Recently added articles from Product Management Today:
Marketing strategies for clinical trial recruitment and patient retention: behind every new medicine are the volunteers who take part in clinical research studies; however, the number of people who participate in clinical trials is quite small. This article details how product managers can help to build clinical trial awareness.(PMT in Practice)
Dec 01, 2006; Avitabile, David ... Every year, several million people participate in clinical trials to support new drug applications (NDAs) submitted to the FDA. This level of participation represents less than 10% of the more than 60 million people who have severe, chronic, and life-threatening illnesses in the United ...
Globalization of field-based medical science liaison programs: the scientific basis for global success: the deployment of field-based medical science liaisons (MSLs) has become common practice in the United States. However, transplanting this same model into foreign markets is not an easy task. When using MSL programs in overseas markets, they must conform to local regulatory guidelines, employment policies, and market subtleties.(PMT in Practice)
Dec 01, 2006; Bancroft, Ian ... The global pharmaceutical market is dominated by the United States. However, markets outside of the United States (ex-U.S. markets) account for 54% of total worldwide pharmaceutical sales and represent a significant future growth opportunity for the industry. Over the past decade, medical ...
Plug in the brand plan: adding a dash of electronic marketing to any overarching brand strategy will not only help focus disparate marketing tactics into a cohesive plan, but it will also help drive the message home by increasing its relevance and reach.(Eye on E-Marketing)
Dec 01, 2006; McCleary, Geoff ... By now, most product managers have completed the 2007 planning process and are awaiting approval of the final budgets for next year. Before anyone grabs a glass of champagne and toasts their future success, they should ask one question: Is the 2007 brand plan plugged in? ...
Physicians still highly value professional medical societies.(Guest Viewpoint)(Viewpoint essay)
Dec 01, 2006; Sgrignoli, David L. ... I was recently asked by a product manager about the value that physicians gain in aligning themselves with their respective medical societies. Although professional societies for physicians differ in their programming and execution, they have at their heart a common commitment to improving ...
Who are those guys? Using anonymized patient-level intelligence to size and characterize an undiagnosed population: anonymized patient-level intelligence can be used to provide more accurate insights into the prediabetic population.(Industry Intelligence)
Dec 01, 2006; Carroll, Jim ... In the film, "Butch Cassidy and the Sundance Kid," Butch Cassidy frets over the mysterious posse pursuing them and repeatedly asks Sundance, "Who are those guys?" More than one pharmaceutical company brand team is surely asking the same question--this time with respect to patients with ...
The Seventh Annual PMT Reader's Choice Awards.(PMT Reader's Choice Awards)
Dec 01, 2006 ... What makes for an excellent ad? Is it creativity, stopping power, effectiveness, a message? Are all of these elements necessary? Is one enough? Ad agencies are under an intense amount of pressure. They are competing against other agencies and other types of media for a limited ...