Recently added articles from Public Relations Quarterly:
Crafting Campaign Themes (and Slogans) for Preventing Overweight and Obesity
Jul 01, 2008; Pratt, Cornelius B ... [P]eople have a responsibility to tackle this issue at an individual level, [even though] a large majority also sees a need for government to play some role in helping individuals accomplish those goals. - Trust for America's Health (2007, p. 85) But personal responsibility is ...
In and About This Issue
Jul 01, 2008; Newman, Elaine F ... In the United States, where two out of three adults have too much body fat, the prevalence of overweight and obesity make obesity a leading health problem. Contributing Editor Cornelius Pratt offers a public relations approach to the growing dilemma. He suggests seven guidelines of weight ...
Political Prophecy: A 2008 Slam-Dunk for Blogs
Jul 01, 2008; Pedersen, Wes ... Don't diss the role of the press; it's doing that itself Despite massive efforts to bury them deep, newspapers are not yet ready to write their own obituaries. They're doing their damndest to stay alive, even as the Rupert Murdochs of the journalist world seek to buy and change the most ...
The Seven Rules of Effective Communication
Jul 01, 2008; Weiner, Richard ... For more than 50 years, PRQ has published innumerable articles with advice about effective communication. Is it audacious and redundant for me to write this article? I don't think so, and hope that you agree after reading this. Recent developments in communication can be summarized in three ...
Public Relations - A Major Force in Political Campaigns
Jul 01, 2008; Anonymous ... Excerpt from "Public Relations - A Major Force in Political Campaigns" by Morton B. Lawrence, Public Relations Quarterly Volume 4 #2, 1959 PR Techniques in Political Campaigning Let us examine the place of the public relations man in a political campaign. He is generally the ...
Is Your Communications Policy Mired In The Past?
Jul 01, 2008; Marken, G A "Andy" ... "Lead, follow, or get out of the way." - Thomas Paine First of all, if you're reading this article you don't have these problems. But ...you do know of companies and PR people who suffer from this malady. We know that in theory corporate policy is to encourage creative thinking ...
Using the University Website to Communicate Crisis Information
Jul 01, 2008; Madere, Carol M ... In the uncertain days following Hurricane Katrina, when I knew nothing about the condition of the university where I worked, I relied on the university's website to keep me informed and give me direction. At first it contained only the ominous message, "The university is closed until further ...
Strategies for Avoiding Mentoring Myths in the Public Relations Profession
Jul 01, 2008; Somerick, Nancy M ... At some point in their careers, public relations professionals may be asked to serve as mentors to public relations students. Although this can provide a positive networking opportunity, it is a myth to believe that all mentoring programs provide positive benefits to the student, to the ...
I Set Up My Own 'Crisis Monitoring' Operation and Gain a Vital 'Deep Throat' Source in the Process
Jul 01, 2008; Pedersen, Wes ... It was spring, 1958, and I had just arrived at CIA headquarters via one of the blue, unmarked buses the intelligence agency was using to transport employees and "cleared" visitors to the 37 buildings scattered around Washington. The agency was yet to establish headquarters across the Potomac in ...
The Promotion of a 50th Anniversary Edition of a Novel
Jul 01, 2008; Applegate, Edd ... The Philadelphian by Richard Powell was published in 1956 and became a much-discussed bestseller in 1957. The novel, which was published by Charles Scribner's Sons, received rave reviews. For instance, a reviewer for the San Francisco Chronicle wrote, "A first-class job of story telling ...fine, ...
Preparing PR Students for the Brave New World: Students' Perceptions of Problem-Based Learning
Jul 01, 2008; Attansey, Matthew; Okigbo, Charles; Schmidt, Mark ... Qur conceptions of public relations undergo continual revisions that reflect our expectations of practitioners, views of the audience, understanding of the media and our general worldview. Communication and the media, in a general sense, but particularly public relations education and practice, ...
The Sago Mine Disaster: Can Lightning Strike Twice?
Jul 01, 2008; Schimmoeller, Matthew ... When addressing crisis management there are several key guidelines to be upheld in order to maintain organization on a company's behalf and limit the negative consequences. Obtaining an encompassing knowledge of the surrounding environment in which the crisis takes place is a key element in ...
New Realities in Corporate PR
Jul 01, 2008; Levy, Ronald N ... Caution - smoke filled rooms may be dangerous to your corporate health and wealth. So may even rooms that are entirely smoke-free, after the coming elections, if the rooms are occupied by legislators and aides deciding what government should do to make good on campaign ...
Bored? Try Re-Inventing Yourself
Jul 01, 2008; Budd, John ... Editor's note: The writer, an inveterate foe of conventional wisdom and the status quo, authored "How To Turn Your PR Job Into a Career: The DaVinci Factor ... from which this hypothetical interview was drawn. Behind his iconoclastic opinions lie 16 professional and personal awards (incl. 8 ...