Recently added articles from Public Relations Quarterly:
In and About This Issue
Oct 01, 2008; ... Edd Applegate writes a comprehensive account of the elements that influence the news. He includes the composition of both print and broadcast industries from the business end to the step-by-step process that can effect the selection of news to be presented, emphasizing the relevance of public ...
Banana: The Fate of the Fruit that Changed the World
Oct 01, 2008; ... Banana: The Fate of the Fruit that Changed the World, Dan Koeppel, New York: Hudson Street Press, 2008, ISBN 978-1-59463-038-5. 281 pages. $23.95. In recent decades, the United States military and western corporations have often won battles but lost wars. In Vietnam and, some argue, in ...
Blessed are the Peace Makers
Oct 01, 2008; ... Blessed are the Peace Makers, S. Jonathan Bass, Baton Rouge, Louisiana: Louisiana State University Press, 2001. ISBN 0-8071-2655-1. 322 pages, $39.95. Contemporary writings suggest the idealistic public relations professional plays at least two roles. The first is as boundary spanner, ...
Too Many Geese, Too Few Swans
Oct 01, 2008; ... Too Many Geese, Too Few Swans, by John F. Budd, Jr., Turtle Publishing Co., New York. Hardcover, 63 pgs, $25.20. Available from the author, fFBuddfr@AOL.com Public relations thrives these days. Public relations budgets continue expanding. Public relations jobs open constantly. Openings ...
Factors That Impact News
Oct 01, 2008; ... The purpose of this paper is to discuss the factors that have an impact on news. These factors relate to print and broadcast news, and include the structure of print and broadcast industries, the role of advertising, and the role of public relations. News: A Definition The ...