Recently added articles from Professional Builder (1993):
Do you know your online audience's behavior?
May 01, 2009 ... By Paul Cardis, Avid Ratings To build a vibrant online community, home builders have to understand the types of online audiences that buyers represent. Though you might not have your own Facebook or Twitter account, chances are you have experienced Web 2.0, which ...
Fighter for the Little Guy.(SUPPLEMENT: GIANTS)
Apr 01, 2009 ... By Bill Lurz, Senior Editor, Business Buz Hoffman has always had a fondness for people buying their first home. Foresight or luck, his strategy to focus on first-time buyers is keeping Lakewood Homes afloat. Buz Hoffman, 56, wanted to follow in his father's footsteps, ...
California Tax Credit Spikes Sales.(SUPPLEMENT: GIANTS)
Apr 01, 2009 ... Bill Lurz Builders in other states can only watch with envy as California home buyers sprint to grab that state's $10,000 income tax credit for purchase of a new home, before the $100 million allocated for the program by the new state budget is used up. The program, drafted by ...
News.(SUPPLEMENT: GIANTS)
Apr 01, 2009 ... Staff NAHB Large, Small Builders Split OverTax Break - The Wall Street Journal Tensions over the tax credits rise among large and smaller builders within the NAHB, and it could cost CEO Jerry Howard his job. ... And a Los Angeles Times Blogger Notices the ...
Prevent Water Intrusion in Brick Veneer.(SUPPLEMENT: GIANTS)
Apr 01, 2009 ... By Michael Dickens, BuildIQ Follow these tips to avoid errors that lead to water leaks in brick veneer applications. Every housing giant seeks to reduce the number of callbacks, especially those related to water intrusion. These callbacks can be especially costly and ...
Is the NVR Model the Way to Go?(SUPPLEMENT: GIANTS)
Apr 01, 2009 ... By Bill Lurz, Senior Editor, Business Neal Communities' success in Florida does the opposite, Bill reports in his blog, Ear to the Ground. As many public home builders scramble to convert to NVR's model of land-light operations, it's interesting to note that there is ...
Be a True Believer.
Apr 01, 2009 ... By John Rymer, New Home Knowledge To sell in today's economy, your team needs to believe in the value of today's market. How would you react to someone who directly challenged you on the basic patriotism of America - someone who said that American democracy was a ...
Key Accountability.(SUPPLEMENT: GIANTS)(Martin Brady)
Mar 15, 2009; ... Felicia Oliver Category //Sales Manager of the Year Gold Winner //Martin Brady, Vice President of Sales, The Marketing Directors, New York "To be on our sales team, you must be accountable!" Martin Brady writes in his application for Sales Manager of the ...
She Made Cyber Sales Soar.(SUPPLEMENT: GIANTS)(Kelly Kenton Fink)
Mar 15, 2009; ... Felicia Oliver Category //Marketing Director of the Year Gold Winner //Kelly Kenton Fink, Regional Marketing and Internet Director, Bowen Family Homes, Duluth, Ga. Kelly Kenton Fink became Bowen Family Homes' regional marketing and Internet director in ...
Selling Well, Despite the Odds.(SUPPLEMENT: GIANTS)
Mar 15, 2009; ... Felicia Oliver Category //Sales Team of the Year -- Urban Gold Winners //Debbie Cosic and Mira Tomljenovic, Principals; Peter Vukojevic, Director of Sales; Danielle DeVaal and Michelle Ozimec, Sales Representatives; and Ivana Cosic and Tom Kotarac, Sales Assistants; ...
A Focus on Lifestyle and Value Wins the Day.(SUPPLEMENT: GIANTS)
Mar 15, 2009; ... Felicia Oliver Category //Sales Team of the Year -- Suburban Gold Winner //Ashley Wilson and Jenn Nowalk, Certified Sales Professionals; and Brenda Simpson and Ann Gowarty, Builder Representatives; Coldwell Banker-Howard Perry and Walston Builder Services , Raleigh, ...
The keys to sales success.(SUPPLEMENT: GIANTS)
Mar 15, 2009; ... Felicia Oliver We interviewed some of the Nationals' gold winners after the January awards ceremony in Las Vegas to learn what they attribute for their success. Listen to Cheryl Byrne; Kelly Kenton Fink (:44); Martin Brady (1:22); Debbie Cosic and Mira Tomljenovic (1:51); and ...
Trail-Blazing Sales.(SUPPLEMENT: GIANTS)(Brief article)
Mar 15, 2009; ... By Felicia Oliver, Senior Editor Who says no one's buying homes? These sales professionals are tracking leads and closing deals. It's been a tough few years. But falling interest rates and lower home prices are coaxing some buyers out of the woodwork, be it at a ...
Green with Optimism.(SUPPLEMENT: GIANTS)(Richard Sackmann)
Mar 15, 2009; ... Felicia Oliver Category //Sales Person of the Year Gold Winner //Richard Sackmann, Sales Associate, The Marketing Directors, New York Price range of homes //$680,000 to $5.25 million Net sales //25 Richard Sackmann's philosophy is ...
The Veteran Rookie.(SUPPLEMENT: GIANTS)
Mar 15, 2009 ... Felicia Oliver Category //Rookie Sales Person of the Year Gold Winner //Cheryl Byrne, Sales Associate, The Marketing Directors, New York Price range of homes //$1.4 million to $6.25 million Net sales //92 Cheryl Byrne isn't new to ...
6 Steps to More Sales.(SUPPLEMENT: GIANTS)
Mar 15, 2009 ... By Michael P. Kahn, Michael P. Kahn & Associates If your sales have stalled, too, it's time to shake up your sales and marketing approaches. For those regular readers of my column who have already experienced other previous down-cycles, as well as for those of you who ...
News & Moves.(SUPPLEMENT: GIANTS)
Mar 15, 2009 ... Staff Texas Governor: We're Faring Better Than Others -- The Daily Texan Texas Gov. Rick Perry addressed the Texas Association of Builders late February, saying that amid the downturn Texas hasn't been hit as hard as other states. Do Green Buildings Save ...
Keep Your Land Development Operations.(SUPPLEMENT: GIANTS)
Mar 15, 2009 ... By Bill Lurz, Senior Editor, Business Not everyone has stopped developing land, Bill reports in his blog, Ear to the Ground. The more I see of what I'd call "stirrings" in the marketplace, the more convinced I am that builders ought to retain their land development ...
Agent of Change.(SUPPLEMENT: GIANTS)
Mar 01, 2009; ... By Bill Lurz, Senior Editor, Business David Kosco's colleagues testify the architect's designs have set national trends and withstood the test of time. Bill Lurz examines the collaborative designer's background, as well as what's next. When David Kosco was a fifth ...
Understand Obama's Rescue Plan.(SUPPLEMENT: GIANTS)
Mar 01, 2009 ... Staff Watch, listen and read about the President's plan to stop foreclosures and rectify the housing industry. Which Parts of Housing Need Assistance First? -- Bloomberg TV Bloomberg News' Kathleen Hays analyzes the rescue plan's effect. One analyst ...