PR Week (US) back issues from August 2008:
SEC's recommendation impacts PR newswires.
Aug 04, 2008 ... WASHINGTON: The Securities and Exchange Commission (SEC)'s recommendation last week that rules be set to govern how corporations disclose their earnings and other information on their Web sites could drastically impact the newswire business and shift the way IR and financial PR pros ...
Navy to hire outside firm.(United States. Navy)(Brief article)
Aug 04, 2008 ... WASHINGTON: The US Navy plans to announce September 15 the hiring of its first outside agency to provide communications support for the Navy's Office of Information. Proposals for the RFP, issued in early July, are due August 12, according to Navy documents. A 'significant ...
New search engine Cuil sees mixed reaction to its launch.
Aug 04, 2008 ... SAN FRANCISCO: New search engine Cuil faced the dichotomy of the media establishment when it launched last week, with traditional media hyping the product as a Google-killer-in-waiting, while bloggers criticized the product for not being ready for prime time. The startup, ...
Virgin Galactic aims to be a brand leader with spacecraft.(Brief article)
Aug 04, 2008 ... MOJAVE, CA: Virgin Galactic unveiled its WhiteKnightTwo aircraft, part of its space tourism project, in an effort to position Virgin as an innovative brand leader. Will Whitehorn, president of Virgin Galactic and nonexecutive chairman of Next Fifteen Communications Group, told ...
Cruise Lines' new effort plans leaked to the press.
Aug 04, 2008 ... FT. LAUDERDALE, FL: The fate of a PR campaign developed for Cruise Lines International Association (CLIA) appears up in the air after it was accidentally e-mailed to a Connecticut reporter. The Greenwich Post recently reported receiving an e-mail from CLIA communications ...
BP's first lifestyle campaign showcases 'healthy' gasoline.
Aug 04, 2008 ... WARRENVILLE, IL: BP Products North America recently launched its first full-scale lifestyle effort to show consumers how its new BP gasoline with Invigorate cleans and extends the use of engine parts, in the same way a healthy lifestyle contributes to a longer lifespan. The ...
News brief: S&A Restaurant Corp. files for bankruptcy.
Aug 04, 2008 ... PLANO, TX: S&A Restaurant Corp. has filed for bankruptcy, effectively closing down its corporate-owned restaurants: Bennigan's, Steak & Ale, and Tavern restaurants. BizCom ...
News brief: KKR gets assistance.
Aug 04, 2008 ... NEW YORK: Kohlberg Kravis Roberts & Co. (KKR) is getting continued assistance from Kekst and Co. in the private equity firm's latest attempt to go public. Last year, Kekst ...
News brief: Havas Group report.
Aug 04, 2008 ... PARIS: Havas Group reported revenue of about dollars 1.19 billion for the first half of 2008, up 3.6% from the same period last year at current exchange rates. In April, the company reported about dollars 551 million in revenue for Q1. Revenue growth in ...
News brief: CooperKatz tapped by Popeyes.
Aug 04, 2008 ... ATLANTA: Fast-food chain Popeyes Chicken & Biscuits tapped CooperKatz to serve as its lead agency, after a competitive review. The company sought a lead agency after ...
News brief: Agreement reached.
Aug 04, 2008 ... NEW YORK: The Interpublic Group announced July 30 that it reached an agreement to acquire a strategic interest in independent interactive agency ...
News brief: Cofounder of Hager Sharp dies.
Aug 04, 2008 ... WASHINGTON: Susan Hager, cofounder and CEO of Hager Sharp, died July 26 at her home in Washington at the age of 63. Hager also cofounded the ...
News brief: Correction.(Correction notice)
Aug 04, 2008 ... CORRECTION: In our July 28 article on Shire Pharmaceuticals ADHD drug, the Experts on Call ...
News brief: dollars 1.19 bn.
Aug 04, 2008 ... The reported revenue for Havas Group's ...
News brief: Mervyns working with Joele Frank.
Aug 04, 2008 ... HAYWARD, CA: Retailer Mervyns is working with Joele Frank, Wilkinson Brimmer Katcher for communications support during its Chapter 11 filing, announced July 29. The agency is conducting outreach to key vendors and investors via letters, e-mails, a ...
Avocent taps Trainer to help increase stock price.
Aug 04, 2008 ... HUNTSVILLE, AL: IT products manufacturer Avocent selected Trainer Communications for a seven-figure task, with a goal of increasing its stock price. The company chose Trainer following a competitive review that pared its 26 global agencies to one, said Kay Kienast, CMO at ...
IPG's PR profits grow in Q2.(Financial report)
Aug 04, 2008 ... NEW YORK: The Interpublic Group (IPG) division containing the holding company's PR agencies, Constituency Management Group (CMG), saw revenues of dollars 297 million during the Q2 - up from dollars 273 million last year. The division reported more than dollars 541 million in ...
Tech tops in media reputation.
Aug 04, 2008 ... CHICAGO: Results from Cision's Corporate Media Reputation Index for Q2 2008 show that technology and telecomm are faring best in media coverage, while financial services are dropping. Companies representing tech sectors grabbed seven of 10 slots in the top 10, with Microsoft at ...
Launch pad: Foundation backs documentary to raise US budget awareness.
Aug 04, 2008 ... <Pre> Organization: Peter G. Peterson Foundation (PGPF) Campaign: Release of I.O.U.S.A documentary PR Team: Internal, Grassroots Enterprise, Rubenstein Launch: August 22 Budget: Undisclosed. </Pre> IDEA: Because the issues PGPF deals with are diffuse, its directors saw the ...
News Analysis: Bank industry tries to reassure customers.
Aug 04, 2008 ... Since FDIC took control of IndyMac, the industry is attempting to send a clear and strong message. After a run on deposits at IndyMac and a subsequent government takeover of the bank, rumors swirled as to which bank would be next. Analysts offered predictions and media reports ...
Newsmaker: Anderson brings her passion to West Hollywood.(West Hollywood Marketing & Visitors Bureau)(Amy Anderson)
Aug 04, 2008 ... West Hollywood has long been a leader in LGBT rights. Amy Anderson, communications director at the West Hollywood Marketing & Visitors Bureau (WHMVB), says the LGBT community was instrumental in founding the city in 1984. And when the California Supreme Court lifted the ban on same-sex ...
Companies: Organizational Profile - Booker changes the perception of Newark.(Organization overview)
Aug 04, 2008 ... The new mayor and his comms team have helped to turn around the once 'failing' city's appearance. Less than two weeks ago, the communications team for Newark, NJ Mayor Cory Booker (D) was thrown into crisis mode when an unknown toxin caused the evacuation of residents from one ...
Companies: The Agency Business - The greening of PR agencies continues to take root.
Aug 04, 2008 ... Wary of rising fuel prices and imposed carbon footprints, PR firms are installing internal environmental programs that benefit staff and help address current economic and environmental issues. The programs also authenticate work on green client initiatives, taking the firms beyond ...
Editorial: In the age of social media, transparency is inevitable.(Editorial)
Aug 04, 2008 ... Tell one person, tell the whole world. That's the old saying about how any old rumor or secret returns inevitably to the person being talked about. It could also apply to PR campaign proposals of all sorts, but particularly of those that seek to counter criticism or take on an opposition ...
Op-Ed: PR should continue to assert its case.
Aug 04, 2008 ... A segment on the CBS Sunday Morning program several weeks ago - little noticed by anyone outside our profession - rocked the public relations world, causing many of us to question how far we have come in educating key opinion leaders about what public relations is, and what public ...
Op-Ed: Blog pitches entail research, restraint.
Aug 04, 2008 ... Public relations was a hot topic in San Francisco at the annual BlogHer conference, held from July 18-19, hosted by the number one community for blogs by women. During one session about MommyBlogging, some bloggers insisted that authenticity could not survive if PR people ...
Opinion: Jobs underscores Apple's brand consistency with health secrecy.
Aug 04, 2008 ... Joe Nocera from The New York Times is one enviable man. The business columnist finally peeled away the walls of Apple to get an off-the-record conversation with one Steve Jobs about the Apple czar's health, a recent hot topic. Even though Nocera could not report anything ...
Opinion: Economic downturn is creating new opportunity for the nimble.
Aug 04, 2008 ... With news of volatile stock markets, soaring gas prices, housing foreclosures, and bank failures making headlines, every conversation about new business understandably centers around one basic question, 'Which industries should we pursue?' In recessionary times, the tendency ...
Factfile: Group questions partnership at a 'green' baseball stadium.
Aug 04, 2008 ... In the news The Washington Nationals' new stadium, which opened this year, became the first LEED-certified stadium in the US. But now an activist group, Strike Out Exxon, is protesting the ballpark's advertising partnership with ExxonMobil, saying it runs counter to what green ...
Media Analysis: Media leery of reprinting tabloid expose.
Aug 04, 2008 ... In the wake of a National Enquirer report alleging evidence of former Sen. John Edwards (D-NC) and marital infidelity, which he has previously denied, conservative commentators, bloggers, and columnists have expressed outrage that the mainstream press has not yet picked up the story en ...
Media: Journalist Q&A - Rebecca Fox, Mediabistro.com.
Aug 04, 2008 ... <Pre> Name: Rebecca Fox Title: Managing editor Outlets: Mediabistro.com and FishbowlNY Preferred contact method: Rebecca@mediabistro.com Web site: www.mediabistro.com and www.mediabistro.com/fishbowlny </Pre> PRWeek: How did you get involved in both Mediabistro.com and ...
Media: Research - Big issues for presidential voters.(Brief article)
Aug 04, 2008 ... CONDUCTED BY: CNN/Opinion Research Corp. SAMPLE: 906 registered voters (June 26-29) GOAL: To determine the top issues in the presidential election for voters <Pre> KEY FINDINGS 58% of registered ...
Media Roundup: Shrinking food sections need tighter focus.
Aug 04, 2008 ... People might always love their food, but the once-robust food section in newspapers is not immune to the cutbacks impacting the industry as a whole. 'We're losing space in food sections across the country,' notes Jill Silva, food editor for the Kansas City Star and president of ...
Media Roundup: Criticalhit - 'Tribune' helps to put air into Brethe.(dialogue with Erin Schaal)(Interview)(Brief article)
Aug 04, 2008 ... NAME: Erin Schaal, account executive at CRT/tanaka (New York) PLACEMENT: Chicago Tribune, April 14 PITCH TIMELINE: Ten weeks - Who is your client? What are its media goals? Erin Schaal: We have worked with HoMedics for years and have had success ...
Media Roundup: Media Ups and Downs.
Aug 04, 2008 ... Cox Enterprises announces that it will award dollars 50,000 in scholarships for minority journalism students. President Bush signs a bill naming a stretch of highway outside of Buffalo, near the home field of the Buffalo Bills, for late Meet the Press moderator Tim Russert. ...
Media Roundup: Inside Information - Use of message boards blends passion and expertise.
Aug 04, 2008 ... Since Google and Yahoo became household names, Web search has been a part of the daily lives of many consumers. Yet often overlooked while gleaning the Internet for blogs, Web sites, and social networks are online forums and message boards. Although some think of these Web sites ...
Feature: Creative minds thrive on the digital scene.
Aug 04, 2008 ... With new and social media playing such an integral role in the industry's future, PR agencies are stockpiling talent in this area to keep ahead of the curve. Tanya Lewis profiles four individuals that are leading the way to a greater understanding of this growing medium. Jud ...
Market Focus: Dialogue yields valuable insight.
Aug 04, 2008 ... This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and ...
PR Technique: Organization is key to comms efficiency.(public relations)
Aug 04, 2008 ... Software solutions can help corporations manage agency activity, but shouldn't replace solid PR. Integrating an increasingly complex array of PR activities, while supervising multiple agency relationships, can often be a challenge for corporate PR departments. However, it is ...
Campaigns: Mentor group boosts friendships.(Mentoring Partnership of New York )(Kellen Communications)
Aug 04, 2008 ... <Pre> PR TEAM: Mentoring Partnership of New York and Kellen Communications (both New York) CAMPAIGN: National Mentoring Month and the Ninth Annual Mentors Day DURATION: August 2007-February 2008 BUDGET: dollars 35,000 </Pre> 'We had to reach as many people as possible and target ...
Campaigns: Touring, blogging bug helps Terminix to generate a buzz.
Aug 04, 2008 ... <Pre> PR TEAM: Terminix and Archer Malmo (both Memphis, TN) CAMPAIGN: Harry's Big Adventure DURATION: June 6-13, 2008 BUDGET: dollars 30,000 </Pre> '(The partnership) only seems natural, since we've always been aware of promoting the educational aspect of insects and the role they ...
Campaigns: Oklahoma City encourages its residents to lose weight.
Aug 04, 2008 ... <Pre> PR TEAM: Oklahoma City mayor's office; Crosby-Volmer International Communications (Washington and Oklahoma City) CAMPAIGN: This City is Going on a Diet DURATION: January 2008-ongoing BUDGET: Under dollars 10,000 per month </Pre> Featuring a relatively low-cost of living, ...
PR Toolbox: Best use of mobile devices, enhancing IR efforts, more.
Aug 04, 2008 ... - How can we make the most of mobile devices? 'Business applications for mobile devices are changing the way consumers shop, relax, and come up to speed on a company, product, or topic,' says Lori Wilson of Funnel Incorporated. 'Now is the time to start thinking about how you ...
Careers: People moves - Ketchum West.
Aug 04, 2008 ... SAN FRANCISCO: Stephen Spurgeon, who recently left his role as MD at Porter Novelli's San Francisco office, is now the ...
Careers: People moves - Publicis Groupe.
Aug 04, 2008 ... PARIS: Publicis Groupe selected Jean-Yves Naouri, EVP of group operations and Publicis Groupe's Management Board member, to oversee the Publicis Healthcare Communications Group. John Farrell, former president and CEO of Publicis Groupe's Specialised Agencies and Marketing ...
Careers: People moves - Weber Shandwick.(appointment of Sally Squires)(Brief article)
Aug 04, 2008 ... WASHINGTON: Weber Shandwick hired Sally Squires, former nutrition and health writer for The Washington Post and syndicated columnist, to serve as SVP and director of health and wellness in a newly created position. She will split her time between the Chicago and Washington ...
Careers: People moves - CBS Corporation.
Aug 04, 2008 ... NEW YORK: CBS Corporation named Adam Townsend EVP of investor relations. He will oversee daily outreach to the investment community. Townsend will ...
Careers: People moves - Direct Impact.
Aug 04, 2008 ... WASHINGTON: Direct Impact, a grassroots, public affairs subsidiary of Burson-Marsteller, hired John Maheras as SVP and head of its new Chicago ...
Careers: People moves - Attention.
Aug 04, 2008 ... NEW YORK: Colin Nagy has joined Attention as the director of social media. Nagy will oversee the firm's strategy for online PR and social media ...
Careers: People moves - Universal Pictures.
Aug 04, 2008 ... UNIVERSITY CITY, CA: Universal Pictures hired Kori Bernards to serve as SVP of media relations, effective August 4. Reporting to Michael Moses, EVP of publicity, Bernards will ...
Careers: Expert Advice.
Aug 04, 2008 ... Kim Skeltis, Stratacomm SVP, MD, and partner I want to train my firm's staff, but I don't want to take away from work time. What should I do? A: If done correctly, professional development is one of the wisest investments a company can make. It acts as a retention tool by ...
A Big Mac Birthday.(Brief article)
Aug 04, 2008 ... Project Beach House, a private luxury venue on the beach in Malibu, hosted a 40th birthday party for the McDonald's Big Mac on July 27, with support from New York's Fingerprint Communications. The star-studded event included ...
Coke hits Olympic stage with its global message.
Aug 11, 2008 ... BEIJING: Coca-Cola's PR and marketing efforts for the Beijing Olympics, called the Live Olympic campaign, began nearly two years ago and have focused on reaching out to Olympics fans, both at the Games and abroad. Coke intends the highlight of its on-site marketing to be the ...
Port of LA limits PR to one firm.
Aug 11, 2008 ... LOS ANGELES: The Port of Los Angeles plans to award The Rogers Group with a one-year, dollars 350,000 contract for work on its Clean Truck Program, after it receives approval from the Board of the Los Angeles Harbor Commission and Los Angeles Mayor Antonio Villaraigosa. The Port ...
California stem cell research initiative goes to Fleishman.
Aug 11, 2008 ... SAN FRANCISCO: The California Institute for Regenerative Medicine, the state agency that rewards grants for stem cell research, recently chose Fleishman-Hillard for a dollars 115,000 contract to aid the organization's goal to become a thought leader in the field of stem cell research. ...
Emirates provides demo flights in US brand push.
Aug 11, 2008 ... SAN FRANCISCO: Airliner Emirates promoted its new, double-decker luxury plane with two demo flights for media and others in California last week. The effort is also part of a larger strategy to increase brand awareness in the US. The airline, which is part of the Emirates Group ...
Bayer Diabetes Care enlists teen star for product launch.
Aug 11, 2008 ... TARRYTOWN, NY: Bayer Healthcare opened the consumer launch of its upgraded blood glucose meter, the Contour, with a youth-friendly spokesman for its diabetes division: Nick Jonas, part of the teen band Jonas Brothers. The 15-year-old Jonas, who was diagnosed with diabetes at age ...
News brief: MWW Group appointed as AOR.
Aug 11, 2008 ... IRVING, TX: Gold's Gym International recently selected MWW Group to serve as its AOR, after a competitive review. The agency will aid media relations, internal communications, ...
News brief: FTI Consulting revenues increase.(Financial report)
Aug 11, 2008 ... WEST PALM BEACH, FL: FTI Consulting reported that revenues for its strategic communications division, FD, which it acquired in 2006, grew 48% in its second quarter to dollars 62.2 million from dollars 42 million in the same period last year. FTI said the increase was a result of growth in ...
News brief: Ari Fleischer hired.(appointment by Green Bay Packers Inc.)(Brief article)
Aug 11, 2008 ... GREEN BAY, WI: Media reports suggest that former White House press secretary Ari Fleischer, who now runs Ari Fleischer Sports Communications, was hired by the Green Bay Packers to consult on media relations for a ...
News brief: Wall Street Group hired.
Aug 11, 2008 ... PALM CITY, FL: Connectyx Technologies, a healthcare information technology ...
News brief: Trylon SMR appointed.
Aug 11, 2008 ... NEW YORK: Theorem, a digital and online marketing ...
News brief: Russo Partners corporate program.
Aug 11, 2008 ... PITTSBURGH: Cohera Medical, a technology company that develops wound management products and surgical adhesives, tapped Russo ...
News brief: Publicis to acquire Performics.
Aug 11, 2008 ... PARIS: Publicis plans to acquire search marketing company Performics from Google, the two companies said August 6. Publicis expects Performics to enrich the ...
News brief: ZFF hires AOR.
Aug 11, 2008 ... ZURICH, SWITZERLAND: The Zurich Film Festival (ZFF) hired Rogers & Cowan as AOR, effective August 1, to elevate its profile globally, as well as in Hollywood. The firm ...