Rob Merrit at MARC USA)(Brief Article)
Mar 07, 2005 ... PITTSBURGH: MARC USA has hired Rob Merrit as EVP/director of PR for MARC PR. Most ...
News Brief: Zwick starts Moxxi.(Lisa Zwick starts her own consultancy Moxxi Communications)(Brief Article)
Mar 07, 2005 ... LAGUNA HILLS, CA: Lisa Zwick, a former Golin Harris and Weber Shandwick executive, has started ...
News Brief: Maps.com chooses Greenough.(Greenough Communications Group)(Brief Article)
Mar 07, 2005 ... SANTA BARBARA, CA: Maps.com, which offers mapping services in the corporate, consumer, and academic markets, has chosen Greenough Communications to help ...
News Brief: Weber Shandwick AOR.(Opuc Corp.)(Brief Article)
Mar 07, 2005 ... BLOOMINGTON, MN: Weber Shandwick has been named ...
News Brief: Bohle Co named AOR.(Brief Article)
Mar 07, 2005 ... SCOTTSDALE, AZ: The Bohle Co. has been named AOR for GoVideo, which develops DVD, ...
News Brief: Correction.(Correction Notice)
Mar 07, 2005 ... An article in the February 28 issue incorrectly attributed a Today show appearance to Blockbuster senior director of corporate communications ...
MultiVu shifting its managers before third anniversary.(appointment of Larry Thomas)(Brief Article)
Mar 07, 2005 ... NEW YORK: Larry Thomas has been named president of MultiVu, the broadcast PR and multimedia division of PR Newswire. Tim Bahr, president since 2002, will step down to take the position of executive director. Thomas previously served as SVP of sales and operations for MultiVu and ...
White House press group stays out of credential system.(White House Correspondents' Association)(Brief Article)
Mar 07, 2005 ... WASHINGTON: The White House Correspondents' Association (WHCA) has decided not to take a more active role in the White House credentialing process, despite the discovery of a web reporter who used a fake name to gain access. Steve Scully, a WHCA board member, said the decision ...
Report: SSA changes comms to back Bush.(Social Security Administration)(Brief Article)
Mar 07, 2005 ... WASHINGTON: A House Government Reform Committee minority staff report released last week accuses the Social Security Administration (SSA) of changing its communications strategy to corroborate President Bush's claims that Social Security is in crisis. According to the report, ...
Door is opened for Vioxx, but Merck will not commit.
Mar 07, 2005 ... NEW YORK: A Food & Drug Administration panel has opened the door for the reintroduction of Vioxx, but Merck insists that it has not yet begun any outreach for the controversial drug. Jeanine Clemente, Merck's communications coordinator, noted that the company has been answering ...
Ex-Gerber comms head faces trade charges from SEC.(Securities and Exchange Commission)(Brief Article)
Mar 07, 2005 ... NEW YORK: The Securities and Exchange Commission has filed insider trading charges against the former head of corporate communications at technology company Gerber Scientific. Robert Goehring was indicted last Monday for buying and selling company stock based on nonpublic ...
M&R runs media relations for Rumsfeld torture suit.(M&R Strategic Services)(Human Rights First)(Brief Article)
Mar 07, 2005 ... WASHINGTON: M&R Strategic Services is handling media relations for a lawsuit announced Tuesday that holds Defense Secretary Donald Rumsfeld personally responsible for 'the torture and abuse of detainees in US military custody.' The suit was filed by Human Rights First, a ...
Atari brings in new communications SVP as it works to revamp brand.(appointment of Patricia Steele)(Brief Article)
Mar 07, 2005 ... NEW YORK: Atari has named Patricia Steele its new SVP of communications as part of an ongoing attempt to reinvigorate one of Generation X's most revered brands. Steele will oversee all external and internal communications, including media relations, corporate positioning, and ...
Weiskopf obtains corporate comms VP post at Chiron.(appointment of David Weiskopf)(Brief Article)
Mar 07, 2005 ... EMERYVILLE, CA: David Weiskopf has joined biotech company Chiron as VP of corporate communications, overseeing all external and internal communications, except for IR. Weiskopf joins as the company is under investigation by the Securities and Exchange Commission for possible ...
LA nonprofit to begin push for city's cultural attributes.(Arts & Culture LA)(Brief Article)
Mar 07, 2005 ... LOS ANGELES: Arts & Culture LA (ACLA), a new nonprofit that opened its doors just last week, will soon begin vigorously promoting LA as a prime destination not just for movie buffs, but for those seeking high-culture attractions, as well. The organization is currently ...
Corallo starts own public affairs firm following DoJ exit.(Mark Corallo quits Department of Justice)(Brief Article)
Mar 07, 2005 ... WASHINGTON: Mark Corallo, former director of public affairs with the Department of Justice (DoJ), is launching Corallo Media Strategies (CMS), a public affairs shop focusing on national security matters and federal litigation. Tasia Scolinos, previously a former deputy assistant ...
Editorial: PRWeek's 2005 Campaign of the Year shows integral role PR plays in government process.(Editorial)
Mar 07, 2005 ... Every year, the PRWeek Campaign of the Year award is chosen from winning programs across all categories. To some extent, and by accident rather than design, the winner represents a theme that has dominated the industry, as well as the broader business or political environment. Last year's ...
Op-Ed: Image protection key during litigation.
Mar 07, 2005 ... Martha Stewart will be out of jail in time for spring planting, her reputation intact and with prospects for new books, TV shows, business relationships, and maybe even a new company awaiting her. But how well will Martha Stewart Living Omnimedia and its shareholders do? While lawyers ...
Op-Ed: Key positioning allows for consistency in the long term.
Mar 07, 2005 ... No single tool transcends the various specialities within PR more than the key message. It has been at the epicenter of communications, supporting and encompassing everything from strategy to execution to the ensuing public perception it helped influence. The key message has served ...
Analysis: Interview with Tom Nides - Nides recounts his first 100 days at the helm of Burson.(Interview)
Mar 07, 2005 ... Approaching 100 days on the job as Burson-Marsteller's CEO, Tom Nides talks to Julia Hood about his transition into agency life and how he envisions his firm's future. Hood: Do you like working in the PR business? Nides: It's spectacular. It allows me to do things I ...
Paul Holmes: Even though its position on the Plame matter is arguable, it's good to see the PRSA take a stand.(Public Relations Society of America)
Mar 07, 2005; ... I've always considered the Public Relations Society of America to be almost entirely irrelevant. Unlike some others who cover the field, I never really considered the organization important enough to spend time and energy criticizing it - except when it did something that trivialized our ...
Corporate Case Study: LAX team multitasks to keep the world informed.
Mar 07, 2005 ... With press scrutiny increasing after 9/11, Los Angeles World Airports' PR team for Los Angeles International Airport looks to communicate the hub's many activities to an international audience. Los Angeles International Airport (LAX) might have a more famous face than many ...
The Agency Business: Relocating staffers can keep them and the agency happy.
Mar 07, 2005; ... Firms are always seeking ways to keep top talent, promote cohesion throughout the firm, and boost client confidence. As Andrew Gordon discovers, transferring employees can help on all three counts. With hiring on the rise as the economy improves, agencies are also looking at ...
Media Roundup: Tech industry experiences revival.(publishing industry)
Mar 07, 2005 ... With new gadgets and start-ups creating buzz, the tech market is garnering more coverage from outlets and blogs, though most remain cautious. Don't look now, but technology is back, both as a driver of revenue in the PR industry and as a huge story in the press. ...
Media: Journalist Q & A - Tom Kraeutler.(Interview)
Mar 07, 2005 ... Outlet: Nationally syndicated radio show The Money Pit Title: Host Preferred contact method: tom@moneypit.com Website: 888moneypit.com Tom Kraeutler and Leslie Segrete's home improvement radio show The Money Pit reaches millions of listeners ...
Media Watch: Apple capitalizes on iPod's iconic status.(Apple Computer Inc.)(Brief Article)
Mar 07, 2005 ... Media outlets across the country tuned in to Apple's recent announcement that it would be unveiling new models and lower prices in its iPod Photo and iPod Mini product families. Lengthy stories detailed the updated features and prices for the popular products and applauded Apple's new ...
Inside The Mix: PRWeek's awards show that it's impossible to measure creativity without effectiveness.(advertising agencies)
Mar 07, 2005 ... How many people missed last year's tragic demise of the relationship between Barbie and her plastic paramour, Ken? Not too many would be my guess, and the campaign's Product Brand Development category win at last Thursday's PRWeek Awards bears this out. During the judging ...
Profile: Kaplan calmly guides MoMA through major transition.(Ruth Kaplan of Museum of Modern Art)
Mar 07, 2005 ... As MoMA moves ahead following a dollars 425 million renovation, Ruth Kaplan is leading a communications effort that continues to win substantial media coverage despite a limited budget. Tanya Lewis reports. Ruth Kaplan was first 'awed and mesmerized' by the Museum of Modern Art ...
Sold on PR: PR is increasingly becoming a key cog in the sales process.(public relation)
Mar 07, 2005 ... As commercial marketing manager for Orkin, Cam Glover knows how valuable it is for his sales process to have satisfied customers talking about good experiences with the pest-control company. The trouble is, the nature of what Orkin does - ridding places of bugs, mice, and other ...
Regional Focus: Canada - Breaking away.(public relations firms)
Mar 07, 2005 ... While some still see Canada as an add-on to the US, the country's PR and business scene is very much its own. PR agencies used to accuse the Canadian offices of multinational companies of treating Canada like an extension of the US. Last year showed why that would be a mistake ....
PR Technique: Speechwriting - Good ways to deliver bad news.(public relation firms)
Mar 07, 2005 ... Many companies find themselves in a situation where they need to broadcast bad news to a crowd. Knowing what to do, and what not to do, is vital. Speechwriters' jobs are difficult, even on good days. Not only are they expected to react quickly and coherently to the ever-changing ...
The Publicist: CA wine country looks forward to 'Sideways'-induced bounty.(California)
Mar 07, 2005 ... Award shows have become such snoozers that organizers resort to funny and often controversial hosts to keep things lively. The Grammys called on Queen Latifah, who, by most accounts, brought down the house, while the Academy Awards rolled the dice with Chris Rock. He managed to ruffle ...
PR Play of the Week: Halle has a good reaction to Raspberry.(Halle Berry)(Brief Article)
Mar 07, 2005 ... Halle Berry's 2002 Oscar acceptance speech lacked almost nothing. Open-mouthed sobbing? Check. Hyperbolic self-aggrandizement? Check. Gratuitous Oprah suck-up? Check. The one thing she forgot to bring to the stage that night was poise. Understandable, ...
Toy Box: The CrossTech3 is worth writing about.(Brief Article)(Buyers Guide)
Mar 07, 2005 ... When I graduated high school, an aunt, who was also my godmother (a key role in an Italian-American family), gave me a silver Cross pen and pencil set. I treasured that as I went off to college surrounded by the non-materialistic hippies of the era. When I started my first ...
Book Review: Slater does injustice to Trump's PR pros.(No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump)(Brief Article)(Book Review)
Mar 07, 2005 ... Everyone in PR can learn from this unfortunately titled glossy brochure - or 'business biography' - that covers Trump the way A. Scott Berg's Kate Remembered did Hepburn. This blush-free love story is about someone with whom Slater (who has 150 cheery tomes about business and sports types ...
FD brings three H&K execs on board to run its first office in Chicago.(Financial Dynamics, Hill & Knowlton )(Brief Article)
Mar 14, 2005 ... CHICAGO: M&A specialty shop Financial Dynamics announced plans to open its first Chicago outpost last week, and it's luring three top executives away from Hill & Knowlton to do it. Harlan Teller, president of H&K's global corporate practice; Harlan Loeb, US director of the ...
WellPoint reviews its firms, consolidates in-house staff.(Wellpoint Group Ltd.)
Mar 14, 2005 ... INDIANAPOLIS: WellPoint, now the nation's largest health insurance company after its recent merger, is in the process of putting its agencies up for review. Acquired by health insurer Anthem on November 30, WellPoint is also putting the finishing touches on its in-house PR team ....
Stonecipher ouster saddles Boeing with its latest ethical setback.(Harry Stonecipher)
Mar 14, 2005 ... CHICAGO: Boeing suffered another ethical setback last week after its CEO - once hailed as a harbinger of more ethical times for the military contractor - was fired for unethical behavior. Harry Stonecipher, who had rejoined the company in 2003, was forced to resign after the ...
Merger of Incepta and Huntsworth to form dollars 375m entity.(Incepta Group PLC, Huntsworth Group)(Brief Article)
Mar 14, 2005 ... LONDON: Huntsworth and Incepta Group have agreed to merge, creating an estimated dollars 375 million company. Incepta will retain more than two-thirds control over the merged entity, which has yet to pick a new name. As part of the deal, Huntsworth CEO Lord Chadlington will ...
Bill proposes dollars 250m fund to push global democracy.
Mar 14, 2005 ... WASHINGTON: A bipartisan bill proposed in both chambers of Congress would spend dollars 250 million for the promotion of democracy overseas as an essential part of US foreign policy and national security. The proposed legislation would create a fund from which money could be ...
Edmondson-Jones exits post at JetBlue.(Gareth Edmondson-Jones, JetBlue Airways Corp.)(Brief Article)
Mar 14, 2005 ... NEW YORK: Gareth Edmondson-Jones is leaving the top PR position as VP of corporate communications at JetBlue after a six-year stint with the low-fare airline. Having been with the company since its 1999 debut, Edmondson-Jones is the only person ever to hold the position. ...
Chronicle looks to create movement around book.(Chronicle Publishing Co. Chronicle Books hires Ogilvy Public Relations Worldwide)(Brief Article)
Mar 14, 2005 ... SAN FRANCISCO: Chronicle Books hopes Ogilvy PR can incite a national movement based on one of its spring releases. The book, You Can Do It!, is based on an idea originally developed by former Good Housekeeping marketing director Lauren Grandcolas, who died on Flight 93 on 9/11 ....
USPS outlet touts direct mail to ad, marketing execs.(United States Postal Service)(Brief Article)
Mar 14, 2005 ... WASHINGTON: The United States Postal Service (USPS) is launching a bimonthly magazine as part of an effort to increase interest in direct mail. Titled Deliver, the publication will target marketing and advertising executives. 'We really wanted to talk to the advertising and ...
News Brief: Salesforce.com appoints.(Bruce Francis )(Brief Article)
Mar 14, 2005 ... SAN FRANCISCO: Ex-broadcast journalist Bruce Francis has joined ...
News Brief: McKeon launches company.(Paul McKeon, The Content Factor )(Brief Article)
Mar 14, 2005 ... ATLANTA: Paul McKeon, formerly head of Ketchum's global tech practice, has launched a new content-provider company in Atlanta. The Content ...
News Brief: Edelman expands practice.(Daniel J. Edelman Public Relations Worldwide Inc.)(Brief Article)
Mar 14, 2005 ... LOS ANGELES: Edelman has expanded its diversity practice to include local staff in key markets as part of an effort to create stronger media and community ...
News Brief: Morris tapped.(Vincent Morris to handle PR account of mayor Anthony Williams )(Brief Article)
Mar 14, 2005 ... WASHINGTON: Mayor Anthony Williams (D) has tapped Vincent Morris, a New York Post Washington ...
News Brief: Trylon signs The Week.(Trylon Communications Inc. to handle PR account of The Week magazine )(Brief Article)
Mar 14, 2005 ... NEW YORK: Trylon Communications has signed The Week magazine as a client ....