PR Week (US) back issues from June 2008:
Pfizer boosts comms initiative for Chantix.
Jun 02, 2008 ... NEW YORK: Pfizer readjusted its communications strategy for its anti-smoking drug Chantix on the heels of concerns regarding its possible side effects. Last month, the FAA banned pilots from taking Chantix after a report from drug evaluation journal Drug and Therapeutics ...
Molson Coors enlists Ogilvy.
Jun 02, 2008 ... DENVER: Molson Coors hired Ogilvy Public Relations as its corporate AOR to focus on reputation management, social responsibility, and issues management. Molson chose Ogilvy in mid-May for the six-figure base agreement after a two-round RFP process that included 10 firms, said ...
Entertainment industry unites in cancer telethon.
Jun 02, 2008 ... NEW YORK: The Entertainment Industry Foundation (EIF), a nonprofit that draws on the entertainment sector, hired Ketchum to promote the recently announced September 5 broadcast of Stand Up to Cancer, an hour-long fundraising event set to air simultaneously on ABC, CBS, and NBC - a rare ...
American Airlines pinpoints fuel prices for raising bag fee.
Jun 02, 2008 ... FORT WORTH, TX: American Airlines (AA), which recently said it will begin charging most customers dollars 15 per checked bag, has focused its overall communications strategy on explaining to consumers the challenges the industry is facing, given increasing fuel prices. AA's ...
Survey into reporting relationships.(Survey)(Brief article)
Jun 02, 2008 ... LOS ANGELES: PR pros who report directly to the C-suite are more likely to have a larger amount of resources than those who don't, according to a survey from The Strategic Public Relations Center at the University of Southern California (USC). More than 500 senior level people answered ...
CRT/tanaka, AOR for Agility Healthcare Solutions.
Jun 02, 2008 ... GLEN ALLEN, VA: Agility Healthcare Solutions tapped CRT/tanaka as its AOR. The Richmond, ...
New clients for Greenough Communications.
Jun 02, 2008 ... BOSTON: Greenough Communications recently added two new clients, Communispace, a creator of corporate online ...
Echo Research launches SAGE.(senior advisory group of experts)(Brief article)
Jun 02, 2008 ... LONDON: Echo Research launched its Senior Advisory Group of Experts (SAGE), an international network to counsel on best practices, reputation measurement, and communications effectiveness. The seven founding SAGE ...
Zaio Corporations selects William Mills Agency.
Jun 02, 2008 ... ATLANTA: Zaio Corporation, a real estate technology and database ...
New clients for Phelps Group.
Jun 02, 2008 ... SANTA MONICA, CA: The Phelps Group added three new clients, including Public Storage ...
New clients for Idea Hall.
Jun 02, 2008 ... COSTA MESA, CA: Idea Hall, which recently opened an office in LA, picked up six new clients, such ...
Sweeney, AOR for The Plaza Group.
Jun 02, 2008 ... CLEVELAND: The Plaza Group, a Houston-based petrochemical marketing company, hired Sweeney as AOR, effective ...
BW enters new sales agreement.
Jun 02, 2008 ... DUBAI: Business Wire (BW) entered a new sales agreement with News Services Group-Middle East (NSG-ME) to market BW services in the Middle East and North ...
Correction.(Correction notice)
Jun 02, 2008 ... Correction: In last week's cover story, 'Green Grid hires PN to expand its global scope,' Andrew Fox of Green Grid ...
WellPoint taps Ricochet as its seven-figure AOR.
Jun 02, 2008 ... NEW YORK: WellPoint named Ricochet Public Relations as its AOR after working with the New York agency for two years. The Indianapolis-based health benefits company, which represents 35 million members under its Blue Cross, Blue Shield, Anthem, and Unicare health plans, has never ...
PR firms report Q1 increase.
Jun 02, 2008 ... NEW YORK: US PR firms saw a 7.5% increase in revenue, on average, for the Q1 of 2008 compared to same period in 2007, according to a survey from the Council of Public Relations Firms (CPRF). The Council's Business Practices Benchmarking Study also found that 68% of respondents are ...
Sam Adams selects DeVries.(Boston Beer Company Inc.)(DeVries Public Relations)(Brief article)
Jun 02, 2008 ... BOSTON: The Boston Beer Company's leading brand, Samuel Adams, picked DeVries PR to serve as its AOR, after a three-round pitch process that included about six firms. DeVries is overseeing all media relations campaigns, 'both proactive and reactive, from idea generation to ...
Launch Pad: Twinklets looks to shine in its introduction to America.(Duffy and Shanley Inc.)(Brief article)
Jun 02, 2008 ... <Pre> Organization: Twinklets, a member of the Swarovski Group Campaign: Twinklets US launch PR Team: Duffy & Shanley Launch: June 14 Budget: Undisclosed </Pre> Idea: 'Our goal is really to use different methods in targeting (the girls) because of the age variety. An 8-year-old ...
News Analysis: Pharma giants try to clarify transparency.
Jun 02, 2008 ... The major players are ready to be more open, but there's no consensus about how best to do it. Last month, Eli Lilly cast its support behind a federal bill that would require drugmakers to disclose payments to doctors. The bill was revised - payments only more than dollars 500 need be ...
Newsmaker: Palansky boosts the odds for poker's main event.
Jun 02, 2008 ... Poker may not jump to mind as a spectator sport. However, the 39th annual World Series of Poker (WSOP), which began May 30, will draw more eyes than ever if Seth Palansky, director of communications, sports and entertainment, at Harrah's, which owns the event, has his way. ...
Companies: Corporate Profile - Christie's paints consistent global message.(Company overview)
Jun 02, 2008 ... With headquarters all over the world, the PR team works cohesively to host successful auctions. Christie's, the art auctioneer in business since 1766, has recently been in the news a lot for the auctioning of some unusual items, including a tasteful painting of the current ...
Companies: The Agency Business - MBAs help PR pros to stand out with C-suite execs.
Jun 02, 2008 ... When the economy stumbles, PR is typically one of the first places that skittish companies make cuts. But as PR agencies work to gain the confidence of C-suite executives, those PR pros with MBAs are better positioned to make a compelling case for preserving the marketing budget during ...
Editorial: CEO explanation falls flat concerning transparency.(Editorial)
Jun 02, 2008 ... When Whole Foods' CEO John Mackey was caught using the screen name Rahodeb to post anonymous comments about his company and its competitors, the executive took a break from Whole Foods' The CEO's Blog. Now that the Securities and Exchange Commission and Whole Foods completed their ...
Op-Ed: Brands must rediscover their purpose.
Jun 02, 2008 ... How and when did brands get so small? It seems that despite the greater availability of tools to connect brands with consumers, the impact of brands on society has greatly diminished. Why are the trillions of dollars currently spent on marketing only getting us 'Paris Hilton' brands ...
Op-Ed: Prime crisis is a chance to hone skills.
Jun 02, 2008 ... There's no doubt that money is a major worry of the moment. The sub-prime mortgage mess spawned a related, and scarier, prime crisis, in which even people with traditional, 30-year-fixed mortgages are getting anxious. As the sub-prime borrowers who accepted too-good-to-be-true offers on ...
Opinion: Anticipating change must now be a fixture in PR pros' arsenal.
Jun 02, 2008 ... Now that corporations are embracing content creation and social media, PR pros are sometimes surprised to find their job descriptions look quite similar to that of journalists (albeit with obvious caveats regarding objectivity and impartiality). In the meetings I've had with PR ...
Opinion: Schools must help bridge gap between comms and business.(Viewpoint essay)
Jun 02, 2008 ... I recently joined 30 colleagues from the academic, agency, and corporate worlds for a symposium co-sponsored by the Arthur W. Page Society and the Institute for Public Relations, groups on which I serve as a trustee. The Tuck School of Business at Dartmouth College hosted the event for the ...
Factfile: New Line gives Bag Borrow or Steal priceless exposure.
Jun 02, 2008 ... In the news When New Line Cinema told the luxury bag, jewelry, and sunglass rental company, Bag Borrow or Steal, six months ago that it would be included in the new Sex and the City film, it was a dream come true for the company - especially since it did not do anything to ...
Media: A blogger's essay creates an online frenzy.
Jun 02, 2008 ... In terms of generating Internet buzz, the front-page New York Times Magazine essay penned by former Gawker editor Emily Gould, which was featured prominently on the newspaper's Web site, would generally be considered a homerun. Published online the week before its May 25 ...
Media: Journalist Q&A - Kate Taylor, The New York Sun.
Jun 02, 2008 ... <Pre> Name: Kate Taylor Title: Arts and culture reporter Outlet: The New York Sun Preferred contact method: ktaylor@nysun.com Web site: www.nysun.com </Pre> PRWeek: What sets the New York arts and culture scene apart? Kate Taylor: In terms of comparing it to other ...
Media: Research - Views of Iraq War coverage in US.(Table)
Jun 02, 2008 ... <Pre> Conducted by: Commissioned by the Poynter Institute, conducted by Zogby Intl., and funded by the McCormick Foundation Sample: 8,683 adults (May 9-12) Goal: To determine US adults' views on press coverage of the Iraq War KEY FINDINGS 75% of ...
Media Roundup: Candy stories take a positive, upscale spin.
Jun 02, 2008 ... It turns out that even the media has a sweet tooth when it comes to confections. Not only is the confection industry somewhat recession proof, but most reporters aren't putting blame on candy and sweets for America's growing obesity problem, says Bernard Pacyniak, ...
Media: Critical Hit - Delta's new video gets an AP boost.
Jun 02, 2008 ... Delta recently introduced a new onboard safety message. What were the airline's media goals regarding that new video? Katie Connell: We wanted to introduce the new video in a different and nontraditional way to achieve two primary goals: Attract and keep the attention of viewers ...
Media: Ups and Downs.
Jun 02, 2008 ... The Boston Globe launches a Web site for local mothers, featuring an event calendar and parenting forums among its features Canadian Geographic prints its annual environmental issue on wheat paper, a first in North America The Society of Professional Journalists names ...
Media: Inside Information - Mobile instant messaging helps quick-paced dialogue.
Jun 02, 2008 ... The often hectic and travel-filled schedules of today's PR pros are no excuse for them to avoid contact with their employees that are seated at their desks in agency offices. To keep in touch with staffers, and to maintain a private and quick-paced dialogue, PR executives often ...
Cover Story: A solid lineup.
Jun 02, 2008 ... CA's recent restructuring of its communications function has enabled the company to more effectively support overall PR and business goals. Former Computer Associates CEO Sanjay Kumar became a household name for all the wrong reasons. After ending his four-year tenure as CEO of ...
Market Focus: Steady information is an invaluable asset.(Brinker Capital)
Jun 02, 2008 ... For companies looking to target financial advisors, a consistent and useful message is what resonates. Tonya Garcia reports. About two years ago, Brinker Capital, a dollars 10 billion money management firm, and its AOR, Middleburg Communications, sought a way to add value to the ...
PR Technique: Senior LGBTs require inclusive outreach.
Jun 02, 2008 ... Connecting with this unique audience requires a specialized approach. Tanya Lewis reports. Both mainstream and gay media have increased coverage of the senior LGBT market, and it's a niche worth cultivating relationships with for many companies. Seniors in this community are ...
Campaigns: Uncle Ben's helps to feed children.(Mars Foods USA)(Second Harvest)
Jun 02, 2008 ... <Pre> Mars Foods USA PR Team: Mars Foods USA (McLean, VA) and Current Lifestyle Marketing (Chicago) Campaign: Uncle Ben's and America's Second Harvest Kids Cafe Program Duration: September 2007-ongoing Budget: dollars 500,000 </Pre> Considering that Second Harvest is already ...
Campaigns: ASPCA gets support for its move with media outreach.(American Society for the Prevention of Cruelty to Animals)(Vollmer Public Relations)(Brief article)
Jun 02, 2008 ... <Pre> ASPCA PR Team: ASPCA (New York) and Vollmer PR (Austin) Campaign: ASPCA Mission: Orange - Town Lake Animal Center Relocation Program Duration: September 14 - October 11, 2007 Budget: dollars 11,000 </Pre> The city then decided to put the matter back to vote and ASPCA ...
Campaigns: Panera puts the focus on the needy with turkey drive.(Panera Bread Co.)(RMD Advertising)(Brief article)
Jun 02, 2008 ... <Pre> Panera Bread PR Team: Panera Bread's Ohio franchises and RMD Advertising (Columbus, OH) Campaign: Great Panera Turkey Drive Duration: October 1, 2007-November 25, 2007 Budget: dollars 5,000 </Pre> After the company renamed and rebranded the annual turkey drive to increase ...
PR Toolbox: Demonstrating ROI, call-in radio segments, and more.
Jun 02, 2008 ... ROI How can we effectively show clients and/or company management the ROI of PR tactics? Inserting anchor text links in traditional press releases and tagging them throughout the copy can be a good way to measure customer activity generated by a specific press ...
People Moves: Qorvis Communications.(appointment of Tom Reynolds)(Brief article)
Jun 02, 2008 ... WASHINGTON: Qorvis Communications has hired Tom Reynolds, the former national press secretary for Gov. Bill Richardson (D-NM), as a director. Reynolds will advise clients on public affairs and crisis management issues. Reynolds is also ...
People Moves: Aetna.
Jun 02, 2008 ... HARTFORD, CT: Aetna hired Mohit Ghose as VP for public affairs Ghose, who last worked as SVP for public affairs at the trade association America's Health ...
People Moves: Bite Communications.
Jun 02, 2008 ... SAN FRANCISCO: Bite Communications named David Hargreaves its new GM of North America. Hargreaves previously worked as GM ...
People Moves: Carmichael Lynch Spong.
Jun 02, 2008 ... MINNEAPOLIS: Carmichael Lynch Spong hired Kelley Shoemaker as director of operations. Shoemaker, based at the agency's ...
People Moves: The Independent Petroleum Associations of America.
Jun 02, 2008 ... WASHINGTON: The Independent Petroleum Association of America (IPAA) recently hired Nicole Daigle as its director of public affairs. Daigle oversees IPAA member outreach, as well as ...
People Moves: Peppercom.(Brief article)
Jun 02, 2008 ... NEW YORK: Peppercom hired Sam Ford, formerly of Massachusetts Institute of Technology (MIT), as director of consumer insights on May 21. Ford previously worked as a project manager at MIT's ...
People Moves: US Coast Guard.
Jun 02, 2008 ... WASHINGTON: The US Coast Guard named Chris O'Neil chief of media relations at its headquarters in ...
People Moves: Crosby Marketing Communications.
Jun 02, 2008 ... ANNAPOLIS, MD: Crosby Marketing Communications hired Joe Fino as director of marketing technology. Fino will lead the development of ...
Careers: Expert Advice - Steve Seeman, VP Makovsky & Company.
Jun 02, 2008 ... What are some ways for me to better encourage the staff at my agency to become 'greener'? A: Becoming an environmentally friendly organization should be everyone's responsibility, including your firm's senior management. Real and permanent change must be fostered by an ...
Frosted Monet-Wheats NEXT?(Brief article)
Jun 02, 2008 ... Americans for the Arts and the Ad Council are uniting to encourage parents to 'feed their children the arts' through several PSAs, which debuted May 22 at the New England Art Institute. Food items including ...
Kaiser hires GolinHarris to help broaden its reach.(Kaiser Permanente Hawaii)
Jun 09, 2008 ... OAKLAND, CA: Kaiser Permanente selected GolinHarris for a six-figure AOR account to help the healthcare organization communicate the benefits of its operating model, database, and research to a wider audience. The managed healthcare organization embarked upon an AOR search ...
GM outlines its conversion to gas-efficient product line.
Jun 09, 2008 ... DETROIT, MI: General Motors (GM) said its announcement to shutter truck plants in favor of small-car production furthers its earlier message promoting fuel-efficient vehicles. Tom Wilkinson, GM director of news relations, said that rising gas prices and stalled truck sales have ...
SEIU intensifies its fight to close equity firm loopholes.
Jun 09, 2008 ... WASHINGTON: SEIU launched a new phase of its recent campaign against tax loopholes that it said unfairly benefits private equity firms. This effort specifically targets Kohlberg, Kravis, and Roberts (KKR) and its ties to the John McCain presidential campaign. SEIU and its ...
Carlson's new push aims to boost traveler appeal.
Jun 09, 2008 ... MINNEAPOLIS: Carlson Hotels has embarked on a national brand awareness campaign to boost the appeal of its brands, Radisson and Country Inns & Suites, to business and leisure travelers. The efforts, which will cost about dollars 250,000, were developed after internal research ...
Toyota Camry targets black women in new digital effort.
Jun 09, 2008 ... TORRANCE, CA: Toyota Motor Corp. kicked off a new immersive entertainment campaign to market its 2009 Camry to black women. The 'If Looks Could Kill' campaign combines digital and real-world gaming components centered around a new Web site developed by Burrell Communications ...
Porter Novelli provides media and investor relations.
Jun 09, 2008 ... VANCOUVER: Porter Novelli is providing media and investor relations, as well as internal communications for OncoGeneX Technologies, a biopharmaceutical company, which is merging ...
EFG opens East Coast headquarters.
Jun 09, 2008 ... NEW YORK: LA-based Entertainment Fusion Group (EFG) opened East Coast headquarters in New York's Flatiron District. There, it will ...
Waggener Edstrom Worldwide adds Apex Public Relations.
Jun 09, 2008 ... SEATTLE: Waggener Edstrom Worldwide reported on June 2 that it has added the firm Apex Public Relations of Toronto to its global alliance ...
G.S. Schwarta & Co adds new clients.
Jun 09, 2008 ... NEW YORK: G.S. Schwartz & Co. added three clients from the US and Canada, including Montreal-based gift ...
DolceGoldin opens.
Jun 09, 2008 ... NEW YORK: Joe Dolce, the former editor-in-chief of both Details and Star magazines, and Davidson ...
MWW Group began the communications effort ..
Jun 09, 2008 ... EAST RUTHERFORD, NJ: MWW Group began the communications effort for Linens 'n Things, as the retailer ...
Shareholders meeting for Havas.
Jun 09, 2008 ... SURESNES, FRANCE: At Havas' annual shareholders meeting on May 29, shareholders renewed the terms of office for ...
Tim Smith launches Element PR.
Jun 09, 2008 ... SAN FRANCISCO: Tim Smith, the former senior managing director at Spark PR, has launched Element PR ....