Precision Marketing back issues from March 2001:
A&L staffs up to run 'psycho marketing'.(Alliance and Leicester recruitment drive to support psychological marketing campaign)(Brief Article)
Mar 02, 2001 ... Alliance & Leicester is to turn its direct marketing focus towards brand perception and consumer behaviour as part of its ongoing business revamp. In an attempt to become "the most customer focused financial services player in the UK", the company is currently investing tens of ...
Industry braced for double blow to ad response rates.(direct response advertising)(Brief Article)
Mar 02, 2001; ... Direct response advertisers are bracing themselves for a double blow to response rates as the foot and mouth crisis deepens and the Big Number change hits special rate phone numbers. Advertisers -- especially food retailers -- are likely to scale down or even axe campaigns as ...
Sainsbury's/Oddbins venture plots launch.(joint venture to launch Taste for Wine)(Brief Article)
Mar 02, 2001; ... Sainsbury's and Oddbins are gearing up for a [pound]5m launch of their joint venture, branded Taste for Wine, aimed at busy, wealthy bulk buyers. The venture, through parent Destination Wine Company, has handed the launch account to BHWG Proximity following a three-way pitch. ...
Vodafone set to shift [pound]5m brief.(Hicklin Slade Partners may receive marketing contract)(Brief Article)
Mar 02, 2001; ... Vodafone is understood to be pulling its estimated [pound]5m below-the-line account out of HPT Brand Response and handing it to Hicklin Slade Partners less than a year after appointing the agency. The move comes in the same week as rival One 2 One appointed Claydon Heeley Jones ...
Bradford & Bingley boosts direct services.(Bradford and Bingley Building Society announces 300 job cuts)(Brief Article)(Statistical Data Included)
Mar 02, 2001; ... Bradford, & Bingley Building Society is looking to beef up its direct services operation as it prepares to switch its focus away from the high street. The first signs of this new approach emerged on Wednesday, when the recently floated bank (PM, November 13 2000) announced it is ...
UK firm claims to offer online access 'for all'.(InterVoice-Brite offers text-to-speech technology)(Brief Article)
Mar 02, 2001 ... A UK company claims it can bridge the digital divide by making it possible for virtually anyone to go online, via their TV and telephone. InterVoice-Brite says its Omvia text-to-speech technology will give almost everyone access to the Internet, text messaging and e-mail without ...
Velvet adopts aggressive tack for future campaigns.(SCA Hygiene Products, marketing strategy)(Brief Article)
Mar 02, 2001; ... SCA Hygiene Products is aiming to embrace database marketing strategies for its Velvet brand, with plans to adopt highly targeted campaigns. The company, which has previously relied on coupons and on-pack offers, is turning to data analysis to target prospective customers, and ...
SMEs urged to run preference service checks.(small and medium-sized enterprises should screen telephone numbers)(Brief Article)
Mar 02, 2001 ... The Telephone and Fax Preference Services (TPS and FPS) are being significantly upgraded to ensure small and medium-sized enterprise (SME) avoids contacting consumers who have opted out of direct marketing. Online screening services now allow small businesses to check instantly ...
Millennium Direct eyes London agencies in relocation plans.(Brief Article)
Mar 02, 2001 ... Mature market specialist Millennium Direct is planning to relocate from Yorkshire to the South, with the acquisition of a London-based through-the-line agency. Millennium Direct refuses to disclose which agencies it is considering buying, although it says the list has been ...
Edwards lands top creative role at DP&A.(DP and A, Dave Edwards appointment)(Brief Article)
Mar 02, 2001 ... DP&A is firming up its recent management restructure with the appointment of a new creative director. Dave Edwards, former deputy creative director, has been with agency for six years. He began as a freelance senior art director after a stint at McCann-Erickson Manchester and ...
DMA exposes jail risk of flouting data laws.(Direct Marketing Association)(Brief Article)
Mar 02, 2001 ... The Direct Marketing Association (UK) is warning marketers they risk jail sentences if they persistently flout the Data Protection Act. In a new press ad and insert drive, marking the DMA's first issue-led campaign, the association aims to raise awareness of the Act among ...
Kuoni switches to online offensive to push holidays.(Brief Article)
Mar 02, 2001; ... Long-haul travel company Kuoni is planning a major online data-capture initiative, enabling consumers to choose each element of their holiday, as part of plans to become the leading player in tailor-made holidays. The company, which traditionally has used inserts and responsive ...
Porsche hunts CRM chief to steer direct strategy.(customer relationship management)(Brief Article)
Mar 02, 2001; ... Porsche is hunting for a head of customer relationship management as part of a new drive by the sportscar manufacturer to boost its use of direct marketing. The role of CRM manager is a new position for Porsche, which is keen to exploit the emotion that its brand evokes in the ...
Royal & Sun in drive to boost take-up of ISAs.(individual savings accounts)(Brief Article)
Mar 02, 2001 ... Royal & SunAlliance is launching an integrated marketing campaign encouraging people to take advantage of their full ISA allowances before the end of the financial year. The initiative, devised by TLG Marketing, features inserts in titles such as Radio Times and BBC Music, and ...
UK scoops 15 awards at John Caples International.(United Kingdome advertising agencies, John Caples International Awards)(Brief Article)
Mar 02, 2001; ... UK direct marketing agencies emerged triumphant from the 23rd annual John Caples International Awards, winning 15 awards -- nearly a quarter of this year's spoils. The ceremony, held in New York, saw UK-based agencies win six golds, compared with only three 12 months ago (PM, ...
Deutsche asset firm targets IFAs.(Deutsche Asset Management UK markets independent financial advisors)(Brief Article)
Mar 02, 2001 ... Deutsche Asset Management UK (DeAM) is launching its first fund-specific direct marketing campaign, aimed at pushing key ISA portfolios to independent financial advisors (IFAs). The member group of Deutsche Bank, which offers a global network of financial products, has appointed ...
Saga and BA join forces for senior service.(Saga Holidays, British Airways PLC)(Brief Article)
Mar 02, 2001 ... Saga Holidays is teaming up with British Airways to increase the number of over-50s booking online. www.sagaflights.co.uk will offer BA flights, links to hotels ...
New ABC rules for national newspaper audits.(ABC Council)(Brief Article)
Mar 02, 2001 ... The ABC Council has passed two changes to the audit rules of national newspapers, affecting reader incentive promotions from this month. Where publishers promote a newspaper at a discount price, the amount paid in cash must exceed the retail margin of ...
Vanish sampling hopes to make customers appear.(sampling campaign for Reckitt Benckiser PLC)
Mar 02, 2001 ... Reckitt Benckiser is launching a sampling campaign to capture new customers in the fabric care market. The campaign involves 3.5 million Vanish ...
Sage raising its profile among SMEs.(Sage Software Inc., small to medium enterprises)(Brief Article)
Mar 02, 2001 ... Sage Software is launching a multichannel campaign introducing its e-business solutions facility to small to medium enterprises (SMEs) throughout Britain. The company, which targets SMEs through ...
Tussaud's meets Bollywood in Natco promotion.(Madame Tussaud's wax museum)(Brief Article)
Mar 02, 2001 ... Wax museum Madame Tussaud's is promoting its first model of a Bollywood star, Amitabh Bachchan, with a third-party promotion. Natco, the Asian grocery brand, ...
Damart turns to glam rock to attract younger buyers.(Brief Article)
Mar 02, 2001; ... Mail order specialist Damart is continuing its strategy to attract younger buyers by launching a range of Seventies glam rock-inspired branded underwear. The company is negotiating a cross-marketing deal with glam rock band T-Rex -- formerly fronted by Marc Bolan -- that could ...
Bigword opens B2B campaign.(Bigword.com starts business-to-business campaign)(Brief Article)
Mar 02, 2001 ... International translation company Link Up Mitaka has marked its move into the online market with a direct mail campaign aimed at global business. The business-to-business campaign for bigword.com is promoting the company's new online translation services to global industry and ...
Canadian finance firm to set up UK Web operation.(StockHouse Media to launch United Kingdom-specific website)(Brief Article)
Mar 02, 2001 ... Canadian financial information company StockHouse Media is to launch a UK equity market website, which will give users access to global perspectives on their investments. The site, www.stockhouse.co.uk, which goes live on March 5, will be promoted by responsive press ads in the ...
Bag Media and Vendepac team up for cup ads.(Brief Article)
Mar 02, 2001 ... Snack and beverage vending company Vendepac is partnering with Bag Media to offer a new route to market for marketers -- vending machine cups. The move will mean advertisers can potentially target more than 20 million national UK workforce consumers each month. Bag ...
NBA builds 20m-strong database for Web push.(National Basketball Association combining databases for website)(Brief Article)(Statistical Data Included)
Mar 02, 2001; ... New Jersey: The National Basketball Association (NBA) is unifying its fan databases to better market to consumers through the Web and WAP devices. Data on demographic information and ticket-purchase preferences is being compiled over the next few months, which will result in a ...
First Web card for Indonesia.(Brief Article)
Mar 02, 2001 ... Kuala Lumpur: MBf Cards is embracing new communication media with the introduction of what it claims is Malaysia's first Internet-oriented credit card. The new MBf e.power MasterCard will be aimed at 30,000 new members and will take advantage of two new interactive MBf services ....
Indian agencies act to sidestep tobacco ad ban.(tobacco advertising, India)(Brief Article)
Mar 02, 2001 ... Calcutta: Gigarette manufacturers are turning to direct marketing to avoid the Indian government's controversial move to ban all forms of tobacco advertising and sponsorship. As one of the sub-continent's heaviest brand advertisers, the tobacco industry is bracing itself for a ...
Small, with big things to come.(advertising industry in Singapore)(Brief Article)
Mar 02, 2001; ... Asia: Singapore may be notorious as the home of scam advertising, but less well-known is the speed at which agency-client relationships dissolve. As an opportunity and a threat, the arrival of the Web has only intensified pressure on agencies and clients in Singapore. This is ...
Mail order pools aim to lift stagnant sales.(data sharing)
Mar 02, 2001; ... With the catalogue mail order industry appearing to be in a state of stagnation, data pooling schemes are being touted to give the sector a much needed boost and get it flowing again. Data pooling may have been practised in the UK since the late Nineties, but most companies have ...
EC battle stuck in the slow lane.(automobile electronic commerce regulations)(Brief Article)
Mar 02, 2001; ... EC regulations prohibiting the direct sale of vehicles to car-selling websites are causing a stir, with UK sites willing to drive a better deal on behalf of their clientele. The war of words between the Society of Motor Manufacturers & Traders and self-proclaimed consumer ...
A dumbfounding change in world of brand tie-ups.(unlikely partners in brand ties)(Brief Article)(Editorial)
Mar 02, 2001; ... Last month a grateful nation heard that Manchester United had completed a lucrative marketing deal with top US baseball team, the Yankees. From now on, lucky New Yorkers can buy a Nicky Butt replica shirt while Man U fans will be able to buy Yankee baseball caps in their home town of ...
Letters.
Mar 02, 2001 ... Offering greater choice for the home shopper I read with interest your article 'Breaking out the e-boxes' (PM, February 16 2001) and would echo the views that greater flexibility needs to be provided when delivering the 'last mile' to the growing home shopping population. ...
Websites will be an ideal medium for data response and collection.(for direct marketers)(Brief Article)
Mar 02, 2001; ... Many direct marketers are failing to see that the Internet can otter data capture at a fraction of the cost of traditional ways. The maelstrom surrounding the Internet as a marketing vehicle is starting to abate with the realisation that e-mail permission marketing is the major ...
Time to take dip into data pools.(marketing services sharing information)(Brief Article)
Mar 02, 2001 ... Most marketers have been faced with the problem of how to rejuvenate flagging sales. Some opt to boost their marketing spend, others to spend it more wisely, but a third option is gradually gaining acceptance in the UK and that is the pooling of data. Not that long ago the idea ...
American Express Straight to the point.(suggestions box)(Brief Article)
Mar 02, 2001 ... This box mailing from American Express, to Corporate Purchasing Card suppliers, doesn't beat about the bush. It's a suggestions box, a highly ...
Horton-Stevens A joy to receive.(Photographer Gary Salter's mailing)(Brief Article)
Mar 02, 2001 ... This business mailing is from a photographer. Some photographers seem content to stick any old rubbish in the mail believing that will get the phone ringing. Just like rather too many clients out there, in fact. Others choose agents such as ...
British Midland International Doesn't really take-off.(marketing campaign)(Brief Article)
Mar 02, 2001 ... I don't find the same high production values of Horton-Stevens in the mailing from British Midland which landed (sorry!) on a colleague's desk. It's taken the opportunity to show off about some changes or other that should be happening over the next two years. An excuse, it thinks, to ...
Pearl Assurance A gem of a website.(marketing campaign)(Brief Article)
Mar 02, 2001 ... Trying to sell several products at once is always tricky; in fact the direct marketing purist would always advise clients against it. But through a combination of succinct copy, clever typography, some really charming 'slice of life' photography, and decent stock, these mailings and ads ...
Channel hopping.(Firstdirect introduces new service)(Statistical Data Included)
Mar 02, 2001; ... FIRST DIRECT customers are used to being at the cutting edge of technology. After all, it was the first telephone bank in the UK and has long offered PC banking. This year, First Direct has introduced a new service -- SMS alerts. Customers specify the type of information they want to ...
The emperor's new clothes.(customer relationship management)
Mar 02, 2001; ... Is CRM just one big con thought up by software companies to help fill their coffers, or is it the best thing since sliced bread for direct marketers? IT'S AMAZING that those three innocent little letters, CRM, can stir up such passions in the souls of so many direct marketers ....
Mail chain.(using coupons)
Mar 02, 2001; ... The demise of the coupon has been greatly exaggerated. Richard Simpson finds this response medium is very much alive and well, and uncovers evidence that it could have a healthy, long-term future ASSUMPTIONS CAN BE dangerous, and that's especially true when money is at stake ....
MMS adds new Nexus list to its portfolio.(Marketing and Media Solutions)(Brief Article)
Mar 02, 2001; ... Marketing and Media Solutions (MMS) has announced its exclusive management of 61,031 names from the Nexus Media-Master file. With about 70 titles in its portfolio, Nexus subscribers are all direct mail respondents with high disposable incomes and the list comprises ...
HLB launches Presents Direct user database.(Brief Article)
Mar 02, 2001; ... Presents Direct, the up-market gift catalogue, has launched its database of customers through HLB for the first time. The list holds 83,200 names of proven multibuyers of classic and original gifts themed on the garden, travel, the home, toys and games, says HLB. ...
Kepner Tregoe file is updated by WorldWide.(WorldWide Media Group)(Brief Article)
Mar 02, 2001; ... WorldWide Media Group has released the updated Kepner Tregoe file of 11,972 names of seminar attendees. Kepner Tregoe specialises in integrating human resources with the organisation's overall strategy. Seminars are geared towards presidents and chief executive officers with ...
Moving people.(multiple industry appointments)(Brief Article)
Mar 02, 2001 ... All change: the week's appointments and promotions hitting the headlines in the direct marketing industry Griffiths directs Gold's European expansion Gold Systems has appointed Ron Griffiths European managing director to spearhead its new European operation. Griffiths ...
Service with a smirk.(Postal Preference Service)(Brief Article)
Mar 02, 2001 ... Mike Hunter, hoard account director at a leading direct marketing agency, gets to grips with the PPS Spent Monday with the delightful Union & Northampton building society. What was supposed to be a Q1 planning meeting turned into the usual dictum from the marketing services manager: "Just ...
Dr Martens poised to launch global e-commerce assault.(Brief Article)
Mar 09, 2001; ... AirWair is planning to offer a full global e-commerce facility for its Dr Martens brand, following a year-long, worldwide data-capture trial. The move comes as the brand launches its global World of Feet campaign, directing consumers to its website, www.drmartens.com. The ...
Response Awards judges announced.(Brief Article)
Mar 09, 2001 ... The final line-up of judges for the Precision Marketing Response Awards 2001 has been announced. Chairman of the judges is Dave Poole, DP&A chairman, with Sky Digital customer marketing director Ian Shepherd as deputy chairman. Judges are: Dave Edwards, DP&A, deputy ...
Mini plots digital branding drive.(Brief Article)
Mar 09, 2001; ... BMW is ploughing [pound]2m into developing a digital branding strategy for the new Mini, which includes an online marketing drive, to be launched in the UK in July. The two functions of the site are to express the car's unique personality, and gather prospects for an effective ...
Cadbury seeks chunk of online shopping sector.(Brief Article)
Mar 09, 2001; ... Cadbury Trebor Bassett is launching its first major assault on the UK home shopping market by promoting its new online gifts service with a highly targeted nationwide direct marketing and advertising campaign. The confectioner unveiled www.cadburygiftsdirect.co.uk last summer, ...
BA unleashes two-pronged loyalty mailing.(Brief Article)
Mar 09, 2001; ... British Airways is looking to instil brand unity within both its customer and business mailings, with the launch of a highly segmented campaign aimed at its wide-ranging customer base. The campaign, named 'State of the Art' and devised by Tullo Marsall Warren, looks to update ...
HPT Brand Response: An Apology.(Brief Article)
Mar 09, 2001 ... Our story in last week's Precision Marketing, "Vodafone set to shift [pound]5m brief", incorrectly gave the impression that Vodafone was pulling its estimated [pound]5m below the line account out of HPT Brand Response. The story ...
Early Learning Centre set to boost mail order sales.(Brief Article)
Mar 09, 2001; ... Toy retailer Early Learning Centre (ELC) is planning to boost its mail order operations as part of a drive to expand its customer base. Until now ELC has relied on handing out its twice-yearly catalogue in its 250 stores or mailing it to its 300,000-strong database, garnered ...
Colleagues fills vacant media director post.(Brief Article)
Mar 09, 2001 ... Colleagues Direct Marketing has finally replaced media chief Karen Doyle, who resigned last year (PM, July 24 2000), by hiring Anderson & Lembke director Ann Gardiner. Gardiner, who was previously client services director at the Bristol agency, takes up the role of media ...
Volvo seeks customer input into new models.(Brief Article)
Mar 09, 2001; ... Volvo Cars is planning to give consumers a greater say in the development of future models, with the launch of a new customer communication strategy. Unveiled at last week's Geneva Motor Show, customers can use Internet site www.conceptlabvolvo.com to submit questions and put ...
New IPC Media chief plans direct shake-up.(Brief Article)
Mar 09, 2001 ... IPC Media is to place its direct marketing practices under fresh scrutiny to coincide with the appointment of a new direct marketing director. Kevin Cordray replaces Julie Wilkinson who vacated the position last October. He has extensive experience in US publishing having spent ...
Beggars group opens online donation site.(Brief Article)
Mar 09, 2001 ... The Government's Rough Sleepers Unit (RSU) is supporting calls not to give to beggars on the streets with its first nationwide campaign encouraging donations via the phone and the Web. The site www.changealife.org.uk has been set up specifically for the year-long campaign which ...
British Gas uses tailored drive to push services.(Brief Article)
Mar 09, 2001 ... British Gas Services is using sophisticated modelling techniques to tailor its multimillion pound product services campaign to each region of the UK. The initiative, which for the first time adopts a consistent creative message, is entering its second phase this month, with more ...
Birds Eye plots relationship strategy for enjoy! roll-out.(Brief Article)
Mar 09, 2001; ... Birds Eye Wall's is rolling out an extensive relationship marketing offensive to position itself as seller of quality convenience food, as part of the [pound]15m launch of its enjoy! brand. The direct campaign, devised by BHWG Proximity, aims introduce the ABC1 target audience ...
London Stock Exchange unveils pan-Euro assault.(Brief Article)
Mar 09, 2001; ... The London Stock Exchange (LSX) is embarking on its first major Europe-wide direct marketing campaign, as part of plans to internationalise its markets. The promotion, created by newly appointed agency Masius, consists of ads in pan-European titles such as the Financial Times, ...
Key appointments boost Brann digital output.(Brief Article)
Mar 09, 2001 ... Brann London, part of Brann Worldwide, is looking to improve its digital services with the appointment of a new creative team. Simon Armstrong and Ross Keenleyside join Brann London as art director and copywriter respectively. The two have previously worked together at both TBWA ...
PPP tests range of inserts in awareness blitz.(Brief Article)
Mar 09, 2001 ... Axa-owned PPP healthcare is testing a series of inserts aimed at driving recruitment by encouraging consumers to consider the often overlooked issue of health insurance. The campaign, devised by Rapier, rolls out across the UK this month and comprises three different creative ...
Mankind catalogue gears up to attract male orders.(Brief Article)
Mar 09, 2001; ... A new catalogue is set to transform the shopping habits of British males by launching a mail order and online service offering male grooming products from around the world. The 24-page catalogue, called Mankind, will carry more than 150 male grooming products with a website, ...
Optimum Action hires BBJ chief Lee for top role.(Brief Article)
Mar 09, 2001 ... Optimum Action, the joint media venture between WWAV Rapp Collins and BMP Solutions in Media, has appointed Karen Lee as head of operations. Lee joins from BBJ, where she was head of direct marketing. She will be handed the brief to spearhead business development and ...