Recently added articles from Public Relations Quarterly:
In and About This Issue
Oct 01, 2008; ... Edd Applegate writes a comprehensive account of the elements that influence the news. He includes the composition of both print and broadcast industries from the business end to the step-by-step process that can effect the selection of news to be presented, emphasizing the relevance of public ...
Banana: The Fate of the Fruit that Changed the World
Oct 01, 2008; ... Banana: The Fate of the Fruit that Changed the World, Dan Koeppel, New York: Hudson Street Press, 2008, ISBN 978-1-59463-038-5. 281 pages. $23.95. In recent decades, the United States military and western corporations have often won battles but lost wars. In Vietnam and, some argue, in ...
Blessed are the Peace Makers
Oct 01, 2008; ... Blessed are the Peace Makers, S. Jonathan Bass, Baton Rouge, Louisiana: Louisiana State University Press, 2001. ISBN 0-8071-2655-1. 322 pages, $39.95. Contemporary writings suggest the idealistic public relations professional plays at least two roles. The first is as boundary spanner, ...
Too Many Geese, Too Few Swans
Oct 01, 2008; ... Too Many Geese, Too Few Swans, by John F. Budd, Jr., Turtle Publishing Co., New York. Hardcover, 63 pgs, $25.20. Available from the author, fFBuddfr@AOL.com Public relations thrives these days. Public relations budgets continue expanding. Public relations jobs open constantly. Openings ...
Factors That Impact News
Oct 01, 2008; ... The purpose of this paper is to discuss the factors that have an impact on news. These factors relate to print and broadcast news, and include the structure of print and broadcast industries, the role of advertising, and the role of public relations. News: A Definition The ...
Training Future PR Practitioners and Serving the Community Through a "Learn by Doing" Undergraduate University Curriculum
Oct 01, 2008; ... Those of us who teach public relations within higher education are always under pressure to provide the most relevant knowledge and skills to our students. We want students to be "well rounded" in their education, so we require courses in art, cultural studies, English, and history. We want ...
The New Communications Tools... Listening, Helping
Oct 01, 2008; ... Marketing and communications "experts" like to tell us how the Internet and Web 2.0 have opened up new opportunities for the industry to reach out to and influence people in new, exciting, more effective ways. Instant information web sites, 10s of thousands of ready for your news ...
Woodward and Bernstein, Johnnies Come Lately
Oct 01, 2008; ... My Source Spilled Its Guts on Evildoers Abroad and Incompetents at Home "Yhe original Deep Throat." That's how, in the post-Nixon years, I would think of the source that had fed me the inside information I used to forecast many of the major developments behind the Iron and Bamboo ...
PR Triumphs In A Bad Economy
Oct 01, 2008; ... As corporate leaders think with growing alarm "what should we do" about the economy, savvy PR executives are winning management's gratitude - and promoting successful management decisions - by pointing out: A. A big DANGER of the economy is not just that sales and earnings may get bitter ...
PR Educators' Opinions About the Third-Party Endorsement
Oct 01, 2008; ... The third-party endorsement is the verification of a public relations story's "newsworthiness" that the media provide when they publish or broadcast the story. Guth and Marsh (2006) reported, "The appearance in an uncontrolled news medium lends credibility to a story, because the media ...
Asymmetry in the Permanent Campaign
Oct 01, 2008; ... Former presidential Press Secretary Scott McClellan's recent book, What Happened (2008), became a widely discussed best seller largely because it criticized the author's former boss, George W. Bush. The book describes Bush as a decent man - bright but lacking in curiosity, unwilling to consider ...
Meet the Bloggers: Some Characteristics of Serious Bloggers in the Asia-Pacific Region, and Why PR Professionals Might Care About Them
Oct 01, 2008; ... The blog search engine Technorati was tracking more than 112 million blogs by the end of 2007 (http://technorati.com/about/), more than the population of most of the world's nations. Blogs (short for "web logs") are websites, owned and written by individuals, who maintain regular commentaries ...
You Never Know Until You Try Or How To Make It Big in PR
Oct 01, 2008; ... Editor's note: Sixty years ago this fall, a tall, gangling 20-something wangled his way into the company of skilled writers and journalists at the then prestigious public relations firm, Carl Byoir & Assoc. That he, some 30 years later, left CB&A as vice chairman, says a good deal about ...
Crafting Campaign Themes (and Slogans) for Preventing Overweight and Obesity
Jul 01, 2008; ... [P]eople have a responsibility to tackle this issue at an individual level, [even though] a large majority also sees a need for government to play some role in helping individuals accomplish those goals. - Trust for America's Health (2007, p. 85) But personal responsibility is ...
In and About This Issue
Jul 01, 2008; ... In the United States, where two out of three adults have too much body fat, the prevalence of overweight and obesity make obesity a leading health problem. Contributing Editor Cornelius Pratt offers a public relations approach to the growing dilemma. He suggests seven guidelines of weight ...
Political Prophecy: A 2008 Slam-Dunk for Blogs
Jul 01, 2008; ... Don't diss the role of the press; it's doing that itself Despite massive efforts to bury them deep, newspapers are not yet ready to write their own obituaries. They're doing their damndest to stay alive, even as the Rupert Murdochs of the journalist world seek to buy and change the most ...
The Seven Rules of Effective Communication
Jul 01, 2008; ... For more than 50 years, PRQ has published innumerable articles with advice about effective communication. Is it audacious and redundant for me to write this article? I don't think so, and hope that you agree after reading this. Recent developments in communication can be summarized in three ...
Public Relations - A Major Force in Political Campaigns
Jul 01, 2008; ... Excerpt from "Public Relations - A Major Force in Political Campaigns" by Morton B. Lawrence, Public Relations Quarterly Volume 4 #2, 1959 PR Techniques in Political Campaigning Let us examine the place of the public relations man in a political campaign. He is generally the ...
Is Your Communications Policy Mired In The Past?
Jul 01, 2008; ... "Lead, follow, or get out of the way." - Thomas Paine First of all, if you're reading this article you don't have these problems. But ...you do know of companies and PR people who suffer from this malady. We know that in theory corporate policy is to encourage creative thinking ...
Using the University Website to Communicate Crisis Information
Jul 01, 2008; ... In the uncertain days following Hurricane Katrina, when I knew nothing about the condition of the university where I worked, I relied on the university's website to keep me informed and give me direction. At first it contained only the ominous message, "The university is closed until further ...