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Pharmaceutical Executive articles

5,713 total articles

Delivers pharmacy industry news and analysis covering marketing, sales, and management, as well as detailing, direct-to-consumer marketing and product development.

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Recently added articles from Pharmaceutical Executive:

A Global Way of Managing

Oct 01, 2009; ... Getting projects to market on time and with operational efficiency is increasingly challenging While pharma decision makers have come around to realizing the importance and impact product management has on their companies' bottom line, a new and highly competitive environment often ...

Key Strategies for Planning & Executing Successful Global Clinical Trials

Oct 01, 2009; ... A product manager's most critical task is preparing a project plan for a global clinical trial. But what constitutes a successful plan, and how do you execute it in a landscape that has become increasingly more complex? Here's a clue-It's all in the planning By Diego Glancszpigel Let's ...

The Difficult Art of Budgeting for Translation

Oct 01, 2009; ... For a majority of companies, being able to estimate the cost of translation remains an impenetrable mystery. But staying in the dark can end up being surprisingly expensive By Jason Heaton "What the hell is this? And why does it cost so damn much?" Such exclamations can be heard with ...

Emerging Leaders Talk Pharma

Oct 01, 2009; ... Pharmaceutical Executive magazine presents the Second Annual Emerging Pharma Leadership awards and as part of the celebration the magazine is launching another series of podcast interviews with some of this year's recipients, including Pfizer's Paulash Mohsen, Gilead's Andrew Cheng, Wyeth's ...

Explaining Innovation

Oct 01, 2009; ... Governments and payers don't see that innovation covers everything from invention to building market share. Scant attention is paid to the critical "back end" of the innovation cycle As Novartis CEO Dan Vasella notes in this month's cover story, pharma has more invested in public policy ...