PR Week (US) back issues from February 2008:
Target mulls media-policy shift.(Brief article)
Feb 04, 2008 ... MINNEAPOLIS: Target has restructured its communications department, allowing it to raise the number of available spokespeople and reconsider a long-standing nontraditional media ban. Target's current policy is not to take media requests from nontraditional publications, ...
PRWeekJobs.com e-mail error impacts 2,500 users.
Feb 04, 2008 ... NEW YORK: An e-mail transmission error caused by PRWeek's third-party vendor company, Adicio, resulted in user names and passwords of some registered users of PRWeekJobs.com to be sent to other users The problem also caused some of the 2,500 who were affected to get a flood of unwanted ...
Big Brothers Big Sisters starts recruitment drive.
Feb 04, 2008 ... PHILADELPHIA: Big Brothers Big Sisters of America has launched its 'Campaign for Men,' a 13-month national effort to recruit males, especially blacks and Hispanics, to mentor boys in communities across the US. The campaign will address the current shortage of volunteers signing ...
Meet Minnesota lauds its region in rebranding push.(Brief article)
Feb 04, 2008 ... MINNEAPOLIS: Civics group Meet Minneapolis has embarked on a three-tiered effort to bolster the image of Minneapolis/St. Paul in the global economy. Karyn Gruenberg, project head for the Minneapolis/St. Paul More to Life push, said the group is working with three firms on the ...
Dan Klores Communications AOR for Drinks Americas Holdings.
Feb 04, 2008 ... NEW YORK: Drinks Americas Holdings (DAH), an owner, developer, and marketer of premium celebrity-backed alcoholic and non-alcoholic beverages, has named Dan Klores Communications (DKC) its worldwide AOR The firm will continue to ...
Edekman acquires Imageland Russia.(Imageland Russia )(Brief article)
Feb 04, 2008 ... MOSCOW: Edelman has acquired Imageland Russia and purchased a 50% stake in Imageland Ukraine, the firm announced last Monday. Deal terms were undisclosed, but it is expected to close on May 1. Both ...
HLA hires FWV.
Feb 04, 2008 ... RALEIGH, NC: Healthy Living Academies (HLA) has hired French/West/Vaughan (FWV) to provide media relations support to help ...
Clinique taps Manning Selvage & Lee to assist PR.
Feb 04, 2008 ... NEW YORK: Clinique has tapped Manning Selvage & Lee to assist with PR, expanding on the firm's digital out-reach to college students for the cosmetic brand. In ...
Republican National Convention chooses PR Newswire.
Feb 04, 2008 ... ST. PAUL, MN: The 2008 Republican National Convention has chosen PR Newswire (PRN) as its official wire service. PRN will provide simultaneous electronic distribution of news releases, media advisories, and convention materials to the estimated 15,000 media members expected at the ...
Rani Resorts names Imagine Global Communications as AOR.(Brief article)
Feb 04, 2008 ... NEW YORK: Rani Resorts, a luxury-resort chain in Mozambique, has named boutique firm Imagine Global Communications its AOR for US outreach. The firm, which specializes in travel ...
Hill & Knowlton acquires majority stake in Rikes Communications.
Feb 04, 2008 ... HONG KONG: Hill & Knowlton has acquired a majority stake in Rikes Communications, a China-based financial communications firm. Rikes' clients include China Southern Airlines and Guangshen ...
Pierce Mattie PR AOR for LONDON.
Feb 04, 2008 ... NEW YORK: UK-based nail lacquer brand butter LONDON has tapped Pierce Mattie PR as its AOR. The ...
Latinvox renamed 'vox collective'.
Feb 04, 2008 ... NEW YORK: Latinvox, one of the US' leading Hispanic firms, has changed its name and focus. Now known as the 'vox collective,' the full-service firm, which provided such ...
HotNewz.TV sets out to reach college crowd.(Anastos Interactive Media )(Brief article)
Feb 04, 2008 ... NEW YORK: Anastos Interactive Media (AIM) has launched HotNewz.TV, an online interactive channel aimed at college students. The channel features news, personal advice, and direction on issues tailored to their generation. The Web site, www.hotnewz.tv, debuted on large computer ...
Microsoft tops reputation list.
Feb 04, 2008 ... CHICAGO: Results from the 2007 Cision Corporate Media Reputation Index of US companies (formerly the Delahaye Index), show that Microsoft sits atop the corporate reputation scale. General Motors placed second, a significant turnaround for the automotive industry, according to the index's ...
USCorp touts mining industry.
Feb 04, 2008 ... LAS VEGAS: USCorp, a company with interests in land that can be mined for minerals, has tapped Martin E. Janis & Company (MEJ) for a national financial PR program. The effort aims to overcome stigmas associated with unlisted junior companies in the mining industry, so as to attract ...
Launch Pad: Microsoft launches products by turning IT pros into heroes.
Feb 04, 2008 ... <Pre> Organization: Microsoft Campaign: HHH Comic Series/Microsoft product launch PR team: Big Mouth PR, Waggener Edstrom Worldwide Other marketing: Other Microsoft Web sites and word of mouth Launch: January 29 Budget: Undisclosed </Pre> IDEA: Microsoft sought to celebrate IT ...
News Analysis: Ledger death clouds 'Knight' marketing.
Feb 04, 2008 ... Warner Brothers unsure as to which character to focus on as blockbuster film's release approaches. Heath Ledger's face has dominated the marketing campaign for The Dark Knight since its summer launch, when fans surrendered their e-mail addresses to be among the first to see him ...
Newsmaker: McCormack stays calm amid Macworld clamor.
Feb 04, 2008 ... At 4pm on January 14, the first of more than 5,000 people started lining up outside San Francisco's Moscone Center to see Steve Jobs deliver the Macworld Conference & Expo keynote address at 9am the next morning. 'They sleep on the sidewalk and cook out,' says Charlotte ...
Companies: Organization Profile - SOA sees rewards of taking risk on PR.
Feb 04, 2008 ... Through the Society of Actuaries' branding push, an entire profession is now better understood. While not Alaskan crab fishermen, firefighters, or even stunt doubles, actuaries work in a sector that deals with risk every day - studying it, analyzing it, managing it. ...
Companies: The Agency Business - Social-media know-how crosses practice lines.
Feb 04, 2008 ... Logic dictates that social-media issues fall under the purview of a PR firm's digital practice. It's clear, though, that the pervasive nature of social media is making an impact across practice borders. Corporate PR pros, who work with clients over a wide range of sectors, now ...
Editorial: Target on the mark as it rethinks media policies.(Editorial)
Feb 04, 2008 ... It is hard to truly grasp a company's position on an issue when its only public comment is a statement. When someone from a youth marketing blog recently queried Target about what they considered to be a questionable ad, Target's response came by statement: 'Unfortunately we are unable to ...
Op-Ed: Make sure 'authentic' equals 'real'.
Feb 04, 2008 ... The word du jour in the PR industry these days seems to be 'authentic.' We are told that our mission, in part, is to help clients find their 'authentic' voice; that companies need to behave in an 'authentic' manner to win and retain customers; that executives should embrace 'authentic' ...
Op-Ed: Social media's impact still growing.
Feb 04, 2008 ... This is shaping up to be another banner year for social media and a good time for everyone in marketing and PR to pay a lot closer attention to this fast-evolving medium - if they aren't already. Social media, loosely defined as consumers creating and sharing content and information ...
Opinion: Corporations must take lead in re-energizing green efforts.
Feb 04, 2008 ... Despite all of the hype in the past year - and a Nobel Peace Prize for Al Gore - green is not on the campaign radar at all this year. Not one candidate has stood out on this issue, and it has not even emerged along party lines. That's pretty surprising, given how recently it was the topic ...
Opinion: The imperiled annual report still valuable as a comms tool.(Report)
Feb 04, 2008 ... Somewhere right now a group of IR/PR corporate staffers are sitting in a conference room vigorously debating how best to handle their company's annual report. This year, the conversation has a bit of different flavor as a Securities & Exchange Commission regulation takes effect that no ...
FACT FILE: Market news focus is shifting style from Wall St. to Main St.
Feb 04, 2008 ... In the news The Wall Street Journal is discussing major changes to its brand in the coming months. Rupert Murdoch is planning a physical move for the paper to his midtown News Corp. offices and expressed a desire to expand the paper's non-business reporting, according to The New ...
Media: Analysis - News lags on '08 gender, race reports.
Feb 04, 2008 ... The media has recently grappled with the unprecedented task of covering an election that, for the first time in US history, presents both a woman - Sen. Hillary Clinton (D-NY) - and a black man - Sen. Barack Obama (D-IL) - as viable candidates for the Presidency. Although the ...
Media: Journalist Q&A - Farhad Manjoo, Salon.com.
Feb 04, 2008 ... <Pre> Name: Farhad Manjoo Title: Staff writer Outlet: Salon.com Preferred contact method: machinist@salon.com </Pre> PRWeek: How do you explain The Machinist? Is it a blog that's looking at the intersection of technology and pop culture? Farhad Manjoo: That's a good ...
Media: Research - CCO analysis.
Feb 04, 2008 ... <Pre> Conducted by: Weber Shandwick and Spencer Stuart Sample: 141 chief communications officers (CCOs) Goal: Compare CCOs at Fortune's Global Most Admired Companies with CCOs at other companies KEY FINDINGS: 75% of all CCOs said their work was measured by positive ...
Media Roundup: Schools get creative to spur coverage.
Feb 04, 2008 ... In a major story on the dearth of higher education beat reporters at major newspapers, The Chronicle of Higher Education notes that the coverage of colleges and universities has often been reduced to being a part of the K-12 reporter's beat. Even with that decline - which occurs ...
Media: Critical Hit - Hyperfactory takes 'Journal' mobile.
Feb 04, 2008 ... Who is your client and what are its media goals? Jennifer Abelson: The Hyperfactory is a mobile media and ideas company that acts as an advertising agency focused on mobile devices. They were looking to establish mobile as a critically important medium for advertisers, while ...
Media: Ups and Downs.
Feb 04, 2008 ... Al Gore's Current Media files its intent to go public. The company hopes to raise dollars 100 million in an initial public offering The Washington Post Co. launches theroot.com, an online magazine featuring news, features, and video geared towards the black community ...
Media: Inside Information - Beauty blogs making fuller use of fashion-world videos.
Feb 04, 2008 ... PR pros are increasingly interacting with beauty bloggers, now that more are adopting video capabilities to provide a better look at how products are used. To cater to the growing number of blog readers and subscribers, beauty blogs are becoming more user-friendly and ...
Cover Story: A strong connection.(Cover story)
Feb 04, 2008 ... LinkedIn's marketing and communications professionals work together to continually hone and spread the right message about the growing professional online network. Despite growing at a remarkable speed, LinkedIn has confronted some daunting coverage. The press suggested the ...
Market Focus: Keys to a good start.
Feb 04, 2008 ... Research is essential in the development of a campaign, offering useful information to be used during the launch and beyond. A more vivid picture and better sound quality are just two of the elements that high-def TVs and other home entertainment technology offer to those who'd ...
PR Technique: Keeping your press releases relevant.
Feb 04, 2008 ... In today's digital age, social media and video elements are essential. A recent survey of journalists by Atlanta PR firm Arketi Group found news releases are used by 90% of business journalists as sources for story ideas. However, as 54% of those same journalists say ...
Campaigns: Quinny strolls with influencers.
Feb 04, 2008 ... <Pre> Dorel Juvenile Group PR Team: Dorel Juvenile Group (Columbus, IN) and Duffy & Shanley (Providence, RI) Campaign: Quinny US launch Duration: June-December 2007 Budget: dollars 100,000 </Pre> 'We (are targeting) moms at the cutting edge of trends who want to integrate style ...
Campaigns: SNHD socks it to the flu in regional awareness effort.
Feb 04, 2008 ... <Pre> SNHD PR Team: Southern Nevada Health District and B&P (both in Las Vegas) Campaign: 'Fight the Flu' Duration: August-October 2007 Budget: dollars 24,000 federal grant (advertising and PR) </Pre> SNHD asked its agency to extend the 2007 campaign by locale, to eventually ...
Campaigns: Innovative CulinaryPrep lets visuals prove its worth.(Brief article)
Feb 04, 2008 ... <Pre> CCMS PR Team: Creative Culinary Marketing Solutions (Atlanta) and Keymer Group Strategic Communications (Jacksonville,FL) Campaign: Launch of CulinaryPrep Duration: August-December 2007 Budget: dollars 10,000 </Pre> So when Creative Culinary Marketing Solutions (CCMS) was ...
PR Toolbox: Buoying product launches, image libraries, and more.
Feb 04, 2008 ... Product launches How do I develop a product launch strategy that works? Planning is key, says Meredith Bove of McCabe, Duval & Associates. The more the team knows up-front, the more it can contribute to strategy and the easier it is to integrate with the creative and ...
Careers: Expert Advice - Aimee Steel, vice president Levick Strategic Communications.
Feb 04, 2008 ... I realize that internships are a great first foray into PR. What traits must I exhibit to land such a role? A: This is the question I hear most often, other than 'Is it a paid internship?' If you're not asking it, you should. I receive resumes from students all over ...
People Moves: Nintendo of America.
Feb 04, 2008 ... REDMOND, WA: Nintendo of America announced that Denise Kaigler will join the company as VP of marketing and corporate affairs, effective February 18. Kaigler will oversee all aspects of corporate affairs, including corporate communications, PR, government affairs, IR and analyst relations, ...
People Moves: DeVries Public Relations.
Feb 04, 2008 ... NEW YORK: DeVries Public Relations has announced several executive promotions. Former EVP Stephanie Smirnov is now president, filling a position that had been vacant for about ...
People Moves: NHL.
Feb 04, 2008 ... NEW YORK: The NHL has named Michael DiLorenzo to the new post of corporate communications director, reporting to SVP of communications Bernadette Mansur. DiLorenzo founded Rising Tide Public Relations and has served as CMO for ...
People Moves: Ogilvy.(Brief article)
Feb 04, 2008 ... WASHINGTON: Ogilvy has announced a number of new hires. Virginia Miracle joins its 360deg Digital Influence team as SVP and head of Digital Strategy. Adriana Gascoigne also joins Digital Strategy as VP Miracle will operate out of the DC office, Gascoigne out of San ...
People Moves: The Georgia Restaurant Association.
Feb 04, 2008 ... ATLANTA: The Georgia Restaurant Association (GRA) has promoted Kelly Hornbuckle to marketing and communications manager. She will be responsible for maintaining the weekly ...
People Moves: Univision.
Feb 04, 2008 ... NEW YORK: Spanish-language media company Univision has named Monica Talan VP of corporate communications. Talan was previously SVP ...
People Moves: Gibralter Associates.
Feb 04, 2008 ... WASHINGTON: The New York office of Gibralter Associates, a business communications firm, has tapped veteran journalist Joe Peyronnin as senior adviser for global communications and ...
People Moves: Koroberi.(Appointment of Anne Hainsworth )(Brief article)
Feb 04, 2008 ... CHAPEL HILL, NC: Koroberi, a full-service b-to-b marketing firm, has appointed Anne Hainsworth as PR director. Hainsworth is responsible for creating and implementing PR campaigns ...
Welcoming the 'idol' Field.
Feb 04, 2008 ... Those aliens are getting sophisticated. Not content with your garden-variety crop circle, they're now honoring American pop culture in fields between the coasts. Well, not really. This one was created by Swanson Russell Associates, a ...
Yahoo agencies mull business impact as Microsoft bid looms.
Feb 11, 2008 ... SUNNYVALE, CA: PR firms that work with Yahoo are cautiously considering how business could be impacted by Microsoft's potential acquisition of the troubled company. Yahoo's PR function is spread across several agencies, including OutCast Communications for its trade and business ...
OSD places dollars 6.5m ASY task up for bid.(Office of the Secretary of Defense )(Brief article)
Feb 11, 2008 ... WASHINGTON: The Office of the Secretary of Defense (OSD) has issued a pre-solicitation notice for PR and marketing work valued at as much as dollars 6.5 million for the controversial America Supports You (ASY) program. PR work for ASY, which the Pentagon created in 2004 to ...
Sun extends Bite alliance.
Feb 11, 2008 ... SAN FRANCISCO and SANTA CLARA, CA: Sun Microsystems has extended its contract with Bite Communications in the US and EMEA, while simultaneously conducting an open review for its corporate PR work. 'We have extended the contract rather than conducting another review based on the ...
Insmed education effort targets Congress, public.
Feb 11, 2008 ... RICHMOND, VA: Insmed, a developer of follow-on biologics (FOBs) and biopharmaceuticals, has launched a broad education campaign in its hopes to raise awareness of the importance of establishing a regulatory pathway in the US for FOBs. While a regulatory system for approving FOBs ...
Cuervo channels soccer to reach Mexican Americans.(Brief article)
Feb 11, 2008 ... NEW YORK: Jose Cuervo is targeting Mexican-American consumers with its new campaign, which taps into cultural identity through their love of soccer. Called 'Mexico, You Always Have It On,' the effort, which features Mexican soccer star Alberto Garcia Aspe, officially launched at ...
Controversy over Major League Baseball steriods use.
Feb 11, 2008 ... WASHINGTON: Rational PR founding partner Patrick Dorton is serving as PR counsel on the team representing Roger Clemens (l) in the controversy over Major League Baseball steroids use. Also representing Clemens are attorneys Rusty Hardin of Rusty Hardin and Associates and ...
Gruma chooses Lopez Negrete Communications as AOR.
Feb 11, 2008 ... HOUSTON: Gruma, a tortilla and corn masa flour manufacturer, has chosen Lopez Negrete Communications as its AOR. Work for Gruma's primary brands - Maseca and Guerrero ...
FD provides financial communications services to Alliance Data Systems.
Feb 11, 2008 ... NEW YORK: FD is providing financial communications services to Alliance Data Systems. The loyalty-service and credit-card-transaction company is suing private-equity firm Blackstone ...
PR Boutiques International formed.
Feb 11, 2008 ... NEW YORK: A dozen boutique PR firms from around the globe have formed PR Boutiques International to pursue and provide services to clients around the world. Founding members are Bridge Global Strategies; Campaignteam; C.J.'s World PR & Communications; High View Communications; Japan Public ...
Adaptec names Walt & Company as AOR.
Feb 11, 2008 ... CAMPBELL, CA: Adaptec, a storage-solutions company, has named Walt & Company its AOR. The firm was chosen for its strategic plan, ...
Touchpaper selects Affect Strategies.(Brief article)
Feb 11, 2008 ... NEW YORK: Touchpaper, a provider of IT business management solutions, has selected Affect Strategies to launch its PR campaign as it expands operations in the US. Affect ...
Fisker Automotive names Rogers & Cowan AOR.
Feb 11, 2008 ... LOS ANGELES: Fisker Automotive, a privately owned 'green' auto company, has named Rogers & Cowan AOR. The ...
Christy USA and DOIE choose Spread PR as AOR.
Feb 11, 2008 ... NEW YORK: Christy USA, a British towel company founded in 1855, and DOIE, a line of sustainable bamboo and silk clothing by ...
Namco Bandai Games America select Weber Shandwick as AOR.(Brief article)
Feb 11, 2008 ... SANTA CLARA, CA: Namco Bandai Games America has selected Weber Shandwick as its AOR. The agency's California offices will support the brand on a national level following a competitive agency review. WS' consumer practice will launch an effort to ...