PR Week (US) back issues from July 2006:
Metrics key for Wag Ed as BMC Software AOR.(Waggener Edstrom Worldwide)(BMC Software Inc.)(agency of records)
Jul 10, 2006 ... HOUSTON: In selecting Waggener Edstrom Worldwide as its AOR, BMC Software, a provider of business service management solutions, has emphasized the importance of tying ROI and specific metrics to PR activities. Mark Stouse, BMC director of worldwide corporate communications, ...
DKC lands b-to-b comms account for Michael Eisner.(handling b-to-b communications)(Brief article)
Jul 10, 2006 ... NEW YORK: Dan Klores Communications has nabbed the task of handling b-to-b communications for ex-Disney CEO Michael Eisner. DKC president Sean Cassidy said the firm came to Eisner's attention during its previous work for Team Baby Entertainment, a company that produces licensed, ...
Mineta leaves Department of Transportation for H&K.( Transportation Department secretary)(Hill and Knowlton)(Brief article)
Jul 10, 2006 ... WASHINGTON: Former US Transportation Department secretary Norman Mineta, has been named vice chairman of Hill & Knowlton, PRWeek has learned. He will be based in Washington. A former Congressman from California from 1975 to 1995, Mineta, 74, was secretary of the Commerce ...
DC-area effort focuses on crisis comms training.(National Capital Region )
Jul 10, 2006 ... WASHINGTON: As Washington, DC, and surrounding areas dry out from one of the region's worst floods ever, the Consortium for Risk and Crisis Communication is beginning work on a dollars 355,000 contract to provide crisis communications training to the National Capital Region (NCR), which ...
H&K, GCI expand their digital media operations.(Hill and Knowlton Inc.)
Jul 10, 2006 ... NEW YORK: Hill & Knowlton and GCI Group have both recently announced plans to broaden their digital media practices. H&K has relaunched its interactive practice as H&K Digital, led by SVP Julie Atherton, who joined the firm seven months ago. GCI has unveiled its digital media ...
News Brief: API selects Edelman.(developing a project proposal)(Brief article)
Jul 10, 2006 ... WASHINGTON: The American Petroleum Institute (API), representing domestic oil and natural gas companies, this week selected Edelman as its PR counsel to develop a strategic comms and educational ...
News Brief: Facebook partnership.(Facebook)(Brief article)
Jul 10, 2006 ... NEW YORK: The Interpublic Group has entered into a partnership with Facebook, an online social network with over 8 million registered users. IPG, which agreed to acquire ...
News Brief: H3Enterprises rollout.(summer rollout)(Brief article)
Jul 10, 2006 ... CLEARWATER, FL: H3Enterprises has hired Concept Communication Group to present HipHopSodaShops to the ...
News Brief: Kwittken AOR.(employees and services)(Brief article)
Jul 10, 2006 ... NEW YORK: Kwittken & Company has been named PR AOR for Thomson Learning to generate awareness for its education and corporate training business units through a strategic trade and national media relations program. Thomson serves secondary, post-secondary, and ...
News Brief: LMF agency.(Linhart McClain Finlon PR)(Brief article)
Jul 10, 2006 ... DENVER: Wild Oats Markets, a national natural and organic foods retailer, has chosen Linhart ...
News Brief: Active PR deal.(Egyptian PR firm )(Brief article)
Jul 10, 2006 ... NEW YORK: Burson-Marsteller has signed a deal with Egyptian PR firm Active PR, in association with Bates PanGulf, its exclusive ...
News Brief: Richard Lewis hired.(subscription and pay-per-view service)(Brief article)
Jul 10, 2006 ... SEATTLE: ReelTime Rentals, a broadband network set to launch as a subscription and pay-per-view service, has hired ...
News Brief: Jeffrey NY office.(New York)(Jeffrey Group Inc.)(Brief article)
Jul 10, 2006 ... NEW YORK: The Jeffrey Group has opened its fifth New York office, and second in the US, to service US accounts and its US Hispanic division, Axeso ....
News Brief: Porter Novelli retained.(consumer-electronics company )(Brief article)
Jul 10, 2006 ... LONDON: Premium consumer-electronics company Bang & Olufsen has retained Porter Novelli to handle UK ...
News Brief: Riester-Robb change.(Riester Robb changes its name to Riester)(Brief article)
Jul 10, 2006 ... LOS ANGELES: Riester-Robb, a full service ad, PR, and public affairs firm, has changed its name to Riester, the ...
News Brief: R&J AOR.
Jul 10, 2006 ... BRIDGEWATER, NJ: Ipec Coaching (Institute for ...
Coca-Cola, Nestle to unveil upscale tea line.(product introduction of Beverage Products Worldwide)(Brief article)
Jul 10, 2006 ... Charlotte, NC: Coca-Cola and Nestle's joint venture, Beverage Products Worldwide (BPW), which includes the Nestea label, is launching its first-ever upscale premium tea, Gold Peak. The product will be launched on July 18 in New York and the Hamptons, with events in tier-two ...
Ketchum purchases EMP.(Ketchum Entertainment Marketing)(Entertainment Marketing Partners)(Brief article)
Jul 10, 2006 ... LOS ANGELES: Ketchum Entertainment Marketing (KEM) has shored up its raft of talent by acquiring Entertainment Marketing Partners (EMP). The deal strengthens KEM's core capabilities and is expected to grow the Omnicom-owned business more than 20%. Financial terms of ...
Zeno's Wray joins Brodeur.(Zeno Group)(Charlotte Wray joins Brodeur Group)(Brief article)
Jul 10, 2006 ... NEW YORK: Charlotte Wray, MD and healthcare lead at Zeno Group, has left the agency to join Omnicom's Brodeur Group, where she will start a new health division, Mosaic Health Communications. Paul Oestreicher, director of Hill & Knowlton's health and pharma practice, will take her place as ...
Launch Pad: Free podcasts become driving force in BMW's branding push.(Brief article)
Jul 10, 2006 ... <Pre> Organization: BMW Campaign: TEDTalks PR team: Rubenstein & Associates Other marketing: None Launched: June 27, 2006 Budget: Undisclosed </Pre> Idea: The podcasts consist of the talks that were delivered at the TED Conference in Monterey, CA, on February 22-25. BMW will ...
PR Play of the Week: Fake ad site reveals sorry state of satire.(Public Relaitons)(Brief article)
Jul 10, 2006 ... It's a mark of the craziness level in the world when pure satire becomes undetectable. And by that measure, advertising may be officially out of control. A bored design student in the Netherlands set up a Web site, instoresnow.nl, purporting to be that of a new ad agency. Among ...
Handango taps Abelson for mainstream move.(Abelson Group)
Jul 10, 2006 ... NEW YORK: Mobile content provider Handango has named Abelson Group as AOR as it tries to build awareness and move its branding message mainstream. Handango, which competes with portals like Durham, NC-based Motricity and, to a lesser extent, with Kansas City, MO-based Handmark, ...
News Analysis: Nothing 'neutral' about Internet dispute.
Jul 10, 2006 ... Debating an unknown future, pro- and anti-net neutrality forces battle in efforts to sway Congress. In the 'net neutrality' battle between telecoms, service providers, and lobbyists squaring off against Web companies and advocacy groups over the future of the Internet, there is ...
Analysis: Newsmaker - Kempner takes MWW's evolution personally.(Michael Kempner )(MWW Group)
Jul 10, 2006 ... The TELEVISIONS at his home. His wife's cell phone. The screens on order for his firm's offices. All Samsungs. No, it was not part of the deal when MWW Group won the electronics giant's North American account in April. However, it epitomizes what CEO Michael Kempner classifies as ...
Companies: Corporate Profile - Freescale uses SMS to tout name change.
Jul 10, 2006 ... Freescale Semiconductor takes advantage of SMS' popularity in China to convey branding effort. Answer a trivia question, and win a free trip for two to Hong Kong. That was the starting point for a branding campaign by Austin, TX-based Freescale Semiconductor, a maker of embedded ...
Companies: The Agency Business - Keeping control as outreach options increase.
Jul 10, 2006 ... Ten years ago, reaching out to influential people on public affairs or legislative issues mostly entailed running newspaper or radio ads and working with journalists on print and TV stories. Direct contact with lawmakers is still valuable, but the rise of electronic information sources has ...
Editorial: Ellison gives corporate philanthropy bad name.(Editorial)(Brief article)
Jul 10, 2006 ... The enormity of Warren Buffett's gift of some dollars 30 billion to the Bill and Melinda Gates Foundation was even more striking in its juxtaposition with a rather more awkward example of the vagaries of corporate philanthropy. Days after Buffett's largess was disclosed, Oracle ...
Opinion: Op-Ed - Communication builds trust within.
Jul 10, 2006 ... In corporate America today, talk is cheap - especially when it comes to leaders and their ability to build and maintain trust. Just ask any employee. To them, actions and results are what matter most. It's hard to escape seeing newspaper headlines that chronicle the latest corporate ...
Opinion: Much room for improvement in complicated blog search game.
Jul 10, 2006 ... To the unassuming eye, blog search firm PubSub is engaging in business as usual. Its home page features various lists users can subscribe to, it proudly displays its stats (tracking 2,300 new items per minute), and the service is working as well as ever. But beneath that exists ...
Opinion: Cuban not just blowing smoke with blog challenging reporters.( Mark Cuban)
Jul 10, 2006 ... Of the many misconceptions about journalists, one of the most common is to call them lazy. They are many things, but in my experience, lazy isn't one of them. They are, however, time-constrained. They are captive to short-term deadlines, which tends to limit depth and encourages ...
Opinion: Fact File - Tilly-led team puts its cards on the table to assist Go Red.(Jennifer Tilly )
Jul 10, 2006 ... In the news Actress Jennifer Tilly is in Las Vegas heading an all-female poker team, the Queens of Heart, which is competing in the Ladies Event at the 2006 World Series of Poker (WSOP). For the event, held July 9 to 10 at Harrah's Rio Hotel and Casino, the team, sponsored by ...
Media: Analysis - 'The View' shakeup no blow to Walters.
Jul 10, 2006 ... Since the show's inception nine years ago, critics of ABC's The View have described the program as a catty, insignificant gabfest similar to something you'd find at a high school pajama party - with far bigger salaries and egos, of course. The show famously got off to a rough ...
Media: Journalist Q&A - Alex Wagner.(questions and answers)(Interview)
Jul 10, 2006 ... <Pre> Outlet: The Fader Magazine Title: Executive editor Preferred contact method: info@thefader.com Web site: thefader.com </Pre> PRWeek: What sort of approach do you use to determine whether the content that goes into Fader fits its editorial mission? Alex Wagner: The ...
Media: Research - Experiential marketing study.(statistics of marketing industry)(Brief article)
Jul 10, 2006 ... Conducted by: Jack Morton Worldwide Sample: 1,625 individuals in the US, UK, Australia, and China, ages 18-65 Goal: To determine attitudes about experiential marketing KEY FINDINGS: 85% of respondents say that they would talk to others about participating ...
Media: Roundup - Value, ease vital for weekend getaways.
Jul 10, 2006 ... High oil prices may be impacting some consumer spending, but when it comes to weekend getaways, most people are biting the bullet and paying more for gas and airfare to get to places where they can recharge their batteries, if only for a few days. That means weekend destinations ...
Media: Critical Hit - NetSuite earns 'Economist' impact.(interview)(Interview)(Brief article)
Jul 10, 2006 ... What field is your company in, and what are your media goals? Mei Li: NetSuite provides an integrated management suite of software services for business. Our goal is to leverage our internal resources to drive awareness among our target customers: small and midsize companies. ...
Media Ups and Downs.(newspaper publishing)(Brief article)
Jul 10, 2006 ... THE BRAVO Network airs the debut on July 24 of Tabloid Wars, a reality show based in the newsroom of the New York Daily News. The new owners of the Philadelphia Inquirer and the Philadelphia Daily News make a dollars 5 million commitment to an ad campaign to revive the flagging ...
Media: Inside Information - IR field still adjusting to blogs, instant communication.
Jul 10, 2006 ... Blogs long ago passed the 'next big thing' status marker for most areas of PR. Consumer practitioners obsess over what influential bloggers think of their clients' products; corporate communicators follow the chatter about a company's outlook; public affairs pros keep an eye on the ...
Cover Story: Earn trust with the company you keep.(American Apparel Inc.)
Jul 10, 2006 ... For any company, practicing business ethically should be a key priority. However, it can be just as important to ensure partners are adhering to the same high values. Ted McKenna reports. No company is immune to accusations of unethical business practices - even those that set ...
PR Technique: The mid-morning treasure trove.(public relation)
Jul 10, 2006 ... Daytime talk shows have a devoted audience who influence family buying decisions. There is little doubt in anyone's mind just how influential Oprah Winfrey is, and her daytime talk show reigns supreme in the category. But lost amid the image of Oprah as the ultimate ...
Campaign: Fellowes works ID-theft angle - Fellowes.(Fellowes Inc.)(Golin/Harris)
Jul 10, 2006 ... <Pre> PR Team: Fellowes (Chicago) and GolinHarris (Chicago) Campaign: Fellowes' Powerful Protection Duration: June 1, 2005, to March 31, 2006 Budget: dollars 550,000 </Pre> 'When it comes to associating your brand with consumer issues, there is a limit to what you can accomplish ...
Campaign: Effort boosts Ripken World Series' national visibility - Ripken Baseball.(Ripken Baseball)(Warschawski Public Relations)
Jul 10, 2006 ... <Pre> PR Team: Ripken Baseball (Baltimore) and Warschawski (Baltimore) Campaign: Ripken Baseball and the Cal Ripken World Series Duration: June to August 2005 Budget: Less than dollars 50,000 </Pre> STRATEGY 'Getting attention for Cal Ripken Jr. the baseball personality ...
Campaign: Washington gets word out to teens about abstinence - Washington Health Dept.(Washington. Department of Social and Health Services)(Desautel Hege Communications )
Jul 10, 2006 ... <Pre> PR Team: Washington State Department of Health (Olympia, WA) and Desautel Hege Communications (Spokane, WA) Campaign: Abstinence-based Teen Pregnancy Prevention Program Duration: April to September 2005 Budget: dollars 450,000 </Pre> STRATEGY The media campaign ...
PR Toolbox: Creating a successful PSA, reaching consumers, more.(public relation)(Public service advertising)
Jul 10, 2006 ... PSAs What are some tips for a successful PSA? Good PSAs educate television viewers about important issues, frequently ones that your client wants to reinforce among its target audience, explains Darryl Konter of KEF Media Associates. 'Healthcare issues in ...
Careers: Expert Advice - Jane Waldman, President, Waldman & Company Executive Search.
Jul 10, 2006 ... How do you deal with an employee who insists on a job-title change but is not truly ready for it? A: I'd suggest speaking with your employee, initially praising his or her strengths and accomplishments and noting any areas in which he or she has advanced professionally. I'd then ...
Careers: People Moves - WPP Group.(Howard Paster has resigned from the WPP Group )(Brief article)
Jul 10, 2006 ... LONDON: Howard Paster, WPP Group EVP of PR, has resigned from the board of directors. He will remain in his current post through year's end and continue thereafter with WPP either in a part-time role or as ...
Careers: People Moves - Burson-Marsteller.(Burson-Marsteller hired Tony Jewell )(Brief article)
Jul 10, 2006 ... NEW YORK: Burson-Marsteller has hired Tony Jewell as an MD. Jewell will report to Ame Wadler, chief strategic and innovation officer and chairman of Burson's global healthcare practice. Jewell was a former deputy ...
Careers: People Moves - Fleishman-Hillard.(Melissa Schoeb promoted to general manager in Fleishman-Hillard )(Brief article)
Jul 10, 2006 ... LOS ANGELES: Fleishman-Hillard San Diego GM Melissa Schoeb has been promoted to GM of Southern California. In this new post, she will continue to serve as GM of the Omnicom-owned ...
Careers: People Moves - Western Union Financial Services.(appointment of Richard Badler in Western Union Financial Services )(Brief article)
Jul 10, 2006 ... DENVER: Western Union Financial Services has named Richard Badler its SVP of communications and IR. Badler will lead financial communications surrounding a planned spin-off from parent company First Data ...
Careers: People Moves - The Rogers Group.(appointment of Maria Fernanda Bowe in The Rogers Group )(Brief article)
Jul 10, 2006 ... LOS ANGELES: Maria Fernanda Bowe has joined The Rogers Group as director of its Latino Strategies unit. Most recently, she served as corporate relations ...
Careers: People Moves - The Morris & King Co.(appointment of Caren Browning in The Morris & King Co)(Brief article)
Jul 10, 2006 ... NEW YORK: The Morris & King Co. has named Caren Browning VP. She was previously senior ...
Careers: People Moves - Porter Novelli.(appointment of Inge Kauer in Porter Novelli )(Brief article)
Jul 10, 2006 ... NEW YORK: Porter Novelli has named Inge Kauer as the new director of the agency's EMEA region. Kauer will continue in her role as ...
Careers: People Moves - The Financial Relations Board.(appointment of Claire Koeneman in The Financial Relations Board )(Brief article)
Jul 10, 2006 ... CHICAGO: The Financial Relations Board has named Claire Koeneman and Kathy Waller co-presidents. They will be responsible for ...
Careers: People Moves - Cohn & Wolfe.(appointment of Jeremy Clark and Anita Bose in Cohn & Wolfe )(Brief article)
Jul 10, 2006 ... NEW YORK: Cohn & Wolfe has appointed Jeremy Clark as MD and Anita Bose as deputy director of the firm's New York healthcare ...
Careers: People Moves - Weber Shandwick.(appointment of Miguel Lopez-Quesada Gil in Weber Shandwick )(Brief article)
Jul 10, 2006 ... NEW YORK: Weber Shandwick has appointed Miguel Lopez-Quesada Gil to the new post of ...
P&G Pantene push aims to build emotional bond with consumers.(Procter & Gamble Co)
Jul 17, 2006 ... Cincinnati: Procter & Gamble kicked off its Pantene Beautiful Lengths campaign last Thursday, backed by what Anthony Rose, associate director of global beauty ER (external relations) at P&G, said was the largest PR investment P&G has made in the world's top-selling shampoo, Pantene. ...
Uncle Ben's sets review.(growth of Masterfoods USA)(Brief article)
Jul 17, 2006 ... Vernon, CA: Masterfoods USA has put its Uncle Ben's PR business up for review. Tara Rush, PR manager, said three firms are involved, including its current one, Porter Novelli. Rush said the company is looking for the best match for Uncle Ben's business. 'As we ...
H&K wins Dubai task.(Hill & Knowlton sign a one-year contract from the Dubai government)(Brief article)
Jul 17, 2006 ... WASHINGTON: Hill & Knowlton is expected to sign a one-year, dollars 3 million contract from the Dubai government to promote the country as a welcoming, tax-free place to do business, a reliable global trading partner, and a tourist destination. H&K declined to comment by press ...
New Dell blog debuts to a critical audience.(blog One2One of Dell Inc.)
Jul 17, 2006 ... Round Rock, TX: Dell's blog One2One got off to a turbulent start as PR and Web personalities criticized its focus as being promotional, rather than a place to start a conversation. The blog, which launched last week and is authored by multiple company employees, is positioned as ...
CGA enlists Fleishman for national 811-number effort.(Common Ground Alliance has selected Fleishman-Hillard develop and execute a national awareness campaign )
Jul 17, 2006 ... WASHINGTON: The Common Ground Alliance (CGA), an industry organization that promotes the safety of underground gas, pipeline, power, and telecommunications facilities, has selected Fleishman-Hillard to develop and execute a national awareness campaign for the 811 'call-before-you-dig' ...
News brief: Relix hires Cornerstone Public Relations.(Music magazine Relix hired Cornerstone Public Relations )(Brief article)
Jul 17, 2006 ... New York: Music magazine Relix has hired Cornerstone Public Relations for media relations work surrounding its 'Wear Your Music' campaign. The effort features bracelets made of used guitar strings that will be sold to benefit such groups as ...
News brief: Eleve8 and Impress to merge.(Elev8 merge with Impress PR)(public relations)(Brief article)
Jul 17, 2006 ... SAN FRANCISCO: Semiconductor specialist PR firms Elev8 PR and Impress PR will merge under the Impress PR name, based in that company's Phoenix headquarters. Impress will ...
News brief: Formula hired for Los Angeles Wine & Food Festival.(Formula PR hired for Los Angeles Wine & Food Festival)(Brief article)
Jul 17, 2006 ... LOS ANGELES: Formula PR has been hired to handle PR on behalf of the Los Angeles Wine & Food Festival. Formula's efforts will include media ...
News brief: Marshall Consultants resurfaces.(Marshall Consultants)(Brief article)
Jul 17, 2006 ... LOS ANGELES: After a five-year hiatus, PR executive search firm Marshall Consultants has resurfaced. Now based in Ashland, OR, it will focus on senior management-level ...
News brief: AMS acquires DVC Worldwide.(Aspen Marketing Services acquired DVC Worldwide )(Brief article)
Jul 17, 2006 ... CHICAGO: Aspen Marketing Services (AMS), an independent agency for automotive, consumer electronics, financial services, ...